Bonza

What Bonza does

Bonza Business & Franchise Sales Pty Ltd is an Australian licensed business brokerage that helps small business owners sell their businesses, operating across Queensland, New South Wales, Victoria, and Western Australia through offices in Brisbane, Sydney, Melbourne (Hawthorn), and Perth. The company's primary product is a full-service brokerage package covering pricing appraisal, professional copywriting, listing creation, multi-platform marketing, buyer qualification, negotiation, and settlement support, delivered through a team-based model pairing dedicated brokers with onboarding specialists, copywriters, and back-office staff. Listings are distributed across nine leading Australian business-for-sale platforms (SeekBusiness, Business2Sell, BusinessesForSale, Bsale, Commercial Real Estate, AnyBusiness.com.au, and others) and a proprietary database of 50,000+ active buyers, generating 700+ weekly buyer enquiries.

The company generates revenue primarily through a transaction-based commission of 4% of sale price with a $4,000 minimum — roughly half the industry standard of 8–12% with ~$15,000 minimums — supplemented by upfront non-refundable listing/marketing fees. Supporting products include a free Business Valuation Tool, a public Business Listings Marketplace, and a Sold Businesses Database. The customer base is entirely Australian SMB owners across diverse verticals (salons, ecommerce, professional services, trades, franchises) with completed sale prices ranging from $86,000 to $710,000. The firm is privately held, founder/director-operated with no disclosed external institutional funding, and operates as a proprietary limited company domiciled in Queensland, Australia.

Name

Bonza

Legal name

Bonza Business & Franchise Sales Pty Ltd

Website

https://bonzabfs.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonza Business & Franchise Sales is an Australian licensed business brokerage that helps small business owners sell their businesses across Queensland, New South Wales, Victoria, and Western Australia, charging a 4% commission versus the 8–12% industry standard.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sell-Side Business Brokerage (FSAEAIAC)

akta.pro secondary industry

Lower Middle-Market Business Brokerage (FSAEAIAB)

Keywords

• Small business brokerage
• Business sales advisory
• Franchise resale services
• Business valuation tools
• Mergers and acquisitions advisory

Headquarters

HQ city

Sippy Downs

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Commission on Sale: Transaction-based commission charged on successful business sale completion. 4% commission with $4,000 minimum, compared to industry standard of 8-12% with $15,000 minimum.
2. Listing/Marketing Fees: Upfront fees to cover marketing and administration of listing the business for sale. Payable in advance and non-refundable per terms and conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bonza is a licensed team-based business brokerage that helps Australian small business owners sell their businesses end-to-end, from a free 30-minute consultation and pricing appraisal through professional marketing, listing distribution across 9 Australian business-for-sale platforms, buyer qualification, negotiation, and settlement support. The core service is charged at a 4% commission with a $4,000 minimum (versus an industry-standard 8–12% with ~$15,000 minimums), backed by a 90-day performance guarantee and supported by dedicated brokers, onboarding specialists, in-house copywriters, and a 50,000+ buyer database.

