Steven Dayan MD (SDMD)

What Steven Dayan MD (SDMD) does

Impressions Face + Body (DBA: Steven Dayan MD) is a Chicago-based, physician-owned cosmetic plastic surgery practice founded in 1999 by Dr. Steven H. Dayan. The practice operates from a single downtown Chicago clinic and offers a full spectrum of surgical aesthetic procedures (rhinoplasty, facelift, buccal fat removal, breast augmentation, tummy tuck, liposuction, BBL, blepharoplasty) alongside non-surgical treatments (Botox, dermal fillers, laser therapies, body contouring via CoolSculpting and Emsculpt, microneedling, PRP, chemical peels, and skincare retail). The clinical team comprises three board-certified/fellowship-trained plastic surgeons — Dr. Dayan (facial), Dr. Benjamin P. Caughlin (facial sculpting, inventor of Cheekago™ and The Face BBL™), and Dr. Eric W. Anderson (breast and body) — supported by two nurse/PA injectors and an award-winning esthetician.

The business is anchored on surgeon-driven intellectual property and brand: four registered trademarked techniques, a published clinical research arm (DeNova Research, 175+ trials), 180+ peer-reviewed journal articles, six authored books including NYT and USA TODAY bestsellers, and trademarked education platforms (True U Education, Thriving in Aesthetics). Scale indicators include 50,000+ facial procedures and 3,500+ rhinoplasties performed by Dr. Dayan, up to 200 rhinoplasties annually, and a 4.9-star Google rating from 980 reviews.

Revenue is generated across seven streams: one-time surgical procedures, one-time and recurring non-surgical treatments, subscription GLP-1 weight loss (in partnership with Revolution Physical Therapy), clinical research services via DeNova Research, medical education via True U and Thriving in Aesthetics, skincare retail through an online Shopify storefront, and transaction-fee revenue on patient financing facilitated through Cherry, PatientFi, CareCredit, and Affirm. Pricing is consultation-based and not publicly disclosed. Go-to-market is sales-led, driven by surgeons' personal brands, social media presence (TikTok, Instagram, YouTube), media coverage, patient testimonials, and referral networks through academic affiliations with the University of Illinois, DePaul University, Stroger Cook County Hospital, and Jesse Brown VA. The practice draws both Chicago-area affluent consumers and international medical tourists.

Name

Steven Dayan MD (SDMD)

Legal name

Impressions Face + Body

Website

https://drdayan.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Chicago-based physician-owned cosmetic plastic surgery practice (Impressions Face + Body) offering surgical, non-surgical, GLP-1 weight loss, clinical research, and aesthetic medical education services, serving affluent domestic and international patients seeking premium, natural-looking results under three board-certified plastic surgeons.

Ownership category

akta.pro rank

Product category

Cosmetic Plastic Surgery and Aesthetic Medicine

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALADAN

Medical-Grade / Clinical Facials (Dermatology & Med Spa)

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

SECONDARYHSADAKAM

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage)

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYHSALADAA

Classic/European Facials

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

Keywords

• Cosmetic plastic surgery
• Aesthetic medical practice
• Facial plastic surgery
• Non-surgical aesthetics
• Medical spa services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Surgical Aesthetic Procedures: One-time surgical procedures including rhinoplasty, facelift, buccal fat removal, breast augmentation, tummy tuck, liposuction, blepharoplasty, and body contouring. Revenue is generated per procedure with prices determined during consultation.
2. Non-Surgical Aesthetic Treatments: Injectables (Botox, dermal fillers, neuromodulators), laser treatments, skin rejuvenation, body contouring (CoolSculpting, Emsculpt), chemical peels, microneedling, PRP, and skincare treatments. These generate recurring revenue through repeat treatments and maintenance protocols.
3. Patient Financing Services: Partnership with Cherry, PatientFi, CareCredit, and Affirm to offer patient financing solutions. This enables higher procedure volumes by allowing patients to pay over time.
4. Clinical Research (DeNova Research): Dr. Dayan's clinical research company conducts clinical drug and device development and product evaluation for pharmaceutical and medical device companies.
5. Medical Education (True U Education & Thriving in Aesthetics): Educational programs for esthetic students, physicians, nurse practitioners, physician assistants, and medical professionals — including preceptorship programs, lectures, and certified training courses.
6. GLP-1 Weight Loss Program: Comprehensive physician-led weight loss program combining GLP-1 medications with physical therapy, nutrition, and behavioral health support — generating revenue through program fees and ongoing patient enrollment.
7. Skincare Products: The clinic sells professional skincare products through its online shop including Alastin, Environ, PCA, SkinCeuticals, and SkinMedica brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Impressions Face + Body is a Chicago-based cosmetic plastic surgery and medical aesthetics practice performing surgical procedures (rhinoplasty, facelift, buccal fat removal, breast augmentation, body contouring) and non-surgical treatments (Botox, dermal fillers, lasers, CoolSculpting, Emsculpt). The practice offers proprietary trademarked procedures (Cheekago™, The Face BBL™, Quiet Lift, Subliminal Difference), a comprehensive GLP-1 weight loss program, professional skincare retail, and operates DeNova Research and True U Education as clinical research and medical education extensions.

Product overview

Impressions Face + Body is a dual-service plastic surgery and medical spa practice offering both surgical and non-surgical aesthetic treatments. The practice operates as a unified platform combining board-certified plastic surgeons (Dr. Steven Dayan, Dr. Benjamin Caughlin, Dr. Eric Anderson) with aesthetic specialists (Michelle Ruffino PA-C, Selika Gutierrez-Borst RN, Ia Rekhviashvili LE). The surgical suite includes facial procedures (rhinoplasty with over 3,500 performed, facelifts, buccal fat removal), body procedures (breast augmentation, tummy tuck, liposuction, BBL), and proprietary techniques like Cheekago™ and The Face BBL™ by Dr. Caughlin, and the Quiet Lift by Dr. Dayan. The non-surgical arm provides injectables (Botox, dermal fillers), laser treatments, body contouring (CoolSculpting, Emsculpt), skin care, and a comprehensive GLP-1 weight loss program. The practice also offers skincare retail products through an online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Cheekago™: A trademarked facial sculpting procedure developed by Dr. Benjamin Caughlin for cheek contouring and definition
• The Face BBL™
• Subliminal Difference
• Quiet Lift

Quantifiable outcome

• 50,000+ facial procedures performed by Dr. Dayan
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature19 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Revolution Physical TherapycoreStrategic or Co-development PartnerImpressions Face + Body has partnered with Revolution Physical Therapy to deliver a comprehensive GLP-1 weight loss program. The partnership integrates full metabolic profiling, custom activity plans from exercise physiologists, registered dietitian meal planning, behavioral health resources, and progress tracking. Over 90% of patients have the Revolution PT portion covered by insurance. This partnership enables the clinic to address both medical weight loss and post-weight-loss body contouring needs.
• Break the Silence FoundationminorStrategic or Co-development PartnerDr. Caughlin partners with the Break the Silence Foundation, which focuses on helping survivors of domestic violence. He donates free cosmetic procedures that are medically beneficial and empower survivors to reclaim their identities and self-esteem after experiencing trauma.
• CherrycoreGTM or Marketing PartnerCherry is a patient financing provider partnered with Impressions Face + Body to offer tailored financing solutions, enabling patients to pay for procedures over time with a seamless approval process.
• PatientFicoreGTM or Marketing PartnerPatientFi is a patient financing provider partnered with Impressions Face + Body to offer flexible payment options for aesthetic treatments, simplifying the financing journey for patients.
• CareCreditcoreGTM or Marketing PartnerCareCredit is a patient financing provider (Synchrony) partnered with Impressions Face + Body to offer healthcare credit cards for aesthetic procedures, enabling patients to finance their treatments with special financing options.
• AffirmcoreGTM or Marketing PartnerAffirm is a patient financing provider partnered with Impressions Face + Body to offer transparent, pay-over-time financing solutions for aesthetic treatments without hidden fees.
• Cook County Health / Stroger HospitalminorStrategic or Co-development PartnerDr. Caughlin serves as Director of Facial Plastic Surgery, Facial Trauma, and Scar Management at John H. Stroger, Jr. Hospital of Cook County. He is intensely involved in training head and neck surgery residents for Northwestern Memorial Hospital and the University of Illinois Medical Center.
• Jesse Brown VA Medical CenterminorStrategic or Co-development PartnerDr. Caughlin serves as one of the directors for transgender care at the Jessie Brown VA, performing the facial portions of gender-confirming surgery for veterans as part of the VA's gender-affirming care program.
• University of Illinois Health Hospital SystemminorStrategic or Co-development PartnerDr. Caughlin holds a research affiliation at the University of Illinois Health Hospital System, Department of Otolaryngology, Division of Facial Plastic and Reconstructive Surgery, where he continues to research, learn, and present new techniques at national and international meetings.
• Dr. Sabrina Fabi (Thriving in Aesthetics)coreStrategic or Co-development PartnerDr. Steven Dayan co-founded Thriving in Aesthetics with Dr. Sabrina Fabi, an educational platform providing evidence-based and ethical education in aesthetic medicine for physicians and healthcare providers.
• Vegas Cosmetic Surgery Annual MeetingminorStrategic or Co-development PartnerDr. Dayan serves as Director of the Vegas Cosmetic Surgery Annual Meeting, a major aesthetic medicine conference.
• AMWC (Aesthetic & Anti-Aging Medicine World Congress)Strategic or Co-development PartnerDr. Dayan serves as US Director and Scientific Committee member of AMWC, and Director of AMWC North America Annual Meeting — a premier international aesthetic medicine conference.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Others

