What Green Britain Group does

Green Britain Group is a privately held UK holding company founded in 2020 by Dale Vince OBE to consolidate Ecotricity (founded 1995) and a portfolio of wholly-owned green-economy subsidiaries under a not-for-dividend structure. The group operates across the industries identified as generating the largest atmospheric carbon — energy, transport, and food — through subsidiaries including Ecotricity (green electricity and gas supply using an embedded model that reinvests customer bills into new wind, solar, green gas-from-grass, tidal and geothermal generation), Britwind (5kW and 20kW onshore wind turbines manufactured in Gloucestershire), Forest Green Kitchen/Devil's Kitchen (plant-based foods distributed via Ocado), Skydiamond (diamonds synthesised from atmospheric CO2, rainwater and renewable energy, sold through Selfridges), Ecotalk (EE-network MVNO funding land rewilding via RSPB), Forest Green Rovers (EFL League One football club, FIFA-recognised greenest club), Carbon Bank (UK-based carbon removal with Ecolibrium units), GreenCode (sustainability accreditation), Ministry of Eco Education (green curriculum), ION (electric superbike/supercar prototypes), and an Eco Park stadium project designed by Zaha Hadid. Additional minority investments span You.Smart.Thing., Magical Mushroom Company, Bonza, G-Force, Clyde Hydrogen Systems and Stirling Works Global.

The group's core technology assets include proprietary green-gas mills (grass-to-methane anaerobic digestion feeding Britain's gas grid), atmospheric carbon-to-diamond synthesis (Skydiamond), and the Electric Highway EV charging network (sold to GRIDSERVE in 2021 to scale independently). It has built 19+ wind parks and three grid-scale sun parks, constructed Britain's first megawatt wind turbine and first grid-scale sun park, and was the world's first green electricity supplier from 1996 onwards. The company also operates Green Knight Studios (creative agency) and Eco Labs (R&D).

Revenue is generated through subscription energy supply (Ecotricity), mobile telecoms subscriptions (Ecotalk), hardware sales (Britwind turbines, Skydiamond jewellery, Devil's Kitchen food products), carbon removal unit sales (Carbon Bank), sustainability accreditation subscriptions (GreenCode), and matchday/merchandise at Forest Green Rovers. GTM is hybrid: field-based B2B sales teams and Third Party Intermediaries for commercial energy, digital self-serve and brand awareness for domestic energy, retail distribution (Selfridges, Ocado, specialist vegan retailers) for consumer goods, and direct-to-consumer for Ecotalk and Skydiamond. Customer mix is diversified across residential energy consumers, enterprise and industrial customers (historical logos include Sainsbury's, Ford, Michelin), public sector bodies (Greater Manchester and Liverpool City Region Green Energy Task Force), luxury jewellery buyers, plant-based food consumers, mobile subscribers, football supporters, and SME landowners. The group holds 16 registered trademarks and is led by founder Dale Vince OBE (UN Ambassador since 2019), with headquarters at Lion House, Rowcroft, Stroud, Gloucestershire.

Name

Green Britain Group

Legal name

Green Britain Group Limited

Website

https://greenbritaingroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Renewable Energy & Sustainability Services

NAICS

Wind Electric Power Generation (221115), Sports Teams and Clubs (711211)

SIC

Electric, Gas & Sanitary Services (4900), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)

akta.pro secondary industries

Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE), Carbon Markets & Climate Finance (Offsets, Allowances, Carbon Funds) (FSAAALAH)

Keywords

• Renewable energy supply
• Green energy services
• Plant-based food products
• Carbon offsetting solutions
• Sustainable consumer goods

