Domaine Wardy

What Domaine Wardy does

Domaine Wardy is a Lebanese family-owned winery and distillery headquartered in Zahle, Beqaa Valley, operating through its legal entity Solifed S.A.R.L. The company produces 17 wines spanning entry-level Beqaa Valley blends, single varietals (Cabernet Sauvignon, Chardonnay, Cinsault, Grenache, Merlot, Muscat, Obeidi, Sauvignon Blanc, Syrah, Viognier), premium blends (Château Les Cèdres, Private Selection, Perle du Château, Cuvée du Liban), and museum stock aged vintages dating back to 1998, alongside spirits including Arak Wardy, the heritage brand Arak Gantous & Abou Raad (acquired 1996), Altere Gin, and Altere Vodka. Production relies on traditional Lebanese winemaking techniques, including French oak barrel aging, copper pot still triple distillation for arak using fresh green aniseeds, and clay amphorae maturation for three years. The business is currently owned and managed by four Wardy siblings, who consolidated full ownership in 2017.

Revenue is generated through four streams: direct-to-consumer e-commerce sales via a Shopify storefront with prices ranging from $3.30 for entry-level bottles to $81 for premium museum stock; a recurring wine club membership with home delivery and a two-shipment minimum commitment; winery tourism and tastings in Zahle; and international wholesale distribution through partners such as Bibendum in the UK, with additional presence in the USA, Australia, and France. The brand underwent a major repositioning in 2018 with a Tarek Atrissi-designed logo and Near Eastern mosaic-inspired labels, followed by a sustainable farming initiative including solar energy, vineyard expansion, and wastewater treatment. The company has accumulated an extensive portfolio of international awards from IWSC, Decanter, Gilbert & Gaillard, Frankfurt International Trophy, and other competitions, and has been recognized by Robert Parker Jr. and James Suckling for specific vintages.

The customer base is diversified across individual wine enthusiasts, traditional arak consumers, international wine trade buyers, and winery tourism visitors, with named trade accounts representing modest portions of an otherwise consumer-driven revenue mix.

Name

Domaine Wardy

Legal name

Solifed S.A.R.L.

Website

https://domainewardy.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Domaine Wardy is a Lebanese family-owned winery and distillery in Zahle, Beqaa Valley, producing 17 wines plus arak, gin, and vodka, sold direct-to-consumer via e-commerce and wine club, through international distributors, and via on-site tourism.

Ownership category

akta.pro rank

Product category

Winery & Distillery

NAICS

Wineries (31213), Distilleries (31214)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Spirits Distilling & Brands (CRADAIAC), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Lebanese winery
• Premium wine production
• Traditional arak distillery
• Wine club membership
• Beqaa Valley wines

Headquarters

HQ city

Zahlé

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine and Spirits Sales: Revenue from direct sales of wines (red, rosé, white), arak, gin, and vodka through e-commerce website. Products range from entry-level Beqaa Valley wines ($3.30) to premium museum stock wines ($81).
2. Wine Club Membership: Ongoing subscription-style wine club with recurring shipments directly to members' homes. Members commit to minimum two shipments with automatic credit card billing.
3. Winery Tourism and Visits: Revenue from winery tours, tastings, and experiential visits featuring the estate, horse stables, and outdoor wine and arak tasting experiences.
4. International Distribution: Wholesale distribution through international partners like Bibendum in UK, with presence in USA, Australia, France, and other markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Domaine Wardy is a fourth-generation Lebanese winery and distillery that produces and sells 17 wines (red, rosé, white blends and single varietals, plus premium blends and aged museum stock vintages), triple-distilled arak (Arak Wardy and the historic Gantous & Abou Raad brand), gin, vodka, and verjuice. Products are sold directly to consumers through an e-commerce website and wine club subscription, through international distribution partners, and via on-site winery tourism and tastings in Zahle, Beqaa Valley.

