CEsafety
CEsafety is a Canadian workplace-safety compliance consultancy founded in 2002 that designs turn-key safety systems, training, and audits for SMBs in the golf, camping, hospitality, dental, and automotive sectors, delivered through consulting, online training, and a referral partnership with insurance broker Signature Risk Partners.
- Company typePrivate
- Founded2002
- HeadquartersKingston, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CEsafety does
CEsafety is a Canadian workplace-safety compliance consultancy founded in 2002 and operating with a small team led by Primary Consultant Bill Godkin and Manager Anna Armstrong. The firm designs turn-key safety systems — compliance programs, audits, JHSC and WHMIS training, written policies, and safety culture work — for SMB clients in niche verticals including golf courses, RV parks and campgrounds, wineries and craft breweries, hospitality venues, dental practices, and automotive shops. Its core commercial activity is professional services engagement delivered through direct sales (website contact forms, phone, email) supplemented by referrals from insurance broker Signature Risk Partners in the golf, wine, and craft brewery segments.
The firm's technology layer is intentionally lightweight: an online training portal hosts four mandatory safety courses that mirror its live presentations and can be accessed on any internet-enabled device, and a remote video-safety-review service lets clients walk consultants through facilities via video call when on-site visits are not feasible. Annual safety packages — combining online training, safety board updates, coverage documentation, and a video safety review — start at $500 plus taxes, while consulting, additional training, and speaking engagements are priced on a quote basis. Revenue therefore comes from a mix of subscription-style annual packages, professional-services consulting fees, and event-based speaking income.
CEsafety's go-to-market relies on content marketing (a blog covering WHMIS, MOL inspections, golf cart safety, and industry-specific compliance topics), speaking engagements at venues such as NGCOA National Convention and CAMPMEX, and the long-standing Signature Risk Partners referral pipeline. The firm is privately held and bootstrapped, with no disclosed external funding, parent company, or institutional ownership. Operating geography is concentrated in Ontario and British Columbia, with delivery occurring both on-site at client workplaces and remotely.
CEsafety firmographics
Firmographics- Name
- CEsafety
- Legal name
- CEsafety
- Website
- https://cesafety.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CEsafety is a Canadian workplace-safety compliance consultancy founded in 2002 that designs turn-key safety systems, training, and audits for SMBs in the golf, camping, hospitality, dental, and automotive sectors, delivered through consulting, online training, and a referral partnership with insurance broker Signature Risk Partners.
- Ownership category
- akta.pro rank
CEsafety industry classification
Industry- Product category
- Workplace Safety Compliance Consulting
- NAICS
- Environmental Consulting Services (541620)
- akta.pro primary industry
- Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO)
- akta.pro secondary industry
- Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)
Keywords
Where CEsafety is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CEsafety business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Safety Consulting Services: Professional consulting services for designing turn-key safety systems, compliance audits, and regulatory compliance assistance for businesses in regulated industries.
- Online Training: Four mandatory safety training courses delivered online. Can be standalone or bundled as part of comprehensive safety packages. Pricing provided upon direct contact.
- Safety Packages: Yearly safety packages including online training, updated safety board programs, coverage, and video safety reviews starting at $500 plus taxes.
- Speaking Engagements: Presentations at workplaces, conventions, trade shows, and industry events. Costs depend on time, materials, and travel involved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Yearly Safety Packages starting at $500 plus taxes |
| Subscription | Pay-as-you-go | Online Training - Contact for pricing |
| Other | Pay-as-you-go | Speaking Engagements - Quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
CEsafety product offering
Product offeringCore offering
CEsafety designs turn-key workplace safety systems and provides regulatory compliance consulting for businesses in golf, camping, hospitality, dental, and automotive sectors. It delivers in-person and remote services including safety audits, online mandatory training courses, video safety reviews, annual safety packages, and customized speaking engagements to help businesses meet Ontario Ministry of Labour requirements.
Product overview
CEsafety is a safety consulting firm offering turn-key safety systems and compliance services across multiple industry verticals (golf, camping, hospitality, dental, automotive, and ergonomics). The core offering consists of safety consulting services and compliance programs, supplemented by online training courses, video safety reviews, speaking engagements, and annual safety packages. The company provides both in-person and remote services to help businesses meet Ontario Ministry of Labour regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Safety Consulting Services Industry-specific safety consulting services providing turn-key safety systems, compliance programs, and expert guidance for businesses to meet regulatory requirements across golf, camping, hospitality, dental, automotive, and ergonomics sectors.
- Online Training Courses Four mandatory safety training courses delivered online through the cesafety.com website, accessible on any device with internet access. Can be purchased standalone or bundled with other services.
- Video Safety Reviews Remote safety audit service where clients guide the CEsafety consultant through their workplace via video call, enabling identification of safety hazards and providing safety auditing training for team members.
