IvyPrep

What IvyPrep does

IvyPrep is a Singapore-based university admissions mentoring service that supports secondary and junior college students in Singapore preparing applications to US and UK universities, including Oxbridge. The company delivers a two-phase programme: Phase 1 consists of modular 6-session mentoring blocks covering Discovery, Capstone, Skills Development, Resourcing & Resilience, and Admissions Strategy; Phase 2 provides unlimited one-to-one mentoring for either US or UK/Oxbridge applications, with add-on services for admissions test tutoring (LNAT, UCAT, BMAT, TMUA, TSA) and interview preparation. Supporting digital assets include the Admissions Strengths Indicator (a profile assessment aligned to US/UK admissions criteria) and the Mini SAT Diagnostic (an 18-question SAT-format diagnostic), both used as marketing and self-assessment tools.

The business is operated as a specialist service under Illuminate Futures, a not-for-profit social enterprise focused on education, growth, and access; surplus from IvyPrep's paid services is directed toward mission-led access initiatives. Distribution is entirely direct: consultations are by appointment only at the Singapore headquarters at 15B Purvis Street, with a structured five-stage mentoring journey and consistent Lead Mentor continuity. The company has no public pricing, no app, no API, and no disclosed revenue, funding, or enterprise customer base.

The customer base is individual Singapore families, with the company explicitly engaging with UCAS and the British Council to track regulatory and format changes in UK university applications (notably the 2025 Personal Statement reform). Marketing is content-led via a Knowledge Bank and free diagnostic tools, with no disclosed paid acquisition channels or partnerships beyond regulatory engagement.

Name

IvyPrep

Legal name

IvyPrep

Website

https://ivyprep.com.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

IvyPrep is a Singapore-based university admissions mentoring service for secondary and junior college students targeting US and UK universities, including Oxbridge. It delivers phased, modular and unlimited one-to-one mentoring under the not-for-profit parent Illuminate Futures.

Ownership category

akta.pro rank

Product category

Education Consulting - University Admissions Mentoring

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Undergraduate (First-Year) Admissions Counseling (EDANAEAA)

akta.pro secondary industry

Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

Keywords

• University admissions mentoring
• College application consulting
• Oxbridge interview preparation
• SAT diagnostic testing
• Admissions strategy advising

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mentoring Services - Phase 1 (Modular Blocks): IvyPrep offers modular 6-session mentoring blocks covering Discovery, Capstone, Skills Development, Resourcing & Resilience, and Admissions Strategy. Each block serves different stages of student development with clear purpose and outcomes. Families can choose and layer support as needed without long-term commitment upfront.
2. Mentoring Services - Phase 2 (Unlimited Admissions Mentoring): Unlimited one-to-one mentoring programme for students who have completed the Admissions Strategy block. Provides continuous support throughout the admissions cycle including essays, applications, interviews, and test preparation. Includes dedicated Lead Mentor plus specialist input.
3. Add-on Services: Optional add-ons including Oxbridge Interview Preparation and UK Admissions Test Tutoring (1-1 subject-specific tutoring for LNAT, UCAT, BMSAT, TMUA, TSA, etc.). These are available as supplements to the core mentoring packages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IvyPrep provides personalized university admissions mentoring for Singapore-based secondary and junior college students targeting US and UK universities (including Oxbridge). The service is delivered through a two-phase structure: Phase 1 modular 6-session blocks (Discovery, Capstone, Skills Development, Resourcing & Resilience, and Admissions Strategy) and Phase 2 unlimited one-to-one mentoring covering essays, applications, interviews, and test strategy, supplemented by digital diagnostic tools.

Product overview

IvyPrep is a university admissions mentoring service offered by Illuminate Futures (a not-for-profit social enterprise). The offering consists of a two-phase structure: Phase 1 (Mentoring Pathways) provides modular 6-session blocks covering Discovery, Capstone, Skills Development, Resourcing & Resilience, and Admissions Strategy. Phase 2 offers unlimited one-to-one admissions mentoring for either US or UK universities, with add-on options for test preparation and interview prep. Supporting tools include the Admissions Strengths Indicator (profile assessment) and Mini SAT Diagnostic (SAT practice test).

