Fire Depot
Fire Depot is a UK-based B2B trade supplier of certified fire safety equipment — extinguishers, lithium-ion battery fire products, alarms, signage, and servicing tools — selling exclusively to resellers and installers across the UK and 30+ countries since 1963.
- Company typePrivate
- Founded1963
- HeadquartersOakham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fire Depot does
Fire Depot is a UK-based B2B fire safety equipment supplier, established in 1963 and operating as a trading name of the family-owned Sentura Group Ltd (registered in England, Company No. 09100012). The company sells exclusively to trade customers — fire safety equipment resellers, distributors, and installers — rather than end users, with no public retail channel. Its catalogue spans four core categories: Fire Fighting (extinguishers, blankets, hose reels, hydrants, welding drapes, and a Firechief lithium-ion battery safety range), Fire Safety Accessories (alarms, emergency lighting, stove guards, first aid, cabinets), Servicing Equipment (refills, seals, brackets, engineer tools), and Fire Safety Signs. The Firechief sub-brand covers premium extinguishers and the lithium-ion battery fire suppression portfolio.
Operations are anchored by the Oakham head office (Sentura House) and a UK Distribution Centre in Birmingham, supporting a stated 95% on-time-in-full shipment rate, same-day and next-day delivery, and international shipping to over 30 countries. The technology foundation is a Magento e-commerce storefront with a Request a Quote system providing itemised costs within three working hours and a 30-day price guarantee, complemented by phone/email inside sales. Pricing is unit-based with a £20 minimum order, free delivery over £50, and trade/bulk discounts; a 30-day credit account facility is offered to qualified customers.
Fire Depot generates revenue through one-time equipment sales to trade accounts, with a recurring credit-account financing layer. The company holds BSI Kitemark, BRE LPCB, UKCA, CE, and BAFE registrations, and operates Firechief Global as a related brand under the Sentura Group umbrella for co-developed products including PFAS-free firefighting technology. Laurie Pollard serves as Managing Director. The company does not disclose revenue, ownership structure, or funding history.
Fire Depot firmographics
Firmographics- Name
- Fire Depot
- Legal name
- Sentura Group Ltd
- Website
- https://firedepot.co.uk
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fire Depot is a UK-based B2B trade supplier of certified fire safety equipment — extinguishers, lithium-ion battery fire products, alarms, signage, and servicing tools — selling exclusively to resellers and installers across the UK and 30+ countries since 1963.
- Ownership category
- akta.pro rank
Fire Depot industry classification
Industry- Product category
- Fire Safety Equipment
- NAICS
- Electrical Equipment Manufacturing (33531), Other Electrical Equipment and Component Manufacturing (3359)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)
- akta.pro primary industry
- Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)
- akta.pro secondary industries
- Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Door, Firestop & Passive Fire Protection Inspection/Installation (IMAIAJAJ)
Keywords
Where Fire Depot is headquartered
LocationHeadquarters
- HQ city
- Oakham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fire Depot business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fire Safety Equipment Sales: Revenue generated from selling fire safety equipment including fire extinguishers, fire blankets, fire safety signs, emergency lighting, and related accessories to trade customers
- Trade Account Sales: B2B sales through trade accounts with contract pricing and bulk discounts for resellers and installers
- Credit Account Facility: 30-day credit facility offered to qualified customers subject to credit checks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard UK Mainland Delivery |
| Unit Pricing | Multi-year contract | Trade/Bulk Discounts |
| Subscription | Monthly | Credit Account Terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Fire Depot product offering
Product offeringCore offering
Fire Depot manufactures and supplies fire safety equipment — including fire extinguishers, fire blankets, fire alarm equipment, emergency lighting, and lithium-ion battery safety products — through a trade-focused e-commerce platform. Its customers are fire protection installers, resellers, and facilities/maintenance companies purchasing certified equipment in bulk under trade pricing terms.
Product overview
Fire Depot is a UK-based fire safety equipment supplier with over 50 years of experience (established 1963), operating as a family-owned company and part of Sentura Group Ltd. The company offers a comprehensive portfolio of fire safety products organized across four main categories: (1) Fire Fighting products including Fire Extinguishers (foam, powder, CO2, wet chemical, water types), Firechief PyroCloud, Firechief Fire Hose Reels, Fire Blankets, Hydrants & Accessories, Welding Drapes, and the specialized Lithium-Ion Battery Safety Range featuring Firechief Lith-Ex extinguishers (FLE500, FLE1), Firechief PyroFlow Active/Passive Fire Suppression Granules, Premium Battery Fire Blankets (PBB1/2/3), Fire Resistant Containers (FRC/AVD), Fire Resistant Battery Carriers (FRBC1), and Fire Suppression Kits; (2) Fire Safety Accessories including Firechief Kitchen Stove Guard, Carbon Monoxide Alarms, Fire Alarm Systems, Emergency Lighting, Fire Points & Trolleys, Document Holders & Cabinets, First Aid, and various mounting/accessory products; (3) Servicing Equipment for maintenance of fire safety equipment including cleaning supplies, seals, pins, spares, brackets, refills, and engineer tools; and (4) Fire Safety Signs covering fire exit signs, notices, emergency door operation, and prohibition signs. The company does not offer public APIs, AI capabilities, or third-party integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Firechief: Primary product brand for fire extinguishers, fire safety equipment, and lithium-ion battery fire safety products including Lith-Ex extinguishers, PyroCloud, and fire hose reels
Products and services
- Fire Extinguishers Manufactured and supplied range of fire extinguishers for trade customers including fire protection installers, resellers, and facilities/maintenance companies.
