What Haven Lifestyle does

Haven Lifestyle is a privately-held Singapore-headquartered home furnishings group that distributes premium bed and bath products and manufactures customisable upholstered furniture for the Southeast Asian market. Through its Embowood subsidiary, founded in 1986 and ISO 9001:2015 certified, the company operates a component-part production facility that produces Chesterfield-style sofas, chairs, beds, and blanket boxes using Italian leathers and fabrics, and offers OEM/ODM manufacturing services that historically served international big box furniture retailers. The group's branded distribution arm represents a portfolio of over a dozen premium international bed and bath brands, including Zucchi (Milan, founded 1920), Sheridan, DKNY, ESCADA, Bassetti, and Bassols 1790, alongside Durance home fragrance products. These products are sold through major department store chains — Takashimaya, Isetan, Parkson, Metro, Tangs, Robinsons, and SOGO — across Singapore, Malaysia, and Indonesia, with separate operating entities established in Singapore (HAVEN LIFESTYLE PTE. LTD.) and Malaysia (HAVEN LIFESTYLE (M) SDN. BHD.).

The company targets affluent homeowners seeking premium imported home goods and customisable furniture. Its go-to-market is a multi-channel retail distribution model relying on third-party department store shelf space rather than owned retail outlets, complemented by OEM/ODM contract manufacturing for international furniture buyers. Pricing is not publicly disclosed. Revenue mechanics derive from wholesale/retail markups on distributed branded products plus contract manufacturing fees. The company rebranded in 2013 from its Embowood heritage to position itself as a premier international home furnishings group. No external funding, M&A activity, or public-company signals are present in the data, and revenue figures are not disclosed.

Name

Haven Lifestyle

Legal name

HAVEN LIFESTYLE PTE. LTD.

Website

https://havenlifestyle.asia

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Haven Lifestyle is a privately-held Singapore home furnishings group that distributes premium international bed and bath brands and manufactures customisable upholstered furniture under its Embowood subsidiary, serving affluent homeowners across Singapore, Malaysia, and Indonesia.

Ownership category

akta.pro rank

Product category

Premium Home Furnishings

NAICS

Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712), Furniture and Home Furnishings Retailers (4491)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Premium home furnishings
• Upholstered furniture manufacturing
• Bed and bath linens
• Home fragrance products
• Custom furniture OEM

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels4 records

Marketing channels2 records

Core offering

Haven Lifestyle manufactures and distributes premium home furnishings across Southeast Asia. The company operates the Embowood brand for custom upholstered furniture (including signature Chesterfield designs) manufactured at an ISO 9001:2015-certified production facility, distributes premium international bed and bath linen brands (Zucchi, Sheridan, DKNY, ESCADA, and others), and offers the Durance home fragrance line. It also provides OEM/ODM furniture manufacturing services to international retailers.

Product overview

Haven Lifestyle is a purveyor of premium bed and bath products and maker of exquisite home furnishings, operating across Singapore, Malaysia, and Indonesia. The company's product portfolio centers on three main categories: (1) Bed & Bath products featuring multiple international luxury brands including Zucchi (Italian linens), Sheridan (Australian linens), DKNY, ESCADA, and others; (2) Embowood custom upholstered furniture known for Chesterfield designs and ISO 9001:2015-certified quality manufacturing; and (3) Home Fragrance through Durance, offering natural perfumery products. The company operates through retail locations in department stores across Singapore, Malaysia, and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Embowood: A manufacturer of upholstered furniture, known for Chesterfields and customisable pieces. The factory is ISO 9001:2015 certified.
• Zucchi Collection
• Durance

Products and services

• Bed & Bath Products
• Embowood Custom Upholstered Furniture
• Durance Home Fragrance
• OEM/ODM Upholstered Furniture Manufacturing
• Zucchi Bed Linens
• Sheridan Bed & Bath Products
• DKNY Bed & Bath Products
• ESCADA Bed & Bath Products

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Zucchi GroupcoreOthersRepresents Zucchi, a Milan-based worldwide leader in home fashion and textiles manufacturing founded in 1920. Offers Zucchi Collection bed linens with new designs released every fashion season. Features advanced printing technology including pearlescent pigment finishes.
• SheridancoreOthersRepresents Sheridan premium bed and bath brand as part of the product portfolio.
• DuranceminorOthersRepresents Durance home fragrance brand that enhances well-being through the art of natural perfumery.
• DKNYcoreOthersRepresents DKNY brand for bed and bath products as part of the premium brand portfolio.
• ESCADAcoreOthersRepresents ESCADA brand for bed and bath products as part of the premium brand portfolio.
• International Big Box Furniture StorescoreChannel Partner/ Reseller/ DistributorDuring the 1990s and 2000s, Embowood became the manufacturer of choice for a number of international big box furniture stores around the globe.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• King Living: Premium designer furniture manufacturer with deep SE Asian retail presence, including a strong Singapore showroom footprint. Comparable to Embowood/Haven as a premium upholstered and modular furniture brand targeting affluent homeowners in the same regional markets.
• Scanteak: Singapore-based premium furniture retailer/manufacturer operating across SE Asia with a multi-store department store and mall presence. Closely comparable in business model, premium positioning, and regional distribution strategy to Haven Lifestyle.
• Sferra: US-based luxury linens and home textiles brand sold through premium department stores and specialty retailers. Comparable to Haven on the premium bed & bath textile distribution side, particularly the Italian-supplied luxury linen proposition.
• Origins (Singapore): Singapore-based multi-brand premium home and lifestyle retailer (bedding, bath, fragrance, accessories) sold through department stores. Closely mirrors Haven Lifestyle's bed & bath plus fragrance distribution model in the same regional retail channels.
• Frette: Italian heritage luxury bed, bath and home linens brand with global distribution in premium department stores. Highly comparable to Haven's Zucchi/Sheridan/DKNY/ESCADA bed & bath distribution business on product category, premium positioning, and channel.
• Cellini: Singapore-headquartered premium furniture retailer with a network of department store and standalone locations across SE Asia. Directly comparable to Haven as a multi-brand premium home furnishings distributor in the same retail channels and customer segment.
• Danish Design Co: Premium furniture brand with showrooms in SE Asia, focused on designer upholstered and case goods furniture. Comparable to Embowood/Haven on premium positioning, customisation, and target affluent customer in Singapore and the region.

Regional players

• Mariposa: Indonesian premium home furnishings and lifestyle retailer, operating department store and own-retail locations. Comparable to Haven on premium home positioning and Indonesia department store distribution overlap (METRO, SOGO, Parkson).

Broad incumbents

• Roche Bobois: Global French luxury furniture brand with showrooms across SE Asia, including Singapore. Comparable to Embowood as a premium upholstered and customisable furniture maker serving the same affluent homeowner segment, though at a significantly larger global scale.
• BoConcept: Global Danish premium furniture brand with a franchise-led presence across SE Asia (including Singapore, Malaysia and Indonesia). Comparable to Embowood on premium urban furniture positioning and SE Asian distribution, though broader in category and more standardised in customisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haven-lifestyle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haven Lifestyle