Headquarters

HQ city

Stroud

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Green Energy Supply (Ecotricity): Ecotricity supplies green electricity and gas to businesses and consumers. The unique model uses customers' energy bills to invest in new sources of green energy including wind, solar, green gas from grass, and cutting-edge tidal and geothermal projects. Profits are reinvested into the mission rather than distributed as dividends.
2. Diamond Sales (Skydiamond): Skydiamond sells sustainable diamonds created from atmospheric carbon. Revenue comes from retail sales through Selfridges and other channels, with products including engagement rings, pendants, and stud earrings in recycled gold and platinum.
3. Plant-Based Food Products (Forest Green Kitchen / Devil's Kitchen): Forest Green Kitchen produces and sells plant-based food products including vegan burgers, balls, and curry products. Products are available through Ocado and specialist vegan retailers. Made in purpose-built facility in Gloucestershire.
4. Mobile Telecommunications (Ecotalk): Ecotalk is a mobile virtual network operator running on the EE network. Revenue from customer bills is used to purchase land for rewilding and nature conservation projects in partnership with the RSPB.
5. Wind Turbine Sales (Britwind): Britwind manufactures and sells wind turbines (5kW and 20kW models) designed and made in Britain for landowners and SMEs. Enables businesses to generate their own renewable energy.
6. Carbon Offsetting (Carbon Bank): The Carbon Bank provides atmospheric carbon removal (CDR) solutions for responsible organisations wanting to offset residual carbon emissions. Projects are UK-based using nature-based and engineered solutions. Generates high quality carbon units.
7. Sustainability Accreditation (GreenCode): GreenCode provides Green Accreditation to organisations wanting to lower their environmental impact. Leverages expertise from Ecotricity and Forest Green Rovers to provide sustainability credentials.
8. Football Club Operations (Forest Green Rovers): Forest Green Rovers generates revenue through matchday operations, merchandise, and media rights as an English Football League club (League One). Recognised as the world's greenest football club by FIFA and UN.
9. Investment Portfolio Returns: Green Britain Group invests in like-minded enterprises in the green economy and supports them with expertise to accelerate growth and potential for success.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Green Britain Group is a private holding company that owns and operates a portfolio of sustainability-focused businesses spanning renewable energy supply, plant-based food, sustainable jewellery, wind turbine manufacturing, mobile telecoms, carbon offsetting, sustainability accreditation, and professional football. The flagship operating company Ecotricity supplies green electricity and gas to UK households and businesses under a unique 'bills into mills' model, reinvesting customer payments into new wind, solar, green gas, tidal, and geothermal generation capacity. Sister companies include Skydiamond (lab-grown diamonds), Forest Green Kitchen/Devil's Kitchen (plant-based foods), Britwind (small wind turbines), Ecotalk (MVNO mobile service), Carbon Bank (carbon removal), GreenCode (sustainability accreditation), ION (electric vehicles), and Forest Green Rovers football club.

Product overview

Green Britain Group is a portfolio of sustainable businesses operating across energy, transport, food, sport, telecoms, and jewellery. The group comprises multiple wholly-owned companies and investments unified by a mission to bring about a Green Britain. Core offerings include: Ecotricity (green energy supply), Forest Green Rovers (sustainable football club), Skydiamond (lab-grown diamonds), Forest Green Kitchen (plant-based foods), GreenCode (sustainability accreditation), Britwind (wind turbines), Ecotalk (mobile network), and Carbon Bank (carbon removal services). Additional ventures include Ministry of Eco Education (green curriculum), ION (electric vehicles), Eco Park (stadium development), Green Knight Studios (creative agency), and Eco Labs (R&D). The group also invests in like-minded enterprises including You.Smart.Thing, Magical Mushroom Company, Bonza, G-Force, Clyde Hydrogen Systems, and Stirling Works. Led by founder Dale Vince OBE, the group targets industries creating the most atmospheric carbon: energy, transport, and food.

