Bliss Mobil

What Bliss Mobil does

Bliss Mobil B.V. is a Dutch privately-held manufacturer founded in 2012 and headquartered in Breda, the Netherlands, that designs and builds truck-independent, modular expedition vehicle bodies for global overland travel. Its core product is a container-based living unit with a rigid steel or aluminium frame, 60 mm composite walls with a PET core, and a torsion-free subframe engineered per truck model, allowing the same unit to be remounted on different chassis over its lifetime. The portfolio spans eight body sizes from 8 to 23 foot with over twenty standardised layouts, integrated autonomous solar energy systems (monocrystalline panels with lithium-ion battery storage and Battery Management System), a smart water system with up to 565 litres of fresh water capacity and multi-stage filtration, and an integrated smart home system with satellite communication for remote use. Production is conducted at the Breda facility with 3D engineering and workflow automation, and units are delivered within a guaranteed 9-12 month lead time.

The company sells predominantly on a custom-build-to-order basis through direct sales at its Breda headquarters and via an authorised dealer network in the USA, China, Germany, Switzerland, and Australia. Pricing is quote-based and not publicly disclosed; pre-owned listings on the Bliss Approved program show asking prices of approximately €290,000-€295,000 for older units. Beyond unit sales, Bliss Mobil generates ancillary revenue from accessories (sold only as part of a unit purchase), a rental expedition fleet operated in partnership with Overland Travel in Iceland and Morocco, and a certified pre-owned program that provides a 6-month warranty. The company has delivered over 200 units worldwide and serves a community of 250+ owners, with primary customer segments including overland expedition enthusiasts and secondary segments in adventure rental travellers, humanitarian/medical organisations (notably Mission to Heal mobile surgical units), and enterprise or government clients requiring globally deployable independent mobile living solutions. General management is led by Marleen Hoex.

Name

Bliss Mobil

Legal name

Bliss Mobil B.V.

Website

https://blissmobil.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Bliss Mobil B.V., founded in 2012 in Breda, Netherlands, designs and manufactures truck-independent, modular expedition vehicle bodies with eight sizes and 20+ layouts, selling custom-built units through direct sales and authorised dealers in the USA, China, Germany, Switzerland, and Australia to overland travellers, rental operators, and humanitarian clients.

Ownership category

akta.pro rank

Product category

Expedition Vehicles

NAICS

Motor Vehicle Body Manufacturing (336211), Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214)

SIC

Truck & Bus Bodies (3713), Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

akta.pro secondary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Expedition vehicles
• Custom motorhomes
• Off-road campers
• Overland vehicles
• Mobile living units

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Expedition Vehicle Sales: Bliss Mobil designs and manufactures truck-independent modular expedition vehicle bodies sold as custom projects. Each unit is built to order with a standardised concept, with delivery guaranteed within 9-12 months after sales confirmation. Revenue is generated from the sale of the unit body, which is mounted on the customer's chosen truck chassis.
2. Rental Expeditions: Bliss Mobil operates a rental fleet of expedition vehicles (Mercedes-Benz Atego 1018 4x4 with 13-foot High Bed units) in partnership with Overland Travel. Rental expeditions are offered in Iceland and Morocco, generating recurring revenue from adventure travellers seeking to experience the product before purchasing.
3. Certified Pre-Owned Vehicle Program: Bliss Mobil facilitates the sale of pre-owned Bliss Mobil units through the Bliss Approved program. Units undergo comprehensive inspection and come with a 6-month Bliss Mobil warranty. Bliss Mobil promotes units through its website and social media but the sale is conducted directly by the current owner.
4. Accessories and Customisation: Bliss Mobil designs and engineers a wide range of additional accessories that can be personalised and customised to the customer's specific requirements. Accessories are not sold separately and are only available as part of the Bliss Mobil concept.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bliss Mobil B.V. designs and manufactures truck-independent modular expedition vehicle bodies built with steel or aluminium frames and 60 mm composite walls. The units are mounted on customer-chosen truck chassis and are sold in eight standardised body sizes (8 to 23 foot) with more than twenty layouts, featuring integrated solar power, lithium-ion battery storage, smart water systems, and smart home integration. The company also offers rental expeditions in Iceland and Morocco and a certified pre-owned program.

