Gulay Ng Bayan

What Gulay Ng Bayan does

Gulay ng Bayan is a private digital agri-marketplace operating in Metro Manila, Philippines, that connects four participant groups — Filipino farmers, accredited sellers, institutional buyers (schools, restaurants, hotels, offices, community feeding programs), and households — through a unified e-commerce platform with multi-sided portals. The platform's core architecture consists of a consumer-facing Marketplace storefront (browsing vegetables, fruits, rice & staples, mushrooms, and curated bundles), a Farmer Portal (verified farm profiles, harvest listings with volume and expected dates, demand visibility, order allocation, and payout tracking), and a Seller Command Center (digital storefronts, inventory management, fulfillment workflows, analytics, and settlements). It also offers a Bulk Orders channel with volume-based pricing and quote requests for institutional procurement, and a subscription bundle (Weekend Bayan Box at ₱599) for recurring household purchases.

The business model combines marketplace commissions on transactions, transaction fees on bulk/institutional orders, and recurring subscription revenue from household bundles. Go-to-market is community-led and partnership-driven, relying on relationships with LGUs, development organizations, logistics providers, and cooperatives to onboard farmers and sellers and secure institutional contracts. Marketing channels include the website marketplace, Facebook (organic social), and direct partnership outreach. Operational logistics — cold-chain, route delivery, consolidation points, and last-mile coordination — are handled through partner logistics providers rather than owned infrastructure.

The company discloses very early-stage operating metrics: 46 live farmer portal orders with ₱28.4K cumulative farmer-side revenue, and seller weekly gross sales of ₱84,250 (+18.4% week-over-week) across 136 weekly orders (+12.1% week-over-week). Scale indicators on the website (product lines, farm communities, delivery zones, traceable orders percentage) display placeholder zero values. No funding rounds, headcount, management team, patents, certifications, or AI capabilities are disclosed. The company positions itself as a "techno-agricultural hub" addressing fragmented supply chains, limited farmer market access, and inconsistent household food access in the Philippines.

Name

Gulay Ng Bayan

Legal name

Gulay ng Bayan

Website

https://gulayngbayan.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Gulay ng Bayan is a digital agri-marketplace in Metro Manila, Philippines connecting Filipino farmers, accredited sellers, institutional buyers, and households through dedicated portals, scheduled delivery, and curated produce bundles.

Ownership category

akta.pro rank

Product category

Agricultural Marketplace

NAICS

Fruit and Vegetable Retailers (44523), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industries

Produce Markets & Greengrocers (CRAHAHAA), Terminal Market / Produce Market Wholesalers (AFAIACAK)

Keywords

• Agricultural marketplace platform
• Farm-to-table commerce
• Fresh produce delivery
• Multi-sided marketplace
• Digital agri-marketplace

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Marketplace Sales Commission: Platform facilitates transactions between farmers, sellers, and buyers. Revenue generated from commission on produce and goods sold through the digital marketplace.
2. Bulk/Institutional Orders: Volume-based orders from schools, restaurants, hotels, offices, and community feeding programs with custom pricing.
3. Subscription Bundles: Recurring family bundle orders (e.g., Weekend Bayan Box at ₱599) providing predictable revenue from households.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gulay ng Bayan is a digital agri-marketplace that connects Filipino farmers, accredited sellers, institutional partners, and households through a multi-sided platform with dedicated farmer and seller portals, a live consumer marketplace, and bulk-order workflows. The platform enables transparent sourcing, demand visibility, order tracking, and scheduled delivery of fresh produce, family bundles, and institutional-volume orders across Metro Manila, Philippines.

