CSBJ rugby

What CSBJ rugby does

CSBJ Rugby (Club Sportif Bourgoin-Jallieu Rugby), legally operated through SAS BJ RUGBY (€100,000 capital, RCS Vienne 882 957 202), is a 120-year-old French amateur and semi-professional rugby union club headquartered at Stade Pierre-Rajon in Bourgoin-Jallieu, Isère. The club fields a complete competitive pyramid: a professional senior team currently competing in the Nationale championship (the third tier of French rugby), an Espoirs/U23 squad, youth national-level teams (Crabos U19, Cadets Alamercery U17), a women's programme (Féminines/Grenades, Cadettes), a para-rugby adapted team, and an inclusive social rugby programme (Rugby'Co Social). Player development is anchored by a certified Centre de Formation Labellisé with an associated École de Rugby (ages 6–14) and Centre Élite pathway.

The commercial operating model rests on four pillars: matchday revenue via direct ticketing (csbj-rugby.billetterie-club.fr), merchandise sales through an owned online and matchday boutique (boutique.csbj-rugby.fr), tiered B2B sponsorship through the Berjallie Club Affaires programme (100+ local and regional businesses, including kit supplier Le Coq Sportif and Optic 2000), and institutional public support from the Mairie de Bourgoin-Jallieu and the Département de l'Isère. A charitable endowment fund, the Fonds de Dotation Berjallie, underwrites community-facing initiatives including para-rugby and Rugby'Co Social and runs an annual fundraising gala. Marketing and fan engagement are executed through the club website plus active profiles on Facebook, Instagram, X, TikTok, YouTube, and LinkedIn, alongside partner events (Gala, Soirée Partenaires, Tournoi des Petits Dauphins) and regular press communications.

Strategically, the club is in a turnaround phase after a prior restructuring period, marked by 2025 reintegration into Nationale and an unusually active 2025–2026 cadence of new programme launches (para-rugby, Rugby'Co Social) and commercial partnerships (BE RUGBE / BM Plastique, Optic 2000, Nike x O Rugby x CSBJ, CSBJ x CAP). Technology is limited to a WordPress CMS with no proprietary platform, API, or AI/ML capability; the club's competitive differentiation derives from heritage brand, community ecosystem, and certified talent-development infrastructure rather than technology.

Name

CSBJ rugby

Legal name

SAS BJ RUGBY

Website

https://csbj-rugby.fr

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

CSBJ Rugby is a 120-year-old French rugby union club based in Bourgoin-Jallieu, operating a full youth-to-professional pyramid with its senior team in the Nationale championship and serving the Isère region through community, women's, and para-rugby programmes.

Ownership category

akta.pro rank

Product category

Professional Sports Club / Rugby Union

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAAAG

Rugby (Union & League) Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKALAE

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Professional rugby club
• Rugby training programs
• Match-day ticketing
• Sports merchandise sales
• Sponsorship partnerships

Headquarters

HQ city

Jallieu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Distribution channels4 records

Marketing channels5 records

Core offering

CSBJ Rugby is a historic French rugby union club that fields competitive teams from youth through professional level (competing in the Nationale championship) and monetises its operations through match-day ticket sales, season subscriptions, official merchandise, and a tiered B2B sponsorship programme (Berjallie Club Affaires). The club also runs a Labellisé training centre, a youth rugby school, women's and para-rugby programmes, and an associated endowment fund (Fonds de Dotation Berjallie).

Product overview

CSBJ Rugby is a historic French rugby club based in Bourgoin-Jallieu, offering a comprehensive rugby ecosystem spanning from youth development (École de Rugby, Centre de Formation Labellisé) through competitive teams (Espoirs, Crabos, Cadets) to professional play (Équipe Pro in Nationale). The club also operates a women's program (Féminines/Grenades) and supports fan engagement through its official boutique and ticketing services. The organization is structured around its professional squad, multiple youth teams across various age categories, and a certified training center.

Differentiator

Problem solved

Functional benefit

Products and services

• Match-Day Ticketing and Season Subscriptions (Billetterie / Abonnements) Online ticketing service providing individual match tickets and season subscriptions (abonnements) for CSBJ Rugby home matches, sold direct-to-consumer via the club's official ticketing platform.
• Official Merchandise (Boutique Officielle) Direct-to-consumer e-commerce store selling official CSBJ Rugby apparel, accessories, and fan merchandise, with both online sales and physical match-day sales at Stade Pierre-Rajon.
• Berjallie Club Affaires Sponsorship Programme Tiered B2B sponsorship and partnership programme for local and regional businesses, offering jersey sponsorship, VIP hospitality, networking events, and brand visibility at Stade Pierre-Rajon and across CSBJ Rugby's media channels.
• École de Rugby (Youth Rugby School) Introductory and developmental rugby training programme for children from Baby M6 (age 6 and under) through M14 age groups, providing structured coaching, age-group competition, and a pathway into the club's competitive youth teams.
• Centre de Formation Labellisé (Certified Training Centre) Federation-certified (Labellisé) training centre delivering structured rugby development and dual education programmes for talented young players, providing a formal pathway toward the Espoirs and professional squads.
• Centre Élite (Elite Training Centre) Elite-level training centre for the most advanced youth players, representing the upper tier of the club's youth development pathway leading toward the professional team.
• Fonds de Dotation Berjallie (Endowment Fund) Associated charitable endowment fund supporting CSBJ Rugby's development through fundraising events (including an annual gala) and managing community-impact programmes such as para-rugby adapted teams and the Rugby'Co Social inclusive-rugby initiative.
• Women's Rugby Programme (Féminines / Grenades) Women's rugby team competing in senior championships (including the Grenades team), representing CSBJ Rugby's commitment to inclusive rugby and providing competitive opportunities for female players.
• Para-Rugby Adapted Team Para-rugby adapted team launched in October 2025 through a collaboration between CSBJ Rugby and the Fonds de Dotation Berjallie, providing competitive and inclusive rugby opportunities for players with disabilities.
• Rugby'Co Social (Inclusive Social Rugby Programme) Inclusive social rugby programme launched in September 2025, using rugby as a vehicle for social inclusion and to integrate disadvantaged groups into the club's community.