Product overview

Domaine Wardy is a Lebanese winery and distillery based in Zahle, Beqaa Valley, producing wines and spirits. The portfolio includes three core product categories: (1) Wine - with entry-level blends (Beqaa Valley Red/Rosé/White), single-varietal wines (Cabernet Sauvignon, Chardonnay, Cinsault, Grenache, Merlot, Muscat, Obeidi, Sauvignon Blanc, Syrah, Viognier), premium blends (Château Les Cèdres, Private Selection, Perle du Château, Cuvée du Liban), and museum stock aged wines; (2) Spirits - including Arak (Arak Wardy, Arak Gantous & Abou Raad including a 120th anniversary Gold edition), Gin (Altere Gin), and Vodka (Altere Vodka); and (3) Condiments (Verjuice). The company also offers accessories (cork screws, ice bags, wine decanters, mosaic cards, gift boxes) and a wine club subscription service. The winery was established by the Wardy and Cortas families and is now owned and managed by four Wardy siblings. The brand underwent a major redesign in 2018 with labels featuring Near Eastern mosaic patterns designed by Tarek Atrissi.

Differentiator

Problem solved

Functional benefit

Products and services

• Beqaa Valley Wines (Entry-Level) Entry-level red, rosé, and white blends from the Beqaa Valley at $3.30 (375ml/750ml). Red is Cinsault/Syrah/Cabernet Sauvignon; rosé blends Cinsault with Sangiovese/Grenache or Tempranillo; white blends Obeidi, Sauvignon Blanc, Viognier, and Chardonnay. Targeted at everyday consumers seeking affordable Lebanese terroir wines.
• Single Varietal Wines Single varietal wines from Domaine Wardy's Beqaa and Zahle vineyards including Cabernet Sauvignon, Chardonnay, Cinsault, Grenache, Merlot, Muscat, Obeidi, Sauvignon Blanc, Syrah, and Viognier. Most priced at $8 (500ml/750ml), with Muscat 2024 at $10. Many aged in French oak barrels. For discerning consumers seeking varietal-specific Lebanese wines.
• Château Les Cèdres Premium red blend from Dhour Zahle and Kfarzabad made primarily from Cabernet Sauvignon, Syrah, and Merlot, aged in French oak barrels. Château Les Cèdres 2016 priced at $25 (750ml). For collectors and premium wine enthusiasts.
• Private Selection Wines Premium top-tier red and white blends (reds: Cabernet Sauvignon/Merlot/Syrah blends across vintages 2004-2008; whites: Viognier/Muscat blends across 2012-2017). Reviewed by Robert Parker (Private Selection Red 2006 'a fascinating wine from Lebanon... a superb blend') and James Suckling (Private Selection White 2013, 90/100). For serious collectors and wine connoisseurs.
• Perle du Château Premium Chardonnay-based white blend from Central Beqaa, with Obeidi, Muscat à Petits Grains, and Viognier. Perle du Château 2022 priced at $17.50. Aged in French oak. For premium white wine enthusiasts.
• Museum Stock Wines Aged library wines from older vintages (Château Les Cèdres 1998-2010, Perle du Château 2006-2017, Cabernet Sauvignon 2002, Syrah 2007, Merlot 2015-2016, Private Selection reds and whites). Priced from $15 to $60. For collectors and wine investors seeking aged Lebanese wines.
• Arak Wardy Triple-distilled arak fermented from Obeidi, Chardonnay, and Sauvignon Blanc grapes, distilled with fresh green aniseeds in double-boiler copper stills, and matured in clay amphorae for 3 years before bottling. IWSC Gold Medal Best in Class (2006). For traditional arak consumers.
• Arak Gantous & Abou Raad Iconic Lebanese arak distilled with aniseed, described as Lebanon's bestselling arak for decades. Standard expression at 50% alc./vol. (not for online sale); 120th anniversary Gold limited-edition blend at 53% alc./vol. priced at $16.50 (500ml). For traditional arak consumers.
• Altere Gin Premium gin distilled at 40% alc./vol. with a botanical blend of juniper berries, citrus peel, aniseed, fennel seeds, licorice, cinnamon, rose, and lavender. Priced at $7 (750ml). For refined cocktail drinkers.
• Altere Vodka Gluten-free charcoal-filtered vodka made from distilled sugar cane molasses. Priced at $5.50 (750ml). Notes of vanilla, toffee, and hazelnut with subtle floral aromas. For vodka consumers.
• Verjuice Verjuice (the juice of unripe unfermented green grapes) sold as a delicately sour yet fruity condiment. Positioned as a gentler, less acidic alternative to lemon juice or vinegar. For culinary enthusiasts.
• Wine Club Membership Subscription program that ships Domaine Wardy wine selections directly to members' homes or offices. Minimum two-shipment commitment with automatic credit card billing; 15-day cancellation notice required after the second shipment. For repeat wine enthusiasts seeking curated regular deliveries.
• Winery Tourism (Tastings and Tours) In-person winery visits in Zahle, Lebanon, including tastings, vineyard tours, horse stable visits, and outdoor wine and arak tasting experiences. Features scenic Beqaa Valley setting and personalized VIP hospitality from the Wardy family. For tourists, wine enthusiasts, and experiential travelers.
• Domaine Wardy Gift Voucher Digital or physical gift cards redeemable for wines, spirits, and accessories. Available in $10, $25, $50, and $100 denominations. For gift purchasers and corporate gifting.

