Portazgo 96

What Portazgo 96 does

Portazgo 96 is a privately held Spanish company founded in 1996 and headquartered in Zaragoza, specializing in the assembly, sale, and partial in-house production of Christmas gift baskets (cestas y lotes de Navidad) for the corporate and consumer gifting market. The firm operates an extensive catalog of 20+ product categories and over 100 SKUs spanning entry-level boxes (€12.96) to luxury baskets (€899.96), built around Iberian ham, D.O.-certified wines from Rioja, Ribera del Duero, Somontano, Campo de Borja, Cariñena, and Calatayud, cavas, cheeses, turrones, chocolates, and champagne. Its own-brand Jamones Elidio operates a modern drying facility with 500,000 pieces of annual serrano ham capacity, certified under Jamón Serrano ETG, ISO 9001, ISO 14001, ISO 22000, IFS Food Safety, and BRC Global Standard for Food Safety, and the firm also offers an own Care garnacha wine line from Cariñena D.O.

The business serves two segments: a primary B2B channel targeting Spanish companies and self-employed professionals (autónomos) procuring Christmas gifts for employees and clients, and a secondary B2C channel for individual consumers. Distribution is omnichannel within Spain, combining a full e-commerce storefront (portazgo96.com), phone/fax/email ordering, in-person sales at Zaragoza offices, and field sales representatives who conduct advisory visits; corporate orders above €500 receive free single-point delivery, with a hard order deadline of November 21 for guaranteed Christmas fulfillment. Pricing is one-time, unit-based, VAT-exclusive, with product substitution allowed for unavailable components at no extra cost.

The company operates from a single Zaragoza location with 11-50 employees, is privately held with no disclosed institutional investors, and has no public revenue figures. Its strategic posture centers on vertical integration into premium ham and wine production, broad catalog diversification (including alcohol-free Especial Sin and vegan lines, gin-tonic sets, and magnum-format wine cases), and an extensive certification stack that supports B2B procurement requirements.

Name

Portazgo 96

Legal name

Portazgo 96

Website

https://portazgo96.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Portazgo 96 is a Zaragoza-based Spanish company that assembles and partially produces Christmas gift baskets and gourmet hampers (ham, wine, cava, sweets), selling primarily to Spanish businesses and autónomos and secondarily to consumers via its e-commerce site and direct sales force, with own-brand Jamones Elidio production.

Ownership category

akta.pro rank

Product category

Christmas Gift Baskets

NAICS

All Other Specialty Food Retailers (445298)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

akta.pro secondary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

Keywords

• Christmas gift baskets
• Gourmet food hampers
• Iberian ham production
• Corporate gift solutions
• Spanish wine selection

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Christmas Gift Baskets and Food Hampers: One-time sale of pre-configured and customizable Christmas gift baskets (cestas and lotes) containing gourmet Spanish food products including Iberian hams, cheeses, wines, cavas, turrones, and artisanal delicacies. Products range from entry-level boxes (€12.96) to premium luxury baskets (€899.96).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Portazgo 96 produces, curates, and sells Christmas gift baskets (cestas y lotes de Navidad) and gourmet food hampers in Spain, primarily serving businesses and self-employed professionals. The company also operates its own Jamones Elidio brand — a 500,000-piece annual capacity drying facility producing Iberian and Serrano hams with D.O. Teruel certification and Jamón Serrano ETG designation. Offerings range from €12.96 entry-level boxes to €899.96 premium baskets, featuring products from renowned Spanish Denominación de Origen regions.

