Autostore

What Autostore does

Autostore (legal entity: Autostore Europe Ltd) is a UK-based, privately-held car storage and automotive services platform operating from a single freehold site on the southern outskirts of Cambridge. Founded in 1994 and led by Director Jonathan Sturgess, the company runs a 65,000 sq ft purpose-built warehouse with capacity for over 400 vehicles and a 5,000 sq ft workshop. The core offering is multi-tier indoor car storage (Standard £165/month, Dehumidified £195/month, Premium £245/month, plus bike storage from £60/month), with bundled insurance up to £150k, climate control at 50–55% humidity, and weekly inspections.

The company has built a one-roof ecosystem around storage, adding integrated vehicle sales (brokerage, part exchange, outright cash purchase) via a showroom launched in 2015, an on-site MOT testing bay with Hunter Hawkeye Elite laser alignment, multi-brand specialist diagnostics (Ferrari, Pagani, Bentley, Porsche, Maserati), in-house paint protection film (PPF) through partner Jules Sturgess Automotive, and detailing services via Cambridge Autogleam (Gtechniq Accredited). An in-house transport fleet handles collection, delivery, and airport transfers across the UK and Western Europe.

Commercially, Autostore operates a direct-to-consumer, relationship-driven model with a small team (1–10 employees), word-of-mouth referrals, and a customer base spanning private owners of premium and classic cars, corporate fleet clients, civil authorities, and auctioneers. Revenue is generated through subscription storage (the recurring core), workshop labour at £80/hour, brokerage fees on vehicle sales, transactional transport fees, and pay-as-you-go detailing, PPF, and dynamic maintenance plans. The business is asset-heavy (freehold real estate, warehouse, workshop equipment) but employee-light, with all services delivered from one location.

Name

Autostore

Legal name

Autostore Europe Ltd

Website

https://autostore.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Autostore Europe Ltd is a Cambridge-based car storage and automotive services platform operating from a freehold site, offering multi-tier indoor storage for 400+ vehicles alongside on-site sales, MOT, workshop, detailing, PPF, and transport services.

Ownership category

akta.pro rank

Product category

Automotive Storage Services

NAICS

Automobile Dealers (4411), Used Car Dealers (44112)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

akta.pro secondary industry

Enclosed Auto Transport (Door-to-Door) (HSAKAFAB)

Keywords

• Car storage services
• Vehicle maintenance services
• Auto detailing services
• Paint protection film
• Vehicle transport services

Headquarters

HQ city

Foxton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Car Storage Services: Monthly recurring revenue from secure indoor car storage with multiple tiers (Standard, Dehumidified, Premium). Four-week minimum term for standard, six-month minimum for premium. Insurance is bundled with higher tiers.
2. Vehicle Sales: Brokerage and sales of vehicles on behalf of clients, including sale-or-return, part exchange, and outright cash purchase. Opened integrated showroom in 2015.
3. Workshop and Servicing: Vehicle repairs, restoration, and routine maintenance. Labour charged at £80/hour. Includes MOT testing, pre-test inspections, and post-test rectification.
4. Detailing Services: Full detailing services operated by Nathan at Cambridge Autogleam, including paint correction, protective coatings (Gtechniq Accredited with up to 9-year guarantee), wheel refurbishing, and paintless dent removal.
5. Paint Protection Film (PPF): Custom PPF application operated by Jules Sturgess Automotive in-house studio. Uses computer-generated templates with custom extensions for seamless finish.
6. Transport and Collection: Collection and delivery services including train station transfers (free), airport transport, UK/Europe transportation via drivers or enclosed transporters.
7. Bike Storage: Motorbike and large item storage starting from £60/month plus VAT with insurance up to £25k.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Autostore operates secure indoor car storage from a 65,000 sq ft purpose-built facility in Cambridge, providing climate-controlled warehousing for over 400 vehicles across Standard, Dehumidified, and Premium tiers. Around this core, the company delivers an integrated suite of motoring services: vehicle sales brokerage via an in-house showroom, on-site workshop repairs and MOT testing, dedicated transport across the UK and Western Europe, in-house Paint Protection Film application, and Gtechniq-accredited detailing. Customers are private owners of high-value and classic cars, corporate fleets, civil authorities, and auctioneers.