- Compliance Programs Turn-key safety system programs designed to help businesses achieve and maintain regulatory compliance with current Ontario Ministry of Labour regulations and workplace safety requirements.
- Speaking Engagements Customized safety presentations delivered at workplaces, trade shows, conventions, and workshops by Bill Godkin and Anna Armstrong, covering OHS responsibilities, MOL compliance, workplace violence, and safety culture development.
- Yearly Safety Packages Annual safety packages combining online training, updated safety board programs, coverage, and video safety reviews starting at $500 plus taxes.
Quantifiable outcome
- Change in staff attitudes toward safety before clients' eyes
Companies that use CEsafety
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
CEsafety technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CEsafety partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Signature Risk PartnerscoreSignature Risk Partners has been working closely with CEsafety for over a decade. They refer their commercial clients in the Golf, Wine and Craft Brewery industries across Canada to CEsafety for safety compliance services. Signature Risk Partners takes great confidence in recommending CEsafety to their insureds, citing CEsafety's fresh perspective and up-to-date knowledge of Ministry Guidelines and Requirements.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
CEsafety competitors and assessment
Company assessmentBroad incumbents
- UL Solutions: Global safety science and certification company offering compliance training, advisory services, and standards-based auditing across industries — broad incumbent in the safety certification and consulting space adjacent to CEsafety.
- Canadian Centre for Occupational Health and Safety (CCOHS): National federal body providing OHS training resources, e-courses, and policy guidance across all Canadian provinces — a broader incumbent that overlaps CEsafety's online training and compliance advisory scope at a national level.
- BSI Group: Global standards, certification, and EHS consulting firm offering training courses (ISO 45001, safety management systems) and compliance advisory — broader incumbent with comparable EHS consulting and training content to CEsafety.
- Avetta: Global contractor management and compliance platform connecting companies and suppliers for prequalification and safety compliance — adjacent to CEsafety's compliance and audit services but at enterprise scale with a SaaS-led model.
Emerging players
- SafetyCulture: Mobile-first inspection and training platform (iAuditor) used by SMBs for safety audits, checklists, and online training — an emerging player replicating the remote video safety review and online training experience that CEsafety provides.
- VelocityEHS: Cloud EHS software suite delivering training, inspections, and compliance management for mid-market and enterprise customers — comparable to CEsafety's online training and compliance program delivery, but software-native.
Direct peers
- Workplace Safety & Prevention Services (WSPS): Ontario-based safety training and consulting association funded by WSIB that delivers compliance training, audits, and advisory services to SMBs — overlapping CEsafety's MOL/JHSC/WHMIS training and consulting offering across the same geography.
- Public Services Health & Safety Association (PSHSA): Ontario health and safety association offering training, consulting, and certification services for public-sector and service workplaces, with a similar training-plus-consulting model to CEsafety, particularly in healthcare, hospitality, and education verticals.
- Infrastructure Health & Safety Association (IHSA): Ontario safety association providing training courses (Working at Heights, JHSC certification) and on-site consulting — directly comparable to CEsafety's compliance training and consulting services for regulated Ontario workplaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
CEsafety social profiles
Digital presenceCEsafety financial estimates
Financial estimateRevenue estimate
Valuation estimate
CEsafety leadership team
Management profileNumber of profiles
Profiles2 records
CEsafety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CEsafety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CEsafety
What does CEsafety do?
CEsafety designs turn-key workplace safety systems and provides regulatory compliance consulting for businesses in golf, camping, hospitality, dental, and automotive sectors. It delivers in-person and remote services including safety audits, online mandatory training courses, video safety reviews, annual safety packages, and customized speaking engagements to help businesses meet Ontario Ministry of Labour requirements.
Is CEsafety a public or private company?
CEsafety is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CEsafety founded?
CEsafety was founded in 2002. It employs 1 to 10 people.
Where is CEsafety based?
CEsafety is headquartered in Kingston, Canada, in the North America region.
How does CEsafety make money?
Four revenue lines are on record. Safety Consulting Services are the primary driver. The others are online Training, safety Packages and speaking Engagements.
Who are CEsafety's main competitors?
Broad incumbents on record are UL Solutions, Canadian Centre for Occupational Health and Safety (CCOHS), BSI Group and Avetta. Emerging players are SafetyCulture and VelocityEHS. Direct peers are Workplace Safety & Prevention Services (WSPS), Public Services Health & Safety Association (PSHSA) and Infrastructure Health & Safety Association (IHSA).
Does CEsafety have an API?
No public API is recorded for CEsafety.
What industry is CEsafety in?
CEsafety's product category is Workplace Safety Compliance Consulting. Its primary akta.pro industry code is EDAAALAO, Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE), with a secondary code of EDAAALAK, Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE). Its NAICS code is 541620.