IOBranding

What IOBranding does

IO Creative (also trading as IOBranding) is a privately held, founder-owned creative studio headquartered in London, founded in 2016 by Olivia Bard. The studio provides brand identity, campaign development, social and marketing services, and specialized off-plan property marketing to clients in three primary verticals: residential and commercial property developers, travel brands and destinations, and hospitality operators including hotels, restaurants, and members clubs. Its client base spans large residential developments of 100 or more homes, multi-million-pound international projects, and London-based hospitality venues, with documented work delivered across five countries including the UK and France.

The studio operates on a professional services model offering project-based engagements alongside ongoing "Creative Partner" retainer arrangements for clients seeking continuous creative support. Pricing is custom-quoted per engagement with no publicly disclosed fee schedule. Its go-to-market is consultative and sales-led, anchored on a portfolio-driven website (iocreativestudio.co.uk), organic presence on Instagram and LinkedIn, and direct "Let's Talk" calls to action targeting mid-market and enterprise buyers. Featured named projects include Meridian and HEIRLOOM.

The studio's operational footprint is small and self-described as "close-knit," with no disclosed headcount, no funding history, no institutional investors, and no acquisitions, partnerships, patents, or awards recorded in public data. Its core technology stack is not documented and is not a product differentiator; the company competes on domain specialization accumulated over nine years in property, hospitality, and travel rather than on tooling, scale, or proprietary technology.

Name

IOBranding

Website

https://iobranding.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

IO Creative (IOBranding) is a London-based, founder-owned creative studio founded in 2016 by Olivia Bard, providing brand identity, campaign design, and off-plan property marketing to property, hospitality, and travel businesses across the UK and internationally via project-based and retainer engagements.

Ownership category

akta.pro rank

Product category

Branding and Creative Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Branding and identity
• Creative agency services
• Social media marketing
• Hospitality branding
• Property marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services and Brand Consulting: Project-based creative services including brand identity creation, campaign development, and marketing materials. Also offers ongoing "creative partner" retainer arrangements for businesses seeking monthly collaborative support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

IOBranding is a London-based creative studio that provides branding, visual identity, social media, marketing, and off-plan launch campaign services to clients in the property, hospitality, and travel sectors. The studio operates as an embedded creative partner, delivering strategy and execution from brand foundation through to ongoing marketing campaigns for sector-specific businesses.

Product overview

IOBranding (IO Creative) is a London-based creative studio offering a unified suite of branding and marketing services for property, hospitality, and travel businesses. The company provides four interconnected service offerings: Visual Identity (brand identity design and guidelines), Creative Partners (ongoing monthly creative partnership), Social and Marketing (campaign development and social media), and Off-Plan Marketing (pre-construction property marketing). Founded in 2016 by Olivia Bard, the studio works across large residential developments, international projects, and local hospitality businesses, delivering strategy-driven creative work that helps clients attract the right customers at the right price.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Elmwood: Brand design and experience consultancy with extensive multi-sector expertise. Larger team and broader capabilities make it a broader incumbent competing for creative services work.
• Interbrand: Global brand consultancy with portfolio spanning multiple sectors and a long track record in branding strategy and identity. Much larger scale and broader portfolio position it as a broader incumbent.
• FutureBrand: Global brand consultancy operating across multiple sectors including property and hospitality. Offers branding, strategy, and design at a much larger scale, positioning it as a broader incumbent competitor.
• Bulletproof: Global brand experience agency with significant hospitality and consumer brand expertise. Larger scale and broader service portfolio position it as a broader incumbent in brand and creative services.
• Landor & Fitch: Global branding consultancy with deep expertise across hospitality, travel, and property sectors. Much larger scale and broader portfolio make it a broad incumbent competing for enterprise branding work that IO Creative also targets.

Direct peers

• B&B Studio: London branding and design studio with comparable size and approach, working with brands on identity, strategy, and creative direction. Similar boutique positioning and full-service creative offerings make it a direct competitor.
• Carter Wong: UK-based creative agency providing brand identity, design, and marketing services across sectors including property and hospitality. Similar mid-size positioning and broad creative service suite position it as a direct peer.
• Ragged Edge: London-based boutique brand and design agency with similar scale and creative studio approach. Offers brand strategy, identity, and campaign work for ambitious brands across sectors, making it a directly comparable peer for IO Creative's enterprise and mid-market clients.
• How&How: London-based creative studio offering branding, design, and marketing services to forward-thinking businesses. Similar boutique positioning and end-to-end creative approach make it a directly comparable peer.
• Koto: Brand identity and design agency with boutique focus and global client base, providing brand strategy, naming, visual identity, and campaign work. Comparable business model and creative services overlap with IO Creative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/io-branding
• Instagraminstagram.com/io.branding
• Xx.com/io_branding
• Facebookfacebook.com/io.brandinghq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IOBranding