Innovationsraum

What Innovationsraum does

Innovationsraum is a full-service advertising agency headquartered in Hanau, Germany, founded in 2003 by Daniel Löber and organized as a GmbH & Co. KG since Q1 2022. The firm positions itself as a one-stop provider of branding, corporate design, web development, 3D/video production, and strategic/consulting services, executed by an interdisciplinary team of approximately ten people operating under agile methodology. Beyond classic agency output, the firm holds go-digital certification from the Federal Ministry for Economic Affairs and Energy (BMWi) — granted in cooperation with the RKW Hessen partner network — authorizing delivery of subsidized digitalization consulting to German SMEs, and in Q2 2020 extended its footprint into physical ecosystem building through the Brick37 coworking space in Hanau.

The agency's underlying technology stack is conventional: WordPress-based CMS websites, etracker for web analytics, Microsoft Teams for collaboration, and Hetzner for hosting. There is no disclosed proprietary platform, AI/ML capability, or data product; the value-add rests on integrated creative production, long-tenured client relationships, and access to subsidized SME digitalization mandates — a credential that most regional competitors cannot offer. Notable publicly referenced clients span enterprise (MRH Trowe, Steigenberger, Maingau Energie, Stadt Hanau) and SMB (regional bakeries, restaurants), with 517+ cumulative customers cited over the 22+ year operating history; the 2016 acquisition of think! advertising marked the firm's first inorganic move.

The business model blends project-based work with retainer-style relationships and government-co-financed consulting through go-digital / RKW Hessen. Revenue is not disclosed. The firm is bootstrapped with no external funding, has scaled headcount roughly from 3 (2014) to 6 (2016) to 10 (2019), and after Q1 2022's legal restructuring the primary economic owner remains founder Daniel Löber. Geographic reach is Germany-wide via federal-program distribution, anchored locally in the Rhine-Main region.

Name

Innovationsraum

Legal name

Innovationsraum GmbH & Co. KG

Website

https://innovationsraum.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Full-service German advertising agency based in Hanau, founded in 2003, providing branding, corporate design, WordPress web development, 3D/video production, workshops, and BMWi-go-digital-subsidized consulting primarily to SMEs in the Rhine-Main region and across Germany.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Advertising agency services
• Corporate design
• Web development
• Brand strategy
• WordPress development

Headquarters

HQ city

Hanau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Creative & Digital Services: The agency generates revenue through individually negotiated project contracts for branding, corporate design, print design, web development, 3D/video production, and strategy/consulting. Pricing is set via custom quotes based on scope (Section 17.1 of AGB: 'Die Vergütung für die Leistungen von Innovationsraum ist Gegenstand einer individualvertraglichen Vereinbarung zwischen den Parteien und richtet sich grundsätzlich nach dem Angebot.'). The agency acts as a principal or intermediary for print production and also offers ongoing retainer relationships for clients served as lead agency.
2. Government-Funded Digitalization Projects: Through go-digital and RKW Hessen certifications, the agency facilitates subsidized digitalization projects for SME clients, where the client's project costs are partially covered (up to 50%) by state funding. This lowers the barrier for client acquisition and enables more comprehensive engagements.
3. Ongoing Account Management & Lead Agency Retainers: Long-term client relationships where Innovationsraum serves as lead agency for all marketing measures (e.g., Tillmann Verpackungen). Web hosting, domain registration, email archiving, and website maintenance/support services are offered as supplementary recurring revenue streams.
4. Print Production & Fulfillment: The agency handles print procurement as a direct supplier or intermediary (Vermittlungsgeschäft), billing clients for printed materials including flyers, brochures, posters, catalogs, signage, and vehicle wraps.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Innovationsraum is a full-service advertising agency delivering branding, corporate design, responsive web design, WordPress-based website development, print design and production, 3D and video production, photography, social media strategy, and strategic consulting/workshops for German SMEs and selected mid-market clients. Engagements are delivered via project-based contracts with agile milestones, and the agency administers government-subsidized digitalization programs (go-digital, RKW Hessen) covering up to 50% of eligible project costs for qualifying SMEs.

