ASD Nordival Rugby Rovato

What ASD Nordival Rugby Rovato does

ASD Nordival Rugby Rovato (legal name Rugby Rovato A.S.D., DBA 'Nordival Rovato') is an Italian amateur rugby union association founded in 1976 and headquartered at Stadio Giulio e Silvio Pagani in Rovato, Brescia, Lombardy. The club fields teams across the full age pyramid — Mini Rugby, Under 14, Under 16, Under 18, the senior Seniores squad competing in Italy's Serie B, and the Queens women's section competing in Coppa Italia Femminile — serving youth and adult players in the Franciacorta catchment. It also organizes the Torneo Città di Rovato, an annual youth tournament that in 2026 hosted 37 clubs and 275 matches across 6 categories on 18 fields, making it one of the larger regional youth rugby events in northern Italy. The club celebrated its 50th anniversary during the 2025-2026 season under recently installed President Giuseppe Pagani.

The organization's underlying 'technology' is the community-built rugby program itself — coaching staff (Ceretti for Seniores), volunteer medical support (long-tenured partnership with Istituto Clinico Sant'Anna), and infrastructure (owned stadium and adjacent clubhouse, shared with Rugby Lumezzane for Serie B home matches). There are no proprietary software products, APIs, or digital platforms operated by the club; the only external platform integration is a merchandise e-commerce storefront hosted on Macron's clubshop system at clubshop.macron.com/brescia/asd-rugby-rovato.

Business model: as an A.S.D. (Associazione Sportiva Dilettantistica) under Italian nonprofit sports law, the club does not pursue profit. Revenue mechanics are (1) recurring annual membership/tessera fees from players and families, (2) corporate sponsorships from a broad bench of more than 40 local and regional businesses led by technical sponsor Macron, (3) merchandise sales through the Macron clubshop, and (4) episodic tournament/event revenue from the Torneo Città di Rovato. Go-to-market is community-led — local outreach, school programs, and youth development drive recruitment, with no formal sales motion. Pricing is not publicly disclosed, and revenue figures are not reported.

Name

ASD Nordival Rugby Rovato

Legal name

Rugby Rovato A.S.D.

Website

https://rugbyrovato.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

ASD Nordival Rugby Rovato is an amateur rugby union association in Rovato, Brescia, Italy, operating a full youth-to-senior pipeline plus a women's section and hosting the Torneo Città di Rovato youth tournament, funded by memberships, local sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Amateur Rugby Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Amateur rugby club
• Youth rugby programs
• Senior rugby team
• Rugby tournament
• Community sports club

Headquarters

HQ city

Rovato

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership/tessera fees paid by players and families for participation in rugby activities across all age groups
2. Sponsorships: Corporate sponsorship from local and regional businesses including Macron (technical sponsor), Lupini, Targhette Quadri, Caggiati Inox, Intervallum, Queen Pub, 4G Ghidini, Marchina, Golden Green Group, Paintline, LMP, and many other local companies
3. Merchandise sales: Online shop selling club merchandise through Macron's club shop platform at clubshop.macron.com
4. Event revenue: Revenue from organizing tournaments including the annual Torneo Città di Rovato, hosting visiting teams and their families

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ASD Nordival Rugby Rovato is an amateur rugby union club operating competitive and developmental teams across all age groups, from Mini Rugby (children) through Under 14, Under 16, Under 18, and a senior Seniores squad competing in Italian Serie B. The club organizes the annual Torneo Città di Rovato youth tournament and sells branded merchandise through Macron's online clubshop platform.

Product overview

ASD Nordival Rugby Rovato is a rugby sports club that offers organized rugby teams across all age groups, from Mini Rugby (children) to the senior Seniores squad competing in Serie B. The club organizes the annual 'Torneo Città di Rovato' youth rugby tournament, which is one of the largest youth rugby events in Italy with 37 participating clubs and 275 matches. The club also operates a merchandise retail channel through the Macron clubshop platform. The club was founded in 1976 and celebrated its 50th anniversary in 2025-2026.

Differentiator

Problem solved

Functional benefit

Brands

• Queens: Women's rugby team project of Rugby Rovato, including Queens Lilium. The women's section has been separately branded and organized with its own project and technical staff.

Quantifiable outcome

• 14 wins in 18 Serie B matches in 2025-2026 season
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Rugby LumezzanecoreStrategic or Co-development Partner · 2 August 2017Synergistic partnership agreement between Rugby Lumezzane and Rugby Rovato. The Valgobbini team from Rugby Lumezzane plays their Serie B matches at Stadio Pagani in Rovato. This collaboration provides infrastructure sharing and strengthens regional rugby ties between the two clubs.
• MacroncoreOthersTechnical sponsor providing official club kits, apparel, and merchandise. The club shop operates through Macron's platform at clubshop.macron.com. Macron is an Italian sportswear and sports equipment manufacturer.
• LupiniminorOthersLocal sponsor supporting the club. Multiple local and regional businesses sponsor Rugby Rovato including Lupini, Caggiati Inox, Intervallum, Queen Pub, 4G Ghidini, and many others shown in the sponsor logos section of the website.
• Istituto Clinico Sant'Anna di BresciaminorOthersMedical partnership for player healthcare. Dr. Maurizio Maffi, orthopedics specialist at this hospital, provided medical support and volunteering to the club over many years before his passing in May 2026.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rovigo Rugby: Historic top-tier Italian rugby club (Rossoblu). Comparable as a long-standing Italian rugby club with multi-tier youth and senior teams, but at significantly larger scale and professionalization.
• Petrarca Rugby Padova: One of Italy's most established and successful rugby clubs, competing at the top of Italian rugby. Comparable as a multi-age-group rugby organization with much greater scale and professionalization.

Direct peers

• Valorugby Emilia: Northern Italian rugby club competing in Italian championship tiers. Comparable as a regional rugby club with similar competitive structure and youth development focus.
• Mogliano Veneto Rugby: Top-tier Italian rugby club with strong youth academy. Comparable as a northeastern Italian rugby organization with similar age-group structure and competitive ambitions.
• Rugby Lyons Piacenza: Italian rugby club competing in Serie B / Serie A pathways. Directly comparable as a northern Italian amateur/semi-professional rugby club with similar competitive tier and was an opponent of Rugby Rovato in the 2025-2026 season.
• Rugby Calvisano: Major Brescia-area rugby club competing in Serie B and historically in top-tier Italian rugby. Comparable as a regional rugby peer with more professional ambitions but the same territorial base.
• Rugby Bergamo: Serie B competitor that played a decisive match against Rovato in the 2025-2026 season. Comparable as a northern Italian rugby club operating at the same competitive level with similar community-based structure.
• Rugby Viadana: Italian rugby club competing in Serie A and Serie B tiers. Comparable as a northern Italian rugby club with similar competitive path and community-rooted structure.
• Brixia Rugby: Regional rival from the Brescia area participating in Serie B and youth tournaments alongside Rovato. Highly comparable in geography, scale, and competitive tier.
• Rugby Lumezzane: Partner club whose Valgobbini team plays Serie B matches at Rovato's Stadio Pagani. Comparable in scale and competitive tier, and an explicit strategic partner in regional rugby.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RugbyRovato.it
• LinkedInlinkedin.com/company/asd-nordival-rugby-rovato

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASD Nordival Rugby Rovato