E2Designlab

What E2Designlab does

E2Designlab is an Australian professional services firm specializing in Water Sensitive Urban Design (WSUD) and Integrated Water Management (IWM). Founded in 2012 with headquarters in Melbourne and additional offices in Brisbane and Canberra, the firm operates as a specialist consultancy serving Australian Local Government, State Government, private developers, and research organizations. The firm has 11–50 employees, including multiple PhD-qualified Senior Principal Engineers, Ecologists, and Scientists with 20–25+ years of combined experience in catchment hydrology, bioretention, wetland design, urban planning, and environmental engineering.

The company's offerings span four practice areas: Integrated Water Planning (catchment- and municipal-scale water resource strategy), WSUD Design & Construction (stormwater harvesting, channel naturalisation, wetland design, multifunctional WSUD assets), Green Infrastructure & Healthy Landscapes (passive irrigation, permeability enhancement, open-space irrigation), and Industry Tools & Support (capacity building, guidelines, training, scenario modelling). Proprietary technology assets include the Water Sensitive City Index — a municipal benchmarking tool co-developed with the CRC for Water Sensitive Cities — and the GIS-based WSC Scenario Modelling Tool, which integrates spatial datasets (census, building footprints, rainfall, DEM) to model runoff, nitrogen, water balance, and urban heat outcomes for prioritising WSUD investments. The firm is also the principal author of Australia's de facto industry specifications, including Bioretention Technical Design Guidelines, Dry Tropics WSUD Guidelines, WSUD Guidelines for SEQ, Concept Design Guidelines for WSUD, and WSUD Inspection Guidelines.

E2Designlab operates on a project-based consulting model, quoting bespoke engagements to government and enterprise clients with no productized pricing and no disclosed fees. Revenue is generated exclusively through direct client engagement (no intermediaries or resellers). The firm has no external funding, private-equity investment, or acquisition activity, and operates as a privately held, founder-led SME. Marketing is content-led (blog, research publications, conference presentations) and reinforced by a substantial portfolio of state-level and national industry awards (Stormwater Victoria, Stormwater Queensland, AWA, AILA). Customer base is concentrated in Australian local government (City of Darebin, City of Port Phillip, City of Melbourne, City of Brimbank, City of Greater Geelong, Moonee Valley, City of Ballarat) and state government (VicRoads, CRCWSC, DAFF), supplemented by developer and university engagements (Monash University, Urban Initiatives).

Name

E2Designlab

Legal name

E2Designlab

Website

https://e2designlab.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

E2Designlab is an Australian water technology consultancy headquartered in Melbourne with offices in Brisbane and Canberra. The firm provides Water Sensitive Urban Design and Integrated Water Management planning, design, and digital tooling to Local Government, State Government, private developers, and research organisations across Australia.

Ownership category

akta.pro rank

Product category

Environmental Engineering Consulting / Water Management Consulting

NAICS

Environmental Consulting Services (54162), Architectural, Engineering, and Related Services (5413)

akta.pro primary industry

Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)

akta.pro secondary industries

Water Resources, WASH & Integrated Water Management (BPADALAH), Real-Time Monitoring & Smart Stormwater (Sensors, SCADA/IoT, RTC) (EUANAEAK)

Keywords

• Water sensitive urban design
• Integrated water management
• Stormwater management consulting
• Green infrastructure design
• Urban waterway restoration

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services for integrated water management, WSUD design and construction, green infrastructure planning, and industry tools development. Project-based engagements with government and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

E2Designlab is an Australian water technology consultancy that provides specialist engineering, urban design, and ecology services for the management of urban water. The firm delivers integrated water management strategies, water sensitive urban design (WSUD), stormwater treatment and harvesting, wetland design, green infrastructure planning, and industry tools/guidelines development for local government, state government, private developers, and research organisations. Its offerings include project-based consulting across Integrated Water Planning, WSUD Design & Construction, Green Infrastructure & Healthy Landscapes, and Industry Tools & Support.

Product overview

E2Designlab is a water technology consultancy providing integrated water management services across four main practice areas: Integrated Water Planning, WSUD Design & Construction, Green Infrastructure & Healthy Landscapes, and Industry Tools & Support. The company also offers digital products including the Water Sensitive City Index (a benchmarking tool for municipalities) and contributed to development of the WSC Scenario Modelling Tool. These offerings are delivered through consultancy engagements rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Water Planning Strategic planning and management of water resources at catchment, municipal, and precinct scales. Includes integrated water management strategies, action plans, and optimisation studies for local government and developers.
• WSUD Design & Construction Water Sensitive Urban Design services including channel naturalisation, stormwater harvesting schemes, wetland design, and multifunctional WSUD assets for residential and urban developments.
• Green Infrastructure & Healthy Landscapes Planning and design of green infrastructure including wetland management, catchment permeability enhancement, passive irrigation systems, and sustainable open space irrigation solutions.
• Industry Tools & Support Capacity building services, design guidelines, training programs, scenario modelling tools, and assessment frameworks for water sensitive cities including the Water Sensitive City Index.
• Water Sensitive City Index A benchmarking and ranking tool developed by the CRC for Water Sensitive Cities (with E2Designlab as technical lead for reconceptualization) to assess cities and municipalities based on water sensitivity performance. Includes a web platform for visualisations, performance measurement, target-setting and management responses.
• WSC Scenario Modelling Tool A GIS-based platform developed by CRCWSC (with E2Designlab contribution) for modelling water sensitive urban design scenarios, using spatial datasets to create baselines and compare future scenarios for thermal comfort, runoff, and water balance analysis. Includes census, building footprints, rainfall data, and DEM inputs, with 3D visualisations.