Product overview

Bonza operates as a licensed team-based business brokerage platform offering a single Full-Service Package for selling small businesses in Australia. The core service combines dedicated broker support with professional marketing, advertising businesses across 9 leading Australian platforms. Supporting products include a free Business Valuation Tool for instant estimates, a Business Listings Marketplace for browsing active sales, and a Sold Businesses Database. The service differentiates through its 4% commission structure (versus industry-standard 8-12%), team-based approach with dedicated specialists, and the B1G1 Social Impact Program that contributes to global causes with each sale. Additional features include a 90-Day Performance Guarantee and flexible legal partner options.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Business Sales Package End-to-end business brokerage engagement for Australian small business owners: includes a free 30-minute consultation, free pricing appraisal, professional copywriting and Business Profile Document creation, confidential listing and advertising across 9 leading Australian business-for-sale platforms plus Bonza's own marketplace, buyer enquiry management with 1-hour response and 2–3 day follow-up cadence, negotiation support, and coordination through settlement via Bonza's legal partner network. Priced at a 4% commission with a $4,000 minimum and backed by a 90-day performance guarantee.
• Team-Based Brokerage Service Licensed team-based brokerage engagement where licensed brokers work alongside dedicated onboarding specialists, in-house copywriters, and transaction brokers on each sale. Built around the principle that a multi-disciplinary team delivers better focus and service than a single generalist broker, particularly for small business sales rather than big-ticket corporate deals.
• Business Valuation Tool Free online tool hosted at businessvalue.bonzabfs.com.au that provides instant business value estimates based on market data and buyer demand. Lets prospective sellers gauge what their business is worth before committing to a full listing engagement, functioning as a top-of-funnel lead generation asset for Bonza.
• Business Listings Marketplace Public-facing online marketplace at ads.bonzabfs.com.au displaying businesses currently for sale across Australia, allowing prospective buyers to search and filter listings and submit enquiries. Operated by Bonza as part of its distribution layer alongside the 9 third-party listing platforms.
• Sold Businesses Database Public archive of businesses previously sold through Bonza, accessible at ads.bonzabfs.com.au/search?sold=yes. Serves as social proof for prospective sellers and a reference dataset for buyers researching comparable transaction outcomes in the Australian small business market.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• B1G1 (Business for Good)minorStrategic or Co-development PartnerCharitable giving partnership where a portion of every business sale supports global causes including tree planting in Indonesia, transport for children in Philippines, and support for families with hospitalized children in Australia. Part of Bonza's 'Our Global Impact' initiative to create positive social change with every transaction.
• Legal Service PartnerscoreImplementation/ SI/ Consulting PartnerTrusted legal partners offering tailored, lower-priced legal services for Bonza clients. Also provides free basic contract for straightforward deals. Sol solicitor network recommended for due diligence and contract review.
• Business-for-Sale Listing PlatformscoreChannel Partner/ Reseller/ DistributorPartnerships with 9 leading Australian business-for-sale websites including SeekBusiness, Business2Sell, BusinessesForSale, Bsale, Commercial Real Estate, and AnyBusiness.com.au for listing distribution and buyer lead generation.
• Facebook & Instagram AdvertisingminorGTM or Marketing PartnerSocial media advertising used for 90-day performance guarantee campaigns and buyer matching campaigns. Part of their guaranteed marketing refresh when genuine buyer interest hasn't materialized within 90 days.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LINK Business Brokers: One of Australasia's largest business brokerage networks with hundreds of brokers across New Zealand and Australia. Directly comparable to Bonza in sell-side SMB and franchise brokerage services, though traditionally positioned at higher commission tiers.
• Paramount Business Brokers: Australian business brokerage firm offering business sales services across multiple states. Comparable SMB-focused sell-side brokerage model to Bonza, with similar deal-size and customer profiles.
• FC Business Brokers: Australian business brokerage firm with multi-state presence focused on SMB and mid-market business sales. Directly comparable to Bonza in service offering, customer segment, and geographic footprint.
• CIBA (Commercial & Industrial Business Agents): Established Australian business brokerage focused on commercial and industrial business sales. Comparable to Bonza's core sell-side brokerage services, though with more emphasis on mid-market transactions.
• Xcllusive Business Sales: Australian business brokerage firm with multi-state presence offering sell-side services to SMB owners. Comparable customer base and transaction profile to Bonza, though typically positioned at higher commission tiers.
• Boston Buyers Group: Australian business brokerage with significant buyer-side network. Comparable to Bonza in SMB sell-side services with similar transaction size range and target customer profile.
• Abscott Business Brokers: Australian SMB business brokerage firm offering sell-side business sales services across multiple states. Comparable offering and customer base to Bonza, with similar full-service brokerage model.
• National Business Sales: Australian business brokerage serving SMB sellers across multiple states. Offers comparable sell-side brokerage services targeting similar customer profile (sub-$5M businesses) as Bonza.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bonzabfs.com.au
• LinkedInlinkedin.com/company/bonza-business-and-franchise-sales
• Instagraminstagram.com/bonza_bfs
• Xx.com/BonzaSales

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonza