Die Thüringer
Die Thüringer is a privately held, family-owned German manufacturer of traditional Thuringian and Eichsfeld meat and sausage specialties with EU Protected Geographical Indication status. It sells through a D2C online shop, a Dornheim factory outlet, and B2B Key Account Management into German grocery retail.
- Company typePrivate
- Founded-
- HeadquartersDornheim, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Die Thüringer does
Die Thüringer Fleisch- und Wurstspezialitäten R. Wagner GmbH is a privately held, family-owned German manufacturer of traditional Thuringian and Eichsfeld meat and sausage specialties, registered in Dornheim, Thuringia (Amtsgericht Jena HRB 101582) and led by Managing Directors Lars Kleiber and Franz Josef Gausepohl. The company operates three production sites — Dornheim (the oldest site and birthplace of Thuringian Rostbratwurst with documented history dating to 1404), Heilbad Heiligenstadt (Eichsfeld region, specializing in air-dried raw sausages), and Bad Langensalza — and holds IFS Food, QS-Standard, and EG-Zulassung certifications. Its flagship products — Thuringian Rostbratwurst, Leberwurst, and Rotwurst — carry EU Protected Geographical Indication (GGA / g.g.A.) status, which legally restricts the use of these designations to qualifying regional producers.
The product portfolio spans bratwurst, raw sausage (Rohwurst), cooked sausage (Kochwurst), boiled sausage (Brühwurst), sliced cold cuts (Aufschnitt), jarred products (Gläser), BORN-branded grilling sauces, seasonal gift bundles, fan merchandise, and digital gift vouchers (€30–€100). Products are positioned as lactose-free and free of flavor enhancers, emphasizing traditional recipes combined with modern food safety standards. Distribution runs through three channels: a direct-to-consumer e-commerce online shop with refrigerated easy2cool packaging and DHL shipping (€8.95 flat, €25 minimum order), a factory outlet (Werksverkauf) at the Dornheim site, and B2B Key Account Management into German Lebensmittelhandel (LEH) grocery retail. Customer segments are individual German consumers seeking authentic regional specialties (primary) and food retail buyers seeking differentiated regional SKUs (secondary).
Revenue mechanics are unit-priced transactional sales across D2C, factory outlet, and wholesale channels, with promotional bundles and gift vouchers adding modest mix diversity. Marketing is conducted primarily through organic social (Facebook, Instagram), Google Analytics-driven web traffic, and content marketing around Thuringian tradition. The company is a mature, regionally anchored producer; no external private equity or venture capital is identified, and financial performance metrics are not disclosed.
Die Thüringer firmographics
Firmographics- Name
- Die Thüringer
- Legal name
- Die Thüringer Fleisch- und Wurstspezialitäten R. Wagner GmbH
- Website
- https://die-thueringer.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Die Thüringer is a privately held, family-owned German manufacturer of traditional Thuringian and Eichsfeld meat and sausage specialties with EU Protected Geographical Indication status. It sells through a D2C online shop, a Dornheim factory outlet, and B2B Key Account Management into German grocery retail.
- Ownership category
- akta.pro rank
Die Thüringer industry classification
Industry- Product category
- Artisan Sausage and Meat Specialty Manufacturing
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470), Meat Retailers (445240)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)
- akta.pro secondary industries
- Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Butcher Shops & Meat Markets (CRAHAHAB), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)
Keywords
Where Die Thüringer is headquartered
LocationHeadquarters
- HQ city
- Dornheim
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Die Thüringer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online shop sales to individual consumers in Germany with refrigerated home delivery. One-time product transactions.
- Factory Outlet Sales: Direct sales to consumers at the Werksverkauf in Dornheim, offering fresh counter products and self-service items.
- B2B Retail Distribution: Wholesale distribution to retail stores (LEH - Lebensmittelhandel) and grocery chains across Germany managed through Key Account Management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Thüringer Rostbratwurst 5x100g |
| Unit Pricing | Pay-as-you-go | Thüringer Rostbratwurst 4x100g |
| Unit Pricing | Pay-as-you-go | Thüringer Rostbratwurst 10x100g |
| Unit Pricing | Pay-as-you-go | Thüringer Duett (Salami & Butterkäse) |
| Unit Pricing | Pay-as-you-go | Grill-Geschenkset |
| Unit Pricing | Pay-as-you-go | Mini Grill (Fan Article) |
| Unit Pricing | Pay-as-you-go | Standard Shipping |
| Unit Pricing | Pay-as-you-go | Digital Gift Voucher |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Die Thüringer product offering
Product offeringCore offering
Die Thüringer manufactures and sells Original Thuringian and Original Eichsfeld meat and sausage specialties. The product portfolio spans Thüringer Rostbratwurst (the flagship GGA-protected product), raw cured sausages (Rohwurst), cooked sausages (Kochwurst), boiled sausages (Brühwurst), sliced cold cuts (Aufschnitt), jarred specialties, BORN-branded BBQ sauces, gift bundles, and branded fan merchandise. Sales occur via a D2C online shop with refrigerated shipping, a factory outlet in Dornheim, and B2B retail distribution to German grocery chains managed through dedicated Key Account Management.
