Glasgow Housing Association

What Glasgow Housing Association does

Glasgow Housing Association (trading as Wheatley Homes Glasgow) is Scotland's largest social landlord, providing approximately 40,000 affordable homes to more than 43,000 tenants across Glasgow. The organisation is a non-profit registered under the Co-operative and Community Benefit Societies Act 2014 (2572R(S)), holds Scottish Charity status (SC034054), and is regulated by the Scottish Housing Regulator (registration 317). It operates as a subsidiary of Wheatley Group, drawing on group-level services including Wheatley Foundation and Wheatley Works.

The core product is social housing, delivered through a multi-channel service model: direct letting via the MyHousing online application system, allocation through Glasgow City Council's common housing register, and tenant management through an integrated digital portal suite covering rent (My rent), repairs (My repairs), tenancy (My tenancy), community engagement (My community), safety (My safety), and savings (MySavings). Support services sit alongside the housing product and include welfare benefits advice, contents insurance, the Home Comforts furnishings service, and the Wheatley Works employment programme, plus educational bursaries and free books for children. Commercial property (lock-ups and shops) and a Livingwell mid-market and full-market rent offering extend the portfolio beyond social rent.

Revenue is generated primarily through recurring monthly rental income from approximately 40,000 affordable homes, supplemented by mid-market and full-market rent properties, commercial lets, and ancillary service income. Capital is deployed into major regeneration projects, with a £100M investment underway at Wyndford to deliver 400 new homes. Operating geographies are limited to Scotland, with all assets and tenants in Glasgow. The customer base spans social housing tenants, asylum seekers and refugees (New Scots), homeless households, and homeowners in GHA-managed properties.

Name

Glasgow Housing Association

Legal name

Wheatley Homes Glasgow Limited

Website

https://gha.org.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Glasgow Housing Association, trading as Wheatley Homes Glasgow, is Scotland's largest social landlord, providing approximately 40,000 affordable homes to over 43,000 tenants in Glasgow under the Wheatley Group umbrella, with a digital tenant portal suite and a £100M Wyndford regeneration programme underway.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532), Community Housing Services (62422)

SIC

Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable & Public Housing Asset Management (BPAJAMAI)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Social housing
• Affordable housing rental
• Tenant services
• Housing management
• Community housing

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Social Housing Rents: Primary revenue from rental income collected from approximately 40,000 affordable homes across Glasgow. Rent payments are accepted online, by direct debit, and through various other methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Glasgow Housing Association is a social landlord providing approximately 40,000 affordable rented homes in Glasgow to individuals, families, and vulnerable populations. It delivers tenancy management services including rent collection, repairs and maintenance, safety compliance, and tenant support programs, alongside commercial property lettings. Services are accessed through an online MyHousing application portal, self-service tenant portals, and a Customer First Centre.

Product overview

Glasgow Housing Association (operating as Wheatley Homes Glasgow) is Scotland's largest social landlord providing affordable housing services through an integrated digital platform. The core offering comprises tenant-facing portals including MyHousing for housing applications, MySavings for financial inclusion, and My rent/My repairs/My tenancy/My community/My safety portals for comprehensive tenancy management. Supporting services include Wheatley Works (employment support), Bursaries (education), Home Comforts (furnishings), welfare benefits advice, and contents insurance. The organization also manages commercial properties (lock-ups and shops) and provides specialist housing options including Livingwell service for mid-market rents and accommodation for asylum seekers and refugees. All services are accessible through the wheatleyhomes-glasgow.com platform with integrated online tenant portals for 24/7 self-service.

Differentiator

Problem solved

Functional benefit

Products and services

• Social rented housing Affordable rented homes allocated through Glasgow City Council's common housing register and the MyHousing application system, serving individuals, families, and vulnerable populations in Glasgow.
• Livingwell mid and full-market rent housing Housing option providing mid-market and full-market rental properties in Glasgow for households that do not qualify for social housing.
• Lock-ups and shops commercial lettings Commercial property rental service offering lock-ups and retail shops to businesses within Glasgow communities managed by GHA.
• Home Comforts furnishings service Furnishings service helping tenants obtain essential household items and furniture for their GHA home.
• Contents insurance Affordable contents insurance service providing tenants with coverage for personal belongings in their GHA home.
• Wheatley Works employment and education support Employment and career development support program helping GHA tenants find work and access training opportunities.
• Educational bursaries Educational financial support enabling tenants to study at college or university.
• Welfare benefits advice Financial guidance service helping tenants navigate welfare benefits and maximise their entitlements.
• Repairs and maintenance service Repairs and maintenance service for tenants to report and track property repair issues affecting their GHA home.
• Specialist housing for asylum seekers and refugees Specialised housing and integration support for asylum seekers and refugees, including the New Scots welcome pack.

Quantifiable outcome

• 400 new homes being developed as part of Wyndford transformation
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wheatley GroupcoreStrategic or Co-development PartnerParent organization providing strategic direction and shared services across multiple housing subsidiaries including GHA. GHA operates as Wheatley Homes Glasgow under the group umbrella, accessing shared resources, foundation programs, and corporate services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• L&Q: Large UK social housing provider with ~110,000 homes. Comparable business model of affordable rental, supported housing, and community programs, regulated by social housing ombudsman/regulator.
• Peabody: Majors UK housing association operating 107,000+ homes, with extensive community investment, employment, and tenant support programs analogous to GHA's Wheatley Works and Foundation offerings.
• Home Group: UK housing association operating 55,000+ homes across England and Scotland. Directly comparable social landlord model with housing, supported living, and homelessness services.
• Notting Hill Genesis: UK housing association with 67,000+ homes providing general needs and supported housing. Operates a similar landlord-plus-support-services model with community investment programs.
• Optivo: UK housing association formed from AmicusHorizon and Viridian Housing, managing 44,000+ homes. Very close in scale to GHA's 40,000-home portfolio with comparable general needs and supported housing mix.
• Wheatley Group: GHA's parent organization and Scotland's largest housing and care provider. Directly comparable as a Scottish social landlord operating tens of thousands of affordable homes with shared services, foundation, and employment programs.
• Hyde Group: UK housing association providing 50,000+ affordable homes, with a similar operating mix of general needs, supported, and shared ownership housing plus tenant welfare programs.
• Clarion Housing Group: Largest UK housing association with 125,000+ homes under management. Closest scale analog to GHA's 40,000-home portfolio, providing general needs, supported, and shared ownership housing across the UK.
• Sanctuary Housing Group: One of the largest UK housing associations providing affordable and social housing across England and Scotland. Operates a similar landlord model with ~100,000 homes and comparable tenant support services.

Regional players

• Link Group: Major Scottish social landlord and property developer operating across central Scotland. Closest Scotland-based peer to GHA, providing comparable affordable rental housing, mid-market rent, and shared ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/glasgowhousing
• Facebookfacebook.com/GlasgowHousing
• LinkedInlinkedin.com/company/east-end-community-homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasgow Housing Association