Name

Touch Incentive

Legal name

Touch Network B.V.

Website

https://touchincentive.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Loyalty Program Management Software

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC), Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Loyalty program management
• Incentive marketing services
• Employee rewards platform
• Customer engagement solutions
• Loyalty fulfillment services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Loyalty Program Development & Management: Full-service development and ongoing management of loyalty and reward programs for enterprise clients. Includes strategy development, platform setup, campaign management, and continuous optimization.
2. Platform Licensing & SaaS: Access to the Optimise Incentive Cloud platform for managing loyalty and incentive programs. API-first integrations with client systems.
3. Fulfilment Services: Handling of reward assortment, delivery and service - both digital and physical rewards. Includes gift cards, A-brand products, tickets and experiences, and promotional items.
4. Professional Services: Consulting, strategy development, and implementation services for loyalty and incentive programs. Includes advisory conversations and customized program design.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Touch Incentive operates as a full-service loyalty and incentive partner, designing, running and fulfilling loyalty, reward and recognition programmes for enterprise clients. Its core is the proprietary Optimise Incentive Cloud platform combined with an extensive reward assortment (gift cards, A-brand products, tickets and experiences, promotional items) and end-to-end fulfilment services. Programmes target B2C customer loyalty, B2B partner/dealer loyalty and B2E employee gifting and recognition.

Product overview

Touch Incentive operates as a full-service loyalty and incentive partner offering an integrated platform-plus-services model. The core of the offering is the Optimise Incentive Cloud, a proprietary loyalty and incentive platform that includes programme management modules (Loyalty Programmes, Reward Programmes, Loyalty Fulfilment), activation solutions (Retail Activation, B2B Activations, Local Marketing), and recognition tools (Employee Gifting, Choice-Based Concepts). Supporting the platform is an extensive incentive assortment comprising 500+ gift cards (including proprietary sub-brands like STERKADO Choice Voucher, Select Gift Card, and themed cards), 1,000+ tickets and experiences, 5,000+ A-brand products, and promotional items. The portfolio is designed to serve B2C, B2B, and B2E (employee) loyalty and incentive needs from strategy through fulfilment.

Differentiator

Problem solved

Functional benefit

Brands

• Touch Local Loyalty: Local and regional loyalty programmes focused on retail and shopping experience, targeting entrepreneurs and retail chains.
• STERKADO
• Touch Living Bytes
• Touch oneConcepts
• Touch Jibe Tech
• STERKADO Choice Voucher
• Select Gift Card
• Ice Cream Gift Card
• Fresh Produce Gift Card
• Coffee Gift Card
• Erop Uit Voordeel (Get Out and Enjoy the Benefits)
• Home Special Offers
• Taste Advantage (Smaak Voordeel)
• Health and Fitness Benefits (Gezond en Fit Voordeel)
• Optimise Incentive Cloud

Products and services

• Optimise Incentive Cloud Proprietary loyalty and incentive platform serving as the technological foundation for Touch Incentive's programmes. Includes a loyalty and incentive engine, multi-webshop infrastructure for white-label reward shops, and an integrated content and fulfilment network for digital and physical rewards. API-first design integrates with client CRM, ERP, POS and BI systems.
• Loyalty Fulfilment End-to-end fulfilment service managing the selection, curation, delivery and customer service of rewards for loyalty programmes, covering both digital incentives (gift cards, vouchers) and physical items (A-brand products, promotional merchandise, tickets). Sold as a standalone service line to enterprise clients.
• STERKADO Choice Voucher In-house employee reward voucher giving employees freedom of choice over an extensive personalised assortment of gifts, gift cards, products and digital rewards. Operates as a standalone sub-brand with its own website.
• Select Gift Card In-house multi-brand gift card offering access to a wide range of popular gift cards from leading brands and retailers, usable within Touch Incentive loyalty and incentive programmes. Operates as a standalone sub-brand with its own website.
• Ice Cream Gift Card Specialty in-house gift card redeemable at a range of well-known ice cream brands across the Netherlands, used as a reward option within loyalty, gifting and incentive programmes.
• Fresh Produce Gift Card In-house gift card providing credit for fresh produce at local specialty food shops, positioned as a reward option with local and sustainable appeal for employees and consumers.
• Coffee Gift Card In-house gift card with a EUR 10 value redeemable at participating coffee retailers, used as a small incentive or recognition item within loyalty and employee programmes.
• Erop Uit Voordeel (Get Out and Enjoy) Discount platform and card offering up to 70% off days out, experiences and leisure activities, used as an employee benefit and consumer reward product across the Benelux.
• Home Special Offers (Home Voordeel) Discount platform and card offering up to 70% off products for home and garden, positioned as a consumer reward and employee benefit product.
• Smaak Voordeel (Taste Advantage) Food and dining discount platform offering up to 70% off on culinary deals and restaurant experiences, used as a reward and employee benefit product.
• Gezond en Fit Voordeel (Health and Fitness Benefits) Health and fitness discount platform offering up to 70% off products and services for a healthy, active lifestyle, positioned as a reward and employee benefit product.
• Custom Gift Cards White-label and custom-branded gift card solutions enabling organizations to launch exclusive, proprietary gift card programmes with their own branding, rules and reward assortment.

