IMA Europe
IMA Europe is a UK-based trade association founded in 2010 that serves 900+ incentive marketing professionals and 100+ member companies across Europe through tiered membership, pan-European events, industry awards, and content publications, with affiliations to the global IMA network.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What IMA Europe does
IMA Europe, formally the Incentive Marketing Association Europe, is a UK-based trade association founded in 2010 that serves the European incentive marketing industry. The organization connects 900+ industry professionals and 100+ member companies spanning incentive agencies, technology providers, reward suppliers, independent consultants, and multinational corporations. Members include major brands such as Airbnb, Primark, TKMaxx, Sodexo, Edenred, Blackhawk Network, O.C. Tanner, Xoxoday, Prezzee, and Workhuman, as well as agencies and platforms like BI Worldwide, Bonago, and Touch Incentive.
The association's core offering is a tiered membership program (Independent Consultant at €475/year and Corporate at €1,095/year, both with one-off joining fees) that bundles access to a recurring event calendar spanning London, Barcelona, Brussels, Copenhagen, and Paris 2026; the monthly virtual IMA Coffee Chat; the bi-monthly IMA Chat industry publication; the Rising Stars community for under-35 professionals; the annual IMA Europe Awards; and Global Research content. There is no proprietary technology platform — value is delivered through curated in-person and virtual gatherings, content publications, and an online members area.
IMA Europe generates revenue from three streams: recurring membership subscriptions, transactional event ticket sales (€175 member / €349 non-member), and event sponsorship (with Touch Incentive as flagship sponsor alongside roughly a dozen event sponsors including BuyBox, Diggecard, epay, GoGift, Rakuten TV, Tillo, and Zalando). The association is affiliated with the global IMA network comprising IMA USA, IMA MEAPAC, and IMA LATAM, providing cross-regional networking for members operating internationally. Sean Wilkinson serves as President of the organization.
IMA Europe firmographics
Firmographics- Name
- IMA Europe
- Legal name
- IMA Europe - Incentive Marketing Association
- Website
- https://imaeurope.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- IMA Europe is a UK-based trade association founded in 2010 that serves 900+ incentive marketing professionals and 100+ member companies across Europe through tiered membership, pan-European events, industry awards, and content publications, with affiliations to the global IMA network.
- Ownership category
- akta.pro rank
IMA Europe industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Business Associations (813910), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where IMA Europe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IMA Europe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Annual membership fees from independent consultants (£415/€475) and corporate members (£965/€1,095), plus one-time joining fees. Membership runs from January for 12 months with pro-rata invoicing for mid-year joiners.
- Event Ticket Sales: Revenue from event tickets including additional member tickets (€175), non-member tickets (€349), and complimentary tickets for corporate members. Events held in various European cities.
- Sponsorship & Partnership: Event sponsorship and partnership opportunities available at IMA Europe events. Companies like Touch Incentive sponsor the website and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Independent Consultant Membership |
| Subscription | Annual | Corporate Membership |
| Subscription | Annual | Existing International Members |
| Unit Pricing | Pay-as-you-go | Event Tickets - Brussels 2025 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
IMA Europe product offering
Product offeringCore offering
IMA Europe operates a membership-based trade association serving companies in the European incentive marketing industry. Its core offering is tiered annual membership (Independent Consultant at £415/€475 and Corporate at £965/€1,095) bundled with access to pan-European live events, monthly virtual IMA Coffee Chat gatherings, the bi-monthly IMA Chat publication, exclusive Global Research, and the Rising Stars community for young professionals. The association also sells event tickets and event sponsorships to non-members and supporting companies.
Product overview
IMA Europe is a trade association (not a software product company) that operates as a membership-based organization offering access to networking, industry events, knowledge resources, and a professional community. The core offering is the membership program, which includes access to pan-European live events (London Summit, Barcelona, Brussels, Copenhagen, Paris), the monthly virtual IMA Coffee Chat, the IMA Europe Awards, the Rising Stars young professionals community, the bi-monthly IMA Chat industry publication, and exclusive Global Research resources. The association connects members across North America, Europe, MEA, APAC, and LATAM through its international chapter affiliations with IMA USA, IMA MEAPAC, and IMA LATAM.