• RealSelf: Consumer-facing aesthetics marketplace and doctor-discovery platform. Not a direct competitor but a key demand-generation channel where SDMD competes for patient attention with reviews, before/after content, and surgeon profiles.
• American Society of Plastic Surgeons: Professional society for board-certified plastic surgeons and the primary industry body. Not a commercial peer, but Dr. Dayan's prominence within it (AMA Foundation Leadership Award, conference roles) is part of SDMD's competitive positioning infrastructure.
• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvéderm, CoolSculpting, and other products that anchor SDMD's non-surgical revenue. Key supplier and category-defining incumbent rather than direct practice competitor.

Direct peers

• Turkle & Associates: Indianapolis-based boutique plastic surgery practice offering surgical and non-surgical aesthetic services with strong surgeon branding. Comparable to SDMD as a privately-owned, single-location premium cosmetic surgery practice of similar scale.
• The Naderi Center for Plastic Surgery & Dermatology: Boutique Northern Virginia practice offering facial plastic surgery, dermatology, and non-surgical aesthetics. Comparable to SDMD as a small, surgeon-led, multi-provider full-service cosmetic practice serving an affluent metropolitan market.
• Pearlman Aesthetic Surgery: Boutique facial plastic surgery and medspa practice in New York City offering surgical and non-surgical aesthetic services under a single board-certified surgeon brand. Directly comparable to SDMD in service mix, premium positioning, and surgeon-led marketing model.
• Westlake Dermatology & Cosmetic Surgery: Large full-service dermatology and cosmetic surgery practice across Texas with comprehensive surgical, non-surgical, and skincare offerings. Comparable to SDMD in service breadth, though materially larger in scale and geographic footprint.

Broad incumbents

• LaserAway: Largest U.S. medspa chain offering laser hair removal, body contouring, and injectables across dozens of locations. Competes with SDMD's non-surgical arm on scale, marketing budget, and price competitiveness.
• SkinSpirit: Multi-location U.S. medspa chain offering injectables, laser treatments, and body contouring. Competes with SDMD for non-surgical aesthetics patients with greater geographic reach and standardized delivery model.
• Ideal Image: National medspa chain focused on Botox, fillers, laser hair removal, and body contouring. Competes with SDMD for entry-level and mid-tier non-surgical aesthetics patients with national brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ImpressionsChicago
• Facebookfacebook.com/drdayan
• LinkedInlinkedin.com/company/sdmd
• Instagraminstagram.com/impressionsfaceandbody
• Xx.com/drdayan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steven Dayan MD (SDMD)