Plako

What Plako does

Plako is a privately held Portuguese software development company headquartered in Póvoa de Lanhoso, operating a suite of branded software products built on a proprietary framework developed over 20 years on open web technologies. The platform architecture centers on three core products: cms@plako (a content management framework with over 200 modules supporting B2B and B2C e-commerce, payment and shipping integration, automatic label generation, abandoned cart management, and ERP integration); host@plako (cloud hosting on a proprietary server cluster located in a Portuguese national datacenter with dual firewalls, load balancing, and 3-month automatic backups); and intranet@plako (custom business process management, CRM, production planning, and RFID-enabled warehouse control). These are complemented by add-on modules including bMail@plako (email management), emarketing@plako (marketing automation), mobile@plako (iOS and Android apps), sms@plako (SMS and MMS campaigns with a stated 98% read rate), ia@plako (AI features), invoice@plako (certified invoicing), and iot@plako (sensor and hardware integration).

The company serves a broad vertical mix led by retail and e-commerce (online stores, pharmacies, clinics, construction tools, municipal portals) and extending into healthcare, manufacturing, government and municipalities, agriculture, building automation, logistics, and casinos and betting. Plako reports having delivered over 1,200 projects and claims commercial presence across Portugal, England, broader Europe, Brazil, Mozambique, and Angola. The platform integrates with five major ERP systems (Primavera, PHC, Eticadata, Sage, SAP) and social commerce platforms (Facebook, Instagram, YouTube, Livestream) for automated sales rights management.

Revenue is generated through a mix of professional services (custom software development and IoT implementations), subscription/recurring models (CMS licensing and cloud hosting), and usage-based pricing (SMS/MMS campaigns). The company is sales-led with direct engagement of enterprise and mid-market clients. Plako also maintains an ecosystem of partner brands under the "Plako Universe" (AMU, Green Utopia, MobileMenu, Utopia Plako), and its Utopia project was recognized at the EU-level ARIA 2024 awards in the Environmental Protection category. The firm reports 1-10 employees, is privately held, and has no disclosed funding rounds, M&A activity, or leadership team information in the source data.

Name

Plako

Legal name

Plako

Website

https://plako.eu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Plako is a Portuguese software development firm operating a proprietary 20-year framework that delivers CMS, cloud hosting, marketing automation, mobile apps, AI features, and IoT solutions to mid-market and enterprise clients across multiple verticals in Portuguese-speaking markets and Europe.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Custom software development
• Content management systems
• Cloud hosting services
• Marketing automation software
• IoT integration solutions

Headquarters

HQ city

Póvoa De Lanhoso

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Custom software development services oriented to results, building solutions tailored to specific business needs including content management, e-commerce, data integration, intranets, extranets, and mobile applications.
2. Cloud Hosting Services: Alojamento (hosting) services on cluster of dedicated servers with dual firewall, load balancing, virtual server rental with dedicated resources, system administration, security services, domain registration (.pt, .co.pt), and automatic backups.
3. CMS and E-commerce Platform Licensing: cms@plako content management framework with 200+ modules for online stores and information portals, sold with various business models.
4. SMS/MMS Marketing Services: SMS and MMS campaign preparation and sending services with high delivery rates and tracking capabilities.
5. Marketing Automation: Email, SMS and WhatsApp marketing automation with tracking, reporting, and bot capabilities.
6. IoT Solutions: IoT software solutions with sensor integration, data analysis, and hardware control capabilities for industry, agriculture, and building automation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Plako is a Portuguese software development firm that builds and delivers custom software solutions on its own proprietary framework, which has evolved over 20 years on open web technologies. It sells a portfolio of integrated products including a content management system (cms@plako) with 200+ modules, cloud hosting (host@plako), intranet/process management (intra@plako), email management (bMail@plako), marketing automation (emarketing@plako, sms@plako), mobile apps (mobile@plako), AI services (ia@plako), certified invoicing (invoice@plako), and IoT solutions (iot@plako) to enterprise and mid-market clients across multiple verticals.

