Open For Business

What Open For Business does

Open For Business is a UK-registered charity (No. 1184327) and company limited by guarantee (No. 11717349), founded in 2015 and headquartered at 16 Lincoln's Inn Fields, London. The organization operates as a coalition of 27 global businesses — including Google, Microsoft, Accenture, BCG, Deloitte, EY, KPMG, PwC, HSBC, JP Morgan Chase, Unilever, and others — that funds and collectively amplifies research demonstrating the economic and business case for LGBTQ+ inclusion. Its primary products are research reports and briefings, including a flagship annual City Ratings report covering 144+ cities, regional economic case studies for Southeast Asia, East Africa, and Central and Eastern Europe, country-specific reports (Kenya, Uganda, Poland, Hungary, Philippines, Hong Kong, Uruguay, Switzerland, and others), and specialized frameworks such as the Channels of Influence guide developed with the UN Free & Equal campaign. The organization is led by Founder and Executive Editor Jon Miller, who is also a Partner at Brunswick Group, which provides embedded operational and communications infrastructure.

Open For Business runs with a very small core team (1-10 employees) supported by in-country regional leads across 10+ active markets spanning Southeast Asia, East Asia, Central and Eastern Europe, and East Africa, and engages with international institutions including the World Economic Forum, the United Nations, and European institutions. Its research is distributed through a free, self-serve model: reports are published on the organization's website and a dedicated City Ratings microsite, promoted through email newsletters, and amplified via the coalition partner network and PR/earned media. Reports are used to support advances in LGBT+ rights in markets such as Uganda, Hong Kong, and India, and to quantify economic costs of discrimination (e.g., Kenya).

The revenue model is a coalition partner contribution model (classified as recurring), with no commercial pricing, no products sold to end customers, and no disclosed revenue. The organization has no parent company, no external institutional investors, no venture funding, and operates as a non-profit membership coalition. There are no patents, proprietary AI/ML capabilities, or APIs; the "technology" layer is research and policy analysis on LGBTQ+ economic inclusion. The three primary customer segments are large multinational corporates (the coalition itself), policymakers and government officials, and civil society organizations, with the horizontal segmentation reflecting the cross-cutting use of economic evidence in support of LGBTQ+ inclusion.

Name

Open For Business

Legal name

Open For Business Limited

Website

https://open-for-business.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Open For Business is a London-based UK charity and coalition of 27 global corporations that produces research reports making the economic and business case for LGBTQ+ inclusion across 10+ countries in Asia, Africa, and Central/Eastern Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Coalition Partner Contributions: Open for Business operates as a coalition supported by global business partners. The organization is registered as a charity (No. 1184327) and company limited by guarantee in England and Wales, suggesting funding comes from corporate coalition partners rather than commercial revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Open for Business is a coalition of 27 leading global companies that produces research reports and briefings making the economic and business case for LGBTQ+ inclusion. The organization synthesizes academic studies, business reports, datasets, and expert perspectives into reports covering global, regional, and country-level analyses, and produces specialized frameworks such as the Channels of Influence guide developed in partnership with the UN Free & Equal campaign.

Product overview

Open for Business operates as a coalition of global businesses producing research reports on the economic case for LGBTQ+ inclusion. The organization's primary product is a comprehensive library of reports and briefings, including the flagship City Ratings report (analyzing 144+ cities globally), regional economic case reports covering Southeast Asia, East Africa, and Central/Eastern Europe, and country-specific reports for nations including Kenya, Uganda, Poland, Hungary, Serbia, Philippines, and others. These reports synthesize academic studies, business data, and expert perspectives to demonstrate that LGBTQ+ inclusion drives economic growth. The organization also produces specialized frameworks like the Channels of Influence guide developed in partnership with the UN Free & Equal campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Reports and Briefings

Quantifiable outcome

• Research used to support advances in LGBT+ rights in Uganda, Hong Kong, and India
• +1 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core.

• ABBcoreStrategic or Co-development PartnerGlobal technology company participating as coalition partner in Open for Business, contributing to the economic and business case for LGBTQ+ inclusion across global operations.
• AccenturecoreStrategic or Co-development PartnerGlobal professional services company participating as coalition partner supporting LGBTQ+ inclusion advocacy through economic research and business case development.
• Boston Consulting Group (BCG)coreStrategic or Co-development PartnerGlobal management consulting firm participating as coalition partner in Open for Business initiative.
• Brunswick GroupcoreStrategic or Co-development PartnerStrategic communications firm that hosts Open for Business; founder Jon Miller is a Partner at Brunswick. Brunswick serves as the company issuing the website Terms & Conditions and appears to provide operational support to the organization.
• DeloittecoreStrategic or Co-development PartnerGlobal professional services firm participating as coalition partner supporting the economic case for LGBTQ+ inclusion.
• Deutsche BankcoreStrategic or Co-development PartnerGlobal banking and financial services company participating as coalition partner in Open for Business.
• DLA PipercoreStrategic or Co-development PartnerGlobal law firm participating as coalition partner supporting LGBTQ+ inclusion through economic research and advocacy.
• DowcoreStrategic or Co-development PartnerGlobal materials science company participating as coalition partner in Open for Business.
• EYcoreStrategic or Co-development PartnerGlobal professional services organization participating as coalition partner supporting LGBTQ+ inclusion.
• GooglecoreStrategic or Co-development PartnerGlobal technology company participating as coalition partner in Open for Business.
• GSKcoreStrategic or Co-development PartnerGlobal pharmaceutical company participating as coalition partner in LGBTQ+ inclusion advocacy.
• HSBCcoreStrategic or Co-development PartnerGlobal banking and financial services institution participating as coalition partner.
• JP Morgan ChasecoreStrategic or Co-development PartnerGlobal financial services firm participating as coalition partner in Open for Business.
• KPMGcoreStrategic or Co-development PartnerGlobal professional services firm participating as coalition partner supporting LGBTQ+ inclusion.
• L'OrealcoreStrategic or Co-development PartnerGlobal beauty and cosmetics company participating as coalition partner in Open for Business.
• LinkedIncoreStrategic or Co-development PartnerProfessional networking platform company participating as coalition partner.
• LinklaterscoreStrategic or Co-development PartnerGlobal law firm participating as coalition partner in LGBTQ+ inclusion advocacy.
• MasterCardcoreStrategic or Co-development PartnerGlobal payments technology company participating as coalition partner.
• MicrosoftcoreStrategic or Co-development PartnerGlobal technology company participating as coalition partner in Open for Business.
• PwCcoreStrategic or Co-development PartnerGlobal professional services firm participating as coalition partner supporting LGBTQ+ inclusion.
• RELX GroupcoreStrategic or Co-development PartnerGlobal information and analytics company participating as coalition partner.
• Standard CharteredcoreStrategic or Co-development PartnerGlobal banking and financial services institution participating as coalition partner.
• UnilevercoreStrategic or Co-development PartnerGlobal consumer goods company participating as coalition partner in LGBTQ+ inclusion advocacy.
• Virgin GroupcoreStrategic or Co-development PartnerGlobal branded conglomerate participating as coalition partner.
• UN Free & Equal CampaigncoreStrategic or Co-development PartnerCreated the Channels of Influence report in partnership with the UN Free & Equal campaign, which builds upon UN OHCHR standards for business to tackle discrimination against LGBT+ people.
• UN Office of the High Commissioner for Human RightscoreStrategic or Co-development PartnerPartnership through the UN Free & Equal campaign; Open for Business report builds upon Standards of Conduct for Business developed in partnership with the Institute for Human Rights and Business.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ofb_lgbt
• Facebookfacebook.com/OpenForBusinessLGBT
• LinkedInlinkedin.com/company/open-for-business-global-lgbt-inclusion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open For Business