Open For Business
Open For Business is a London-based UK charity and coalition of 27 global corporations that produces research reports making the economic and business case for LGBTQ+ inclusion across 10+ countries in Asia, Africa, and Central/Eastern Europe.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Open For Business does
Open For Business is a UK-registered charity (No. 1184327) and company limited by guarantee (No. 11717349), founded in 2015 and headquartered at 16 Lincoln's Inn Fields, London. The organization operates as a coalition of 27 global businesses — including Google, Microsoft, Accenture, BCG, Deloitte, EY, KPMG, PwC, HSBC, JP Morgan Chase, Unilever, and others — that funds and collectively amplifies research demonstrating the economic and business case for LGBTQ+ inclusion. Its primary products are research reports and briefings, including a flagship annual City Ratings report covering 144+ cities, regional economic case studies for Southeast Asia, East Africa, and Central and Eastern Europe, country-specific reports (Kenya, Uganda, Poland, Hungary, Philippines, Hong Kong, Uruguay, Switzerland, and others), and specialized frameworks such as the Channels of Influence guide developed with the UN Free & Equal campaign. The organization is led by Founder and Executive Editor Jon Miller, who is also a Partner at Brunswick Group, which provides embedded operational and communications infrastructure.
Open For Business runs with a very small core team (1-10 employees) supported by in-country regional leads across 10+ active markets spanning Southeast Asia, East Asia, Central and Eastern Europe, and East Africa, and engages with international institutions including the World Economic Forum, the United Nations, and European institutions. Its research is distributed through a free, self-serve model: reports are published on the organization's website and a dedicated City Ratings microsite, promoted through email newsletters, and amplified via the coalition partner network and PR/earned media. Reports are used to support advances in LGBT+ rights in markets such as Uganda, Hong Kong, and India, and to quantify economic costs of discrimination (e.g., Kenya).
The revenue model is a coalition partner contribution model (classified as recurring), with no commercial pricing, no products sold to end customers, and no disclosed revenue. The organization has no parent company, no external institutional investors, no venture funding, and operates as a non-profit membership coalition. There are no patents, proprietary AI/ML capabilities, or APIs; the "technology" layer is research and policy analysis on LGBTQ+ economic inclusion. The three primary customer segments are large multinational corporates (the coalition itself), policymakers and government officials, and civil society organizations, with the horizontal segmentation reflecting the cross-cutting use of economic evidence in support of LGBTQ+ inclusion.
Open For Business firmographics
Firmographics- Name
- Open For Business
- Legal name
- Open For Business Limited
- Website
- https://open-for-business.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Open For Business is a London-based UK charity and coalition of 27 global corporations that produces research reports making the economic and business case for LGBTQ+ inclusion across 10+ countries in Asia, Africa, and Central/Eastern Europe.
- Ownership category
- akta.pro rank
Where Open For Business is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Open For Business business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Coalition Partner Contributions: Open for Business operates as a coalition supported by global business partners. The organization is registered as a charity (No. 1184327) and company limited by guarantee in England and Wales, suggesting funding comes from corporate coalition partners rather than commercial revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Open For Business product offering
Product offeringCore offering
Open for Business is a coalition of 27 leading global companies that produces research reports and briefings making the economic and business case for LGBTQ+ inclusion. The organization synthesizes academic studies, business reports, datasets, and expert perspectives into reports covering global, regional, and country-level analyses, and produces specialized frameworks such as the Channels of Influence guide developed in partnership with the UN Free & Equal campaign.
Product overview
Open for Business operates as a coalition of global businesses producing research reports on the economic case for LGBTQ+ inclusion. The organization's primary product is a comprehensive library of reports and briefings, including the flagship City Ratings report (analyzing 144+ cities globally), regional economic case reports covering Southeast Asia, East Africa, and Central/Eastern Europe, and country-specific reports for nations including Kenya, Uganda, Poland, Hungary, Serbia, Philippines, and others. These reports synthesize academic studies, business data, and expert perspectives to demonstrate that LGBTQ+ inclusion drives economic growth. The organization also produces specialized frameworks like the Channels of Influence guide developed in partnership with the UN Free & Equal campaign.