Product overview

Portazgo 96 is a Spanish Christmas gift basket company based in Zaragoza, specializing in gourmet food gift sets (cestas y lotes de Navidad) for both businesses and individuals. The product portfolio comprises 20 distinct product categories organized around Christmas food gifting: Jamoneras (19 varieties) featuring Iberian ham gift sets; Cajas de Navidad (18 varieties) of Christmas boxes; Estuches (7+ varieties) and Estuches Magnum (11 varieties) of wine cases; Gourmet (8 premium collections); Cestas (4 wicker basket sets); Baúles (5 luxury trunk sets); along with specialized collections including Armónicos, Bandejas, Bandejas Damas, Caprichos, Care wines, Cortesía, Especial Sin (alcohol-free), Estuches Surtidos, Gin Tonic sets, Referencias wines, Sumiller wines, and Otros (miscellaneous). The company's own Jamones Elidio brand provides premium serrano ham produced at their 500,000-piece annual capacity facility. Products feature renowned Spanish food brands and Denominación de Origen wines from regions including Rioja, Ribera del Duero, Somontano, Campo de Borja, and Cariñena.

Differentiator

Problem solved

Functional benefit

Brands

• Jamones Elidio: Own brand of cured hams produced in-house with annual production capacity of 500,000 pieces. Characterized by long-cured Serrano ham with unique aroma and flavor.

Products and services

• Cestas y Lotes de Navidad Core product category comprising Christmas gift baskets and lots containing gourmet Spanish food products including Iberian ham, cheeses, wines, cavas, chocolates, turrones, and artisan preserves, available in various sizes and price points for businesses and individuals.
• Jamoneras Ham gift sets featuring Iberian ham paired with wines, cheeses, and artisan products, available in 19 varieties ranging from basic to luxury collections including Jamonera Tradición Artesana and Jamonera Tradición Artesana Lujo.
• Cajas de Navidad Christmas boxes containing curated selections of Iberian products, wines, cavas, chocolates, and sweets, available in 18 varieties from basic to premium selections including Caja Navidad 95, Caja Especial Tradición, and Caja Especial Vegana.
• Estuches Wine and sparkling wine gift cases featuring selections from renowned Spanish denominations of origin including Rioja, Ribera del Duero, Somontano, and Campo de Borja, available in 7 standard varieties plus Estuche Reyes de Aragón.
• Estuches Magnum Magnum-format (1.5L) wine gift cases featuring large-format bottles from prestigious Spanish wineries including Marqués de Riscal, Marqués de Cáceres, Monte Real, Fagus, and Finca La Capilla, available in 11 varieties.
• Estuches Surtidos Assorted gift case sets featuring Iberian products, wines, and artisan specialties, available in 4 varieties: Estuche Surtido Apolo, Estuche Surtido Bastián, Estuche Surtido Calypso, and Estuche Surtido Dana.
• Gourmet Premium gourmet selection gift sets featuring top-quality Iberian products, fine wines, champagne, and artisan specialties, available in 8 premium collections (Gourmet 1800 through Gourmet 1870) with products from prestigious brands.
• Baúles Trunk-style luxury gift sets featuring premium Iberian products, wines, cavas, and artisan specialties presented in decorative wooden trunks, available in 5 varieties: Baúl Altar, Baúl Brújula, Baúl Cisne, Baúl Dragón, and Baúl Escudo.
• Bandejas Tray-style gift sets featuring Iberian products, wines, and artisan specialties, available in 4 varieties: Bandeja Azul, Bandeja Brisa, Bandeja Celeste, and Bandeja Delfino.
• Bandejas Damas Lady-style tray gift sets featuring curated selections of cheeses, chocolates, turrones, and artisan products, available in 4 varieties (Bandeja Damas 71-74) focused on elegant sweet and savory combinations.
• Cestas Wicker basket gift sets featuring premium Iberian products and wines, available in 4 varieties: Cesta Amanda, Cesta Bianca, Cesta Dora, and Cesta Emireth (the premium collection featuring a full Iberian ham, champagne, and extensive gourmet selection).
• Armónicos Harmonic gift sets featuring cava and artisan sweets in balanced combinations, available in 6 varieties (Armónico Amala, Armónico Baku, Armónico Capa, Armónico Drac, Armónico Emita, Armónico Fauno) combining sparkling wines with traditional sweets.
• Caprichos Impulse buy gift sets featuring champagne, artisan chocolates, and sweets in compact formats, available in 4 varieties (Capricho 01-04) designed for quick gift selections.
• Cortesía Courtesy gift sets featuring champagne, chocolates, and artisan sweets in elegant presentations, available in 6 varieties (Cortesía 950-955) ranging from basic sparkling wine to premium champagne collections.
• Especial Sin Special alcohol-free gift sets featuring non-alcoholic beverages and gourmet products, available in varieties including Caja Ariel Especial Sin and Caja Deleita Especial Sin.
• Gin Tonic Gin and tonic cocktail gift sets including premium gins (Mombasa, Nordés), artisanal tonics, garnishes, and cocktail accessories presented in luxury cases, available in Gin Tonic 91 and Gin Tonic 93.
• Referencias Wine reference gift sets catalogued by product numbers (Ref 101-106 and Ref B 201-B 206) featuring curated wine selections from prestigious Spanish wineries including Marqués de Riscal, Marqués de Cáceres, Ramón Bilbao, and Enate.
• Sumiller Sommelier-curated wine selection gift sets featuring wines from various Spanish D.O. regions including Calatayud, Campo de Borja, Cariñena, and Somontano, available in 6 curated wine selections.
• Otros Miscellaneous premium gift products including champagne sets, hand-carved ham selections, rum gift sets, and special wine selections such as Vino especial La Clota and Vino especial Nabule terroir.
• Jamones Elidio Company's own brand of cured Serrano ham featuring long-curing with unique aroma and flavor, produced in-house at a modern drying facility with 500,000-piece annual capacity, certified under Jamón Serrano ETG (Traditional Specialty Guaranteed).
• Care Wine Collection Wine collection featuring the Care brand from Cariñena D.O., including standard bottles, magnums, and jeroboams of Care garnacha wines, available in 5 product references (Colección Care 401-405 and Estuche Care 402-404).

