Nord Forsikring AS

What Nord Forsikring AS does

Nord Forsikring AS is a Norwegian private digital insurance distributor founded in 2017 and headquartered at Prinsens Gate 22, Oslo. The company sells three personal lines products — Bilforsikring (car insurance across Ansvar, Delkasko, Kasko, and Super tiers), Reiseforsikring (travel insurance with Nordic, Europe, or World coverage scope), and Innboforsikring (home contents insurance) — exclusively to Norwegian individual consumers and families. It operates under the Nord Insuretech Group (Sweden) alongside sister entities Digisure AS (the Finanstilsynet-registered insurance agent and claims administrator), Digisure Technology AS (the technology and digital portal operator), and the CoverMe sub-brand (car insurance focused on the Norwegian EV market).

The technical foundation is a fully self-service digital platform (privat.nordforsikring.no) where customers authenticate via Vipps, input vehicle or trip details, and receive instant price quotes without phone-based sales intervention. Roadside assistance is routed to RedGo (24/7, phone 22 222) and travel emergencies to SOS International; claims flow back through Eir Försäkring AB, the Swedish underwriter licensed by Finansinspektionen and cross-border approved by Finanstilsynet. Distribution is omnichannel at the marketing layer (SEO, blog content, email, influencer/sports sponsorships including MMA fighter Jon Vetle Furuheim and speed skater Aurora Grinden Løvås) but digital-only at the transaction layer, with an optional agent-assisted callback pathway for complex cases such as multi-vehicle households or drivers under 23.

The revenue model is commission- and fee-driven on a recurring annual or monthly billing cadence. Nord Forsikring earns its share of premiums written; sister-company Digisure AS receives a 20% commission on new sales and renewals from Eir Försäkring AB. Nord Forsikring retains the marketing, customer-acquisition, and UX layer as its distinct contribution, functioning structurally as the consumer-facing front end for the group's underwriting and technology stack.

Name

Nord Forsikring AS

Legal name

Nord Forsikring AS

Website

https://nordforsikring.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nord Forsikring AS is a Norwegian digital insurance distributor offering car, travel, and home contents insurance to individual consumers through a self-service platform built on the Nord Insuretech Group's Digisure technology stack and underwritten by Eir Försäkring AB.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

akta.pro secondary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Digital insurance
• Car insurance
• Travel insurance
• Home contents insurance
• Insurance brokerage

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Nord Forsikring earns revenue through insurance premiums paid by customers for car insurance, travel insurance, and home contents insurance. The insurance is underwritten by Eir Försäkring AB, with Nord Forsikring acting as a sales and distribution channel. Premiums are paid in advance on a monthly or annual basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nord Forsikring AS distributes three personal insurance products to Norwegian consumers: car insurance in four coverage tiers (Ansvar liability, Delkasko partial comprehensive, Kasko full comprehensive, Super top-tier), travel insurance with selectable Nordic/Europe/World coverage, and home contents insurance. The company sells these products through a fully digital self-service platform where customers identify via Vipps, receive instant quotes, and complete purchases entirely online, with insurance policies underwritten by Eir Försäkring AB.

Product overview

Nord Forsikring AS is a digital insurance company offering three core personal insurance products: Bilforsikring (car insurance), Reiseforsikring (travel insurance), and Innboforsikring (home contents insurance). The company operates a fully digital self-service model where customers identify with Vipps, complete quotes, and purchase insurance entirely online. Car insurance is available in four tiers (Ansvar, Delkasko, Kasko, Super) with coverage options from basic liability to comprehensive. Travel insurance offers geographic flexibility with Nordic, Europe, or World coverage. The company is part of Nord Insuretech Group and uses the Digisure technology platform. An associated sub-brand, CoverMe, focuses specifically on car insurance for the electric vehicle market.

Differentiator

Problem solved

Functional benefit

Brands

• CoverMe: Separate brand focused exclusively on car insurance, particularly targeting the growing electric vehicle market in Norway.
• Digisure AS

Products and services

• Nord Bilforsikring (Car Insurance) Digital car insurance with four coverage tiers — Ansvar (third-party liability, mandatory minimum), Delkasko (partial comprehensive adding fire, theft, glass, roadside assistance), Kasko (full comprehensive adding collision, rollover, rental car), and Super (top-tier with battery damage, extended rental car up to Audi A4/Skoda Octavia size, extended new car guarantee, lease coverage up to 150,000 NOK, and machine damage coverage for cars up to 10 years or 200,000 km). Includes 8-year repair guarantee and new car guarantee if totaled within first year or 15,000 km.
• Nord Reiseforsikring (Travel Insurance) Travel insurance with customizable geographic coverage areas (Nordic, Europe, or World) covering medical treatment, hospitalization, dental, phone expenses, home transport, travel companion expenses, vacation compensation, lost vacation days, travel goods, valuables, bicycle, delayed baggage, delayed transport, cancellation up to 500,000 NOK, liability up to 15,000,000 NOK, legal assistance, accident coverage, and rental car deductible. No deductible applies. Family coverage available covering spouse/partner and children under 21.
• Nord Innboforsikring (Home Contents Insurance) Home contents insurance covering damage from fire, water leakage, burglary (including bicycles up to 30,000 NOK), natural disasters, personal liability up to 3,000,000 NOK, legal assistance up to 100,000 NOK, and wheelchair accommodation up to 250,000 NOK. Deductible of 8,000 NOK applies for natural disaster claims. Protects movable household property including furniture, electronics, clothing, and valuables.
• CoverMe (EV-Focused Car Insurance Sub-Brand) Separate brand focused exclusively on car insurance, with particular emphasis on the growing electric vehicle market. Offers competitive pricing targeting satisfied customer segments in the Norwegian market.

