Midwest Tire

What Midwest Tire does

Midwest Tire Company is a family-owned, third-generation tire and automotive repair retailer operating from a single physical location at 1102 S 13th St in Omaha, Nebraska, near the Old Market. Founded in 1944, the business sells new tires across 17 major brands (Michelin, Continental, Goodyear, Bridgestone, Firestone, Cooper, BFGoodrich, Hankook, Kumho, Yokohama, Nexen, General Tire, Toyo, Falken, Kenda, Uniroyal, and Nitto) using an all-inclusive pricing model that bundles tire cost, mounting, balancing, and disposal. Alongside tire retail, the shop delivers a full suite of under-chassis and routine maintenance services, including tire installation, wheel alignment, brake service, oil changes, and suspension checks, performed by ASE-certified technicians using standard tire mounting, wheel balancing, and alignment diagnostic equipment.

The company serves two customer segments. Its primary segment is individual vehicle owners across the Omaha metro and 30+ surrounding Nebraska and Iowa communities, acquired primarily through Google local search, Google Maps reviews (4.9/5 stars), and word-of-mouth referrals from multi-decade repeat customers. A secondary fleet services segment targets commercial business partners with streamlined service and acceptance of major fleet cards under multi-year contracts. Pricing is quote-based and not publicly listed; the consumer billing cadence is pay-as-you-go per job, while fleet customers operate on contract terms. Distribution is omnichannel-light: customers discover the business online or by referral, request quotes via phone or web form, and complete the transaction in-store during Monday-Friday operating hours, with holiday availability as a differentiator.

Revenue mechanics combine one-time tire sale transactions (one-time license equivalent) with labor-and-parts professional services revenue. The firm is privately held by third-generation family members, has no disclosed funding, parent entity, subsidiaries, M&A activity, patents, or formal partnerships, and relies on local SEO, blog content, Google reviews, and referral word-of-mouth rather than paid acquisition channels. Operations are limited to a single Omaha site with an 11-50 employee band, positioning the company as a stable, long-tenured independent operator in a hyper-local trade-services market.

Name

Midwest Tire

Legal name

Midwest Tire Company

Website

https://midwesttireomaha.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Tire is a third-generation, family-owned tire and auto repair shop in Omaha, Nebraska, founded in 1944, selling 17 tire brands and providing installation, alignment, brake, oil-change, and suspension services to individual consumers and commercial fleets across Nebraska and Iowa.

Ownership category

akta.pro rank

Product category

Tire & Auto Repair Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire retail services
• Auto repair services
• Wheel alignment services
• Commercial fleet maintenance
• Automotive tire sales

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Retail sale of new and used tires to individual consumers and fleet customers. Includes all major tire brands (Michelin, Goodyear, Bridgestone, Continental, etc.). All-inclusive pricing covers tires, mounting, balancing, and old tire disposal.
2. Auto Repair Services: Automotive repair services including brake service, oil changes, wheel alignment, suspension checks, and tire installation/repair. Revenue generated through labor charges and parts.
3. Fleet Services: Streamlined service for commercial business partners. Accepts major fleet cards for billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Midwest Tire is a family-owned tire and auto repair shop selling new tires from 17 major brands alongside a full suite of automotive services including tire installation, wheel alignment, oil changes, brake service, and suspension checks. All tire pricing is all-inclusive, covering professional mounting, precision wheel balancing, and old tire disposal with no hidden costs, delivered from a single Omaha, Nebraska retail location serving individual consumers and commercial fleet customers.

Product overview

Midwest Tire is a family-owned tire and auto repair shop operating since 1944, offering a comprehensive portfolio of automotive services and tire products. The company provides professional tire sales featuring 17 major tire brands (Michelin, Continental, Goodyear, Bridgestone, Firestone, Cooper, BFGoodrich, Hankook, Kumho, Yokohama, Nexen, General Tire, Toyo, Falken, Kenda, Uniroyal, and Nitto) alongside a full suite of auto repair services including tire installation, wheel alignment, oil changes, brake service, and suspension checks. All tire prices are all-inclusive, covering professional mounting, precision balancing, and old tire disposal with no hidden costs. The business employs ASE-certified technicians and operates from a single Omaha, Nebraska location.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Installation Professional tire mounting and high-speed balancing services ensuring proper installation without wheel damage, including removal inspection, touchless mounting, weight distribution optimization, and manufacturer-specified torque settings for all vehicle types.
• Wheel Alignment
• Oil Change
• Brake Service
• Suspension Check
• Tire Sales (17 Major Brands)
• Fleet Services

Quantifiable outcome

• Professional tire repair completed in under 15 minutes for road emergency situations
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pep Boys: Pep Boys is a long-established national auto-service and tire retailer offering tires, brakes, alignments, and general maintenance under the Manny, Moe, and Jack brand. It is a broad incumbent with comparable service categories to Midwest Tire.
• Goodyear Auto Service: Goodyear's company-owned retail network offers tires plus installation, alignment, brakes, and oil change. As a vertically integrated tire manufacturer with national retail, it is a broad incumbent competitor to Midwest Tire in the Omaha metro.
• Firestone Complete Auto Care: Firestone Complete Auto Care operates thousands of company-owned stores combining tire sales (Firestone, Bridgestone) with full auto repair. As a manufacturer-affiliated incumbent, it competes on brand, financing, and one-stop convenience in markets like Omaha.

Direct peers

• Discount Tire (America's Tire): Discount Tire is the largest independent tire and wheel retailer in the U.S. with hundreds of stores. It is the most direct competitor to Midwest Tire, selling new tires, mounting/balancing, and basic auto services to walk-in consumers and fleet customers in the Omaha market.
• NTB (National Tire & Battery): NTB is a TBC Corporation-owned national chain of tire and auto-service centers offering tires, alignments, brakes, and oil changes. Its mid-market service model is highly comparable to Midwest Tire's tire-plus-repair offering.
• Les Schwab Tire Centers: Les Schwab is a multi-state regional tire and auto-service chain serving the western and midwestern U.S. with new tires, alignments, brakes, and shocks. Its service-oriented, locally-rooted model closely mirrors Midwest Tire's family-style independent tire-shop positioning.
• Tires Plus: Tires Plus is a Bridgestone-owned national chain of tire and auto-service centers providing tires, alignments, brakes, and oil changes. Its service scope and target customer closely parallel Midwest Tire's tire-and-light-repair focus.
• Big O Tires: Big O Tires is a national franchise network of independent tire and auto-service stores offering tires, alignments, brakes, and maintenance under a unified brand. Franchisees compete head-to-head with independents like Midwest Tire in local markets.
• Sullivan Tire & Auto Service: Sullivan Tire is a long-standing, family-owned regional tire and auto-service chain in New England offering new tires, alignments, brakes, and fleet services. It is highly comparable to Midwest Tire in family ownership, multi-generational heritage, and service mix.

Emerging players

• Costco Tire Center: Costco Tire Center is a membership-warehouse-based tire retailer offering competitively priced tires and basic installation services. While not a full-service auto repair shop, it competes aggressively on tire price and convenience in markets including Omaha.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MidwestTireOMA
• Facebookfacebook.com/MidwestTireCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Tire