Product overview
Die Thüringer is a traditional Thuringian meat and sausage manufacturer (Fleisch- und Wurstspezialitäten) offering a diverse portfolio of branded food products. The core offering consists of Original Thüringer and Original Eichsfelder meat specialties with protected geographical indication (g.g.A.) status. Products span multiple categories: Bratwurst & Co. (featuring the flagship Thüringer Rostbratwurst), Rohwurst (raw cured sausages), Kochwurst (cooked sausages), Brühwurst (boiled sausages), Aufschnitt (cold cuts/sliced meats), Gläser (jarred products), Grillsaucen (BBQ sauces from BORN brand), promotional bundles, and branded fan merchandise. The company also operates an online shop with e-commerce functionality, factory outlets, and offers gift vouchers. The product range combines traditional recipes with modern food production, emphasizing lactose-free products without flavor enhancers.
Differentiator
Problem solved
Functional benefit
Products and services
- Thüringer Rostbratwurst (Bratwurst & Co) The flagship pre-cooked Original Thüringer Rostbratwurst with protected geographical indication (g.g.A.), available in 2x100g, 4x100g, 5x100g, 10x100g, and XXL 5x100g packs. Free of flavor enhancers and naturally lactose-free. Targeted at German consumers seeking authentic regional bratwurst for home grilling and consumption.
- Rohwurst (Raw Cured Sausage) Range Air-cured raw sausage assortment including Paprikabeißer, Pfefferbeißer, Rauchmettenden, Thüringer Stifte rauchfrisch, Die Picknicker, Eichsfelder Runde, Eichsfelder Stracke, Feldgieker, Thüringer Knackwurst, Thüringer Knackwurst mit Kümmel, Thüringer Salami, and Thüringer Knacker. Targeted at consumers seeking traditional German raw cured sausages.
- Kochwurst (Cooked Sausage) Range Cooked sausage assortment including the GGA-protected Thüringer Leberwurst and Thüringer Rotwurst, plus the Arnstädter Wurstsortiment and Thüringer Quartett. Targeted at German consumers seeking traditional cooked liver and blood sausages.
- Brühwurst (Boiled Sausage) Range Boiled sausage assortment including Thüringer Bockwurst, Wiener Würstchen, and Thüringer Leberkäse. Targeted at German consumers seeking classic boiled sausage varieties for direct consumption or warm preparation.
- Aufschnitt (Sliced Cold Cuts) Range Sliced deli meats including the Thüringer Duett (Salami & Butterkäse), Thüringer Salami, Thüringer Römerbraten, Kochsalami, Kochsalami mit Käse, Thüringer Filetrotwurst, Thüringer Jagdwurst, Thüringer Leberkäse, Thüringer Nussschinken, Thüringer Paprikapastete, Thüringer Bierschinken, Eichsfelder Stracke, Thüringer Frühstücksfleisch, Thüringer Schweinefilet gefüllt, Thüringer Sülzfleischwurst, Thüringer Kochschinken, Thüringer Lachsschinken, and Thüringer Zungenrotwurst. Targeted at consumers seeking ready-to-eat sliced meats and snack pairings.
- Gläser (Jarred Specialties) Range Products packaged in glass jars including Rillettes im Glas, Knackwurst im Glas, Leberwurst im Glas, Rotwurst im Glas, Eisbeinfleisch im Glas, and Sülzfleischwurst im Glas, available in multiple sizes and bulk cartons. Targeted at consumers seeking shelf-stable, portioned, giftable sausage preserves.
- BORN Grillsaucen (BBQ / Grilling Sauces) BORN-brand grilling sauces including BBQ Sauce American Style, Delikatess Senf mittelscharf, Hot Chili Sauce Mexican Style, Hot Curry Sauce Berlin Style, Sweet Chili Sauce Asia Style, and Tomaten-Ketchup. Targeted at consumers purchasing grilling sausage assortments.
- Aktionen & Angebote (Promotional Bundles) Seasonal gift and grilling bundles including Thüringer Geschenkkarton gift box, Grill-Geschenkset, Picknick Paket, and Grillpaket. Targeted at consumers purchasing gifts or grilling occasions.