Quantifiable outcome

• Two former CSBJ players won the U20 Six Nations, demonstrating the club's talent development pipeline.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Optic 2000coreGTM or Marketing Partner · 18 December 2025Optic 2000 partnered with the Ligue AURA Rugby and CSBJ Rugby as part of a broader engagement with French rugby at the regional league level, providing visibility across rugby media and club channels.
• Le Coq SportifcoreGTM or Marketing PartnerLe Coq Sportif is the official kit supplier and apparel partner for CSBJ Rugby, providing the official match and training kits for all teams. This is a key commercial partnership providing equipment and brand association.
• ExosafecoreGTM or Marketing PartnerExosafe is a partner of CSBJ Rugby, listed among the club's primary partners displayed on the homepage.
• Isère (Département)coreGTM or Marketing PartnerThe Department of Isère is a key institutional partner supporting the club, listed prominently among the club's partners. The department provides regional public support for sports development.
• Mairie de Bourgoin-JallieucoreGTM or Marketing PartnerThe municipal government of Bourgoin-Jallieu is a partner of the club, providing local public support and facilitating the club's community integration.
• Nike x O Rugby x CSBJminorGTM or Marketing PartnerA collaborative partnership involving Nike and O Rugby brands with CSBJ Rugby, featuring special edition products and content visible on the club's sliders section.
• BE RUGBE x BM PlastiqueminorGTM or Marketing PartnerNew tripartite partnership announced in July 2025 between CSBJ Rugby, BE RUGBE, and BM Plastique. The partnership is highlighted as a new commercial collaboration.
• Fonds de Dotation BerjalliecoreStrategic or Co-development PartnerThe Berjallie endowment fund (Fonds de Dotation Berjallie) is an associated charitable foundation that supports the club through fundraising events including an annual gala, and manages social programmes such as Rugby'Co Social (inclusive rugby) and para-rugby. The fund also launched a para-rugby adapted team in collaboration with the club.
• CSBJ x CAP (Côte d'Azur Provence Rugby)minorStrategic or Co-development PartnerA rugby collaboration noted in January 2026 between CSBJ Rugby and CAP (Côte d'Azur Provence Rugby), involving youth team fixtures and development activities.
• Rugby'Co SocialminorStrategic or Co-development PartnerAn inclusive social rugby programme launched by CSBJ Rugby in September 2025, positioning the club as a lever for social inclusion. This is a community development initiative using rugby to integrate disadvantaged groups.
• AJ Auxerre FootballminorOthersReferenced in a news article about Romain Goutière being selected for the Belgian U20 national team. Not a formal partnership but noted in club context.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RC Narbonne: Historic Mediterranean rugby club in Nationale with a comparable heritage, fan-base scale, and dependence on regional commercial partners.
• USO Nevers Rugby: Nevers-based Nationale/Pro D2 club with a comparable resource profile and academy-driven strategy. Nevers represents a peer of similar size and competitive ambition to CSBJ.
• Stade Aurillacois: Aurillac-based club competing in Nationale and historically Pro D2. Like CSBJ, it is a smaller-city club reliant on community support and academy output rather than big-city sponsorship bases.
• Rouen Normandie Rugby: Normandy-based club in Nationale with a strong academy and regional partnership model. Comparable in tier, academy-led structure, and dependence on local B2B sponsorship.
• SU Agen Rugby: Historic Agen-based club in Pro D2 with a similar centenary heritage and small-city identity to CSBJ. Agen offers a useful comparator on how legacy clubs manage resource constraints in the modern professional era.
• FC Grenoble Rugby: Another Auvergne-Rhône-Alpes rugby club currently in Pro D2. FC Grenoble shares CSBJ's regional anchoring, youth-development orientation, and historic top-flight heritage, making it the closest geographic and structural comparator.
• US Oyonnax Rugby: Oyonnax is a fellow rugby club from the Auvergne-Rhône-Alpes region that has oscillated between Pro D2 and the Top 14. It is comparable to CSBJ in geography, fan-base profile, and historic standing, and represents the most likely promotion template for CSBJ.
• Provence Rugby: Aix-based club competing in Pro D2 and historically Nationale. Provence Rugby shares a similar club size, academy-led model, and dependence on regional sponsorship that is highly comparable to CSBJ's profile.
• Colomiers Rugby: Toulouse-area Pro D2/Nationale club with a comparable community-anchored business model and reliance on a structured academy. Useful peer for benchmarking CSBJ's development pathway economics.

Broad incumbents

• LOU Rugby: Lyon-based Top 14 club operating at a materially larger scale. LOU is the dominant regional incumbent whose talent pull and sponsorship pull CSBJ must compete with, while also illustrating the upside trajectory a regional rugby club can achieve.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/csbj_officiel
• Facebookfacebook.com/csbjrugby
• Instagraminstagram.com/csbjrugby
• TikToktiktok.com/@csbjrugby
• LinkedInlinkedin.com/company/csbj-rugby-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSBJ rugby