easy2cool
easy2cool GmbH is a Munich-based (Munich) manufacturer of patented paperfloc ecological insulation packaging and reusable easyAkku cooling packs, and operates a cold-chain fulfillment service for temperature-sensitive food, meal-kit, and B2C outdoor applications across the DACH and Benelux regions.
- Company typePrivate
- Founded2014
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What easy2cool does
easy2cool GmbH is a Munich-based, privately held manufacturer of ecological temperature-controlled packaging and a provider of cold-chain fulfillment services, founded in 2014 by Marco Knobloch and Sebastian Leicht. The company's core technology is paperfloc, a patented insulation material made from shredded recycled cellulose fibers (waste paper cutting waste from regional cardboard production), developed in cooperation with TU Dresden's Institute of Natural Materials Technology; paperfloc is 100% recyclable (DIN EN 643, type 5.01), emits 95% less CO2 than expanded polystyrene, and has been validated through more than 1,000 internal and external climate chamber and shipping tests.
The commercial offering spans three product lines plus a service line. The paperfloc eco-System includes liners (M18, M26, M33, M46) and pouches (P3, P5, P10, P15, P25) in fresh and deep-freeze variants for shipping temperature-sensitive goods. easyAkku is a reusable gel cold pack line available in 250g, 500g, and 1,000g sizes with Green, Fresh, and Freeze formulations. The Festival Cooler is a paper-based consumer cooler offering up to 100 hours of cooling without electricity. Fulfillment Services provides fresh and frozen storage, packaging, and shipping via DPD, UPS, and GO! across Germany, Austria, Switzerland, Belgium, the Netherlands, and Luxembourg, with integrations to Shopify, Shopware, and Amazon.
Revenue is generated primarily through one-time product sales (B2B packaging systems, B2C cooling packs and the Festival Cooler through shop.easy2cool.de) and through managed cold-chain fulfillment services with quote-based B2B pricing. Customer segments are diversified across meat and protein, fish and seafood, vegan and vegetarian, meal kits, cheese and dairy, and pet food (BARF) verticals, alongside B2C outdoor and festival consumers. Operations run from Munich (headquarters), Lichtenfels (production, in-house laboratory, development), and a new Redwitz an der Rodach site opened in 2025; headcount stands at 70+. The company has no external private equity or venture capital backing and is operated by its two founders as managing directors (Geschäftsführer).
easy2cool firmographics
Firmographics- Name
- easy2cool
- Legal name
- easy2cool GmbH
- Website
- https://easy2cool.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- easy2cool GmbH is a Munich-based (Munich) manufacturer of patented paperfloc ecological insulation packaging and reusable easyAkku cooling packs, and operates a cold-chain fulfillment service for temperature-sensitive food, meal-kit, and B2C outdoor applications across the DACH and Benelux regions.
- Ownership category
- akta.pro rank
easy2cool industry classification
Industry- Product category
- Cold Chain Insulated Packaging
- NAICS
- Folding Paperboard Box Manufacturing (322212), Paper Bag and Coated and Treated Paper Manufacturing (322220), Refrigerated Warehousing and Storage (493120)
- SIC
- Paperboard Containers & Boxes (2650), Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Temperature-Controlled & Insulated Shippers (Coolers, Gel Packs, PCM Systems) (IMALAFAI)
- akta.pro secondary industries
- Passive Temperature-Controlled Packaging & Insulated Shipper Services (TLACAMAK), Cold-Chain Packaging & Pack-Out Services (Gel Packs, Dry Ice, Insulated Shippers) (TLAIAGAK), Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF)
Keywords
Where easy2cool is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
easy2cool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Insulating Packaging: Sale of paperfloc eco insulating packaging systems (liners and pouches) for temperature-sensitive shipping. Products include M18, M26, M33, M46 systems for fresh and frozen shipping applications.
- Product Sales - Cooling Media: Sale of easyAkku cold packs in various sizes (250g, 500g, 1,000g) for both B2B and B2C markets. Reusable cooling elements with special gel filling.
- Product Sales - Festival Coolers: Sale of paper-based cooling boxes (mini and maxi) for outdoor activities, festivals, and camping. Includes easyAkku cold packs as part of the product offering.
- Fulfillment Services: Comprehensive fulfillment services for temperature-sensitive products including storage (fresh & frozen), packaging, and shipping. Services include shop integration, inventory management, and reliable delivery through DPD, UPS, and GO! partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | easyAkku 250g - 6 pack |
| Unit Pricing | Pay-as-you-go | easyAkku 500g - 6 pack |
| Unit Pricing | Pay-as-you-go | easyAkku 500g - XL Special 20 pack |
| Unit Pricing | Pay-as-you-go | easyAkku 1,000g - 6 pack |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
easy2cool product offering
Product offeringCore offering
easy2cool manufactures and sells ecological cool boxes and insulated packaging made from recycled paper (paperfloc technology) for temperature-sensitive shipping. Its portfolio includes paperfloc eco-System liners and pouches, easyAkku reusable gel cooling packs, and the Festival Cooler paper-based cool box, alongside end-to-end fulfillment services (storage, packaging, shipping) for fresh and frozen e-commerce goods across Germany, Austria, Switzerland, Belgium, Netherlands and Luxembourg.