Product overview

Plako is a software development company offering a platform-plus-modules architecture built on a proprietary framework with 20 years of evolution. The core product portfolio centers on cms@plako (content management with 200+ modules for online stores and portals), host@plako (cloud hosting on proprietary server clusters), and intranet@plako (custom process management and CRM solutions). These are complemented by specialized modules including bMail@plako (email management), emarketing@plako and sms@plako (marketing automation), mobile@plako (iOS/Android apps), ia@plako (AI/ML services), invoice@plako (certified invoicing), and iot@plako (IoT sensor integration). The products share a common proprietary framework focused on execution speed, hardware efficiency, and security, and are designed to interoperate with external ERP systems (Primavera, PHC, Eticadata, Sage, SAP) and social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• cms@plako: Framework with over 200 modules for implementing online stores and information portals
• host@plako
• invoice@plako
• intra@plako
• bMail@plako
• ia@plako
• emarketing@plako
• mobile@plako
• sms@plako
• iot@plako

Products and services

• cms@plako Content management framework with over 200 modules for building B2B and B2C online stores and information portals, including payment processing integration, automatic shipping label generation with tracking, logistics management, user-specific discounts and promotions, abandoned-cart rules, and data integration with ERPs (Primavera, PHC, Eticadata, Sage, SAP). It is sold to retailers, pharmacies, clinics, construction/DIY, insurance, casinos and betting, social commerce, and municipal portal operators.
• host@plako Cloud hosting service built on a cluster of proprietary servers located in a national Portuguese datacenter, offering dual firewalls, load balancing, virtual servers with dedicated CPU and memory, system administration and security services, .pt and co.pt domain registration, interconnection with AWS, Linode and HostGator, and automatic backups with 3 months of local and geographically distributed history. Targeted at retail, industry, associations, and municipal clients.
• intra@plako Custom intranet/process management software for commercial and production workflows, with proximity detection for employees or goods, warehouse management, quality control, integrated CRM from lead reception to invoicing and follow-up, production line planning, internal information portals, B2C and B2B online store integration, customer and sales extranets, and RFID capabilities. Targeted at the footwear, parts, construction, municipal, workshop, and clinic industries.
• bMail@plako Email management tool that captures all sent and received emails from a domain into a database, accessible through a proprietary web interface for search and consultation. Targeted at businesses needing centralized email archiving and retrieval.
• emarketing@plako Marketing automation software for automatic newsletter (email), SMS, and WhatsApp campaigns, with read/open tracking and reporting, automated responses and bots, and new campaigns generated based on past history. Targeted at online stores and service businesses.
• mobile@plako Mobile application development service for iOS and Android devices, including tactile interfaces, GPS positioning, and data integration with Plako web projects. Targeted at online stores, courier/delivery services, domotics (hardware control and sensor reading), and auctions.
• sms@plako SMS and MMS marketing service for preparing and sending campaigns, with bulk one-to-one or file-based (TXT/CSV) sending, 1-5 messages per second delivery speed, 98% reported read rate, delivery and invalid-number reporting, and support for all mobile operators in Portugal and Spain. Targeted at businesses running mobile marketing campaigns.
• ia@plako Artificial intelligence services for visitor behavior analysis in online stores with personalized product recommendations based on purchase history, business intelligence for supplier purchase recommendations, AI-powered bots and avatars, audio-to-text and text-to-audio conversion, and chatbots. Targeted at industry and online stores generally.
• invoice@plako Certified invoicing software integrated with Plako's other products for automatic generation of invoices and accounting documents, including stock management. Targeted at associations, clinics, and online stores generally.
• iot@plako IoT software for reading any type of sensor using RFID, DALI, MODBUS, Bluetooth, and ZIGBEE technologies, with cloud data transmission, analysis and decision-making, plus accompanying hardware (relays for electric motors, lights, general equipment, and infrared for air conditioning control). Targeted at industry, agriculture, building services/retail automation, and security.

Quantifiable outcome

• 98% SMS read rate
• +2 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• AMUminorStrategic or Co-development PartnerAMU is featured in the Plako Universe section, indicating a partnership or ecosystem relationship. AMU appears to be a bio/organic focused company.
• Green UtopiaminorStrategic or Co-development PartnerGreen Utopia is featured in the Plako Universe section. This appears related to the Utopia Project that won ARIA 2024 recognition.
• Utopia PlakominorStrategic or Co-development PartnerUtopia Plako is an internal/subsidiary project featured in the Plako Universe, related to environmental protection and sustainability initiatives.
• FacebookTechnology or IntegrationSocial selling tools integrated with Plako's e-commerce platforms for automatic sales rights management.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PlakoIT

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plako