Differentiator
Problem solved
Functional benefit
Products and services
- Reports and Briefings
Quantifiable outcome
- Research used to support advances in LGBT+ rights in Uganda, Hong Kong, and India
- +1 more outcomes
Companies that use Open For Business
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
Open For Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Open For Business partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- ABBcoreGlobal technology company participating as coalition partner in Open for Business, contributing to the economic and business case for LGBTQ+ inclusion across global operations.
- AccenturecoreGlobal professional services company participating as coalition partner supporting LGBTQ+ inclusion advocacy through economic research and business case development.
- Boston Consulting Group (BCG)coreGlobal management consulting firm participating as coalition partner in Open for Business initiative.
- Brunswick GroupcoreStrategic communications firm that hosts Open for Business; founder Jon Miller is a Partner at Brunswick. Brunswick serves as the company issuing the website Terms & Conditions and appears to provide operational support to the organization.
- DeloittecoreGlobal professional services firm participating as coalition partner supporting the economic case for LGBTQ+ inclusion.
- Deutsche BankcoreGlobal banking and financial services company participating as coalition partner in Open for Business.
- DLA PipercoreGlobal law firm participating as coalition partner supporting LGBTQ+ inclusion through economic research and advocacy.
- DowcoreGlobal materials science company participating as coalition partner in Open for Business.
- EYcoreGlobal professional services organization participating as coalition partner supporting LGBTQ+ inclusion.
- GooglecoreGlobal technology company participating as coalition partner in Open for Business.
- GSKcoreGlobal pharmaceutical company participating as coalition partner in LGBTQ+ inclusion advocacy.
- HSBCcoreGlobal banking and financial services institution participating as coalition partner.
- JP Morgan ChasecoreGlobal financial services firm participating as coalition partner in Open for Business.
- KPMGcoreGlobal professional services firm participating as coalition partner supporting LGBTQ+ inclusion.
- L'OrealcoreGlobal beauty and cosmetics company participating as coalition partner in Open for Business.
- LinkedIncoreProfessional networking platform company participating as coalition partner.
- LinklaterscoreGlobal law firm participating as coalition partner in LGBTQ+ inclusion advocacy.
- MasterCardcoreGlobal payments technology company participating as coalition partner.
- MicrosoftcoreGlobal technology company participating as coalition partner in Open for Business.
- PwCcoreGlobal professional services firm participating as coalition partner supporting LGBTQ+ inclusion.
- RELX GroupcoreGlobal information and analytics company participating as coalition partner.
- Standard CharteredcoreGlobal banking and financial services institution participating as coalition partner.
- UnilevercoreGlobal consumer goods company participating as coalition partner in LGBTQ+ inclusion advocacy.
- Virgin GroupcoreGlobal branded conglomerate participating as coalition partner.
- UN Free & Equal CampaigncoreCreated the Channels of Influence report in partnership with the UN Free & Equal campaign, which builds upon UN OHCHR standards for business to tackle discrimination against LGBT+ people.
- UN Office of the High Commissioner for Human RightscorePartnership through the UN Free & Equal campaign; Open for Business report builds upon Standards of Conduct for Business developed in partnership with the Institute for Human Rights and Business.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Open For Business competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Open For Business social profiles
Digital presenceOpen For Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open For Business leadership team
Management profileNumber of profiles
Profiles1 record
Open For Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open For Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open For Business
What does Open For Business do?
Open for Business is a coalition of 27 leading global companies that produces research reports and briefings making the economic and business case for LGBTQ+ inclusion. The organization synthesizes academic studies, business reports, datasets, and expert perspectives into reports covering global, regional, and country-level analyses, and produces specialized frameworks such as the Channels of Influence guide developed in partnership with the UN Free & Equal campaign.
Is Open For Business a public or private company?
Open For Business is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Open For Business founded?
Open For Business was founded in 2015. It employs 1 to 10 people.
Where is Open For Business based?
Open For Business is headquartered in London, United Kingdom, in the Europe region.
How does Open For Business make money?
One revenue line is on record: coalition Partner Contributions.
Does Open For Business have an API?
No public API is recorded for Open For Business.