Laader Berg

What Laader Berg does

Laader Berg AS, founded in 1960 in Ålesund, Norway, designs and manufactures Maxfoam™ polyurethane foaming machines used to produce flexible polyurethane foam for furniture, bedding, automotive components, footwear, and other technical applications. The company's core technology is the patented Maxfoam™ trough and fallplate foaming process, invented by founder Laader Berg in 1972 and awarded the Urethanes Group Medal; the process is described as the world's most used foaming system. The product portfolio includes the Maxfoam™ 50-series (models 5010, 5020, 5025, 5035), the Multimax™ and Multimax™ Pro series combining Maxfoam trough and direct Liquid Lay-Down capability, the Maxfoam™ Compact for space-constrained facilities, and complementary modules including Pintomax™ flat top, the MCS™ computer control system, and a 3-step mixing system, all built on a modular architecture that supports retrofits of machines dating to the 1970s and 1980s.

The company operates with approximately 50 employees at its Flisnes headquarters outside Ålesund, covering administration, development, production, sales, and after-sales service. Laader Berg generates revenue primarily through custom-engineered hardware sales (machines tailored per customer specifications), spare parts, after-sales service and remote support, and retrofit/upgrade contracts for installed equipment. Pricing is quote-based with no public tiers. Go-to-market combines direct enterprise field sales led by the CEO, sales director, and sales manager with a global network of approximately 60 regional representatives covering 100+ countries; the company also actively exhibits at industry events such as UTECH Middle East, PU-China, PU-Tech India, UTECH Europe, and Interzum.

Laader Berg is family-owned and privately held, with no external investors, private equity, or parent company identified. The firm has installed more than 560 machines globally across 60+ years, with named customers including Dow, Vita Group, Shaya Polymers Limited, Euro Comfort (TB Foam Solutions), Khalil Group (MDS Dakar), and Flexoli. The company reports 30%+ revenue growth in 2023 and has secured its largest single contracts ever with Euro Comfort in Poland (2024) and Shaya Polymers in India (2025). Laader Berg holds a board seat in the Europur industry association, contributing to international HSE guidelines and the CertiPUR certification program for polyurethane foam in bedding and upholstered furniture.

Name

Laader Berg

Legal name

Laader Berg AS

Website

https://laaderberg.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Laader Berg AS, founded in 1960 in Ålesund, Norway, designs and manufactures Maxfoam™ polyurethane foaming machines and provides lifetime service for furniture, bedding, automotive, and technical foam producers worldwide, with 560+ machines installed in over 100 countries.

Ownership category

akta.pro rank

Product category

Industrial Foam Production Machinery

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)

akta.pro secondary industry

Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD)

Keywords

• Polyurethane foaming machines
• Flexible foam production
• Slabstock foam equipment
• Industrial foam machinery
• Foam manufacturing systems

Headquarters

HQ city

Aalesund

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Foaming Machine Sales: Core revenue from design, manufacture and sale of premium polyurethane foaming machines including Maxfoam™ 50-series, Multimax™ series, and Maxfoam™ Compact. Machines are highly customized to customer specifications and include consulting, engineering, and factory setup services.
2. Spare Parts: Lifetime support with ready supply of replacement parts. Warehouse well-stocked with spare parts available for fast shipment worldwide. All new features designed to be compatible with older machines.
3. Service and Support: Comprehensive after-sales support including remote support via computer link, on-site service and supervision, machine assessment, installation, training, and consulting for optimization of foam production parameters.
4. Retrofit and Upgrades: Retrofit services allowing older machines to be upgraded with new modules and functions to significantly boost efficiency and improve utilization of raw materials. Machines from as far back as 1970s and 80s can be retrofitted.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Laader Berg AS designs, manufactures, and sells Maxfoam™ polyurethane foaming machines used to produce flexible polyurethane slabstock foam. The portfolio includes the Maxfoam™ 50-series, Multimax™ and Multimax™ Pro transformable systems, and the Maxfoam™ Compact line, alongside spare parts, retrofits, and lifetime service support for foam producers worldwide.

Product overview

Laader Berg is the inventor of Maxfoam™ and offers a portfolio of polyurethane foaming machines consisting of the Maxfoam™ 50-series (models 5010, 5020, 5025, 5035), the Multimax™ series (Multimax™ and Multimax™ Pro), and the Maxfoam™ Compact. These machines produce flexible polyurethane foam for furniture, mattresses, automotive components, and footwear industries. The Maxfoam™ 50-series ranges from compact entry-level models to high-productivity machines with varying tunnel lengths and mixing capabilities. The Multimax™ series is the most versatile, combining Maxfoam trough technology with direct Liquid Lay-Down capability in a single machine. The Maxfoam™ Compact offers space-efficient production for facilities with limited space.