Differentiator

Problem solved

Functional benefit

Brands

• Ecotricity: Green electricity and gas supplier using customers' bills to invest in new sources of green energy including wind, solar, green gas from grass, tidal and geothermal projects.
• Forest Green Rovers
• Skydiamond
• Forest Green Kitchen (Devil's Kitchen)
• GreenCode
• Britwind
• Ecotalk
• Carbon Bank
• Ministry of Eco Education (MEE)
• Zerocarbonista
• ION
• Eco Park
• Green Britain Foundation
• Green Knight Studios
• Eco Labs

Products and services

• Ecotricity Green Electricity & Gas Supply Green electricity and gas supply service for UK households and businesses under a 'bills into mills' model in which customer payments fund new wind, solar, green gas (from grass), tidal, and geothermal generation capacity. Sold via direct field sales to enterprise and industrial customers, via Third Party Intermediaries, and online for domestic customers.
• Skydiamond Sustainable Diamonds Lab-grown diamonds made from atmospheric carbon using wind, sun, and rain; physically and chemically identical to mined diamonds but produced without mining, emissions, or exploitation. Sold as engagement rings, pendants, and stud earrings set in recycled gold and platinum via Selfridges and other retail channels.
• Forest Green Kitchen / Devil's Kitchen Plant-Based Foods 100% vegan, palm-oil-free and 14-allergen-free plant-based food range including burgers, balls, and curry products, produced in a purpose-built facility in Gloucestershire and distributed through Ocado and specialist vegan retailers.
• Britwind Small Wind Turbines Small-scale wind turbines (5kW and 20kW models) designed and manufactured in Britain, sold to landowners and SMEs in the UK and internationally for on-site renewable energy generation.
• Ecotalk Mobile Phone Service Mobile virtual network operator (MVNO) running on the EE network; offers competitive mobile plans and uses revenue from customer bills to purchase land for rewilding and nature conservation in partnership with the RSPB.
• Carbon Bank (Ecolibrium) Carbon Removal Atmospheric carbon removal (CDR) solutions for organisations wanting to offset residual emissions; UK-only projects combining nature-based and engineered solutions to generate high-integrity carbon units under the Ecolibrium brand.
• GreenCode Sustainability Accreditation Green Accreditation service providing organisations with a clear pathway to lowering environmental impact and improving sustainability credentials, leveraging expertise from Ecotricity, Forest Green Rovers, Skydiamond, and other group companies.
• ION Electric Vehicles (Ion Horse, Nemesis) Sustainable electric transportation vehicles developed in-house by Green Britain Group, including the Ion Horse electric superbike and Nemesis, Britain's first electric supercar. Future planned models include Ion Hovercraft and Ion Fly.
• Forest Green Rovers Football Club English Football League club (League One) recognised by FIFA as the world's greenest football club; matchday ticketing, merchandise, and food/beverage revenue, with all club food vegan, an organic pitch, and 100% renewable energy used at the stadium.

