A-List Education

What A-List Education does

A-List Education (legal entity Okeford Education Limited, trading as A-List Education UK) is a private education services company founded in 2005 in New York City by Ivy League graduates and now headquartered in London as part of the Dukes Education Group. The company provides US university admissions consulting, SAT and ACT preparation (both group courses and 1:1 tutoring), academic mentoring, essay support, and private consultations to international students primarily based in the UK, as well as to UK secondary schools through partnership programs.

The offering is delivered through a hybrid high-touch model. Small-group intensive test prep courses and 1:1 tutoring are supplemented by multi-year university advising packages, with services sold direct to private clients and through partnerships with 500+ UK secondary schools and nonprofits. Service delivery relies on third-party platforms including Canvas (LMS), BibliU (digital textbooks), IXL (learning), and LinkIt (assessment), rather than a proprietary technology stack. Geographic footprint covers London, New York, Los Angeles, Dubai, and Shanghai, with international locations operating under licensee arrangements.

Revenue is generated through prepaid tutoring packages, non-refundable university advising packages, hourly tutoring and advising billed at variable rates by tutor, and essay support packages. Promo activity (20th anniversary, 20% off private consultations) and a multi-channel marketing funnel (organic content, webinars, free discovery sessions, free admissions guide, school referrals) drive client acquisition. The company reports 70,000+ students served annually and 2026 outcomes of 272 acceptances at leading universities globally, including 49 Ivy League acceptances across all eight Ivies and a 75% first-choice university rate.

Name

A-List Education

Legal name

Okeford Education Limited

Website

https://alisteducation.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Short description

A-List Education provides US university admissions consulting, SAT/ACT preparation, tutoring, and academic mentoring for international students applying to US universities, primarily via UK-based private clients and 500+ partner secondary schools.

Ownership category

akta.pro rank

Product category

US University Admissions Consulting & Test Preparation

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB)

akta.pro secondary industries

AP/IB & Subject-Specific Standardized Exams Prep (AP, IB, SAT Subject legacy, subject exams) (EDANABAE), Test & Admissions Writing (SSAT/ISEE/SAT/ACT Essays, Personal Statements) (EDAMAJAM)

Keywords

• University admissions consulting
• SAT ACT test preparation
• College application advising
• Academic tutoring services
• Study abroad counselling

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Test Preparation Services: SAT and ACT preparation courses and tutoring sessions, sold as packages or hourly sessions. Tutoring and college advising rates vary according to assigned tutor or advisor.
2. University Advising Services: US university application consulting and advising services provided by former admissions directors and experienced counselors. Includes personalized guidance through the entire application process.
3. Academic Mentoring: Academic mentoring and coaching programs providing students with guidance on time management, organisation, and prioritisation.
4. Essay Support Services: Essay writing support and editing services for US university applications, including 4-hour essay support packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

A-List Education provides expert US university admissions consulting for international students, including personalised advising through the application process, structured SAT and ACT preparation courses and one-on-one tutoring, academic mentoring programmes (AIM), essay writing support, private consultations, and a summer research project. Services are delivered to private student/family clients and through partnerships with 500+ UK secondary schools and non-profit organisations.

