Cass Contemporary
- Company typePrivate
- Founded2012
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cass Contemporary does
Cass Contemporary (legal entity: CASS, LLC) is a contemporary art gallery and art consulting firm founded in 2012 in Tampa, Florida by Cassie and Jake Greatens. The company operates physical gallery locations in Nashville, Tennessee (408 Chestnut St.) and Tampa, Florida, with a planned Houston Gallery at The Nashville Warehouse campus in partnership with Luxe Art Consultants announced for 2025. Its core offerings span gallery exhibitions (including the recurring Paint It Forward and GLEAM series), an e-commerce art shop (CASS Art) selling limited edition prints from $250 to $5,500 and original works up to $18,000+, full-service art consulting and collection management for collectors, and large-scale commissioned murals and art installations for commercial and residential clients.
The business operates through three primary revenue channels: one-time retail art sales through gallery and e-commerce, professional services for art consultation and collection management, and project-based commissions for commercial and residential mural installations. Pricing for prints and originals uses unit pricing, while custom mural commissions are quote-based and project-specific. Distribution combines a physical retail gallery, a Squarespace-hosted e-commerce storefront, and direct B2B sales for commissioned public art projects. The company is privately held and entirely founder-owned, with no disclosed external funding, institutional investors, or parent company. Headcount is reported at 1-10 employees.
Cass Contemporary serves three primary customer segments: discerning art collectors acquiring contemporary works through the gallery and online shop; commercial spaces including hotels, restaurants, and corporate offices seeking turnkey art installations and lobby curation; and residential clients commissioning custom murals. Marketing is conducted primarily through the company website, Instagram (@casscontemporary), an email newsletter, blog content, and earned media in regional outlets such as Tampa Bay Business Journal and Tampa Bay Times. The company positions itself around an internationally represented artist roster (Tristan Eaton, Shepard Fairey, Leon Keer, PichiAvo) and its signature Paint It Forward exhibition format that pairs established and emerging artists with charitable giving.
Cass Contemporary firmographics
Firmographics- Name
- Cass Contemporary
- Legal name
- CASS, LLC
- Website
- https://casscontemporary.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cass Contemporary industry classification
Industry- Product category
- Art Gallery and Consulting
- NAICS
- Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)
Keywords
Where Cass Contemporary is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cass Contemporary business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Art Sales: Sales of limited edition prints, original artworks, and sculptures from represented artists through gallery exhibitions and e-commerce.
- Art Consulting Services: Art consultation and management services for collectors, including gallery development (e.g., Houston gallery at Wedgewood-Houston)
- Commissioned Murals and Installations: Large-scale mural design and installation services for commercial spaces such as restaurants, hotels, and office buildings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Limited Edition Prints |
| Unit Pricing | Pay-as-you-go | Original Paintings and Sculptures |
| Other | Multi-year contract | Mural Commissions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cass Contemporary product offering
Product offeringCore offering
Cass Contemporary operates a contemporary art gallery providing sales of limited edition prints, original paintings, and sculptures alongside high-end art consulting and collection management services for collectors worldwide. The company designs and installs large-scale murals and customized art installations for commercial, residential, and public spaces, and curates rotating gallery exhibitions including signature charitable shows such as Paint It Forward.
Product overview
Cass Contemporary is an art gallery and consulting firm operating as a unified service offering centered around contemporary art. The portfolio includes CASS ART (an e-commerce platform for limited edition prints and original works), a murals division for large-scale public art installations, and commercial and residential project services for customized art installations. The gallery also hosts rotating exhibitions including GLEAM and Paint It Forward, while offering art consultation and management services for collectors. The company operates physical gallery locations in Nashville, TN and previously Tampa, FL.
Differentiator
Problem solved
Functional benefit
Products and services
- CASS Art Online art store featuring limited edition prints and original works by contemporary artists with e-commerce functionality for direct purchase from the gallery, available with shipping and local Nashville delivery.
- Murals Large-scale mural design and installation services featuring collaborations with international street artists and public art commissions for commercial and urban spaces.
- Commercial Projects Customized art installations for commercial spaces including restaurants, hotels, offices, and retail environments, featuring curated artist selections and site-specific artwork.
- Residential Projects Art installation services for private residences, offering curated artworks by international contemporary artists for home environments.
- GLEAM Exhibition Gallery exhibition featuring artists who explore reflective compositions in painting using specialized techniques and materials that emphasize light absorption and reflection.
- Paint It Forward Signature gallery exhibition celebrating community, mentorship, and charitable giving, pairing established artists with emerging artists; a portion of proceeds is donated to a designated charity.
- Art Consultation and Management Services High-end art consulting services for discerning collectors worldwide, including gallery development, art loans, and collection management.
Companies that use Cass Contemporary
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Cass Contemporary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cass Contemporary partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- United Way of Greater NashvillecoreCharitable partnership for GLEAM exhibition; portion of sales proceeds donated to United Way's Winter Storm Recovery Fund to support Nashville community disaster relief.
- Water Street TampacoreOngoing partnership for mural commissions including projects with Leon Keer, Alessandro Etsom, and Stephen Palladino for downtown Tampa development.
- Epicurean HotelcoreMajor art installation projects including rooftop bar murals, library print exhibitions, and lobby art for hotel property.
- Oxford ExchangeminorMural commission for Oxford Exchange's 10th Anniversary celebration featuring Elliott Routledge's large-scale exterior design.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Cass Contemporary competitors and assessment
Company assessmentDirect peers
- Artsy: Leading online art marketplace aggregating galleries, auction houses, and artists; competes for the same contemporary collector audience and provides an alternative discovery and purchase channel for the type of works Cass Contemporary sells.
- Artnet: Online art market platform combining gallery listings, auction results, and editorial coverage; serves as both competitor and industry data reference for boutique contemporary galleries like Cass Contemporary.
- Saatchi Art: Online-first contemporary art marketplace selling original works and limited-edition prints directly from emerging and established artists, overlapping directly with Cass Contemporary's CASS Art e-commerce channel and represented-artist roster.
- 1stDibs: Luxury online marketplace with a significant fine-art category alongside furniture and décor; targets the same affluent collector demographic purchasing higher-priced originals and limited editions from Cass Contemporary.
Emerging players
- Tappan Collective: Online-first gallery representing emerging contemporary artists with limited-edition prints and originals; competes for the same digitally-engaged millennial and Gen-X collector segment Cass Contemporary targets through CASS Art.
- Uprise Art: Online contemporary art platform curating original works from emerging and mid-career artists with advisory services; closely overlaps with Cass Contemporary's emerging-artist focus and collector consultation offering.
Broad incumbents
- Pace Gallery: Established global gallery representing internationally recognized contemporary artists and producing major exhibitions; comparable to Cass Contemporary's programming of high-profile solo shows such as the Tristan Eaton exhibition.
- Gagosian: World's largest contemporary art gallery network with global locations; sets pricing benchmarks and representation standards that influence how boutique galleries like Cass Contemporary position represented artists.
- Sotheby's: Global auction house and private sales platform for fine and contemporary art; provides an alternative liquidity and discovery channel for collectors who might otherwise purchase from or consign to a boutique gallery.
- David Zwirner: Major global contemporary art gallery representing blue-chip artists with multi-city locations; operates in the same primary and secondary market segments Cass Contemporary targets but at vastly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cass Contemporary social profiles
Digital presenceCass Contemporary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cass Contemporary leadership team
Management profileNumber of profiles
Profiles2 records
Cass Contemporary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cass Contemporary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cass Contemporary
What does Cass Contemporary do?
Cass Contemporary operates a contemporary art gallery providing sales of limited edition prints, original paintings, and sculptures alongside high-end art consulting and collection management services for collectors worldwide. The company designs and installs large-scale murals and customized art installations for commercial, residential, and public spaces, and curates rotating gallery exhibitions including signature charitable shows such as Paint It Forward.
Is Cass Contemporary a public or private company?
Cass Contemporary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cass Contemporary founded?
Cass Contemporary was founded in 2012. It employs 1 to 10 people.
Where is Cass Contemporary based?
Cass Contemporary is headquartered in Tampa, United States, in the North America region.
How does Cass Contemporary make money?
Three revenue lines are on record. Art Sales are the primary driver. The others are art Consulting Services and commissioned Murals and Installations.
Who are Cass Contemporary's main competitors?
Direct peers on record are Artsy, Artnet, Saatchi Art and 1stDibs. Emerging players are Tappan Collective and Uprise Art. Broad incumbents are Pace Gallery, Gagosian, Sotheby's and David Zwirner.
Does Cass Contemporary have an API?
No public API is recorded for Cass Contemporary.
What industry is Cass Contemporary in?
Cass Contemporary's product category is Art Gallery and Consulting. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of IMAFANAM, Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls). Its NAICS code is 45992 and its SIC code is 7330.