What Asnova Holding does

Asnova Holding (АСНОВА ХОЛДИНГ) is a privately held Ukrainian diversified holding company, structured as a Private Joint Stock Company (PrAT) and headquartered in Kyiv at 27 Getmana Kyryla Razumovskoho Street. Founded in 1992, the group operates across five core verticals: FMCG and cosmetics distribution (SAVService, BENICE, SAVSERVICE MOVA, PSP Shevchenko), specialty retail (Wine Time wine shops, Domashniy supermarkets, Bel Gusto e-commerce), third-party logistics (EKOL LOGISTICS), commercial real estate (ESMA, holding 35,000+ sq.m. of office and warehouse premises in Kyiv), and IT services (IPLAND, developer of the effie> sales management platform). The holding employs 5,500+ staff and serves a roster of international principals including Procter&Gamble, Nestle, PepsiCo, Ferrero, Henkel, SC Johnson, GlaxoSmithKline, Marks & Spencer, and B. Braun, plus 75+ enterprise clients of IPLAND's effie> platform.

Revenue mechanics combine transaction-based distribution margins on FMCG volume, retail markups across Wine Time's 14+ open-format wine outlets and Domashniy supermarkets, managed-service 3PL fees from EKOL LOGISTICS (ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007 certified), recurring lease income from ESMA real estate, and subscription-based IT services from IPLAND. Go-to-market is primarily direct B2B for distribution and logistics, with physical and online retail channels serving consumers. The group maintains Microsoft Gold Partner and Cisco Premier Partner statuses (including back-to-back Microsoft Partner of the Year awards in 2017 and 2018), and is audited annually by Deloitte. Operations are concentrated entirely within Ukraine (Western, Central and Eastern regions), and specific revenue figures are not publicly disclosed.

Name

Asnova Holding

Legal name

Приватне акціонерне товариство «АСНОВА ХОЛДИНГ» (Private Joint Stock Company ASNOVA HOLDING)

Website

https://asnova.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Asnova Holding is a privately held Ukrainian diversified conglomerate (founded 1992) operating FMCG distribution, specialty wine retail, 3PL logistics, commercial real estate, and IT services through wholly owned subsidiaries serving international principals and Ukrainian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Distribution: Distribution of FMCG products through SAVService (non-food), SAVService MOVA (food), BENICE (cosmetics/perfumery), and PSP Shevchenko. Revenue from distribution margins and volume-based commissions.
2. Retail Operations: Wine Time wine shop chain across Ukraine, Domashniy supermarkets in Kyiv, and online grocery store Bel Gusto. Revenue from retail markups.
3. Logistics Services: EKOL LOGISTICS provides full spectrum of logistics services including customs operations, warehousing, pre-sale preparation, and delivery. Certified to ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007.
4. Real Estate: ESMA owns and leases office and warehouse premises totaling over 35,000 sq.m. in Kyiv.
5. IT Services: IPLAND develops and provides IT services for business process automation, project management, and IT support. Serves over 8,000 employees at 75+ companies including Nestle, PepsiCo, Ferrero.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Asnova Holding is a diversified Ukrainian holding company operating multiple business divisions: FMCG distribution (SAVService as official Procter&Gamble distributor; BENICE for premium cosmetics; SAVSERVICE MOVA for food; PSP Shevchenko for agricultural products), retail operations (Wine Time wine store network, Bel Gusto online grocery store, Domashniy supermarkets), real estate leasing (ESMA office-warehouse complex), third-party logistics (EKOL LOGISTICS), and IT services (IPLAND with its effie> sales force automation platform).

Product overview

Asnova Holding is a diversified Ukrainian holding company operating multiple business divisions. The portfolio includes distribution companies (SAVService as Procter&Gamble distributor, BENICE for cosmetics, SAVSERVICE MOVA for food products, PSP Shevchenko), retail operations (Wine Time wine store network, Bel Gusto online store and cafe), real estate (ESMA office-warehouse complex), logistics (EKOL LOGISTICS as 3PL operator), and IT services (IPLAND with its effie> sales management platform). The company operates primarily in Ukraine across Central, Western, and Eastern regions, with over 5,500 employees.

