Swisscom Event & Media Solutions

What Swisscom Event & Media Solutions does

Swisscom (Switzerland) Ltd, operating under the Swisscom AG umbrella (SIX: SCMN), is Switzerland's largest telecommunications provider, founded in 1849 and headquartered in Bern with 10,000+ employees. The company delivers residential connectivity services through its "blue" brand portfolio — including blue Mobile (S/M/L/XL subscription tiers), blue Internet (fibre-to-the-home at speeds up to 10 Gbit/s), and blue TV (290-330+ channels with Replay, recording, and streaming integrations to Netflix, Disney+, HBO Max, Paramount+, DAZN, and its own blue Sport/blue Play platforms). It operates Switzerland's best mobile network with 99% 5G coverage and the country's largest high-speed fibre network, supported by proprietary Wi-Fi 7 routers (Internet-Box 5 and 5 Pro) and TV-Box 5 set-top hardware. Beyond core connectivity, Swisscom sells hardware, cybersecurity subscriptions (My Security XS/S/M/L with router-integrated Home Network Protection and identity monitoring), and technical support plans (My Service Mobile S/Computer S/M/L), with pricing in CHF and 24-month minimum contracts on fixed services. Distribution spans physical Swisscom Shops, an online portal, telephone sales hotlines, and the My Swisscom App. The business model is subscription-recurring across all primary product lines, with bundling levers (Combi Discount, We are Family) and wholly-owned MVNO brands (Wingo, Coop Mobile, Migros Mobile) capturing multiple Swiss price segments.

Name

Swisscom Event & Media Solutions

Legal name

Swisscom (Switzerland) Ltd

Website

https://swisscom.ch

Company type

Public

Founded year

1849

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Swisscom is Switzerland's largest telecom provider, offering residential mobile, fibre internet, and TV subscriptions under the blue brand, complemented by security, support, and streaming services, distributed through retail shops, online, and app channels.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Satellite Telecommunications (517410)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Pay-TV / Premium Window Distribution (MPADAJAH)

akta.pro secondary industries

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

Keywords

• Telecommunications services
• Mobile subscriptions
• Fibre internet
• TV streaming
• Cybersecurity subscriptions

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Mobile Subscriptions: Recurring monthly subscription revenue from blue Mobile plans (S, M, L, XL tiers) offering unlimited data, roaming, and various international calling options. Minimum contract terms of 12-24 months with promotional first-year pricing.
2. Internet Subscriptions: Monthly subscription revenue from blue Internet plans (S, M, L tiers) providing fibre/copper connectivity with speeds from 100 Mbit/s to 10 Gbit/s, bundled with security services.
3. TV Subscriptions: Monthly subscription revenue from blue TV packages (S, M, L, XL) including channel packages, replay features, recording storage, and access to streaming services (Netflix, Disney+, Paramount+, HBO Max, etc.)
4. Hardware and Device Sales: Sales of smart home products, accessories, smartphones, tablets, routers, and TV devices through Swisscom's online shop and retail locations. Offers installment payment options.
5. Security Subscriptions: Monthly subscription revenue from My Security plans (XS, S, M, L tiers) offering home network protection, antivirus, password management, data backup, and legal protection insurance.
6. Service and Support Subscriptions: Monthly subscription revenue from My Service plans (Mobile S, Computer S, M, L) providing technical support for devices via hotline, remote access, shop visits, or on-site home installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Swisscom Event & Media Solutions operates as Switzerland's leading residential telecommunications provider, offering mobile (blue Mobile S/M/L/XL), fibre internet (blue Internet M/L), and TV subscriptions (blue TV M/L) bundled with hardware devices (Internet-Box 5/5 Pro, TV-Box 5). The portfolio is supplemented by cybersecurity subscriptions (My Security), technical support plans (My Service), streaming services, smart home products, and discount programmes (We are Family, Combi Discount).