Quantifiable outcome

• All energy certified as vegan by the Vegan Society and Viva for extra assurance
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RSPB (Royal Society for the Protection of Birds)coreStrategic or Co-development PartnerEcotalk partnered with the RSPB to support rewilding projects. Revenue from Ecotalk customers is used to purchase land for rewilding, creating vital new habitats for plants, insects, birds and mammals.
• GRIDSERVEminorOthersGRIDSERVE acquired the Electric Highway from Ecotricity in 2021. The Electric Highway was founded as a sister company to Ecotricity to provide EV charge points across the UK.
• You. Smart. Thing.minorStrategic or Co-development PartnerGreen Britain Group invests in You. Smart. Thing., the leading travel demand management platform for destinations, venues, and live events. Their map-based travel assistant enhances visitor experience while reducing carbon footprint from travel.
• Magical Mushroom CompanyminorStrategic or Co-development PartnerGreen Britain Group invests in the Magical Mushroom Company which solves the plastic problem by harnessing mycelium to grow protective packaging at scale using agricultural waste such as hemp, cork and sawdust.
• BonzaminorStrategic or Co-development PartnerGreen Britain Group invests in Bonza, a dog food company on a mission to inspire healthier lives for dogs and the planet.
• Clyde HydrogenminorStrategic or Co-development PartnerGreen Britain Group invests in Clyde Hydrogen Systems which is building better green hydrogen production systems, having developed a new type of electrolysis that allows hydrogen and oxygen to be made in separate places and at different times and rates.
• Stirling WorksminorStrategic or Co-development PartnerGreen Britain Group invests in Stirling Works Global, founded in 2017 following a completely new breakthrough concept that significantly improves Stirling engine performance.
• Greater Manchester Combined AuthoritycoreStrategic or Co-development PartnerThe Green Energy Task Force was launched in collaboration with Greater Manchester and Liverpool City Regions and Co-operatives UK, with additional support from Climate Outreach. Dale Vince leads the task force alongside Metro mayors Andy Burnham and Steve Rotheram to explore how green energy could be implemented regionally.
• Liverpool City Region Combined AuthoritycoreStrategic or Co-development PartnerThe Green Energy Task Force collaboration includes Liverpool City Region alongside Greater Manchester and Co-operatives UK to explore regional green energy implementation and community ownership.
• Co-operatives UKcoreStrategic or Co-development PartnerCo-operatives UK is part of the Green Energy Task Force collaboration to explore green energy implementation and community ownership models.
• Climate OutreachminorStrategic or Co-development PartnerClimate Outreach provides additional support to the Green Energy Task Force initiative.
• AGF (A Greener Future)coreOthersAGF is the global certification and standards body that certified Forest Green Rovers OUTSTANDING through their Greener Arena certification scheme. AGF has 17 years of innovation and certification globally.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Drax Group: UK-listed power generator with significant renewable (biomass) capacity supplying the grid. Comparable to Ecotricity's renewable generation strategy but operates at utility-scale rather than challenger scale.
• SSE: One of the UK's largest renewable energy generators and a major retail energy supplier. A broad incumbent with overlapping renewable generation, retail supply, and corporate energy offerings — though at much larger scale than Ecotricity and not exclusively green.
• Shell Energy Retail: UK retail energy and broadband arm of Shell, offering renewable tariff options to residential and business customers. Competes with Ecotricity's green positioning but from a fossil-major parent with broader portfolio and substantially deeper marketing budget.
• EDF Energy: UK arm of French utility EDF, operating nuclear, wind, and solar generation alongside retail supply. Overlaps with Ecotricity in renewable generation and B2B/B2C energy supply, but as a diversified incumbent rather than green-only specialist.
• Centrica / British Gas: Largest UK energy retailer with growing renewable tariff propositions and on-site generation services (British Gas Solar, EV). A traditional incumbent increasingly competing in the green space Ecotricity pioneered.

Direct peers

• Octopus Energy: UK-based green energy challenger serving millions of customers with renewable tariffs and technology-led customer experience. Direct competitor to Ecotricity in the UK retail green energy market, though at materially larger scale and with stronger venture funding.
• Good Energy: UK-listed renewable electricity supplier and generator with a similar mission-aligned, 100% renewable proposition to Ecotricity. Smaller in scale but a focused direct competitor in the ethically-motivated residential green tariff segment.
• OVO Energy: Major UK challenger energy supplier with explicit green energy commitments and B2C/B2B focus. Competes head-to-head with Ecotricity for domestic and SME green energy customers in the UK switching market.

Emerging players

• Climeworks: Swiss carbon removal provider offering atmospheric CO2 capture as a service. Comparable to Green Britain Group's Carbon Bank subsidiary in the engineered carbon dioxide removal market, though Climeworks is significantly larger and operates internationally.
• Shell Recharge Solutions / GRIDSERVE: Acquired Ecotricity's Electric Highway EV charging network in 2021 and now operates the UK's leading motorway EV charging network. Comparable to Green Britain Group's former EV infrastructure strategy and a potential acquisition partner for related green transport initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Britain Group