- Fan-Artikel (Fan Merchandise) Branded merchandise including the Mini Grill (stainless steel), Grillschürze (grilling apron), Basecap, Filztasche (felt bag), Grillzange (grilling tongs), Kühltasche (cooler bag), Regenschirm (umbrella), Strohhut (straw hat), and Schlüsselband (keychain). Targeted at brand fans and gift purchasers.
- Geschenk-Gutscheine (Gift Vouchers) Digital and physical gift vouchers available in denominations of €30 to €100. Targeted at gift-givers for friends and family.
- Käse Bratwurst (Cheese Bratwurst) Cheese bratwurst from partner brand Fleischmarkt Aschara, sold in 3x90g packs via Die Thüringer's online shop. Targeted at consumers seeking cheese-stuffed bratwurst.
- Currywurst (Casing-Free) Casing-free Die Thüringer currywurst in 4x180g packs, suitable for boiling or pan-frying. Targeted at German consumers seeking the classic currywurst preparation.
- Grillkäse (Grilling Cheese) Grilling cheese from partner brand Fleischmarkt Aschara, available in natur, chili, and herbs varieties. Targeted at grilling consumers seeking a non-meat grilling option.
- Werksverkauf Factory Outlet (Dornheim) Physical factory outlet in Dornheim selling the full product range from a fresh service counter and self-service area, plus regional specialty items. Open Monday-Friday 07:00-18:00 and Saturday 07:00-13:00. Targets local and regional consumers plus visitors.
- Online Shop (Refrigerated D2C E-commerce) Direct-to-consumer online shop selling Thüringer specialties with refrigerated flat-rate (€8.95) shipping across Germany and a €25 minimum order. Uses easy2cool reusable cooling packs and DHL delivery. Targets German consumers seeking authentic Thuringian sausages outside of Thuringia.
- B2B Retail Distribution (LEH Key Account) Wholesale distribution of the full Die Thüringer product range to German food retailers (LEH) and supermarket chains, managed through a dedicated Key Account Management function (contact: Florian Görms). Targets retail category buyers requiring IFS/QS-certified regional specialty suppliers.
Quantifiable outcome
- GGA-protected specification: Thuringian Rostbratwurst with 20% (+/- 5%) fat content, min. 8.5% BEFFE, minimum 15cm length, 100-150g weight
Companies that use Die Thüringer
Customer profileSegments2 records
Ideal customer profiles2 records
Die Thüringer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Die Thüringer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Thüringer Ernährungsnetzwerk e.V.minorDie Thüringer is a member of the Thuringian Food Network association, a regional industry organization for food producers in Thuringia.
- easy2coolminorMunich-based company specializing in custom cooling concepts for temperature-sensitive products. Provides reusable cooling packs and packaging materials for the refrigerated shipping of meat products.
- DHLminorShipping and logistics partner for domestic package delivery within Germany.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Die Thüringer competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Die Thüringer social profiles
Digital presenceDie Thüringer compliance and trust
Trust signalCompliance6 records
Die Thüringer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Die Thüringer leadership team
Management profileNumber of profiles
Profiles4 records
Die Thüringer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Die Thüringer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Die Thüringer
What does Die Thüringer do?
Die Thüringer manufactures and sells Original Thuringian and Original Eichsfeld meat and sausage specialties. The product portfolio spans Thüringer Rostbratwurst (the flagship GGA-protected product), raw cured sausages (Rohwurst), cooked sausages (Kochwurst), boiled sausages (Brühwurst), sliced cold cuts (Aufschnitt), jarred specialties, BORN-branded BBQ sauces, gift bundles, and branded fan merchandise. Sales occur via a D2C online shop with refrigerated shipping, a factory outlet in Dornheim, and B2B retail distribution to German grocery chains managed through dedicated Key Account Management.
Is Die Thüringer a public or private company?
Die Thüringer is a private company. It is classified as family owned and is currently operating.
When was Die Thüringer founded?
Die Thüringer was founded in -1. It employs 1 to 10 people.
Where is Die Thüringer based?
Die Thüringer is headquartered in Dornheim, Germany, in the Europe region.
How does Die Thüringer make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are factory Outlet Sales and B2B Retail Distribution.
Does Die Thüringer have an API?
No public API is recorded for Die Thüringer.
What industry is Die Thüringer in?
Die Thüringer's product category is Artisan Sausage and Meat Specialty Manufacturing. Its primary akta.pro industry code is AFANAEAC, Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified), with a secondary code of AFAIAHAI, Refrigerated Meat & Charcuterie Wholesale. Its NAICS code is 424470 and its SIC code is 2013.