Product overview

Innovationsraum is a full-service advertising agency based in Hanau, Germany, founded in 2003. The company operates as a single unified service offering rather than a modular platform. Their portfolio consists of interconnected creative and digital services organized into three main disciplines: Professional Design (branding, corporate design, print, web, app design, illustrations), Digital Solutions (website development, WordPress CMS, wireframing, social media), and Strategic Thinking (workshops, consulting, concept development, funding programs, design audits). The agency also provides ancillary services including photography, video production, 3D visualization, print production management, web hosting, domain registration, email archiving, copywriting, and advertising placement. Projects range from logo design and rebranding to complete website development with WordPress, and the agency specializes in state-funded digitalization projects through go-digital and RKW Hessen programs that can cover up to 50% of project costs for eligible SMEs.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding / Corporate Design

Quantifiable outcome

• Up to 50% of eligible project costs covered through government digitalization subsidies for qualifying SMEs

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RKW HessencoreStrategic or Co-development Partner · 1 October 2020Partnership established in Q4 2020 with the RKW (Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft) Hessen to expand the range of funding programs the agency can apply for on behalf of its client projects. The RKW Hessen partnership enhances the agency's ability to secure state subsidies for SME digitalization initiatives.
• brick37 Coworking SpaceminorStrategic or Co-development PartnerInnovationsraum opened the Brick37 coworking space in Q2 2020 to foster ongoing creative exchange and networking opportunities with freelancers. Located in Hanau, Brick37 serves as both an internal workspace resource and a local creative community hub.
• IHK Hanau-Gelnhausen-SchlüchternminorOthersThe agency is recognized as an IHK-certified training company (IHK-Ausbildungsbetrieb) for 2022/2023 by the Chamber of Industry and Commerce Hanau-Gelnhausen-Schlüchtern.
• Hanau Marketing GmbHminorOthersLocal marketing organization in Hanau that the agency collaborates with, aligned with its commitment to supporting Hanau as an economic location.
• Die Stadtretter InitiativeminorOthersA local initiative in Hanau that Innovationsraum supports, consistent with its regional economic development activities.
• KapixminorStrategic or Co-development PartnerVideo production partner used by Innovationsraum for filming video content for the Kappus Höfe project (real estate development in Offenbach). Kapix provided the raw video footage that was then processed in the agency's own 3D and video production department.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• kempertrautmann GmbH: Independent German creative agency based in Hamburg with capabilities spanning brand strategy, corporate design, campaigns, and digital. Similar mid-sized, owner-led positioning to Innovationsraum with comparable service breadth.
• denkwerk GmbH: Cologne-based independent agency with strong digital and brand capabilities for SMEs and mid-market clients. Comparable in independent positioning, focus on German Mittelstand, and integrated digital/creative offering.
• BUTTER. GmbH: Berlin-based digital-first creative agency working across brand, content, and digital experiences. Comparable to Innovationsraum's digital solutions stack (web, UX/UI, social media) and similarly positioned as an independent creative studio.
• Meiré und Meiré: Cologne-based independent creative agency with strong brand identity and campaign work for German and international clients. Comparable independent, design-led positioning with similar focus on creative concepting and integrated execution.
• Grabarz & Partner: Hamburg-headquartered independent creative agency focused on brand communication, campaigns, and integrated creative work. Directly comparable as a mid-sized German full-service creative shop competing for similar client profiles.
• Kolle Rebbe GmbH: Hamburg-based independent creative agency offering integrated brand, design, and digital services for mid-sized and enterprise clients. Comparable in scope to Innovationsraum's full-service creative, branding, and digital offering, though operating at a larger scale.

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-managed agency group with full-service capabilities across creative, digital, media, and technology. Represents the broad incumbent benchmark for full-service German agencies.
• Jung von Matt: Major German creative agency network known for brand campaigns and integrated communications. Comparable in service breadth but operates at a significantly larger scale across multiple locations.
• DDB Germany (DDB Tribal): Berlin-based branch of the global DDB network offering creative, digital, and brand strategy services. Represents the network-affiliated incumbent category that competes with independents for German enterprise accounts.
• Scholz & Friends: One of Germany's largest independent agency groups, offering integrated advertising, digital, and brand strategy. Represents the larger scale of full-service creative competition that Innovationsraum faces for enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/innovationsraum
• Instagraminstagram.com/innovationsraum
• Xx.com/innovationsraum
• Facebookfacebook.com/innovationsraum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovationsraum