What Deinsa does

Deinsa (formal name: DEINSA Soluciones Integrales en Sistemas Aplicados, S.A. de C.V.) is a Monterrey, Mexico-based ERP consulting and software-resale firm founded in 1997, operating with 1–10 employees as a private, bootstrapped entity. The company does not build a single proprietary ERP platform; instead, it resells, implements, customizes, and supports a portfolio of third-party ERP and point-of-sale products targeted at Mexican small and micro-businesses. Its product stack spans Datacor (ERP for the chemical industry), öppen (a Spain-origin general-purpose ERP), Soft Restaurant (ERP/POS for the gastronomy sector), Management Pro (SMB-targeted ERP), and Siigo Aspel (ERP for micro and small businesses). The breadth of the portfolio is the company's defining commercial feature.

The firm's business model combines software licensing pass-through (resale of partner products), consulting and implementation fees (project-based revenue tied to each customer's deployment), and recurring managed services via MSD (Membresía de Servicios DEINSA) — a subscription-style support membership that bundles ongoing technical support, training, updates, and emergency response. This membership layer converts discrete one-time implementation projects into an annuity-style revenue tail. Go-to-market is predominantly direct sales supplemented by industry events and free-trial offers, optimized for SMB buyers who typically lack dedicated procurement or IT functions.

Commercially, Deinsa occupies a regional integrator/reseller niche rather than a software-product category leader: its defensibility rests on local presence, multi-vendor breadth, and the embedded switching costs of completed ERP implementations rather than on proprietary technology or scale advantages. The firm shows no external funding, no acquisitions, no AI capability disclosures, and no named enterprise customers in the available data, and its geographic footprint beyond Monterrey is not quantified. The principal strategic question for any acquirer or investor is whether the MSD recurring-revenue layer can be scaled across Mexico's fragmented SMB ERP market without a competing proprietary product platform.

Name

Deinsa

Legal name

DEINSA Soluciones Integrales en Sistemas Aplicados, S.A. de C.V.

Website

https://deinsa.com.mx

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Deinsa is a Monterrey, Mexico-based ERP reseller and implementation firm founded in 1997, serving small and micro-businesses across verticals including chemicals, gastronomy, and general commerce via multi-vendor product distribution and a recurring support membership (MSD).

Ownership category

akta.pro rank

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: DEINSA commercializes various software licensing schemes for the ERP solutions they implement, including Siigo Aspel, Datacor, öppen, Soft Restaurant, and Management Pro. They are certified to sell these solutions.
2. Systems Consulting Services: Consulting services for implementing administrative and IT systems, including process optimization and continuous improvement support.
3. Technical Support Services: Support for systems including adjustments to new functionalities, administrative processes, and IT systems. Provided through the MSD membership model.
4. Emergency Support Services: Emergency support services for resolving urgent technical issues and problems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DEINSA is a systems consulting firm that implements, resells, and supports multiple third-party ERP software solutions (Datacor, öppen, Soft Restaurant, Management Pro, and Siigo Aspel) for micro, small, and growth-stage businesses in Mexico, with vertical specializations in the chemical and gastronomy sectors. The company also provides administrative process consulting, software licensing, and ongoing technical support bundled through its MSD (Membresía de Servicios DEINSA) service membership program.

Product overview

DEINSA is a consulting firm specializing in administrative systems that implements multiple ERP solutions rather than offering a single unified platform. Their product portfolio consists of sector-specific ERP offerings including öppen (a 100% web-based ERP), Datacor (for the chemical sector), Soft Restaurant (for gastronomic businesses), Management Pro/Mpro (for small businesses), and Siigo Aspel (for micro and small enterprises). These products are complemented by a Membresía de Servicios DEINSA (MSD) service membership that provides ongoing support and consultancy. DEINSA also offers software licensing and technical support services for administrative, operational, and IT systems management.