Quantifiable outcome

• Free corporate delivery for orders exceeding €500
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cinco Jotas (5J): Premium Spanish 100% Iberian acorn-fed ham brand and gift-box operator; comparable as both a competing Iberian ham input and a parallel premium 'ham+gift' brand that competes for the same corporate gift buyer.
• El Corte Inglés: Spain's largest department store and food retailer, operating a substantial corporate and consumer Christmas gifting program — competes head-on with Portazgo 96 in the upper-mid range of corporate hampers from a vastly larger base.

Emerging players

• Vinissimus: Spain's leading online wine specialist with curated Spanish D.O. selection and gift formats; overlaps directly with Portazgo 96's wine-led Estuches and Sumiller product families.
• Bodeboca: Spanish digital wine retailer carrying premium D.O. wines from Rioja, Ribera del Duero, and Cariñena — comparable sourcing network and D.O. story used in Portazgo 96's Estuches, Sumiller and Referencias baskets.

Regional players

• Gourmet Gift Basket (Spain operations): International curated-hampers operator with a Spanish storefront offering corporate and seasonal gifting — comparable product mix (Iberian, wine, gourmet) and B2B gifting motion, although anchored to multi-country distribution.

Direct peers

• Regalos Originales: Long-standing Spanish online retailer specialising in curated Christmas gift baskets and corporate hampers with multiple premium tiers, closely matching Portazgo 96's B2B+B2C España-focused hamper proposition.
• Cestas y Lotes de Navidad Premium (Multiples operadores: Cestas y Lotes, Cesta Premium): Aggregated peer set of Spanish specialist retailers assembling and distributing corporate Christmas baskets with Iberian ham, wines, and turrones; comparable SKU architecture and Spain-only distribution footprint.
• Ibericos Torre de Salamanca: Vertically integrated Spanish Iberian ham producer with gift-box / cesta business — directly comparable to Jamones Elidio as both a ham manufacturing asset and a premium curated-ham gift channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portazgo 96