Real Estate Appraisers Association

What Real Estate Appraisers Association does

Real Estate Appraisers Association (REAA) is a Sacramento-based, California-focused 501(c) non-profit professional association founded in 1999 to serve the state's real estate appraisal community. Its core offering is a tiered membership product — licensed residential and commercial appraisers pay $150/year, trainees join for free, and a real-estate affiliate and an organizational tier round out the structure — built on top of Naylor Association Management Software, which handles member records, event registration, CE certificate issuance, and email delivery via Constant Contact. REAA delivers 15+ continuing-education classes annually, including required USPAP instruction, alongside a members-only groups.io forum, a public "Find an REAA Appraiser" directory, and two in-person chapters (Sacramento Valley and Bay Area) that host classes and networking events.

Monetization rests primarily on annual licensed-appraiser dues supplemented by CE class tuition priced at $80 (member early bird) to $150 (non-member). Members receive automatic dual membership in the National Association of Appraisers, giving them discounted access to two national conferences per year, and the association markets itself as the collective advocacy voice for California appraisers on regulatory and legislative matters, including evolving USPAP, UAD, and AI-in-appraisal topics. The free trainee tier functions as a long-run pipeline into paid memberships, while sponsorships from George Dell's Valuemetrics, Appraisal Today, Christensen Law Firm, NorCal MLS Alliance, and NAA provide ancillary support rather than material revenue.

The organization is small, volunteer-governed through an elected Corporate Board of Directors, and structurally dependent on its California licensure ecosystem; it carries no parent company, no disclosed funding rounds, no patents, and no AI or technology product of its own. Its strategic posture is defensive — sustaining relevance in a profession undergoing AI-driven disruption and federal form changes (UAD 3.6) — rather than growth-oriented in the venture sense.

Name

Real Estate Appraisers Association

Legal name

Real Estate Appraisers Association

Website

https://reaa.org

Company type

Private

Founded year

1999

Operating status

Operating

Short description

REAA is a California-based, non-profit professional association founded in 1999 that provides continuing education, networking, and advocacy for the state's licensed and trainee real estate appraisers through membership dues and CE class fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Licensed Appraiser Membership Dues: Annual membership fees charged to licensed residential and commercial appraisers for access to education, networking, advocacy, and member benefits
2. Continuing Education Class Fees: Tuition fees for educational classes including USPAP and other professional development courses, with member and non-member pricing
3. Trainee Membership: Free membership tier for appraiser trainees providing entry point into the profession and pipeline to future paid memberships
4. Organizational Membership: Membership fees for state licensing agencies or other organizations
5. Real Estate Affiliate Membership: Membership for real estate professionals interested in the appraisal profession without an appraisal license

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

REAA is a California-based non-profit professional association that provides annual memberships to licensed real estate appraisers and free memberships to appraiser trainees. Its core offerings are discounted continuing education courses (including USPAP), local chapter-based networking events in Sacramento Valley and Bay Area, a members-only online forum for peer collaboration, a public member directory, and automatic dual membership with the National Association of Appraisers that includes discounted access to two national conferences per year.

Product overview

REAA is a non-profit professional association for California real estate appraisers, offering a membership-based platform with tiered membership types (Licensed Appraiser at $150/yr, Trainee Appraiser free, Real Estate Affiliate, and Organizational). The core offerings include continuing education courses with USPAP certification, chapter-based local networking (Sacramento Valley, Bay Area), a members-only online forum for peer collaboration, and a public member directory. Membership includes automatic dual membership with the National Association of Appraisers and discounted access to national conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensed Appraiser Membership Annual membership at $150/year for residential and commercial appraisers in good standing with their state licensing agency, granting access to discounted continuing education, chapter networking events, members-only forum, advocacy, and automatic dual membership with the National Association of Appraisers.
• Trainee Appraiser Membership Free annual membership for appraiser trainees, providing networking opportunities with licensed professionals and access to educational resources as a pipeline into paid Licensed Appraiser membership.
• Continuing Education Courses Online and in-person continuing education courses including USPAP (Uniform Standards of Professional Appraisal Practice) and 15+ classes annually covering valuation methods, regulatory issues, appraiser liability, UAD changes, and AI in appraisals; available with member discounted pricing that can exceed annual dues.
• REAA Forum

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Association of AppraiserscoreStrategic or Co-development PartnerAutomatic dual membership offered with National Association of Appraisers, providing members discounted access to two national conferences per year. This partnership enhances professional development opportunities for REAA members.
• George Dell's ValuemetricsminorOthersListed as a sponsor on the Friends of REAA section of the website.
• Appraisal TodayminorOthersListed as a sponsor on the Friends of REAA section of the website.
• Christensen Law FirmminorOthersListed as a sponsor on the Friends of REAA section of the website.
• NorCal MLS AllianceminorOthersListed as a sponsor on the Friends of REAA section of the website.
• Naylor Association Management SoftwarecoreTechnology or IntegrationThird-party association management software provider used for membership administration, event calendar management, event registration, certificate issuance, chapter roster management, and email communications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Appraisal Institute: The largest professional association of real estate appraisers in the US, offering designations (MAI, SRA), education, and advocacy. Directly comparable to REAA as a membership association serving the same appraiser audience nationally.
• National Association of Independent Fee Appraisers: Membership organization serving independent fee appraisers with education, designation, and advocacy. Directly comparable to REAA in mission and audience, with broader geographic coverage.
• American Society of Appraisers: Multi-discipline appraisal association offering credentials and education across personal property, business valuation, and real estate. Comparable to REAA as a membership body serving appraisers with continuing education and credentialing.
• National Association of Appraisers: National appraiser association with which REAA offers automatic dual membership. Operates a similar model of professional membership, education, and conferences — directly comparable as both a partner and competitor for appraiser mindshare.
• Appraisal Institute (Education arm): Already listed above as a direct peer; specifically relevant as REAA's strongest competitor in USPAP and designation-related continuing education for California appraisers.

Broad incumbents

• International Association of Assessing Officers: International membership association for property assessors and appraisal professionals, focused on government assessment. Comparable as a peer membership organization serving adjacent property-valuation practitioners with education and credentials.

Regional players

• California Association of REALTORS: State-level trade association for real estate professionals in California with a similar subscription-membership, chapter-based, and continuing-education model. Comparable to REAA in operating model and California geographic footprint, though serving a different (broader real estate) audience.

Emerging players

• McKissock Learning: Online continuing education provider for real estate appraisers, agents, and home inspectors. Comparable to REAA's CE class business — both deliver USPAP and appraisal continuing education to the same licensee base, primarily online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xgroups.io/g/REAAForum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Appraisers Association