Product overview

Bliss Mobil is a Dutch company (Bliss Mobil B.V., Breda) that designs and manufactures container-style expedition vehicle units that are truck-independent and can be mounted on various truck chassis. The product portfolio consists of eight core unit sizes ranging from 8 to 23 foot, each offering multiple layout configurations (Standard, Family, High Bed, Low Bed, Lifting Top) to suit different vehicle types and user requirements. Units feature a proprietary container concept with steel or aluminium frames, 60 mm composite walls with PET core, integrated solar energy systems, lithium-ion battery storage, and smart water systems. The standardised concept enables efficient manufacturing, with delivery guaranteed within 9-12 months after sales confirmation. Beyond core units, Bliss Mobil offers accessories for customisation, rental expeditions through partnership with Overland Travel, and a certified pre-owned programme. The company also provides customer support including online portals, training, and VRM monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• 23 foot unit
• 20 foot unit
• 18 foot unit
• 16 foot unit
• 15 foot unit
• 13 foot unit
• 11 foot unit
• 8 foot unit
• Rental Expeditions
• Bliss Approved Pre-Owned

Quantifiable outcome

• Delivery within 9-12 months after sales confirmation
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Overland TravelcoreStrategic or Co-development PartnerBliss Mobil and Overland Travel have a professional collaboration that redefines unique overland adventures. Overland Travel organises and operates guided rental expeditions using the Bliss Mobil rental fleet, offering trips to Iceland and Morocco. The partnership combines Bliss Mobil's vehicle expertise with Overland Travel's expedition logistics and guiding capabilities, serving both existing customers and prospective buyers seeking a trial experience.
• Elektrotrucker (Tobias Wagner)minorGTM or Marketing PartnerGerman YouTuber Tobias Wagner (Elektrotrucker) is using a Bliss Mobil custom motorhome-style body on his modified Mercedes-Benz eActros 600 for his 'around the world in 80 charges' expedition. The trip will demonstrate electric long-haul trucking capabilities across 38 countries over nine months, and the Bliss Mobil unit is featured as a key component of the vehicle.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Earthroamer: US-based manufacturer of luxury, self-contained expedition vehicles built on heavy-duty truck chassis. Earthroamer is the closest direct competitor to Bliss Mobil, serving the same high-end overland enthusiast segment with a similarly modular, off-grid-capable product.
• Outside Van: US-based custom van upfitter producing high-end expedition and adventure vehicles. Outside Van is a relevant comparable for Bliss Mobil's custom-build, customer-configured approach, though centred on van platforms rather than truck chassis.
• Unicat: German manufacturer of independent, self-sufficient expedition vehicles built on truck chassis. Unicat is a long-established European peer with a comparable focus on extreme-conditions, off-road motorhomes.
• Global Expedition Vehicles (GXV): US-based custom expedition vehicle builder that converts heavy-duty trucks into self-sufficient overland rigs. GXV directly competes with Bliss Mobil in the premium overland expedition vehicle category.
• Storyteller Overland: US-based overland vehicle conversion specialist focused on 4x4 vans and motorhomes. Storyteller addresses a more accessible price point than Bliss Mobil but operates in the same overland/expedition customer category.
• Action Mobil: Austrian maker of truck-based expedition vehicles designed for long-term, off-grid travel in extreme environments. Action Mobil competes directly with Bliss Mobil in the European premium expedition vehicle segment.
• Mantec: UK-based expedition vehicle manufacturer producing truck-mounted, self-contained units for global overland travel. Mantec targets the same high-end expedition customer and overlap with Bliss Mobil's positioning.

Broad incumbents

• Thor Industries: World's largest RV manufacturer, with a portfolio of motorhome, travel trailer, and expedition-adjacent brands. Thor is a broad incumbent whose scale and dealer network define the competitive context for niche players like Bliss Mobil.
• Hymer: Leading European motorhome and caravan manufacturer (part of Thor Industries). Hymer is a broad incumbent in the European RV market, offering overlapping customer-facing capabilities to Bliss Mobil's expedition vehicles.
• Winnebago: Major US motorhome and RV manufacturer with broad product lines spanning Class A, B, and C vehicles. Winnebago is a broad incumbent in the recreational vehicle market where Bliss Mobil competes at the premium/expedition end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9tBuoi6QgrE
• Facebookfacebook.com/blissmobil
• LinkedInlinkedin.com/company/blissmobil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliss Mobil