Kettler Home & Garden Gmbh

What Kettler Home & Garden Gmbh does

Kettler Home & Garden GmbH is a privately held German manufacturer and distributor of outdoor furniture, headquartered in Glinde, Germany, with a secondary distribution/returns facility in Gelsenkirchen. Operating for over 75 years (since approximately 1949), the company designs and supplies chairs, loungers, outdoor lounge systems, casual dining sets, and table systems, alongside accessories including cushions, protective covers, umbrellas (EASY series), lighting (KETTLIGHTS), and care products (KETTCARE). The product portfolio spans 70+ furniture series across aluminum, stainless steel, wicker (Geflecht), and plastic constructions, with proprietary materials including KETTALUX table surfaces and KETTLER-Outdoorgewebe outdoor fabric technology. Sub-brands include BLACK LINE, LATITUDE (a Frédéric Sofia design collaboration that won the iF Design Award and Red Dot Award in 2026), TRIBE, ZENITH, NORRLAND, and SLIGHT.

The company operates a wholesale distribution model, selling exclusively through authorized specialty retailers (Fachhandelspartner) in Germany and German-speaking regions, with a 1,250 EUR net minimum order threshold and a 12% surcharge for smaller orders. A separate B2B project sales channel (Objektgeschäft) serves commercial and public-sector customers such as hotels, restaurants, and public institutions, supported by a dedicated Object catalog. Marketing channels include organic social media (Facebook, Instagram, Pinterest, YouTube, LinkedIn, XING), annual trade-fair presence at spoga+gafa in Cologne, downloadable PDF catalogs, and an online dealer locator tool. The company is led by CEO Christian Dehn, with management including Tim Dargel (sales and marketing) and a field sales team.

Ownership is private and appears family or founding-shareholder controlled, with no disclosed institutional funding, parent company, or subsidiaries. The KETTLER brand family includes related consumer brands such as KETTLER Sport, KETTLER Alu-rad, and KETTLER Spiel & Kind + Tischtennis, referenced on the corporate website as sister brands under "Eine Marke, die Verbindet."

Name

Kettler Home & Garden Gmbh

Legal name

KETTLER Home&Garden GmbH

Website

https://kettler-garden.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Kettler Home & Garden GmbH is a German outdoor furniture manufacturer and wholesaler (est. ~1949) selling chairs, loungers, tables, umbrellas, and accessories through an authorized specialty dealer network and a dedicated B2B project business across DACH markets.

Ownership category

akta.pro rank

Product category

Outdoor Furniture

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Outdoor furniture
• Garden furniture
• Patio furniture
• Commercial outdoor furniture
• Outdoor living accessories

Headquarters

HQ city

Glinde

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale (Objektgeschäft): Wholesale distribution of garden furniture to dealers, specialist retailers, and project customers (hotels, restaurants, public spaces). Minimum order value of 1,250 EUR net applies. The company targets both commercial (Objektgeschäft) and retail dealer channels.
2. B2C through Dealer Network: Products sold to end consumers through a network of authorized specialty retailers (Fachhandelspartner). Customers can locate nearest dealers via the company's dealer search tool on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Kettler Home & Garden GmbH is a German manufacturer of premium outdoor furniture based in Glinde, Germany, with over 75 years of heritage. The company designs, develops, and produces a comprehensive range of outdoor living products including chairs, loungers, tables, parasols/umbrellas, and accessories using proprietary materials such as KETTALUX and Outdoorgewebe weather-resistant fabric on aluminum frames. It serves both residential consumers through a specialty retail dealer network (Fachhandelspartner) and commercial project customers through a dedicated B2B Objektgeschäft division.

Product overview

KETTLER Home&Garden is a German outdoor furniture manufacturer with over 75 years of experience, offering a comprehensive portfolio of garden and outdoor living products. The product line includes chairs/armchairs (Sessel/Stühle), loungers (Liegen), outdoor lounge systems, casual dining furniture, and complete table systems (Tischwelt). Products are available through retail (B2C) and object/business channels (Objektgeschäft). Key product series include LATITUDE (award-winning design by Frédéric Sofia), TRIBE (design talent collection), ZENITH (aluminum lounge), EGO/EGO Modular, OCEAN SKID, RASMUS, DIAMOND, BASIC PLUS, and various material-specific lines (Aluminium, Edelstahl, Geflecht, Kunststoff). The accessory range includes protective covers, cushions, outdoor carpets, lighting (KETTLIGHTS), care products (KETTCARE), and sun protection umbrella systems (EASY series). Tables are offered with various tops (DEKTON, HPL, KETTALUX, TEAK, Keramik-Glas) and frames (CUBIC, BOULESERVAD, TUBE). The company operates at trade shows including spoga+gafa.

