Hillerstorp
Hillerstorp is a privately held Swedish outdoor furniture manufacturer founded in 1929, designing and selling lounge and dining sets, parasols, cushions, and accessories through DTC e-commerce in five countries, a reseller network, and a factory outlet channel serving residential consumers.
- Company typePrivate
- Founded1929
- HeadquartersHillerstorp, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hillerstorp does
Hillerstorp is a Swedish outdoor furniture manufacturer founded in 1929, headquartered in Hillerstorp, Småland, and operating with a workforce in the 11-50 range. The company designs, produces, and retails a broad portfolio of outdoor furniture and accessories — including lounge and dining sets, sofas and corner sofas, chairs, benches, side tables, parasols, cushions, hammocks, outdoor rugs, and firewood baskets — organized under sub-brands such as Living, Days, Småland, and Factory Outlet. Product construction spans natural and synthetic rattan, powder-coated steel and iron, aluminum, and treated woods (pine, oak, ash, larch), with sustainability-positioned cushion lines using 100% recycled polyester Panama fabric carrying UV 7-8/8 ratings, water repellency, and antibacterial finishes.
The business runs an omnichannel go-to-market. Direct-to-consumer e-commerce is localized across five country storefronts (Sweden in SEK, Germany and International in EUR, Denmark in DKK, Norway in NKK, and the USA in USD), complemented by an authorized reseller network across Sweden accessed via store locator, a physical/online factory outlet offering up to 70% discounts on outgoing models, and paid consultation packages for outdoor space design. Pricing is one-time/perpetual across an 895-41,039 SEK ladder, with Klarna as a checkout option. Marketing combines the annual Hillerstorp Magasin publication, a newsletter, and active social channels (Facebook, Instagram, YouTube). The company is privately held with no disclosed parent, funding history, or executive team in the input data, and revenue figures are not publicly disclosed.
Hillerstorp firmographics
Firmographics- Name
- Hillerstorp
- Legal name
- Hillerstorp
- Website
- https://www.hillerstorp.se/
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hillerstorp is a privately held Swedish outdoor furniture manufacturer founded in 1929, designing and selling lounge and dining sets, parasols, cushions, and accessories through DTC e-commerce in five countries, a reseller network, and a factory outlet channel serving residential consumers.
- Ownership category
- akta.pro rank
Hillerstorp industry classification
Industry- Product category
- Outdoor Furniture
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
- akta.pro secondary industries
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where Hillerstorp is headquartered
LocationHeadquarters
- HQ city
- Hillerstorp
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Hillerstorp business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Furniture Sales: One-time purchase model for outdoor furniture including garden furniture, lounge sets, dining sets, umbrellas, benches, and accessories. Products are sold at various price points ranging from approximately 895 SEK to over 40,000 SEK.
- Cushions and Accessories: Sale of complementary products including cushions, pillows, parasols, parasol bases, and care products. These include seat cushions, high-back cushions, decorative pillows, and furniture care oils.
- Factory Outlet Sales: Discounted sales of outgoing models and discontinued items through a dedicated outlet section, offering up to 70% discount on high-quality outdoor furniture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium furniture sets (sofas, dining groups) |
| One time/ perpetual license | Pay-as-you-go | Individual furniture pieces (chairs, tables, benches) |
| Unit Pricing | Pay-as-you-go | Accessories (cushions, pillows, parasol bases) |
| Unit Pricing | Pay-as-you-go | Parasols |
| Unit Pricing | Pay-as-you-go | Factory Outlet discounted items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hillerstorp product offering
Product offeringCore offering
Hillerstorp manufactures and sells outdoor furniture for gardens, balconies, terraces, and patios, organized into the Living, Days, and Småland collections. The product range spans lounge sofas, corner sofas, dining groups, side tables, parasols, cushions, hammocks, and outdoor accessories, offered across Sweden, Germany, Denmark, Norway, and the USA through owned e-commerce, resellers, and a factory outlet. The company also provides personalized consultation packages for designing harmonized outdoor environments.
Product overview
Hillerstorp is a Swedish outdoor furniture company established in 1929, offering a comprehensive range of outdoor furniture and accessories. The product portfolio centers on core outdoor furniture categories including lounge furniture (HIMMELSNÄS, SOLNÄS, LINNEA, HÅNGER collections), dining sets (NOVA, DALLAS), outdoor chairs and benches (D-BENCH, ECOBENCH, GRANNY, BULLERÖ), tables and side tables (BOLMSÖ modular sofas, JET SET, GRANNY tables, LYCKESÖ indoor rattan), sun protection (PARASOLL parasols in various sizes, parasol stands), cushions and pillows (MONZA, MILANO, BULLERÖ/LÄCKÖ lines), and accessories (outdoor rugs, firewood baskets, mirrors). The company organizes products into sub-brands including the modern Living collection, the Days collection for accessories, the Småland traditional line, and a Factory Outlet for discounted items. Materials used include natural and synthetic rattan, aluminum, various woods (pine, oak, ash, larch) with oil treatments, steel, and powder-coated iron. Hillerstorp also offers consultation services for outdoor environment design.
Differentiator
Problem solved
Functional benefit
Brands
- Living: Modern outdoor furniture collection with clean lines and exciting material combinations.
- Days
- Småland
- Factory Outlet
Products and services
- Vårens nyheter 2026 (Spring 2026 Collection) Seasonal launch of new outdoor furniture and accessory products for spring 2026, including bar stools, hanging armchairs, armchairs, sofas, side tables, café chairs, rugs, firewood baskets, mirrors, balcony tables, mosaic tables, café chairs, duosets, and parasols, priced from 895 SEK to 5,995 SEK. Targeted at individual consumers refreshing outdoor living spaces.