Product overview
easy2cool GmbH offers a portfolio of sustainable, passive cooling solutions comprising three main product lines: paperfloc eco-System (ecological insulating packaging made from recycled waste paper available as liners and pouches in multiple sizes for both fresh and frozen shipping), easyAkku gel cooling packs (reusable, non-toxic cooling elements in three sizes with Green, Fresh, and Freeze variants), and the Festival Cooler (ecological paper-based cooling box for outdoor use offering up to 100 hours of cooling). The company also provides comprehensive fulfillment services for temperature-sensitive products, including storage, sustainable packaging, and shipping coordination. The product ecosystem works together: paperfloc eco packaging provides insulation while easyAkku cooling packs supply the cold source, and the Festival Cooler combines both technologies for end-consumer outdoor applications.
Differentiator
Problem solved
Functional benefit
Brands
- paperfloc: Ecological shipping insulation made from cellulose fibers, developed in cooperation with TU Dresden. paperfloc is the core sustainable insulation technology used in the company's packaging solutions.
- paperfloc eco
- easyAkku
- Festival Cooler
Products and services
- paperfloc eco-System (Liner) Ecological insulating liner systems made from recycled waste paper for temperature-sensitive shipping, designed for B2B customers shipping fresh and frozen goods (food, pharmaceuticals, cosmetics). Available in multiple sizes (M18, M26, M33, M46) with deep-freeze variants.
- paperfloc eco-System (Pouch) Insulating pouch packaging made from recycled waste paper for shipping temperature-sensitive products, intended for B2B e-commerce and direct-to-consumer shipments of fresh and frozen items. Available in sizes P3, P5, P10, P15, P25 with deep-freeze variants.
- easyAkku (Gel Cooling Pack) Reusable gel cooling packs with non-toxic, food-approved materials and a 100% recyclable PE foil outer skin, available in three sizes (250g, 500g, 1,000g) with Green, Fresh, and Freeze variants. Sold to B2B fulfillment customers and B2C consumers for cooling needs.
- Festival Cooler (Kühlbox) The first ecological paper-based cooling box for outdoor activities, camping, and festivals, offering up to 100 hours of cooling without electricity using paperfloc insulation technology. Available in mini and maxi sizes for B2C consumers.
- Dry Ice Extender Extender product for dry ice shipping solutions that enables extended cooling duration for frozen goods transport, used as a B2B add-on alongside paperfloc eco packaging systems.
- Fulfillment Services End-to-end fulfillment services for temperature-sensitive e-commerce products, including fresh and frozen storage, sustainable packaging with paperfloc eco, dry ice supply, and shipping coordination with DPD, UPS, and GO! across Germany, Austria, Switzerland, Belgium, Netherlands, and Luxembourg. Targeted at e-commerce businesses selling perishable goods.
Quantifiable outcome
- 95% less CO2 emissions compared to EPS packaging
- +5 more outcomes
Companies that use easy2cool
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles2 records
easy2cool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
easy2cool partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TU Dresden (Institute of Natural Materials Technology)coreJoint research project developing the paperfloc technology - a sustainable thermal insulation material made from recycled paper. The cooperation resulted in patented technology and ZIM Cooperation Project of the Year award in 2021. The partnership combines academic research capabilities with commercial application development.
- DPDminorShipping partner for fulfillment services within Germany and internationally. DPD handles temperature-controlled parcel delivery as part of easy2cool's fulfillment offering.
- UPSminorInternational shipping partner for fulfillment services. UPS provides global logistics capabilities for temperature-sensitive shipments.
- GO! Express & LogisticsminorExpress logistics partner for fulfillment services offering flexible shipping solutions for temperature-controlled deliveries.
- Graz University of TechnologyminorAcademic partner that conducted independent study showing cardboard fibers can be recycled more than 25 times. Study provides scientific validation for paperfloc's recyclability claims.
- AmazonminorMarketplace integration for product sales and fulfillment services. easy2cool supports Amazon sellers with temperature-controlled fulfillment solutions.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
easy2cool competitors and assessment
Company assessmentDirect peers
- Sonoco ThermoSafe: Sonoco's ThermoSafe division is the global market leader in temperature-controlled packaging, offering pre-qualified insulated shippers, parcel shippers, and bulk transport solutions across pharma, biotech, and food. Directly comparable to easy2cool across insulated shipper product category and pharma/cold-chain end markets, though at vastly greater scale and a broader, EPS-inclusive product portfolio.