Quantifiable outcome

• Insurance purchase process completed in minutes via digital platform
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Eir Försäkring ABcoreOthersEir Försäkring AB is the insurance provider/underwriter for Nord Forsikring products. It is a Swedish-registered insurance company licensed by Swedish Finansinspektionen to operate in all non-life insurance classes. Eir provides coverage in Sweden, Norway, Denmark, Finland, Germany, Spain, Greece, and Netherlands, with cross-border authorization for France, Italy, and Portugal. Nord Forsikring acts as a sales and distribution partner, with Digisure AS serving as the insurance agent.
• Digisure AScoreChannel Partner/ Reseller/ DistributorDigisure AS is the parent insurance agency and administrative partner. It is registered and approved by Finanstilsynet (Norwegian Financial Supervisory Authority) as an insurance agent company. Digisure handles insurance administration on behalf of Eir Försäkring AB, including claims processing and customer service. It receives 20% commission on new sales and renewals. Digisure AS is part of Nord Insuretech Group.
• Nord Insuretech GroupcoreStrategic or Co-development PartnerNord Insuretech Group is the parent company of Nord Forsikring AS. The group develops modern digital insurance solutions. Nord Forsikring serves as proof-of-concept for the group's digital customer experience platform. The group also includes Digisure AS, Digisure Technology AS, and the CoverMe brand.
• CoverMeminorGTM or Marketing PartnerCoverMe is a sister brand under Nord Insuretech Group that focuses exclusively on car insurance, particularly targeting the growing electric vehicle market. It complements Nord Forsikring's broader insurance offerings.
• SOS InternationalcoreOthersSOS International provides 24/7 emergency assistance services for Nord Forsikring's travel insurance customers. Contact number: +45 38 48 93 73. Handles medical emergencies, hospital admissions, and emergency evacuations for travelers covered by Nord Reiseforsikring.
• RedGocoreOthersRedGo provides 24/7 roadside assistance services for Nord Forsikring's car insurance customers. Contact: 02222. Handles vehicle breakdowns, towing to nearest workshop, and emergency road assistance. RedGo's on-call service is available outside regular business hours through a dedicated emergency line.
• W.R. Berkley Insurance Nordic NUFcoreOthersW.R. Berkley Insurance Nordic NUF provides Digisure AS's liability insurance. Contact: Akersgata 35-39, 0158 Oslo, Norway, phone +47 23272400. Ensures financial protection and regulatory compliance for the insurance distribution operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bought by Many (Many Pets): UK-origin digital-first insurance brand (now focused on pet insurance after Nordic exit) that pioneered simplified online insurance products with strong content and SEO funnels. Useful comparable for the digital acquisition playbook Nord Forsikring uses.
• Lemonade: US digital-native insurance carrier selling renters, homeowners, car (via Metromile), and pet insurance through a fully app-based experience. Closest publicly visible analogue of digital-first, AI-driven personal lines distribution model that Nord Forsikring pursues in Norway.

Broad incumbents

• If Skadeförsäkring: Leading Nordic P&C insurer with a strong Norwegian presence, offering car, home, and travel insurance to consumers. Competes head-on with Nord Forsikring in personal lines but is a broad incumbent with much wider product portfolio and geographic footprint.
• Fremtind Forsikring: Norwegian personal and commercial insurance company formed by the SpareBank 1 alliance; sells car, home, and travel policies via bank channels and online. Direct lines-overlap with Nord Forsikring, with distribution advantage through partner banks.
• Gjensidige Forsikring: Largest Norwegian personal P&C insurer offering car, home, and travel insurance through both traditional and digital channels. Direct competitor on all three of Nord Forsikring's product lines, but operates at vastly larger scale with established brand and broader distribution.
• Tryg Forsikring: One of the largest Scandinavian insurance groups with a sizable Norwegian operation covering car, home, and travel insurance. Directly comparable product set to Nord Forsikring, but at incumbency scale and with multi-country distribution.

Direct peers

• Hedvig: Sweden-based digital-native insurance carrier selling home and personal lines through a fully self-serve mobile app. Direct match for Nord Forsikring's digital-first, app-driven personal insurance model, in a closely adjacent Nordic market.
• Knus Forsikring: Norwegian digital-first personal insurance brand acquired by Gjensidige in 2021, known for simplified online car and home insurance. Closest analogue to Nord Forsikring in terms of self-serve Norwegian P&C positioning and target segment.
• Help Forsikring: Norwegian insurer offering simplified, online-buyable car insurance and related personal lines. Highly comparable self-serve Norwegian personal P&C proposition and target customer.

Regional players

• Watercircles Norge: Norwegian insurance broker distributing personal P&C (car, home, travel) products from multiple Norwegian and Nordic carriers. Adjacent intermediary model serving Norwegian consumers with broker-driven, partly digital distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nordforsikring

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nord Forsikring AS