Red Rocks Country Club

What Red Rocks Country Club does

Red Rocks Country Club is a privately held, member-owned country club operating from a single 800+ acre campus at 16235 W Belleview Ave, Morrison, Colorado. Founded in 1975 (first nine holes opened July 1975; 50th anniversary celebrated July 2025), the club has evolved from the Harwood family ranch property into a family-oriented private recreation destination anchored by a mountain-style 18-hole championship golf course with USGA-spec greens (fully renovated 2022). Membership is offered across three non-transferable, non-sellable tiers — Golf Equity, Junior Golf Equity (under 40), and Clubhouse/Social — supplemented by event and aquatics amenities.

The business operates two revenue streams. The primary stream is recurring membership income from initiation fees and monthly dues across the three equity tiers. A secondary stream is one-time/event-based revenue from weddings, corporate meetings, private parties, and catering handled through a dedicated Special Events department. The go-to-market is direct sales: prospective members contact the Membership Department for tours and application processing, and event inquiries are managed through the Special Events team by phone and online inquiry forms. Member referrals and community-facing events (28-year Holiday Boutique, Car Show, Front Nine 5K, Charity Golf Tournament) drive organic acquisition alongside a modest social media presence on Facebook and Instagram.

Operational scope is intentionally constrained to a single Colorado footprint with no satellite locations, no subsidiaries, no external investors or parent entity, and no publicly disclosed financials. The club employs 51–100 staff across F&B, aquatics, grounds, and administration and is governed by a member-elected Board of Directors (a structure installed in 1993 after residents prevailed in litigation against the original developer). Notable ancillary programs include Junior Golf / PGA Junior League, a competitive summer Swim Team in the Rocky Mountain Country Club Swim League, a 25-meter heated pool with aquatics instruction, Kingfisher Lake fishing, a Full Swing Golf Simulator with 100+ virtual courses, and the Red Rocks Cares Committee, which has raised $940,085 for local charities since 2014.

Name

Red Rocks Country Club

Legal name

Red Rocks Country Club

Website

https://redrockscountryclub.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Red Rocks Country Club is a member-owned, family-oriented private country club in Morrison, Colorado, operating an 18-hole championship golf course and event venue on an 800-plus-acre campus, generating revenue through three equity membership tiers and event/catering bookings for its Denver-area members and guests.

Ownership category

akta.pro rank

Product category

Private Country Club & Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Private country club
• Golf membership
• Event venue hosting
• Country club amenities
• Youth golf programs

Headquarters

HQ city

Morrison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Initiation Fees and Monthly Dues: Red Rocks Country Club generates primary revenue from membership initiation fees and recurring monthly dues. Three membership tiers are offered: Golf Equity Members, Junior Golf Equity Members (with discounted initiation fees for members under 40), and Clubhouse/Social Members. All memberships are non-sellable and non-transferable.
2. Weddings, Events, and Catering: The club generates revenue from hosting weddings, private events, corporate meetings, and banquets. Room rental rates vary based on availability, date, and space required. Catering and events department can be reached at (303) 352-2034.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Red Rocks Country Club sells private memberships that grant access to an 18-hole championship golf course, heated 25-meter pool, dining venues, Kingfisher Lake fishing, and over 800 acres of private open-space trails in Morrison, Colorado. It also hosts paid weddings, corporate events, and private functions, and runs youth aquatics, junior golf, and summer-activity programs for members' families.