Quantifiable outcome

• IWSC 50th Anniversary Awards Banquet 2019 participation
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BibendumcoreChannel Partner/ Reseller/ Distributor · 1 January 2020UK wine merchant and distributor featuring Domaine Wardy as new producers for 2020. Part of the company's international distribution network, with Bibendum promoting Domaine Wardy wines to their customer base in the United Kingdom.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Pernod Ricard: Global spirits giant whose portfolio (e.g., Absolut, Jameson, Chivas) competes for the same on-premise and retail placement as Altere Gin/Vodka and Arak Wardy. Useful benchmark for spirits distribution and category expansion.
• Penfolds: Australia's flagship premium multi-varietal wine brand owned by Treasury Wine Estates. Relevant for benchmarking how an export-driven premium wine house scales portfolio, distribution, and pricing power across markets.
• E. & J. Gallo Winery: World's largest family-owned winery, spanning entry-level to ultra-premium across multiple categories. Illustrates the scale ceiling for a family-only wine business and contrasts with Domaine Wardy's craft positioning.
• Concha y Toro: Chilean global wine exporter with portfolio spanning entry-level to premium icons. Comparable multi-market, multi-tier export strategy and provides a model for international scaling that Domaine Wardy is pursuing.

Direct peers

• Château Kefraya: Beqaa Valley winery with broad varietal range, arak production, vineyard tourism, and international distribution. Comparable premium-mid positioning, scale, and channel mix.
• Domaine des Tourelles: Lebanese producer in the Bekaa Valley known for both wines and arak, family-owned with heritage dating to the 19th century. Comparable combined wine-plus-arak product portfolio and DTC distribution.
• Château Ksara: Lebanon's oldest winery (1857), also based in the Beqaa Valley near Zahle, producing a wide range of wines and arak. Closest geographic and product-mix peer, with similar tourism and on-trade presence.
• Château Musar: Lebanese winery in the Beqaa Valley founded in 1930, family-owned (Hochar), famous for premium age-worthy reds with cult international following. Most direct comparison for Domaine Wardy's Lebanese heritage, premium positioning, and export-led model.

Emerging players

• Karam Winery: Boutique Mount Lebanon winery producing small-lot wines with strong sommelier and on-trade traction. Smaller scale, but overlaps with Domaine Wardy in premium Lebanese category and export ambition.
• IXSIR Winery: Newer Lebanese boutique winery founded in 2008, focused on premium terroir-driven wines with international awards. Competes with Domaine Wardy for the same premium export and sommelier audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/domainewardy
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/domainewardy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Wardy