Product overview

A-List Education provides a comprehensive suite of US university admissions consulting and standardized test preparation services. The core offering includes university advising, SAT/ACT preparation courses and private tutoring, and academic mentoring. Services are delivered through small-group courses, one-on-one tutoring, and private consultations. Students are required to use third-party learning platforms including Canvas (LMS), BibliU, IXL, and LinkIt as part of the service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• University Advising Expert US university admissions consulting providing personalised guidance through the entire application process, including college selection, application strategy, and interview preparation. Delivered to international students targeting US universities.
• SAT Test Preparation Course Structured 5-day intensive SAT preparation course covering all content domains with expert-led instruction and timed practice with detailed feedback. Students typically improve by 5+ points on average.
• SAT Tutoring One-on-one private tutoring for SAT preparation, targeting individual weaknesses identified in score reports and adapting pace and strategy to the student's learning style.
• ACT Test Preparation Course Structured 5-day intensive ACT preparation course with expert tutoring. On average, students improve by 5 points, with top performers improving by as much as 9 points.
• ACT Tutoring One-on-one private tutoring for ACT preparation, offering personalised approach and bespoke coaching for students aiming for top-tier scores.
• Academic Integrated Mentoring (AIM) Academic mentoring programme for students in Year 8 and above, building strong study and revision habits, developing academic confidence and independence, and helping students explore and refine extracurricular interests.
• Private Consultation Personalised consulting session with a professional admissions advisor presenting an overview of the US admissions process and providing preliminary guidance to help students achieve their goals. Originally priced at £395 with promotional 20% anniversary discount.
• Summer Research Project Summer programme offering research opportunities for students to develop academic depth and demonstrate intellectual curiosity for university applications.
• 4-Hour Essay Support Package Focused essay tutoring package where expert tutors help students perfect their application essays, providing informed and constructive feedback on crafting memorable personal statements for US university applications.
• Aspiring to America Specialised programme helping students navigate the US university admissions process, particularly focused on aspiring applicants.

Quantifiable outcome

• Students are 4.5x more likely to get into Ivy League
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered parent company, core and minor.

• Dukes Education Groupparent companyStrategic or Co-development PartnerA-List Education is part of the Dukes Education Group. The company is legally operated as Okeford Education Limited, trading as A-List Education UK. Dukes Education provides safeguarding policy oversight and operates as the parent educational consultancy group.
• UK Secondary Schools NetworkcoreChannel Partner/ Reseller/ DistributorA-List partners with over 500 UK secondary schools and nonprofit organisations, providing US admissions consulting services to their students. Partner schools include Cardiff Sixth Form College, Westminster School, Sedbergh School, Eaton Square Sixth Form, Sevenoaks School, St Edwards Oxford, St Marys School Ascot, and Wellington College.
• International Licensees (US, Dubai, China)minorOEM/ Whitelabel/ Licensing PartnerLicensees in the United States, Dubai, and China provide tutoring services under the A-List brand. This is necessary for the performance of contracts with international clients.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Crimson Education: Global university admissions consulting firm offering one-on-one admissions strategy, test prep, and extracurricular mentoring for students targeting elite US, UK, and global universities. Highly comparable to A-List in targeting international students applying to top US universities with a multi-region office footprint.
• IvyWise: US-based college admissions consulting and test prep provider staffed by former Ivy League admissions officers. Directly comparable to A-List's model of using ex-admissions talent to advise students targeting selective US universities.
• The Ivy Coach: Specialized admissions consulting firm focused on Ivy League and top-tier US university applications. Competes head-to-head with A-List in the high-end US admissions advising category for ambitious students.
• PrepScholar: Online SAT/ACT prep and admissions guidance platform combining self-paced courses with personalized tutoring and admissions advising. Comparable to A-List's blended SAT/ACT prep and admissions support offering.
• Admissionado: International admissions consulting firm helping students worldwide apply to top US and global universities. Directly comparable to A-List's international student focus and elite university targeting.

Broad incumbents

• The Princeton Review: Large-scale incumbent offering SAT/ACT prep, AP exam prep, and admissions counseling across multiple geographies. Competes with A-List on test prep while offering broader portfolio including K-12 and grad-level test prep.
• Kaplan: Diversified education and test prep incumbent offering SAT/ACT prep, admissions consulting, and a wide range of professional certifications. Overlaps with A-List on standardized test prep and admissions advisory.
• Manhattan Prep: Established SAT, ACT, GRE, and GMAT test preparation provider with classroom and online offerings. Competes with A-List on standardized test prep, particularly for high-scoring students targeting elite universities.
• Varsity Tutors: Large-scale online tutoring and test prep platform offering one-on-one tutoring across SAT/ACT and academic subjects. Comparable to A-List on private tutoring delivery, though broader and less specialized on admissions.

Others

• Dukes Tutoring: Sister company within the Dukes Education Group providing UK curriculum tutoring. Comparable as a group-level ecosystem peer that shares customers, infrastructure, and data with A-List rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AListEduUK
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/a-list-education-uk
• Instagraminstagram.com/alisteducationuk
• TikToktiktok.com/@alisteducation_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-List Education