- Living Collection Modern outdoor furniture collection with contemporary design, including sofa groups, dining groups, deck chairs, and side tables such as HIMMELSNÄS, SOLNÄS, LINNEA, and JET SET. Aimed at consumers seeking inviting, design-led outdoor furniture.
- Days Collection Outdoor furniture and accessory collection that includes modular aluminum lounge and dining ranges, outdoor benches, and complementary items such as HÅNGER corner sofas and HÅNGER dining groups.
- Småland Collection Regional outdoor furniture collection named after the Småland region in Sweden, featuring classic Scandinavian craftsmanship designs in pine, aluminum-treated wood, and other traditional materials.
- Factory Outlet Discounted outdoor furniture range offering outgoing models and discontinued items at discounts of up to 70% off original prices, including KATTVIK synthetic rattan sets with ceramic stone tops and other clearance pieces.
- Konsultationspaket (Consultation Packages) Paid design consultation packages providing personalized guidance to create harmonized outdoor spaces including balconies, terraces, and gardens, tailored to the customer's home, style, and needs.
- Parasols and Parasol Stands Sun protection range offering 200cm beach parasols, 300cm market parasols, matching parasol stands in concrete weights of 15kg to 50kg, and various fabric and frame options priced from 1,295 SEK to 5,795 SEK for parasols and from 225 SEK for stands.
- Outdoor Cushions and Accessories Cushion and accessory range including MONZA and MILANO cushions in 100% recycled Panama polyester with antibacterial, water-repellent, and UV 7-8/8 rated properties; BULLERÖ/LÄCKÖ high-back cushions; outdoor rugs; firewood baskets; mirrors; and decorative pillows, priced from 225 SEK to 1,595 SEK.
Companies that use Hillerstorp
Customer profileSegments2 records
Ideal customer profiles1 record
Hillerstorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hillerstorp partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Hillerstorp competitors and assessment
Company assessmentDirect peers
- Gloster: Premium outdoor furniture maker known for teak, aluminum, and woven lounge/dining sets sold globally through dealers — directly overlapping Hillerstorp's premium outdoor assortment.
- Sika Design: Danish heritage manufacturer of indoor and outdoor rattan/wicker furniture with global distribution. Comparable on rattan/natural-fiber product lines and Nordic craftsmanship positioning.
- Fermob: French designer of colorful metal outdoor furniture (chairs, tables, lounge sets) with strong European and US dealer networks. Comparable on premium design positioning and outdoor-focused assortment.
- Cane-line: Danish design-led outdoor furniture brand with weather-resistant lounge, dining, and accessories sold across Europe and the US. Closest peer in Scandinavian design DNA and D2C-plus-reseller model.
- Skagerak: Danish premium outdoor and indoor furniture brand emphasizing Scandinavian craftsmanship and durable wood materials — directly comparable positioning to Hillerstorp's Småland and Living sub-brands.
- Weishäupl: German premium manufacturer of solid-wood outdoor furniture (oak, larch) with a Europe-wide specialist dealer network. Comparable on premium materials, craftsmanship, and specialty retail distribution.
- Kettler: German heritage manufacturer of premium metal/aluminum outdoor furniture, garden sets, and parasols. Most direct comparable in product category, price positioning, and European distribution model.
Broad incumbents
- IKEA: Global mass-market home and outdoor furniture retailer. Overlaps on outdoor furniture category and competes for the same consumer occasion, but at dramatically lower price points and far broader scale.
- JYSK: Nordic-headquartered home goods retailer with extensive outdoor furniture assortment in all Scandinavian countries. Competes with Hillerstorp in the same geographies at mid-market price points.
Regional players
- Byarums Bruk: Swedish cast-iron outdoor furniture and accessory maker with a heritage aesthetic similar to Hillerstorp's GRANNY/Småland lines. Comparable on Swedish craftsmanship positioning, but smaller and domestically focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hillerstorp social profiles
Digital presenceHillerstorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hillerstorp leadership team
Management profileNumber of profiles
Hillerstorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hillerstorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hillerstorp
What does Hillerstorp do?
Hillerstorp manufactures and sells outdoor furniture for gardens, balconies, terraces, and patios, organized into the Living, Days, and Småland collections. The product range spans lounge sofas, corner sofas, dining groups, side tables, parasols, cushions, hammocks, and outdoor accessories, offered across Sweden, Germany, Denmark, Norway, and the USA through owned e-commerce, resellers, and a factory outlet. The company also provides personalized consultation packages for designing harmonized outdoor environments.
Is Hillerstorp a public or private company?
Hillerstorp is a private company. It is classified as unknown and is currently operating.
When was Hillerstorp founded?
Hillerstorp was founded in 1929. It employs 11 to 50 people.
Where is Hillerstorp based?
Hillerstorp is headquartered in Hillerstorp, Sweden, in the Europe region.
How does Hillerstorp make money?
Three revenue lines are on record. Outdoor Furniture Sales are the primary driver. The others are cushions and Accessories and factory Outlet Sales.
Who are Hillerstorp's main competitors?
Direct peers on record are Gloster, Sika Design, Fermob, Cane-line, Skagerak, Weishäupl and Kettler. Broad incumbents are IKEA and JYSK. Byarums Bruk is listed as a regional player.
Does Hillerstorp have an API?
No public API is recorded for Hillerstorp.
What industry is Hillerstorp in?
Hillerstorp's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas), with a secondary code of CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its SIC code is 5712.