Fenômeno Propaganda

Name

Fenômeno Propaganda

Legal name

Fenômeno Propaganda

Website

https://fenomeno.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

akta.pro secondary industry

Static Billboard Advertising (MPAAAKAA)

Keywords

• Advertising agency services
• Creative campaign production
• Video production services
• Digital marketing services
• Brand communications

Headquarters

HQ city

Macuco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Creative Services: Project-based creative and advertising services including offline campaigns (print ads, busdoor advertisements, institutional videos), online campaigns (email marketing, social media management, website development), and video production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fenômeno Propaganda is a full-service traditional advertising agency based in Santos, São Paulo, Brazil. It produces offline advertising campaigns (print, outdoor/busdoor, newspaper ads), online/digital marketing (email campaigns, websites, social media management), commercial and institutional video production, and corporate branding/institutional communications for regional business clients across diverse sectors including automotive, port/logistics, education, retail, hospitality, and media.

Product overview

Fenômeno Propaganda is a traditional advertising agency (Agência de Propaganda) based in Santos, São Paulo, Brazil. The agency operates as a single integrated service offering rather than a platform-plus-modules architecture. Its core services encompass three main pillars: offline advertising (print, outdoor, and media buys), online/digital advertising (email marketing, websites, and social media management), and video production. The agency also provides institutional and branding services including logo development and corporate campaigns. All services are delivered through an integrated creative team approach rather than separate product lines or modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Offline Advertising Services

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Dentsu Creative Brazil: Brazilian creative arm of global network Dentsu, providing integrated advertising, digital, and brand experience services. Comparable as a broader incumbent with overlapping creative and digital capabilities for enterprise advertisers in Brazil.
• Publicis Brasil: Brazilian operation of global network Publicis, offering end-to-end advertising, digital, and media services. Comparable as a broad incumbent competing for the same enterprise advertising budgets as Fenômeno but with significantly greater scale and capabilities.
• Ogilvy Brasil: Brazilian branch of Ogilvy's global network providing advertising, branding, and digital services. Comparable as a broad incumbent offering overlapping capabilities in offline and digital creative execution for large Brazilian brands.
• WMcCann (McCann Brazil): Brazilian arm of the global McCann network, offering full-service advertising at significantly larger scale. Comparable as a broader incumbent in the same product category serving similar Brazilian enterprise clients, with wider geographic reach and resources.

Direct peers

• AlmapBBDO: Major São Paulo-based creative agency affiliated with the BBDO network. Comparable to Fenômeno for traditional full-service campaign execution across print, video, and digital channels serving large Brazilian enterprise brands.
• Lew'Lara\TBWA: São Paulo-based creative agency affiliated with TBWA. Comparable to Fenômeno in delivering integrated offline and digital creative work for Brazilian brands across multiple industry verticals.
• DPZ&T: One of Brazil's most awarded independent advertising agencies, headquartered in São Paulo. DPZ&T competes in the same full-service creative space (offline, digital, video production) for Brazilian brands, and is a direct comparable on creative reputation, multi-channel execution, and cross-industry client mix.
• Heads Propaganda: Brazilian independent advertising agency offering creative, digital, and integrated campaigns. Comparable as a mid-sized Brazilian creative shop competing for similar enterprise and mid-market accounts.
• Suno United Creators: Brazilian creative agency producing award-winning integrated campaigns across film, digital, and print. Comparable to Fenômeno as a mid-sized Brazilian creative shop competing on craft and cross-channel creative execution.
• Africa (now Africa Agency): Brazilian creative agency known for integrated offline/online campaigns and award-winning work. Comparable on full-service creative production and a similarly broad multi-industry client base in the Brazilian market.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/fenomenopropaganda
• Facebookfacebook.com/fenomenopropaganda
• Xx.com/fenomenoagencia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenômeno Propaganda