Quantifiable outcome

• 30+ Integrated Water Management Strategies delivered for Local Government
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CRC for Water Sensitive CitiescoreStrategic or Co-development Partner · 1 January 2013E2Designlab has been a SME partner of the CRC for Water Sensitive Cities for over 5 years, contributing to research development and testing of products. They provided technical lead for the reconceptualization of the Water Sensitive City Index and have collaborated on demonstration projects, CRCWSC Roadshow Workshops, and industry tools development.
• Water By DesigncoreStrategic or Co-development PartnerCollaboration with Water By Design on development and revision of bioretention and wetland technical design guidelines. Jointly developed and delivered industry training workshops in Mackay, Townsville, Gladstone, Bundaberg and SEQ on updated guidelines.
• Melbourne WatercoreImplementation/ SI/ Consulting PartnerMultiple project engagements including design of dry climate biofiltration systems in western suburbs and alternative water planning for Greater Melbourne.
• Stormwater VictoriaminorStrategic or Co-development PartnerPartnership with Stormwater Victoria in developing WSUD Inspection Guidelines, working with Melbourne Water and local councils.
• Healthy Land and WatercoreImplementation/ SI/ Consulting PartnerCommissioned by Healthy Land and Water for passive irrigation modelling in Queensland and various stormwater management projects across six participating local governments.
• Healthy Waterways PartnershipcoreStrategic or Co-development PartnerDevelopment of Concept Design Guidelines for Water Sensitive Urban Design under the Healthy Waterways Partnership, principal authors of guidelines for SEQ.
• eWaterminorStrategic or Co-development PartnerCollaboration with eWater to deliver industry training in Victoria, training development planning staff in the use of MUSIC modelling software.
• HOMER EnergyminorStrategic or Co-development PartnerPartnership to deliver Microgrid 2015 conference in Australia at University of Canberra, working on increased penetration of renewables and smart grid infrastructure.
• Monash UniversitycoreStrategic or Co-development PartnerOngoing collaboration with Monash University including work on biosolar roofs research, living infrastructure projects, and the Centre for Water Sensitive Cities at the university.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WSP in Australia: Global professional services consultancy with a substantial Australian water, environment and urban development practice. Competes with E2Designlab on integrated water planning, WSUD design and precinct-scale developments, typically at larger programme scale.
• AECOM: Global engineering and professional services firm with a dedicated water and environment practice in Australia delivering integrated water management, stormwater design and master planning to municipal and developer clients. Comparable as a competing bidder on larger council and state government framework contracts.
• Jacobs: Global engineering consultancy with a major water and environmental practice serving Australian utilities, state and local government. Overlaps with E2Designlab on integrated water planning, stormwater and asset management engagements at scale.
• Stantec: International engineering consultancy with an active Australian water and environmental practice serving municipal and developer clients on stormwater, integrated water and urban design work. Comparable as a competing multidisciplinary bidder.
• Arup: Global engineering firm with significant Australian water, urban design and resilience practices. Competes on integrated water strategy, WSUD and precinct-level master planning for councils and developers, often at larger programme scale.

Emerging players

• BMT: Engineering and environmental consultancy with Australian water and coastal practices delivering catchment, stormwater and environmental services to government. Overlaps with E2Designlab on stormwater and waterway health projects, though broader in scope.

Direct peers

• Alluvium: Australian water consulting firm specialising in catchment and river management, integrated water management and policy advice to government clients. Directly comparable as a boutique specialist serving overlapping Australian government customers on water/riverine advisory work.
• SLR Consulting: Global environmental and advisory consultancy with strong Australian presence following the Cardno acquisition, offering integrated water management, environmental assessment and sustainability services to government and developers. Direct competitor on similar municipal and environmental project work.

Others

• Water by Design (Healthy Land and Water): Queensland-based industry program that develops and disseminates WSUD guidelines, training and technical resources, including the bioretention guidelines co-developed with E2Designlab. Comparable as a co-developer and ecosystem partner rather than competitor.
• eWater: Australian government-backed organisation that develops water modelling tools (including MUSIC) used by E2Designlab and its clients. Comparable as an enabling technology partner whose products underpin IWM and WSUD design work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/e2designlab
• LinkedInlinkedin.com/company/3556806?trk=prof-0-ovw-curr_pos

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E2Designlab