Product overview

Autostore is a car storage and motoring services company operating as a single unified platform with its core product being indoor secure car storage, supplemented by integrated add-on services including bike storage, vehicle sales, workshop servicing, transport, paint protection film (PPF), and detailing. The company operates from a purpose-built facility in Cambridge offering three tiers of storage (Standard, Dehumidified, and Premium) alongside auxiliary services, all on a single freehold site it owns outright. The storage products range from basic dry indoor storage at £165/month to premium humidity-controlled storage at £245/month, while workshop services include specialist Ferrari servicing, MOT testing, and full vehicle diagnostics.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Storage Secure indoor car storage in purpose-built, climate-controlled warehouses at the Cambridge facility, available in monthly subscription tiers (Standard £165, Dehumidified £195, Premium £245) with bundled insurance up to £150k, wash and vacuum, tyre pressure and battery checks, fitted car covers, Ctek battery conditioning, free MOT (Premium tier), and free train station transfers. Designed for owners of high-value, classic, and regular vehicles needing secure short- or long-term storage.
• Bike Storage Indoor storage for motorbikes and large items from £60/month + VAT (£12/week for motorbikes), including storage insurance up to £25k and drop off/collection to local train stations. Targets motorbike owners and customers needing secure storage for larger items.
• Vehicle Sales Brokerage and sale of premium vehicles via an integrated showroom offering sale-or-return, part exchange, and outright cash purchase, with finance partner arrangements available. Targets private collectors and investors buying or selling high-value automobiles.
• Workshop Service On-site vehicle repairs, restoration, and routine maintenance performed by fully trained technicians at £80/hour, including MOT testing, pre-test inspections, post-test rectification, and full multi-brand diagnostic software for luxury and exotic vehicles. Targets owners of all makes and models, with particular expertise in Ferrari, Pagani, Bentley, Porsche, and Maserati.
• Transport Service Collection and delivery of vehicles to and from customers' homes, offices, airports, and racetracks across the UK and Western Europe, using Autostore's own drivers and enclosed transporters. Free train station transfers to Cambridge; airport collection/delivery at £145 (Heathrow), £70 (Stansted/Luton). Supports storage and sales customers who need vehicle logistics.
• Paint Protection Film (PPF) Custom-fit paint protection film application using computer-generated templates with extended wraps for seamless finish, including custom template creation for classic cars not in standard databases; film is never cut on the car. Targets owners of high-value and luxury vehicles wanting invisible paint protection.
• Detailing Service Full detailing services including paint correction, Gtechniq Accredited protective coatings (up to 9-year guarantee), wheel refurbishing, and paintless dent removal, run by Nathan at Cambridge Autogleam. Targets owners of high-value vehicles wanting premium cosmetic care.

Quantifiable outcome

• Storage capacity for over 400 vehicles
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Jules Sturgess AutomotivecoreStrategic or Co-development PartnerJules Sturgess Automotive operates the in-house PPF studio at Autostore, providing Paint Protection Film application services using custom fitment techniques with computer-generated templates and extended wraps for seamless finish.
• Cambridge Autogleam (Nathan)coreStrategic or Co-development PartnerNathan from Cambridge Autogleam runs the in-house detailing studio at Autostore. He has been detailing for over 20 years, is Gtechniq Accredited, and can apply coatings with up to 9-year guarantees.
• Finance PartnersminorChannel Partner/ Reseller/ DistributorAutostore has arrangements with finance partners to offer financing options for vehicles sold through their showroom.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hendy Group: Large South England automotive retailer group with sales, servicing, and bodyshop operations across multiple franchises. Comparable servicing footprint but a generalist incumbent versus Autostore's luxury storage niche.
• Stratstone: Large UK retailer group for Jaguar Land Rover, BMW, Mercedes-Benz, and other premium brands with servicing across many sites. Comparable at the workshop/MOT/sales level but a broad incumbent rather than a luxury-niche specialist.

Direct peers

• DK Engineering: UK Ferrari and classic race car specialist offering sales, restoration, and servicing. Comparable to Autostore's specialist Ferrari/Maserati/Porsche diagnostic capability and luxury brand workshop.
• GVE London: London-based luxury and supercar dealer with detailing, PPF, and concierge services. Comparable to Autostore's combination of high-end sales, paint protection film, and detailing studio.
• Silverstone Storage: Purpose-built classic and collectible car storage facility at Silverstone with climate-controlled units. Most directly comparable to Autostore's core indoor, climate-controlled storage product.
• Bridge Classic Cars: UK classic car restoration, servicing, and storage specialist. Comparable to Autostore's on-site workshop, MOT capability, and premium indoor storage for enthusiast and collector vehicles.
• Hexagon Classics: London-based classic car dealer and specialist with restoration and storage services. Comparable to Autostore in its specialist focus on collectible European marques and integrated sales/servicing model.
• Hilton & Moss: UK-based classic and collector car specialist offering sales, servicing, restoration, and storage for high-value vehicles. Closest comparable to Autostore's mix of secure indoor storage with integrated workshop and luxury brand servicing.
• Romans International: UK luxury and supercar dealer selling and sourcing high-end vehicles for an international clientele. Overlaps with Autostore's vehicle brokerage, sale-or-return, and international client base.
• Tom Hartley: Long-established UK supercar and luxury car dealer with concierge-style services for HNW buyers. Comparable to Autostore's brokerage, transport, and white-glove handling of high-end marques.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autostore_sales
• YouTubeyoutube.com/channel/UCP_fZd3QLrX4j5vSUdIABOA
• Facebookfacebook.com/Autostore-Workshop-176062189141087
• Instagraminstagram.com/autostore_europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autostore