Bella Terra

What Bella Terra does

Bella Terra is a single, open-air regional shopping, dining, and entertainment center located at the intersection of the 405 Freeway and Beach Boulevard in Huntington Beach, California (Surf City USA). It operates a 60+ tenant mix spanning warehouse retail (Costco), entertainment (Century 20 Theatres/Cinemark, Sky Zone, The Golf Bar), dining across price tiers (Fogo de Chão, The Cheesecake Factory, Buffalo Wild Wings, Dog Haus, Philz Coffee), and specialty retail (Barnes & Noble, REI, ULTA Beauty, Athleta, AT&T Wireless). The center runs an active event calendar including The Great Summer Dash gamified shopper program, Soccer Fan Zones in partnership with Cinemark, and the Bella Beats live music series, with SEE Centennial serving as its sustainability and community-engagement umbrella.

The underlying technology stack is a Placewise Digital (Mallfinder Network LLC) content platform powering bellaterra-hb.com with tenant directory, events calendar, dining guide, sales/promotions, and sustainability content — a standard shopping-center CMS without disclosed APIs, integrations, or AI/ML capabilities. Distribution is exclusively through physical brick-and-mortar storefronts; there is no e-commerce component and no mobile app.

The business model operates as a landlord: Bella Terra leases physical retail space to 60+ tenants, operates common areas and free parking, and monetizes through base rent, percentage rent, common-area-maintenance recoveries, and ancillary media/sponsorship offerings (exterior digital and static billboards managed via Centennial's media contact). Customers are local Southern California residents, tourists visiting Huntington Beach, and entertainment seekers — operating geographies are confined to the US Southern California market. The property is owned by Centennial Real Estate Management L.L.C. and the operating entity is governed under Colorado law despite its California physical location.

Name

Bella Terra

Legal name

Centennial Real Estate Management L.L.C.

Website

https://bellaterra-hb.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bella Terra is a single open-air shopping, dining, and entertainment center in Huntington Beach, California, leasing space to 60+ retail, restaurant, entertainment, and service tenants under ownership of Centennial Real Estate Management L.L.C.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels7 records

Core offering

Bella Terra operates an open-air shopping, dining, and entertainment center located in Huntington Beach, California. It curates a tenant mix of retail, restaurant, and entertainment operators and provides physical space, common-area management, marketing programs, and on-site events for shoppers and visitors. Tenant partnerships and community programming are used to drive foot traffic to the property.

Product overview

Bella Terra is a single shopping, dining, and entertainment center (not a platform product) located in Huntington Beach, California. The center's offerings include: the core Bella Terra shopping center (main product) with its store directory; entertainment venues including Century 20 Theatres, Sky Zone, and The Golf Bar; events and entertainment programming including seasonal promotions like The Great Summer Dash and Bella Terra Soccer Fan Zones; and business services including commercial leasing and community partnerships. The center houses over 60 retail stores, restaurants, and service businesses operated by third-party tenants.

Differentiator

Problem solved

Functional benefit

Products and services

• Bella Terra Shopping Center Open-air shopping, dining and entertainment destination in Huntington Beach, California, hosting 60+ retail, restaurant and entertainment tenants for visiting shoppers and families.
• Store and Restaurant Directory Digital directory service that lets visitors browse the on-site retail, dining, and entertainment tenants of Bella Terra.
• Events and Entertainment Programming On-site community events and entertainment programs operated at the center to drive foot traffic and visitor engagement for shoppers and families.
• Leasing and Partnership Services Leasing and partnership services offered to retail, restaurant, and entertainment tenants that occupy Bella Terra's physical space.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• Centennial Real Estate Management L.L.C.coreOthersOwnership entity for Bella Terra shopping center. Centennial Real Estate Management owns and manages retail properties across the US. Copyright 2026 Centennial Real Estate Management L.L.C.
• Placewise Digital (Mallfinder Network LLC)coreTechnology or IntegrationDigital platform provider powering the Bella Terra website with tenant directory, events, promotions, and content management capabilities. Operated by Mallfinder Network LLC d/b/a/ Placewise Digital.
• Heidi Kempf (Centennial)minorGTM or Marketing PartnerMedia & Sponsorship contact for mall media, exterior digital and static billboards, and sponsorship opportunities. Contact: [email protected]
• SEE Centennial InitiativeminorOthersSustainability, Efficiency, and Environment initiative led by parent company Centennial. Bella Terra participates in e-waste diversion and environmental stewardship programs. In 2025 diverted thousands of pounds of e-waste equivalent to saving 810 trees, 139,947 aluminum cans, and 30,424 plastic bottles.
• Cinemark (Century 20 Theatres)majorStrategic or Co-development PartnerFlagship entertainment tenant operating 20-screen movie theater with luxury lounger seating and Cinemark XD auditorium. Partner for soccer fan zone watch parties, special screenings, and family entertainment events at the center.

Recent moves6 records

Expansion highlights5 records

Direct peers

• MainPlace Mall: Santa Ana, CA shopping mall with retail, dining and movie entertainment; relevant Southern California competitor for discretionary retail and dining spend.
• Irvine Spectrum Center: Major open-air shopping, dining, and entertainment destination in Irvine, CA — same open-air format, similar tenant mix (premium retail, dining, Cinemark/Regal theaters), competitive geographic overlap in Orange County.
• Fashion Island (Newport Beach): Open-air lifestyle and dining center in Newport Beach, CA — directly comparable to Bella Terra as a coastal Orange County mix of upscale retail, dining, and entertainment in an outdoor setting serving both locals and tourists.
• South Coast Plaza: Largest shopping center on the West Coast located in Costa Mesa, CA — competing destination in Orange County with luxury retail, dining, and Crate & Barrel/Cinemark-class anchor tenants.
• Westfield Century City: Open-air luxury shopping and dining destination in Los Angeles operated by Unibail-Rodamco-Westfield; directly comparable open-air retail-dining-entertainment format with premium national tenants.
• The Shops at Mission Viejo: Two-level indoor/outdoor shopping center in Mission Viejo, CA with similar retail and dining tenant mix; competitive in the Orange County retail-dining-entertainment category.

Broad incumbents

• Macerich: U.S. REIT focused on Class A regional malls and lifestyle centers including several in California; competitor to Centennial for premium retail-dining tenants and relevant peer for leasing economics.
• Brookfield Properties: Operates lifestyle centers and shopping destinations across the U.S.; relevant broad incumbent peer for portfolio-level operating model and tenant relationship strategies compared to Bella Terra's parent.
• Simon Property Group: Largest U.S. shopping-center REIT operating enclosed and open-air malls nationwide; relevant incumbent benchmark for tenant-mix strategy, lease economics, and open-air portfolio management at scale.

Regional players

• The Outlets at Orange: Open-air outlet and entertainment center in Orange, CA featuring dining, Vans / Nike-class retail, and a Cinemark/movie entertainment component; comparable Southern California lifestyle shopping-dining-entertainment mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bellaterrahb
• Xx.com/bellaterrahb
• Facebookfacebook.com/BellaTerraHB

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Terra