Product overview

Swisscom Event & Media Solutions operates as Switzerland's leading telecommunications provider offering a comprehensive portfolio of mobile (blue Mobile S/M/L/XL), internet (blue Internet M/L), and TV (blue TV M/L) subscriptions. The product ecosystem includes hardware devices (TV-Box 5, Internet-Box 5/5 Pro), security subscriptions (My Security XS/S/M/L), and technical support services (My Service Mobile S/Computer S/M/L). Streaming services include Disney+, Netflix, HBO Max, Paramount+, DAZN, blue Sport, YouTube Premium, and Swisscom's own blue Play platform. The company offers family discounts (We are Family, Combi Discount), climate contribution programs, and operates innovation initiatives including Swisscom Ventures, Kickbox, and Kickstart programs. Integration partnerships include smart home devices (Apple Home Pod, Philips Hue, Sonos), streaming platforms, and VPN/password manager services.

Differentiator

Problem solved

Functional benefit

Brands

• blue: Brand for mobile, internet, and TV subscriptions (blue Mobile, blue Internet, blue TV)
• blue Play
• blue TV
• blue Mobile
• blue Internet
• blue Entertainment Ltd
• My Swisscom
• My Security
• blue Sport
• blue Binge
• blue SuperMax
• We are Family!
• Combi Discount
• Swisscom Ventures
• Swisscom Campus
• Klimabeitrag

Products and services

• blue Mobile Subscriptions Family of mobile subscription plans (S, M, L, XL) targeting Swiss residential consumers, offering unlimited calls and data within Switzerland, EU/UK roaming, premium 5G speeds up to 2.3 Gbit/s, and various international roaming allowances depending on tier.
• blue Internet Subscriptions Fibre and copper internet subscriptions (S, M, L) for Swiss households providing speeds from 100 Mbit/s up to 10 Gbit/s symmetric fibre, bundled with Wi-Fi 7 routers (Internet-Box 5/5 Pro), Internet Guard security, and 10 GB myCloud storage.
• blue TV Subscriptions Television subscription packages (M, L) offering 290-330+ TV channels, 250-2000 hours of recording capacity, 7-day replay, UHD/Dolby Vision support, blue Play video library, and streaming access to platforms like Netflix, Disney+, Paramount+, HBO Max, and blue Sport.
• My Security Subscriptions Cybersecurity subscription service (XS, S, M, L tiers) protecting Swiss residential customers through Home Network Protection integrated in the router, the My Security App (antivirus, VPN, password manager, identity monitoring, parental controls, fraud protection), 250 GB to 2 TB data backup, and internet legal protection insurance.
• My Service Technical Support Subscriptions Technical support subscription plans (Mobile S, Computer S, M, L) providing annual hotline, remote access, shop and home-visit support for mobile phones, tablets, computers, printers, watches, and home installations across up to five household members.
• Internet-Box 5 and Internet-Box 5 Pro Routers Swisscom-branded Wi-Fi 7 routers bundled with blue Internet subscriptions. Internet-Box 5 offers dual-band Wi-Fi 7 with up to 6.8 Gbit/s cumulative throughput; Internet-Box 5 Pro offers tri-band Wi-Fi 7 with up to 18.3 Gbit/s throughput, a 10 Gbit/s Ethernet port, and a casing made from 65% recycled plastic.
• TV-Box 5 Set-Top Box Swisscom TV set-top box used with blue TV subscriptions, featuring sub-1-second channel changing, voice control, Bluetooth 5.0, UHD/Dolby Vision support, and Google Assistant integration.
• Home Installation Service Professional on-site installation service for Swisscom fixed network, TV, and Internet products including cabling, configuration, connection testing, and home network optimisation, starting from 120 CHF.
• myCloud Online Storage Swiss-hosted online storage service for photos, videos, and files, with 10 GB free storage included with blue Internet subscriptions.
• We are Family Discount Programme Family discount programme offering 50% reduction on the 2nd through 5th blue Mobile subscriptions in the same household, plus a Member-get-Member referral bonus of 200 CHF credit.
• Combi Discount Programme Discount programme combining blue Internet with blue Mobile subscriptions to provide 20 CHF monthly discount on the first mobile subscription.
• Climate Contribution (Klimabeitrag) Voluntary climate contribution included with all blue Internet and Mobile subscriptions, investing in certified climate protection projects to offset associated CO2 emissions.
• Swisscom Ventures Corporate venture capital arm investing in ICT and entertainment-technology start-ups; has invested in more than 85 start-ups since 2007, contributed to over 1,500 jobs, and manages over CHF 600 million in assets.
• My Swisscom App Mobile application for self-service management of Swisscom subscriptions, invoices, support requests, promotional activations, and personalised offers.