Quantifiable outcome

• Significantly increased NPS score for Essent
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• MenthacoreStrategic or Co-development PartnerStrategic partner working with Touch Incentive and the Touch Group to build a strong European organization in loyalty and incentives. Combined local expertise with international reach.
• Touch Local LoyaltycoreStrategic or Co-development PartnerSpecialized label within Touch Group focusing on local and regional loyalty programs with emphasis on retail and shopping experience. Supports entrepreneurs and retail chains to activate local customers.
• STERKADOcoreStrategic or Co-development PartnerSpecialist for employee reward choice-concepts within Touch Group. Helps employers reward employees fairly and personally with flexible selection of gift cards, products, and digital solutions.
• Touch Living BytescoreTechnology or IntegrationTechnology and loyalty platform developer within Touch Group based in Germany. Develops the technological foundation for loyalty and incentive programs - from savings platforms to digital reward solutions.
• Touch oneConceptssupportingStrategic or Co-development PartnerMarketing and activation concepts developer within Touch Group with strong focus on local and retail-oriented campaigns. Combines creativity with practical in-store implementation.
• Touch Jibe TechcoreTechnology or IntegrationIT and development center within Touch Group located in Cluj, Romania. Technical heart of the group where developers and IT specialists work on platform development, maintenance, and innovation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blackhawk Network: Global branded payments and gift card network providing reward, incentive and loyalty solutions through physical and digital gift cards. Comparable in gift card assortment and reward fulfilment though much larger scale and infrastructure footprint.
• Sodexo Benefits & Rewards Services: Global benefits and rewards services division of Sodexo offering employee benefits, gift cards, and incentive solutions for employers across Europe. Comparable in B2E reward voucher and employee benefit offerings.
• Edenred: Global leader in employee benefits and engagement solutions, operating prepaid corporate services, gift and incentive platforms across Europe and Latin America. Comparable in B2E employee reward scope though broader and more diversified than Touch Incentive.

Emerging players

• Tango Card: Digital rewards and gift card API platform enabling SaaS companies to send incentives globally. Comparable in digital reward infrastructure and API-first architecture, with narrower focus than Touch Incentive's full-service model.
• Yotpo: E-commerce retention marketing platform offering integrated loyalty, referral, and SMS marketing tools for consumer brands. Comparable in B2C loyalty technology though pure-play SaaS rather than full-service incentive provider.

Direct peers

• ITA Group: Global incentive and engagement solutions provider specializing in loyalty programs, reward fulfillment, and engagement technology for enterprise clients. Highly comparable business model combining proprietary platform, fulfilment network and managed services.
• Maritz: Long-established incentive and loyalty solutions provider offering merchandise, gift card, travel and event-based rewards for enterprise clients. Closely comparable full-service incentive marketing model and customer base.
• Corporate Rewards: European-based incentive and rewards provider offering gift card, merchandise and travel reward programs for employee, sales and channel incentives. Directly comparable to Touch Incentive in B2E and B2B incentive scope across European markets.
• HMI Performance Incentives: Performance improvement company offering incentive and recognition solutions including merchandise, gift card and travel rewards with proprietary technology. Direct competitor in the enterprise incentive marketing space.

Regional players

• Motivforce: UK-headquartered incentive and engagement agency offering loyalty program design, reward fulfilment and employee engagement solutions. Comparable European regional peer with similar full-service approach to B2B and B2E incentive programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/touch-incentive
• Instagraminstagram.com/touchincentive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch Incentive