- Fire Blankets Fire blankets supplied to installers and resellers for residential and commercial fire safety installations.
- Fire Alarm Equipment Fire detection and alarm equipment sold to trade installers and resellers for installation into commercial and residential premises.
- Emergency Lighting Emergency lighting systems and fittings supplied to trade customers for installation in commercial buildings and escape routes.
- Lithium-ion Battery Safety Products Specialist fire safety products addressing lithium-ion battery fires, supplied to trade customers handling e-mobility, energy storage, and electronics installations.
Quantifiable outcome
- 95% of customer orders shipped on time in full
- +1 more outcomes
Companies that use Fire Depot
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Fire Depot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fire Depot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Firechief GlobalcoreFirechief Global is a related company under Sentura Group Ltd that develops fire safety products including PFAS-free firefighting technology, lithium-ion battery fire extinguishers, and the Firechief brand products sold through Fire Depot.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fire Depot competitors and assessment
Company assessmentBroad incumbents
- Honeywell Fire Safety: Global fire-detection and alarm systems manufacturer (Notifier, Morley-IAS, Gent). Broad incumbent with overlapping fire-alarm product portfolio but with much greater scale, R&D, and global channel reach.
- Wormald (Johnson Controls): International fire-protection services and equipment provider under Johnson Controls. Broad incumbent supplying extinguishers, suppression systems, and servicing to commercial and industrial customers — overlapping equipment categories but at much greater scale and with an installation-services-led model.
- Chubb Fire & Security: UK and global fire-safety and security services provider, part of Carrier/UTC. Much larger incumbent offering extinguishers, alarms, suppression, and installation/maintenance services — overlaps with Fire Depot on equipment supply but operates a much broader services portfolio.
Direct peers
- Fire Protection Shop: UK online fire-safety equipment specialist selling extinguishers, fire blankets, alarms, signage, and servicing equipment. Closely comparable in product mix, channel (e-commerce trade supply), and customer base.
- Britannia Fire: UK fire safety equipment manufacturer and supplier specialising in extinguishers and fire protection products. Direct peer in the trade-supply segment with similar certifications (BAFE, BS EN3).
- CE Safety: UK supplier of fire safety equipment, extinguishers, and PPE to trade and corporate customers. Direct competitor with overlapping product catalogue and similar UK distribution model.
- Safelincs: UK-based online fire-safety equipment retailer supplying extinguishers, alarms, signs, and emergency lighting to trade and end users. Directly comparable B2B/B2C trade supplier competing in the same product categories with similar e-commerce-led distribution.
- Bull Products: UK manufacturer and supplier of fire safety equipment, extinguishers, and site alarm systems. Direct competitor in the trade supply channel with overlapping product range and similar UK-focused distribution.
- Detector Testers (No Climb Products): UK-based supplier of fire detector testing equipment and servicing tools. Comparable niche specialist within fire-safety servicing equipment, serving a similar trade installer and maintenance customer base.
Emerging players
- Firechief Global: Sister company under Sentura Group Ltd developing PFAS-free firefighting technology and lithium-ion battery fire products (PyroCloud, Lith-Ex). Closely related product portfolio but operated as a separate brand, providing direct read-through on Fire Depot's own Firechief product roadmap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights5 records
Customer concentration
Fire Depot social profiles
Digital presenceFire Depot compliance and trust
Trust signalCompliance11 records
Fire Depot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Depot leadership team
Management profileNumber of profiles
Profiles1 record
Fire Depot subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fire Depot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Depot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Depot
What does Fire Depot do?
Fire Depot manufactures and supplies fire safety equipment — including fire extinguishers, fire blankets, fire alarm equipment, emergency lighting, and lithium-ion battery safety products — through a trade-focused e-commerce platform. Its customers are fire protection installers, resellers, and facilities/maintenance companies purchasing certified equipment in bulk under trade pricing terms.
Is Fire Depot a public or private company?
Fire Depot is a private company. It is classified as family owned and is currently operating.
When was Fire Depot founded?
Fire Depot was founded in 1963. It employs 11 to 50 people.
Where is Fire Depot based?
Fire Depot is headquartered in Oakham, United Kingdom, in the Europe region.
How does Fire Depot make money?
Three revenue lines are on record. Fire Safety Equipment Sales are the primary driver. The others are trade Account Sales and credit Account Facility.
Who are Fire Depot's main competitors?
Broad incumbents on record are Honeywell Fire Safety, Wormald (Johnson Controls) and Chubb Fire & Security. Direct peers are Fire Protection Shop, Britannia Fire, CE Safety, Safelincs, Bull Products and Detector Testers (No Climb Products). Firechief Global is listed as an emerging player.
Does Fire Depot have an API?
No public API is recorded for Fire Depot.
What industry is Fire Depot in?
Fire Depot's product category is Fire Safety Equipment. Its primary akta.pro industry code is IMAIAJAC, Fire Alarm Systems (Inspection/Testing/Monitoring/Service), with a secondary code of IMAIAAAI, Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms). Its NAICS code is 33531 and its SIC code is 5070.