Quantifiable outcome

• 99% mobile network coverage across Switzerland
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• KickboxcoreStrategic or Co-development PartnerKickbox is an intrapreneurship program that promotes ideas and pioneers within Swisscom and beyond, fostering internal innovation and employee entrepreneurship.
• KickstartcoreStrategic or Co-development PartnerKickstart offers an exciting community and promotes open innovation processes and intrapreneurship at Swisscom.
• Swisscom StartUpcoreStrategic or Co-development PartnerProvides expertise, market access, and valuable insights to entrepreneurs and startups in the Swiss ecosystem.
• Deep Tech Nation SwitzerlandcoreStrategic or Co-development PartnerSwisscom partners with Deep Tech Nation Switzerland to make a significant contribution to positioning Switzerland as an internationally recognized Deep Tech Nation.
• ETH ZürichcoreTechnology or IntegrationSwisscom holds the Network Security Group chair and is a partner of the ETH AI Center for research collaboration in AI and network security.
• EPFL (Federal Institute of Technology)coreTechnology or IntegrationSwisscom facilitates research into AI, IoT, Smart Home, 5G and Digital Lab at EPFL Innovation Park.
• Trust ValleycoreStrategic or Co-development PartnerAs a partner, Swisscom supports Trust Valley to strengthen the digital trust and cybersecurity ecosystem in Switzerland.
• Open Wallet FoundationcoreTechnology or IntegrationAs a founding member, Swisscom supports the development and implementation of secure digital wallets of the future.
• AI HouseminorStrategic or Co-development PartnerTogether with other partners, Swisscom initiated the AI House in Davos, which was launched at WEF 2024.
• VenturekickminorStrategic or Co-development PartnerAs a partner, Swisscom supports start-ups from Swiss universities in their successful spinoff journey.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Proximus: Belgian incumbent offering mobile, fibre, and TV (Pickx) with similar convergence bundling; useful benchmark for a smaller-market integrated operator adjacent to Switzerland.
• BT Group: UK integrated telecom with EE mobile, Openreach fibre, and BT Sport/TV; comparable convergence mix and regulated-incumbent dynamics, though UK rather than Switzerland.
• KPN: Dutch incumbent with mobile, fibre, and IPTV; comparable on converged fixed-mobile offering and former-state-owned operating profile, though serving the Netherlands rather than Switzerland.

Broad incumbents

• Telefónica: Spanish telecom group with mobile (O2, Movistar), fibre, and pay-TV offerings; comparable convergence business model and exposure to content-cost inflation across multiple geographies.
• Orange: French-headquartered integrated telecom with mobile, fibre, and TV services; competes with Swisscom on premium-network positioning and bundled content strategies in adjacent European markets.
• Deutsche Telekom: Largest European integrated telecom with mobile, fixed, and TV (MagentaTV) bundles under a similar convergence model; relevant benchmark for scale, bundling, and network-investment economics.
• Liberty Global: Owner of Sunrise UPC and multiple European cable/broadband operators; comparable on converged broadband, pay-TV, and content-distribution economics relevant to Swisscom's blue TV stack.
• Vodafone: Global telecom incumbent with converged mobile, broadband, and TV offerings; comparable on cross-product bundling, infrastructure capex, and competitive positioning versus OTT players.

Direct peers

• Salt Mobile: Swiss challenger telecom offering mobile and fixed-line services directly against Swisscom's blue Mobile and blue Internet tiers within Switzerland.
• Sunrise UPC: Swiss fixed and mobile telecom operator (part of Liberty Global) competing head-to-head with Swisscom on fibre, 5G, and bundled TV in the same Swiss residential market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swisscom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swisscom Event & Media Solutions