Differentiator

Problem solved

Functional benefit

Brands

• SAVService: Distribution of industrial and FMCG products; official distributor of Procter&Gamble in Western, Eastern and part of Central Ukraine.
• BENICE
• Wine Time
• ESMA
• EKOL LOGISTICS
• Bel Gusto
• IPLAND
• PSP Shevchenko
• Домашній 2/15
• Bel Gusto Cafe

Products and services

• Wine Time Wine Time is a network of wine retail stores operating on an open-access model, offering wines from multiple regions plus spirits and gourmet products to consumers across Ukraine.
• Bel Gusto Bel Gusto is an online store and cafe offering premium imported food, beverages, and household goods from European and international producers to consumers in Ukraine.
• ESMA ESMA provides office and warehouse rental services with over 35,000 square meters of warehouse and administrative space in Kyiv to commercial tenants.
• EKOL LOGISTICS EKOL LOGISTICS is a third-party logistics operator providing comprehensive services including customs operations, storage, pre-sale preparation, delivery, and archive services certified to ISO 9001, ISO 14001, and OHSAS standards.
• effie> effie> is a sales management platform for FMCG manufacturers to retail chains, featuring online analytics for managing sales in national retail networks, controlling assortment, shelf shares, pricing, and trade marketing activities, with business process constructors for merchandiser and supervisor planning.
• IPLAND IT Services IPLAND provides IT services for business process automation, including mobile workforce automation and distribution process software for FMCG, consumer goods, electronics, and pharmaceutical clients; serves 75+ companies with 8,000+ daily users.

Quantifiable outcome

• Serving over 75 major companies with IT services
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Procter&GamblecoreChannel Partner/ Reseller/ DistributorSAVService is the official distributor of Procter&Gamble products covering Western, Eastern, and parts of Central Ukraine. SAVService is one of the largest P&G distributors in Eastern Europe.
• Rimmel, Max Factor, Bourjois, Vivienne Sabo, Lumene, Sally HansencoreChannel Partner/ Reseller/ DistributorBENICE is the exclusive distributor of these premium cosmetics and perfumery brands in Ukraine, implementing active marketing including TV and print advertising, promotions, and consultant programs.
• MicrosoftcoreTechnology or IntegrationIPLAND is a GOLD Partner of Microsoft and was named Microsoft Partner of the Year in 2017 and 2018 as the best IT services developer on Microsoft solutions.
• CiscocoreTechnology or IntegrationIPLAND is a Premier Partner of Cisco. Received Partner of the Year awards from Cisco multiple times in various nominations.
• EKOL LOGISTICScoreStrategic or Co-development PartnerIn 2013, the logistics company KOMORA-S became part of the international EKOL LOGISTICS group. EKOL provides comprehensive logistics services in Ukraine with international standards.
• Kyiv-Mohyla Business School (kmbs)minorStrategic or Co-development PartnerIPLAND collaborates with leading business schools as students and teachers, including kmbs, School of Practical Marketing (SLM), and Scrum Ukraine.
• Good WineminorChannel Partner/ Reseller/ DistributorGood Wine, a network of imported wine and delicatessen stores, partners with Bel Gusto as a supplier of premium products.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Metro Cash & Carry Ukraine: International wholesale/cash & carry operator with Ukrainian stores serving HoReCa and small businesses; comparable to Asnova's wholesale distribution arms (SAVService, SAVService MOVA) in the B2B FMCG channel.
• Kernel Group: Ukraine's largest diversified agricultural holding with operations across farming, logistics, and exports; comparable to Asnova as a large Ukrainian multi-business conglomerate, though in a different sector.

Direct peers

• Le Silpo: Premium grocery format operated by Fozzy Group offering imported wines, cheeses, and gourmet products; comparable to Wine Time for premium wine and gourmet retail positioning in Ukraine.
• Good Wine: Ukrainian premium wine and delicatessen retail chain, directly comparable to Wine Time's enogastronomic concept; Good Wine is also listed as an Asnova/Bel Gusto business partner, evidencing direct competitive overlap.
• Epicentr K: Major Ukrainian home improvement and FMCG distribution/retail conglomerate with proprietary logistics infrastructure, directly comparable to Asnova's combination of distribution, retail, and EKOL LOGISTICS operations.
• SoftServe: One of Ukraine's largest IT services companies with Microsoft and Cisco partnerships, providing enterprise software development and digital transformation services comparable to IPLAND's IT services arm.
• DCH Group: Ukrainian diversified holding with operations across real estate, agriculture, metallurgy, and other sectors; directly comparable to Asnova as a multi-subsidiary Ukrainian conglomerate with holding-company governance structure.
• Fozzy Group: Ukraine's largest diversified retail and wholesale holding (Silpo, Fozzy hypermarkets, Fora), operating a multi-format FMCG and food distribution portfolio comparable to Asnova's diversified subsidiary structure.
• ATB-Market: One of Ukraine's largest FMCG grocery retail chains with national footprint and integrated distribution operations, comparable to Asnova's distribution-plus-retail model.

Emerging players

• Novaposhta: Ukraine's dominant parcel and logistics operator with national network; comparable to EKOL LOGISTICS as a Ukrainian 3PL/logistics provider, though Novaposhta focuses on B2C parcel delivery rather than B2B FMCG distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WineTimeUkraine
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/asnova-holding

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asnova Holding