Product overview

Gulay ng Bayan is a digital agri-marketplace platform built as a techno-agricultural hub connecting Filipino farmers, accredited sellers, institutional partners and households. The ecosystem consists of a core Marketplace platform integrated with the Farmer Portal for harvest listings and payout tracking, the Seller Portal/Command Center for storefront management, and product offerings including the Weekend Bayan Box bundle and Bulk Orders for institutional buyers. The platform emphasizes transparency, traceability, and community delivery with service coverage in Metro Manila, Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Gulay ng Bayan Marketplace Digital agri-marketplace platform connecting farmers, accredited sellers, institutional partners, and households through transparent sourcing, dependable logistics, and multi-sided portal access. Includes live product browsing (vegetables, fruits, rice & staples, mushrooms, bundles), basket management, favorites, reorder, delivery tracking, and bulk quote requests for institutional buyers.
• Weekend Bayan Box Curated family bundle of fresh produce including carrots, pechay, and mushrooms, priced at ₱599, designed for recurring weekly household meal planning.
• Bulk Orders Institutional-volume purchasing option for schools, offices, restaurants, hotels, commissaries, and community feeding programs requiring volume pricing and coordinated delivery of fresh produce.

Quantifiable outcome

• +27% potential farmer margin improvement through direct-to-market access
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Institutional BuyerscoreChannel Partner/ Reseller/ DistributorSchools, offices, restaurants, hotels, commissaries, and community feeding programs sourcing fresh produce through bulk orders on the Gulay ng Bayan marketplace.
• LGU & Community PartnerscoreStrategic or Co-development PartnerLocal government units and community organizations collaborating on area activation, food access campaigns, farmer market linkage, and community distribution programs.
• Logistics PartnerscoreImplementation/ SI/ Consulting PartnerCold-chain, route delivery, consolidation points, and last-mile coordination providers enabling dependable delivery of fresh produce across Metro Manila.
• Development PartnerscoreStrategic or Co-development PartnerTraining, digital inclusion, livelihood support, and agricultural capacity-building organizations partnering to strengthen farmer capabilities and community impact.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopee Philippines: Leading Philippine e-commerce marketplace with growing grocery category. Competes for online household food spend and seller mind-share; broader assortment but less specialization in fresh produce.
• Lazada Philippines: Major Philippine e-commerce platform with rapidly expanding grocery and fresh produce offerings. Competes for the same household grocery basket with broader portfolio, established logistics, and significantly larger marketing budget.
• Grab Philippines: Philippine super-app with GrabMart grocery delivery and GrabFood restaurant delivery — broad last-mile delivery platform with adjacent grocery ambitions. Competes for on-demand fresh produce delivery demand.
• Foodpanda Philippines: Philippine delivery platform with growing grocery/dark-store fulfillment offerings. Broad last-mile network competing for fresh produce delivery with significantly larger operational footprint than Gulay ng Bayan.

Direct peers

• Ninjacart: Indian B2B fresh produce supply chain platform connecting farmers to retailers, restaurants, and institutions. Closely comparable institutional/wholesale angle and supply-chain aggregation model to Gulay ng Bayan's bulk order segment.
• Sayurbox: Indonesian fresh produce marketplace with direct farmer sourcing and household D2C delivery. Same operational model — multi-category fresh produce with subscription bundles and scheduled delivery — and shared Southeast Asian agritech dynamics.
• DeHaat: Indian agri-tech platform providing end-to-end services to farmers including market access, inputs, and advisory — a multi-sided ecosystem spanning supply chain and distribution, comparable in platform breadth and farmer-centric value proposition.
• TaniHub: Indonesian agri-tech marketplace connecting farmers directly to consumers and B2B buyers via a multi-sided platform with farm-to-table sourcing and D2C delivery. Highly comparable model and Southeast Asia agritech trajectory.

Regional players

• Imperfect Foods: US D2C fresh produce and grocery delivery company using a subscription/marketplace model with direct sourcing and mission-driven positioning. Comparable direct-sourcing and subscription-bundle model, though operating in a different geography.
• Misfits Market: US D2C produce subscription service with mission-driven sourcing and direct farmer/producer relationships. Comparable subscription-bundle delivery model and farm-to-household value proposition, though US-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gulayngbayan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulay Ng Bayan