New Energy Group

What New Energy Group does

New Energy Group is a private, for-profit company headquartered in Roma, Italy, founded in 2005, with 251–500 employees, and self-described as specializing in Salesforce solutions. The firm operates as a Salesforce ecosystem partner providing professional services across the Salesforce platform, including implementation, integration, customization, and managed services for enterprise clients. Its core offering centers on Salesforce Integration Services, supported by specialized solution lines such as Agentforce (autonomous AI agents combined with human expertise), Personalized Experiences on Salesforce (AI + Data Cloud + Einstein), and functional AI solutions for marketing, sales, service, and commerce functions. The underlying technology stack is built on Salesforce's CRM platform, augmented by Data Cloud for enterprise data unification and Einstein AI for predictive and generative workloads, with an additional integration to Google Cloud's Gemini models.

The business model is enterprise professional services revenue, delivered through direct field sales and consultative engagements to large organizations and functional teams (marketing, sales, service, commerce). Pricing is custom, project-based, and not publicly tiered. The go-to-market emphasizes Salesforce co-marketing channels (Dreamforce, Salesforce-issued awards, partner program recognition) and demonstrated enterprise outcomes (e.g., Uber's $1B ad sales platform, QUT Connected Campus, UNICEF CRM). Geographic reach is described as global with regional Salesforce Business Group leadership across Americas, EMEA, and APAC, and the company has been recognized by IDC MarketScape as a Leader in both Worldwide (2021) and Asia/Pacific (2024-2025) Salesforce Implementation Services.

Strategic positioning in 2024–2025 reflects a deliberate push into agentic AI delivery, generative AI partnerships (Google Cloud / Gemini), and mid-market segment expansion via acquisition, signaling an evolution from a traditional systems integrator toward an AI-implementation specialist. The customer base is enterprise-diversified across transportation, education, and nonprofit verticals, and the firm competes with global GSIs as well as regional Salesforce SIs. No revenue, funding, or M&A consideration data is disclosed in the available input, which constrains financial benchmarking.

Name

New Energy Group

Website

https://newenergygroup.com

Company type

Private

Founded year

2005

Headcount range

10,001+ employees

Short description

New Energy Group is a Roma, Italy-based private company specializing in Salesforce implementation, integration, and AI-enabled services. It serves enterprise clients across marketing, sales, service, and commerce through professional services and Salesforce ecosystem partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Salesforce Implementation Services: Professional services revenue from Salesforce consulting, implementation, integration, and managed services for enterprise clients globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New Energy Group specializes in Salesforce solutions, providing consulting, implementation, and integration services to business clients. As a dedicated Salesforce partner founded in 2005 and based in Rome, Italy, the firm supports organizations in deploying, configuring, and optimizing the Salesforce platform across functions such as marketing, sales, service, and customer engagement.

Product overview

Accenture offers a comprehensive portfolio of Salesforce integration and implementation services as a Salesforce ecosystem partner. The core offering encompasses Salesforce Implementation Services with specialized solutions including Agentforce (autonomous AI agent platform), Personalized Experiences on Salesforce (AI-powered customer engagement), and functional AI solutions for marketing, sales, service, and commerce. These products work together as an integrated ecosystem leveraging Salesforce's CRM platform, Data Cloud for unified data, and Einstein AI for predictive and generative capabilities, enabling enterprises to embed intelligence across the entire value chain from customer engagement to operational workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Solutions Specialized Salesforce consulting, implementation, and integration services for business clients seeking to deploy, configure, and optimize the Salesforce CRM platform across marketing, sales, service, and customer engagement functions.

Quantifiable outcome

• Uber reached $1 billion in ad sales in just 2.5 years through streamlined operations and new self-serve platform

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• SalesforceflagshipTechnology or IntegrationStrategic global partnership where Accenture serves as a premier Salesforce partner, helping businesses reinvent marketing, sales, commerce, and service by harnessing data, AI, and intelligent agents. Accenture has 55K+ Salesforce-skilled people, 78K+ certifications, and 577K+ Trailhead badges. The partnership focuses on Agentforce, Personalized Experiences, Data Cloud, and Einstein AI implementations across enterprise clients globally.
• NeuraFlashcoreStrategic or Co-development PartnerAccenture announced acquisition of NeuraFlash to further enhance its Salesforce and AI capabilities. The acquisition is intended to help expand Accenture's agentic capabilities and reach into the mid-market segment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Persistent Systems: Global digital engineering and Salesforce partner with significant European delivery. Comparable as a mid-sized, Salesforce-focused implementation partner competing for the same mid-market and enterprise deals.
• Almaviva: Italian IT services group with a broad public-sector and enterprise footprint, including CRM and digital transformation engagements. Comparable as a domestic Italian services peer with similar enterprise and PA client mix.
• Reply: Italian-headquartered IT services and consulting group with a dedicated Salesforce practice and strong presence across Italy and broader Europe. Closest Italian-headquartered peer by geography, scale, and Salesforce focus.
• Slalom: US-headquartered, mid-sized consulting firm with one of the most concentrated Salesforce practices among non-Big-4 firms. Highly comparable as a regional/mid-market Salesforce specialist competing against global SIs.
• Publicis Sapient: Global digital transformation company and recognized Salesforce partner focused on customer experience and commerce transformations. Comparable as a Salesforce-led, mid-to-large peer competing in CX/CRM implementations.
• Engineering Group: Large Italian IT services and software company delivering digital transformation, including CRM and cloud platform work, to Italian enterprises and public sector. Comparable as a domestic Italian IT services peer in overlapping Salesforce/CXM delivery.
• NTT DATA: Global IT services provider with a sizeable Salesforce practice and strong European/Italian delivery presence. Comparable as a global SI with overlapping Salesforce implementation services in the same geographies.

Emerging players

• Simplus (Infosys): Salesforce-focused consulting and managed services firm now part of Infosys, with strong credentials in Salesforce Industries and Quote-to-Cash. Comparable as a Salesforce-pure-play whose mid-market DNA matches New Energy Group's positioning.

Broad incumbents

• Deloitte: Big-4 firm with a global Salesforce alliance and large European delivery capability. A broader incumbent that competes for the same large Salesforce programs and increasingly for mid-market work.
• Capgemini: Global systems integrator with a broad Salesforce practice spanning strategy, implementation, and managed services. A broader incumbent that overlaps with New Energy Group on enterprise Salesforce delivery in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/newenergymind
• Facebookfacebook.com/accenture

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Energy Group