Differentiator

Problem solved

Functional benefit

Brands

• Mentoring Pathways: Phase 1 mentoring tracks including Discovery, Capstone, Skills Development, Resourcing & Resilience, and Admissions Strategy blocks.
• US Admissions Mentoring
• UK & Oxbridge Admissions Mentoring

Products and services

• Mentoring Pathways Phase 1 modular mentoring programme offering five distinct 6-session blocks: Discovery (exploring interests), Capstone (self-directed projects), Skills Development (Interviewing, Writing, STAR), Resourcing & Resilience, and Admissions Strategy (a prerequisite to Phase 2). Students engage flexibly based on their stage of development.
• US Admissions Mentoring Phase 2 unlimited one-to-one mentoring programme guiding students through US university applications, including Honors and Activities List, personal essays, supplemental essays, recommendation letter strategy, and alumni interview preparation. Delivered by a dedicated Lead Mentor plus a specialist network.
• UK & Oxbridge Admissions Mentoring Phase 2 unlimited one-to-one mentoring programme supporting UK university applications, including course selection, personal statement drafting with subject-specialist reviews, and Oxbridge interview preparation with mock interviews. Add-ons include Oxbridge Interview Preparation and UK Admissions Test Tutoring (LNAT, UCAT, BMSAT, TMUA, TSA).
• Admissions Strengths Indicator Structured assessment tool that evaluates a student's academic engagement, extracurricular experiences, leadership, and personal interests to provide personalised insights on strengths and areas for development aligned with US and UK university expectations, including university fit analysis and personalised recommendations.
• Mini SAT Diagnostic Quick 18-question digital diagnostic test mimicking the actual SAT format with a 25-minute time limit and realistic difficulty ratios. Students receive a score report and a SAT format and strategies cheatsheet upon completion.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and major.

• Illuminate FuturescoreStrategic or Co-development PartnerIvyPrep is a specialist service offered by Illuminate Futures, a not-for-profit social enterprise focused on education, growth, and access. Experience from admissions work informs wider programmes, educator support, and educational innovation. Surplus from paid services helps fund mission-led initiatives and broader access to education.
• UCAScoreStrategic or Co-development PartnerIvyPrep consultants have been in direct talks with UCAS regarding major changes to UK university applications starting from 2025, including the new Personal Statement format with three scaffolding questions. The company has adapted its resources accordingly to stay ahead of changing requirements.
• British CouncilmajorStrategic or Co-development PartnerIvyPrep consultants have been in discussions with the British Council regarding changes to UK university applications, demonstrating industry engagement and ability to adapt to regulatory changes in the admissions landscape.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IvyWise: US-based boutique admissions consulting firm providing one-to-one mentoring, essay coaching, and application strategy. Comparable in mentor-driven, consultative admissions model, though focused on US-domestic students.
• ArborBridge: Online tutoring and admissions consulting firm offering personalised SAT/ACT tutoring and college admissions mentoring. Comparable in mentor-driven personalised admissions preparation but delivered primarily online rather than in-person.
• Crimson Education: Singapore-headquartered, global admissions consulting firm offering US/UK university admissions mentoring and tutoring to affluent international families. Most directly comparable peer given shared geography, customer segment, and end-to-end admissions service offering.
• PrepScholar: Online test prep and admissions prep platform offering SAT/ACT prep and admissions guidance with adaptive digital tools. Comparable as an end-to-end admissions preparation provider but distributed digitally rather than via high-touch in-person mentoring.
• A-List Education: International admissions and tutoring consultancy offering bespoke mentoring for US/UK university applicants, with strong UK and Oxbridge expertise. Comparable in subject-specialist mentor model and international student focus.
• Admit Advisor: Admissions consulting firm with strong presence in Asia serving students targeting US and UK universities. Comparable in boutique positioning, mentor-driven model, and Singapore/Asia customer base.

Broad incumbents

• Kaplan International: Global education and test preparation company offering SAT/ACT prep, admissions consulting, and pathway programmes. Comparable as a broader-incumbent offering admissions preparation services to international students at much larger scale.
• PrepMe Global (formerly The Princeton Review Asia operations): Large established test prep and admissions tutoring brand operating broadly across SAT, ACT, AP, and admissions consulting. Comparable as an end-to-end admissions preparation provider but at much larger scale and broader scope than IvyPrep's boutique offering.

Others

• College Confidential: Online community and resource platform for US college admissions with forums, articles, and tool content. Comparable as an adjacent digital resource destination used by IvyPrep's target customers during their research phase.

Regional players

• UniFinder: Singapore-based education guidance platform helping students explore university options and admissions pathways. Comparable as a Singapore-focused resource for prospective university applicants, though more of an information portal than a mentoring service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IvyPrep2400
• LinkedInlinkedin.com/company/ivyprepconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IvyPrep