Differentiator

Problem solved

Functional benefit

Brands

• Datacor: ERP 100% for the chemical sector
• öppen
• Soft Restaurant
• Management Pro (Mpro)
• Siigo Aspel
• MSD (Membresía de Servicios DEINSA)

Products and services

• Datacor ERP 100% designed for the chemical sector, providing sector-specific management and operational capabilities (inventory, production tracking, regulatory compliance) for chemical industry businesses.
• öppen (öppen.io) ERP 100% web-based solution described as robust and easy to access, designed to consolidate and manage business operations across departments for growing businesses.
• Soft Restaurant Solution specifically designed for gastronomic businesses, providing point-of-sale, food inventory control, and order processing capabilities for restaurants.
• Management Pro (Mpro) Functional and accessible ERP solution tailored for small businesses, offering essential business management features at an affordable price point.
• Siigo Aspel ERP solution for micro and small businesses, providing automation and administrative management tools, commercialized by DEINSA as a certified reseller and implementer.
• Administrative Systems Consulting Services Consulting services for implementing administrative and IT systems, including process optimization and continuous improvement support for businesses seeking to evolve and modernize their systems.
• Membresía de Servicios DEINSA (MSD) Service membership program offering ongoing support and consultancy, allowing clients to budget for continued technical assistance, system evolution, and ongoing optimization on a recurring basis.
• Emergency Support Service Emergency support service for resolving urgent technical issues and problems for clients needing immediate assistance with their administrative and IT systems.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Siigo AspelcoreChannel Partner/ Reseller/ DistributorDEINSA is a certified reseller and implementer of Siigo Aspel software solutions, offering sales, implementation, and support services for these products. They host virtual events promoting Siigo Aspel products.
• DatacorcoreTechnology or IntegrationDEINSA implements and supports Datacor, a specialized ERP solution for the chemical sector. They are authorized to sell and deploy this solution to chemical industry clients.
• öppencoreTechnology or IntegrationDEINSA offers öppen, a 100% web-based ERP solution that consolidates business operations. öppen appears to be a solution offered through DEINSA's portfolio.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Intelisis: Mexican enterprise software company offering ERP and business management solutions for SMB and mid-market clients. Comparable to DEINSA in target customer profile, Mexican market focus, and ERP-centric product portfolio.
• Microsip: Mexican ERP/accounting software vendor widely used by SMBs through a partner channel. Directly comparable because it serves the same Monterrey/Mexico SMB segment with packaged ERP suites sold and implemented via certified partners like DEINSA.
• CONTPAQi: A leading Mexican SMB accounting and ERP software publisher with a broad reseller/channel network. Highly comparable to DEINSA because it competes for the same micro and small business customers in Mexico with prepackaged software that DEINSA resells alternatives to.
• Soft Restaurant (by Microsip): Specialized point-of-sale and management software for the Mexican restaurant/gastronomy sector — overlapping directly with DEINSA's Soft Restaurant offering. Comparable as a direct vertical competitor in the gastronomy segment.

Broad incumbents

• Infor: Global ERP vendor with industry-specific suites including chemicals, a direct overlap with DEINSA's Datacor positioning. Comparable because mid-market chemical clients served by DEINSA could alternatively adopt Infor's industry offerings.
• SAP Business One: SMB-focused ERP offering from SAP sold through certified partners in Mexico. Comparable as an enterprise-grade alternative that DEINSA's growing-business customers may consider when scaling beyond entry-level SMB suites.
• Microsoft Dynamics 365 Business Central: Mid-market cloud ERP from Microsoft with extensive partner ecosystem in Latin America. Comparable because Mexican SMBs and growing businesses weigh it against the same öppen/Siigo/Mpro tier that DEINSA sells.
• Siigo (Aspel): Latin American cloud accounting/ERP vendor that acquired Aspel, DEINSA's primary partner. Comparable as both a partner and an indirect competitor — it sells directly to the same SMB customers that DEINSA serves via the Aspel channel.
• Oracle NetSuite: Global cloud ERP platform widely deployed through partner networks in Latin America. Comparable as a competing ERP suite that DEINSA's mid-market clients could select instead of öppen or Datacor.

Regional players

• Grupo Sistemas: Mexican ERP consulting/implementation firms operating in similar regional markets with comparable SMB focus. Listed as a placeholder for the broader ecosystem of small Mexican ERP consultancies that compete with DEINSA for local clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deinsa.mx
• LinkedInlinkedin.com/company/deinsamx
• Xx.com/Deinsacr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deinsa