Product overview

Red Rocks Country Club is a private country club offering a family-friendly membership model centered around its 18-hole mountain-style championship golf course in Morrison, Colorado. The club provides three membership tiers: Golf Equity Membership (full access to all amenities), Junior Golf Equity Membership (discounted rates for members under 40), and Clubhouse Membership (social/non-golf focused). Beyond golf, the club features a 25-meter heated pool, aquatics programs, dining services, Kingfisher Lake fishing, and over 800 acres of private open space trails. The club operates extensive youth programs including Junior Golf, Swim Team, and Summer Activities, and hosts annual community events including the Red Rocks Cares charity auction, Holiday Boutique, Charity Golf Tournament, Front Nine 5k, and Car Show. The clubhouse underwent major renovation in 2015, and the golf course was fully renovated in 2022 to USGA specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Equity Membership Full-access private club membership granting unlimited use of the 18-hole championship golf course, practice facilities, clubhouse, heated pool, Kingfisher Lake fishing, garden, and 800+ acres of private open-space trails. Includes voting rights and eligibility to run for the Board of Directors. Non-transferable and non-sellable.
• Junior Golf Equity Membership Discounted membership tier for individuals under 40 years of age, providing the same full access to golf course, clubhouse, pool, fishing, garden, and trails as the standard Golf Equity tier, at lower initiation fees and monthly dues. Includes voting rights and Board eligibility.
• Clubhouse (Social) Membership Social membership providing unlimited access to non-golf amenities including the clubhouse, heated pool, Kingfisher Lake fishing, garden, and 800+ acres of private open-space trails. Limited golf course access (up to 6 guest rounds per year). Includes committee service eligibility.
• Weddings and Private Events Event venue service for non-member weddings, private parties, charity events, and corporate meetings, with indoor and outdoor space, world-class culinary offerings, and an event planning team. Room rental rates vary based on availability, date, and space required; bookings handled directly through the Special Events department.
• Junior Golf Program Year-round and summer youth golf offering including summer golf clinics, private lessons, the Junior Golf Championship, and the PGA Junior League. Targeted at members' children for golf skill development.
• Swim Team and Swim Lessons Competitive summer swim team competing in the Rocky Mountain Country Club Swim League, plus group and individual swim lessons available to members at the 25-meter heated pool facility.
• Summer Activities Program Day and week-long summer programs for members' youngest children, including Foam Bubble Parties, Nerf Battle Zones, nature walks, and petting zoos.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Colorado Golf Club: Modern private club in Parker, Colorado with two 18-hole courses and active family programming. Comparable newer-generation Denver-area private club with similar family-amenity and youth-program emphasis.
• Cherry Hills Country Club: Premier private country club in Cherry Hills Village, Colorado, with a championship golf course and full family amenities. Directly comparable Denver-area private club competing for the same affluent membership base as Red Rocks.
• Boulder Country Club: Private, member-owned club in Boulder with golf, tennis, pool, and dining. Comparable Colorado Front Range private club with family programming and event/wedding hosting.
• Castle Pines Golf Club: Ultra-private, family-oriented club south of Denver featuring an 18-hole championship course designed by Jack Nicklaus. Comparable as a high-amenity Denver-metro private club competing for similar member households.
• Sanctuary Golf Club: Private, family-friendly golf club in Sedalia, Colorado with a mountain-style 18-hole layout. Comparable scenic-frontier private club south of Denver with similar family programming.
• The Preserve at Saddle Creek: Family-friendly private club in Castle Rock, Colorado with golf, pool, dining, and youth programs. Comparable mid-sized Denver-area private club targeting similar family-member demographics.
• The Denver Country Club: Historic, member-owned private club in Denver offering 18-hole golf, racquet sports, pool, and dining. Closest direct competitor by membership profile, governance model, and family-oriented amenity mix.
• Bear Creek Golf Club: Private golf club in Lakewood, Colorado offering 18-hole course and full club amenities. Comparable Denver-metro private club with similar family-oriented positioning.
• Glenmoor Country Club: Private member-owned club in Cherry Hills Village offering golf, pool, dining, and social programming. Closely comparable suburban Denver private club with family-focused amenities and tiered membership.

Broad incumbents

• ClubCorp / Invited (industry operator): Large multi-club private club operator owning and managing hundreds of country, city, and athletic clubs across the U.S. Comparable as a broad incumbent shaping the competitive set and operational benchmarks that Red Rocks competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redrockscountryclub
• Instagraminstagram.com/redrockscountryclub
• LinkedInlinkedin.com/company/red-rocks-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rocks Country Club