Differentiator
Problem solved
Functional benefit
Brands
- Rising Stars IMA Europe: Community of under 35s within IMA Europe, described as leaders of the future
Products and services
- IMA Europe Membership Annual trade association membership providing access to networking opportunities, pan-European events, industry insights, knowledge resources, and a community of over 900 industry professionals in incentive marketing. Two tiers: Independent Consultant (£415/€475) and Corporate (£965/€1,095).
- Pan-European Live Events Ticketed in-person industry events held in London, Barcelona, Brussels, Copenhagen, and Paris, bringing together members and industry professionals for networking and knowledge sharing. Additional member tickets priced at €175; non-member tickets at €349.
- IMA Coffee Chat (Virtual Gathering) Monthly informal virtual gathering for IMA Europe members to exchange ideas, share best practices, and connect with industry peers from different markets and sectors. Included with membership.
- IMA Europe Awards Annual industry awards recognizing excellence and achievements in incentive marketing across European companies. Open to members and industry participants.
- Rising Stars Community Community for young professionals under 35 in the incentive marketing industry, providing networking, career development, and leadership opportunities. Included with membership.
- IMA Chat Publication Bi-monthly industry publication delivered to members, featuring industry news, trends, and member profiles. Included with membership; new independent consultants receive a complimentary page in their first issue.
- Global Research Exclusive industry research and insights available to IMA Europe members covering trends and best practices in incentive and loyalty marketing. Included with membership.
- Event Sponsorships Sponsorship packages available for IMA Europe events and digital channels, providing companies visibility with industry professionals across Europe.
Companies that use IMA Europe
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
IMA Europe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMA Europe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- IMA USAcoreIMA Europe is affiliated with IMA USA, part of a global network of Incentive Marketing Association chapters. This affiliation provides global member benefits and cross-regional networking opportunities for members operating internationally.
- IMA MEAPACcoreRegional IMA chapter covering Middle East, Africa, and Asia Pacific. IMA Europe maintains affiliation providing members with access to this regional network.
- IMA LATAMcoreRegional IMA chapter covering Latin America. Affiliation enables members to access benefits and connections across this growing market.
- Touch IncentiveflagshipTouch Incentive sponsors the IMA Europe website and serves as a featured member in the spotlight. They are specialists in loyalty and incentive marketing, offering full service approach from concept to realization for B2B clients.
- Event Sponsors (BuyBox, Diggecard, epay, GoGift, Lastminute.com, Onbe, OnePrepaid, Qwertys, Rakuten TV, Selp Digital, Tillo, Zalando)coreMultiple companies sponsor IMA Europe events, providing financial support and gaining visibility with industry professionals at live events across Europe.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
IMA Europe competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IMA Europe social profiles
Digital presenceIMA Europe financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMA Europe leadership team
Management profileNumber of profiles
Profiles1 record
IMA Europe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMA Europe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMA Europe
What does IMA Europe do?
IMA Europe operates a membership-based trade association serving companies in the European incentive marketing industry. Its core offering is tiered annual membership (Independent Consultant at £415/€475 and Corporate at £965/€1,095) bundled with access to pan-European live events, monthly virtual IMA Coffee Chat gatherings, the bi-monthly IMA Chat publication, exclusive Global Research, and the Rising Stars community for young professionals. The association also sells event tickets and event sponsorships to non-members and supporting companies.
Is IMA Europe a public or private company?
IMA Europe is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IMA Europe founded?
IMA Europe was founded in 2010. It employs 501 to 1,000 people.
Where is IMA Europe based?
IMA Europe is headquartered in London, United Kingdom, in the Europe region.
How does IMA Europe make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are event Ticket Sales and sponsorship & Partnership.
Does IMA Europe have an API?
No public API is recorded for IMA Europe.
What industry is IMA Europe in?
IMA Europe's product category is Trade Association Services. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 813910 and its SIC code is 8600.