Differentiator

Problem solved

Functional benefit

Brands

• BLACK LINE: A premium sub-brand/product line of KETTLER outdoor furniture.
• KETTCARE
• KETTLIGHTS
• LATITUDE
• TRIBE
• ZENITH
• NORRLAND
• SLIGHT

Products and services

• Outdoor Chairs Weather-resistant seating for outdoor living spaces including dining chairs and lounge chairs, designed for residential consumers purchasing through specialty dealers and for commercial hospitality use.
• Sun Loungers Reclining outdoor loungers for residential patios, gardens, and commercial poolside or terrace applications, built with KETTALUX and Outdoorgewebe materials on aluminum frames.
• Garden Tables Outdoor dining and lounge tables in various sizes, manufactured with weather-resistant aluminum and proprietary surface materials for residential and commercial outdoor settings.
• Parasols and Sun Shades Outdoor parasols and umbrellas providing shade for residential gardens, terraces, and commercial hospitality outdoor areas.
• B2B Project Furniture (Objektgeschäft) A dedicated commercial project business line supplying customized outdoor furniture solutions to hotels, restaurants, public spaces, and other commercial clients via direct sales, typically with minimum order quantities and quote-based pricing.
• Outdoor Living Accessories Complementary outdoor accessories including cushions, protective covers, and matching items designed to complement the core furniture collections for residential and commercial buyers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• KETTLER SportminorOthersRelated brand under the broader KETTLER family. KETTLER Sport offers sports and fitness equipment. The company links to this brand from its website as part of the 'Eine Marke, die Verbindet' (A brand that connects) initiative, suggesting shared ownership or corporate affiliation rather than a commercial partnership.
• KETTLER Alu-radminorOthersRelated brand under the broader KETTLER family offering aluminum bicycles (E-bikes and pedelecs). Linked from the main website as part of the KETTLER brand family.
• KETTLER Spiel & Kind + TischtennisminorOthersRelated brand under the broader KETTLER family offering children's play equipment and table tennis products. Accessed via kettlershop.com.
• Frédéric SofiacoreStrategic or Co-development PartnerRenowned designer who collaborated with KETTLER to create the LATITUDE furniture collection. The LATITUDE series is explicitly marketed as 'KETTLER Kollaboration / Designed by FRÉDÉRIC SOFIA.' The collection won the iF Design Award and Red Dot Award 2026.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sieger (Sieger Outdoor Möbel): German premium outdoor furniture maker with strong designer collaborations and stainless steel/aluminum constructions for private gardens and gastronomy. Comparable to KETTLER on premium positioning, German heritage, and B2B/hospitality segment focus.
• Fermob: French premium outdoor furniture manufacturer offering metal-based chairs, tables, loungers, and accessories for residential and hospitality markets. Direct competitor to KETTLER in European premium outdoor living with overlapping B2B/hospitality exposure and a parallel design-collaboration approach.
• Tribù: Belgian premium outdoor furniture specialist offering high-end lounge, dining, and sunbed collections for residential and hospitality projects. Comparable to KETTLER on premium positioning, designer-led collections, and B2B Objektgeschäft-style project business.
• EMU (Gruppo EMU): Italian outdoor furniture manufacturer with deep heritage in metal seating, dining, and lounge for residential and contract markets. Comparable to KETTLER on product breadth, heritage brand status, and dual residential/contract GTM.
• Glatz: Swiss premium parasol and sunshade specialist marketed as a natural complement to KETTLER's EASY umbrella line and accessory ecosystem. Comparable in premium positioning and German-speaking-market specialty retail channel.
• Manutti: Belgian premium outdoor furniture brand focused on lounge, dining, and modular collections for residential and high-end hospitality. Comparable to KETTLER's premium positioning and material breadth across aluminum, teak, and weather-resistant fabrics.
• Hartman (Yoi / Hartman Outdoor): Dutch-origin outdoor furniture brand with deep heritage in patio seating, loungers, dining sets, and umbrellas distributed through European garden and specialty retail. Closely comparable to KETTLER on heritage, channel (specialty dealers), and product breadth.
• Stern (Schweizer Stuhl- und Tischfabrik / Stern Outdoor): German outdoor furniture manufacturer producing stackable chairs, loungers, dining sets, and accessories for residential and commercial use. Direct German-market peer to KETTLER with overlapping dealer channel and similar aluminum/stainless steel construction.

Emerging players

• JANUS et Cie: US premium outdoor furniture brand with strong hospitality and contract presence and design-led collections. Partial overlap with KETTLER's Objektgeschäft and premium positioning, though serving primarily North American markets.
• Räuchle / Outchair / Stern Outdoor alternatives — Royal Botania: Belgian premium outdoor furniture brand offering teak, aluminum, and synthetic lounge/dining collections for residential and high-end hospitality. Comparable to KETTLER's premium positioning, material breadth, and European specialty-dealer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xxing.com/pages/kettler-home-garden-gmbh
• YouTubeyoutube.com/user/KETTLERChannel
• Facebookfacebook.com/KETTLERGarden
• LinkedInlinkedin.com/company/kettler-home-garden-gmbh
• Instagraminstagram.com/kettler_homegarden
• Pinterestde.pinterest.com/KettlerGarden

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kettler Home & Garden Gmbh