Bettzeit GmbH
Bettzeit GmbH is a Frankfurt, Germany-based online bedding retailer founded in 2013 that sells sleep-related products directly to consumers through e-commerce channels, operating with 101-250 employees.
- Company typePrivate
- Founded2013
- HeadquartersFrankfurt, Germany
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Bettzeit GmbH firmographics
Firmographics- Name
- Bettzeit GmbH
- Legal name
- Bettzeit GmbH
- Website
- https://bettzeit-gruppe.de
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 101–250 employees
- Short description
- Bettzeit GmbH is a Frankfurt, Germany-based online bedding retailer founded in 2013 that sells sleep-related products directly to consumers through e-commerce channels, operating with 101-250 employees.
- Ownership category
- akta.pro rank
Bettzeit GmbH industry classification
Industry- Product category
- Online Bedding Retail
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization) (CRAIABAJ)
Keywords
Where Bettzeit GmbH is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Markets served
Bettzeit GmbH business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Bettzeit GmbH product offering
Product offeringCore offering
Bettzeit GmbH is an online bedding company that sells sleep-related products directly to consumers through its e-commerce website, with a stated mission to revolutionize customers' sleeping experience. The company offers bedding and sleep products via its digital storefront bettzeit-gruppe.de, targeting individual consumers seeking improved sleep.
Differentiator
Problem solved
Functional benefit
Products and services
- Online bedding product assortment
Companies that use Bettzeit GmbH
Customer profileIdeal customer profiles1 record
Bettzeit GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bettzeit GmbH competitors and assessment
Company assessmentEmerging players
- Mlily: Mlily is a global mattress and sleep products brand with growing D2C and B2B distribution — an emerging player overlapping Bettzeit on category and with comparable international ambitions.
Broad incumbents
- IKEA: IKEA is a global home furnishings retailer with a large mattress and bedding assortment — a broad incumbent competing with Bettzeit across the same category, though via physical/omni-channel rather than pure D2C.
- Tempur Sealy International: Tempur Sealy is one of the world's largest mattress manufacturers and retailers — a broad incumbent with comparable product offering to Bettzeit, but operating through extensive wholesale and retail distribution.
Direct peers
- Casper: Casper pioneered the online mattress-in-a-box category and sells mattresses, bedding and sleep accessories D2C — directly comparable to Bettzeit on product mix, channel, and category.
- Emma Sleep: Emma Sleep is a Frankfurt-headquartered D2C mattress and sleep brand operating across Europe — directly comparable to Bettzeit on geography, product category, and online-first retail model.
- Purple: Purple is an online-first mattress and sleep accessories brand selling proprietary sleep products direct to consumers — directly comparable on product category and D2C commerce model.
- Avocado Green Mattress: Avocado is a D2C mattress and organic bedding brand selling online — directly comparable on the online mattress retail category and focus on sleep product experience.
- Brooklyn Bedding: Brooklyn Bedding is a US-based vertically integrated online mattress and bedding retailer — comparable to Bettzeit on D2C mattress retail and own-brand manufacturing economics.
- Tuft & Needle: Tuft & Needle is a digitally native mattress brand selling direct to consumers online — closely comparable on online mattress category, pricing tier, and D2C positioning.
Regional players
- Dunlopillo: Dunlopillo is an established European/UK latex mattress and bedding brand — comparable to Bettzeit on category and partly overlapping on geography, but more weighted toward traditional retail channels.
Market position
Customer concentration
Bettzeit GmbH social profiles
Digital presenceBettzeit GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bettzeit GmbH leadership team
Management profileNumber of profiles
Profiles1 record
Bettzeit GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bettzeit GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bettzeit GmbH
What does Bettzeit GmbH do?
Bettzeit GmbH is an online bedding company that sells sleep-related products directly to consumers through its e-commerce website, with a stated mission to revolutionize customers' sleeping experience. The company offers bedding and sleep products via its digital storefront bettzeit-gruppe.de, targeting individual consumers seeking improved sleep.
Is Bettzeit GmbH a public or private company?
Bettzeit GmbH is a private company. It is classified as founder individual operated bootstrapped.
When was Bettzeit GmbH founded?
Bettzeit GmbH was founded in 2013. It employs 101 to 250 people.
Where is Bettzeit GmbH based?
Bettzeit GmbH is headquartered in Frankfurt, Germany, in the Europe region.
Who are Bettzeit GmbH's main competitors?
Mlily is listed as an emerging player. Broad incumbents are IKEA and Tempur Sealy International. Direct peers are Casper, Emma Sleep, Purple, Avocado Green Mattress, Brooklyn Bedding and Tuft & Needle. Dunlopillo is listed as a regional player.
Does Bettzeit GmbH have an API?
No public API is recorded for Bettzeit GmbH.
What industry is Bettzeit GmbH in?
Bettzeit GmbH's product category is Online Bedding Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAH, Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses). Its NAICS code is 33791.