Differentiator

Problem solved

Functional benefit

Brands

• Maxfoam™: The world's leading and most used foaming system, patented in 1972. Includes trough and fall plate technology for polyurethane foam production.
• Multimax™
• Multimax™ Pro
• Maxfoam™ 50-series
• Maxfoam™ Compact
• Pintomax™
• MCS™ (Maxfoam Computer System)

Products and services

• Maxfoam™ 50-Series Modular Maxfoam™ foaming machine line (including models 5010, 5020, 5025, 5035) used by industrial foam producers to manufacture flexible polyurethane slabstock foam at varying production capacities.
• Multimax™ Transformable Maxfoam™ foaming platform that enables producers to switch between high-resilience and conventional flexible foam production on a single machine.
• Multimax™ Pro Higher-capacity version of the Multimax™ transformable Maxfoam™ system, targeted at industrial-scale flexible foam producers requiring greater throughput.
• Maxfoam™ Compact Compact Maxfoam™ foaming machine for smaller-scale or space-constrained flexible polyurethane foam production operations.
• Spare Parts and Retrofits Original spare parts and retrofit upgrades for installed Maxfoam™ machines, enabling customers to maintain, modernize, and extend the service life of legacy equipment.
• Service and Lifetime Support Long-term technical service, commissioning, training, and consulting support delivered alongside new Maxfoam™ machines and across the installed base of more than 560 machines.

Quantifiable outcome

• Machines can remain operational for decades with proper support and retrofit capabilities
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered moderate and core.

• EuropurmoderateOthersLaader Berg contributes to the board of directors and working groups in Europur's ongoing work to establish international guidelines, best practices and targets for HSE (Health, Safety, Environment) in the polyurethane foaming industry. Europur has established the CertiPUR certification programme covering environmental, health and safety properties of polyurethane foam used in bedding and upholstered furniture applications.
• Vitco Technology Pte Ltd.coreChannel Partner/ Reseller/ DistributorRegional representative covering Malaysia, Thailand, Vietnam, Cambodia, Laos, and Myanmar. Contact: Mr. Sow Meng Chong, Phone: +65 8833 6368.
• Overseas ContactcoreChannel Partner/ Reseller/ DistributorRegional representative covering Ecuador, Bolivia, Surinam, Guyana, French Guiana, Panama, Costa Rica, Honduras, Nicaragua, El Salvador, Guatemala, Belize, Caribbean, Venezuela, Colombia, and Brazil. Contact: Mr. Rene De Oliveira, Phone: +55 11 98181 8894.
• Confortchem Inc.coreChannel Partner/ Reseller/ DistributorRegional representative covering Egypt, Libya, Algeria, Tunisia, Morocco, Tanzania, Ethiopia, Kenya, Uganda, and Nigeria. Contact: Mr. Rawi Kayal, Phone: +15 14 332 1140.
• Arabian Agencies And Trading FZCOcoreChannel Partner/ Reseller/ DistributorRegional representative covering United Arab Emirates, Saudi Arabia, Oman, Yemen, Jordan, Lebanon, Iraq, Kuwait, Bahrain, and Qatar. Contact: Mr. Mohamad Al Arabi, Phone: +971 50 645 8814.
• Cellular Technology International, Inc.coreChannel Partner/ Reseller/ DistributorRegional representative covering United States and Canada. Contact: Mr. Dennis R. Spicher, Phone: +1 678-296-1680.
• Krisow Performance Fluids Inc.coreChannel Partner/ Reseller/ DistributorRegional representative covering India, Nepal, and Bangladesh. Contact: Mr. M.V. Prasad, Phone: +91 98495 13210.
• OSiC Performance MaterialscoreChannel Partner/ Reseller/ DistributorRegional representative covering China. Contact: Mr. Bruce Zhou, Phone: +86 134 0208 9373.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SAIP: Italian manufacturer of polyurethane foaming machinery and complete foam production plants. Direct competitor in flexible PU slabstock equipment with focus on comfort and technical foam markets overlapping with Laader Berg's customer base.
• Cannon Group: Italian-headquartered global supplier of PU processing equipment, including the former Cannon Viking slabstock machinery line. Direct competitor in flexible foam production machinery, with broader portfolio spanning rigid foam, RIM, and elastomers.
• Hennecke: Germany-based global leader in PU processing machinery, including high-pressure foam machines, slabstock lines, and complete foam plant solutions. Direct competitor to Laader Berg in flexible polyurethane foam production equipment, serving the same furniture, mattress, and automotive customer base.
• Polyurethane Machinery Corporation (PMC): US-based supplier of polyurethane processing equipment, including continuous slabstock foam machines and dispensing systems. Direct competitor in the Americas and globally for flexible PU foam production installations.
• Main Group: Italian supplier of polyurethane processing machinery, including continuous slabstock foaming plants and complete turnkey foam factories. Direct competitor to Laader Berg in flexible PU foam production equipment for mattress, furniture, and automotive applications.
• OMS Group: Italian manufacturer of polyurethane processing machinery, including continuous slabstock foaming plants and mixing heads. Direct competitor focused on flexible and rigid PU foam production lines for furniture, bedding, and automotive markets.
• Wemhöner: German manufacturer of flat-top and conventional slabstock PU foam production lines, plus foam cutting and handling systems. Direct competitor to Laader Berg in flexible foam machinery, particularly in European markets.

Broad incumbents

• KraussMaffei: Major German machinery manufacturer with a polyurethane processing division offering slabstock, sandwich panel, and refrigerator PU foaming systems. Overlaps with Laader Berg in PU foam production machinery but operates as a much broader industrial machinery incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laader-berg-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laader Berg