- Pelican BioThermal: Pelican BioThermal manufactures single-use and reusable temperature-controlled packaging (Credo, CoolGuard, CoolPallet) for life sciences and food. Directly comparable to easy2cool's insulated shipper products, with stronger pharma credentials but less focus on ecological/sustainable paper-based insulation.
- Cold Chain Technologies: Cold Chain Technologies provides thermal packaging, phase change material (PCM) solutions, and passive/active shipping systems for pharma, biotech, and food. Directly comparable to easy2cool's insulated liner/pouch portfolio, with overlapping customer needs around cold-chain integrity during transit.
- TemperPack: TemperPack is a US-based manufacturer of sustainable insulated shipping solutions (ClimaCell, GreenGuard) using plant-based materials as EPS alternatives. Directly comparable to easy2cool's paperfloc positioning as an eco-friendly substitute for expanded polystyrene in cold-chain packaging.
- va-Q-tec: va-Q-tec develops high-performance vacuum insulation panels (VIPs) and phase-change materials for temperature-controlled shipping and storage. Comparable to easy2cool as a high-tech passive temperature-controlled packaging specialist, though focused on VIP technology rather than paper-based insulation.
- Softbox Systems: Softbox Systems (now part of CSafe Global) designs and manufactures passive temperature-controlled packaging for the life sciences industry, including EPS-based and PCM-based parcel shippers. Comparable to easy2cool across insulated shipping solutions for pharma and food cold-chain customers.
- Cryopak: Cryopak manufactures ice packs, gel packs, insulated shipping containers, and temperature-monitoring devices for cold-chain logistics. Directly comparable to easy2cool's easyAkku gel pack and insulated packaging product lines across shared B2B cold-chain shipping customers.
Broad incumbents
- Sealed Air: Sealed Air is a global packaging conglomerate (Cryovac food packaging, Bubble Wrap protective packaging) with a broad portfolio that includes some temperature-controlled and insulated shipping solutions. Comparable as a large incumbent protective-and-transport packaging player, though insulated shipping is a small fraction of its overall business.
Regional players
- CoolPack: CoolPack is a Netherlands-based manufacturer of insulated packaging and gel packs for pharmaceutical and food cold-chain shipments. Comparable to easy2cool as a European player in insulated cold-chain packaging, though not directly competing on the same paper-based eco-insulation positioning and operating primarily in the Benelux region.
Emerging players
- Envirocooler: Envirocooler develops sustainable cold-chain packaging solutions including paper-based insulated shippers and Woolcool-style natural-fibre insulation. Directly comparable as a smaller emerging European competitor in the same eco-friendly insulated packaging category where easy2cool's paperfloc competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
easy2cool social profiles
Digital presenceeasy2cool compliance and trust
Trust signalCompliance2 records
easy2cool financial estimates
Financial estimateRevenue estimate
Valuation estimate
easy2cool leadership team
Management profileNumber of profiles
Profiles2 records
easy2cool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easy2cool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easy2cool
What does easy2cool do?
easy2cool manufactures and sells ecological cool boxes and insulated packaging made from recycled paper (paperfloc technology) for temperature-sensitive shipping. Its portfolio includes paperfloc eco-System liners and pouches, easyAkku reusable gel cooling packs, and the Festival Cooler paper-based cool box, alongside end-to-end fulfillment services (storage, packaging, shipping) for fresh and frozen e-commerce goods across Germany, Austria, Switzerland, Belgium, Netherlands and Luxembourg.
Is easy2cool a public or private company?
easy2cool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was easy2cool founded?
easy2cool was founded in 2014. It employs 51 to 100 people.
Where is easy2cool based?
easy2cool is headquartered in München, Germany, in the Europe region.
How does easy2cool make money?
Four revenue lines are on record. Product Sales - Insulating Packaging is the primary driver. The others are product Sales - Cooling Media, product Sales - Festival Coolers and fulfillment Services.
Who are easy2cool's main competitors?
Direct peers on record are Sonoco ThermoSafe, Pelican BioThermal, Cold Chain Technologies, TemperPack, va-Q-tec, Softbox Systems and Cryopak. Sealed Air is listed as a broad incumbent. CoolPack is listed as a regional player. Envirocooler is listed as an emerging player.
Does easy2cool have an API?
No public API is recorded for easy2cool.
What industry is easy2cool in?
easy2cool's product category is Cold Chain Insulated Packaging. Its primary akta.pro industry code is IMALAFAI, Temperature-Controlled & Insulated Shippers (Coolers, Gel Packs, PCM Systems), with a secondary code of TLACAMAK, Passive Temperature-Controlled Packaging & Insulated Shipper Services. Its NAICS code is 322212 and its SIC code is 2650.