What Extra Shop does

Extra Shop, operated by Teleshop Kft., is a private retail electronics and household appliances business founded in 1992 and headquartered in Ajka, Hungary. The company runs a single physical storefront at Szabadság Tér 12 alongside an associated e-commerce webshop (extrashopmuszaki.hu), selling consumer electronics, IT products, household appliances, mobile devices, entertainment electronics, and beauty care products. Product fulfillment combines on-hand inventory sales from stock with special-order procurement, and the firm also offers an in-house computer repair service covering both hardware and software issues.

The company's revenue model is straightforward retail hardware sales, supported by service revenue from computer repair. Pricing is not publicly disclosed; transactions are closed either in-store after personalized consultation with expert sales staff or online via the webshop. The customer base is split between private individuals (primary) and business partners (secondary), with no named anchor accounts or contract-based revenue. Marketing channels are limited to organic social (Facebook), the company website, and the webshop — there is no paid acquisition infrastructure or content marketing engine visible in the source data.

Operationally, Extra Shop is a small, founder-led regional retailer with 1-10 employees, no disclosed funding, no M&A activity, no patents, certifications, or awards, and no partnerships beyond standard supplier relationships. The business emphasizes expert-led, consultative sales and over three decades of local market presence as its primary differentiation, operating entirely within a single domestic geography in Hungary with no indications of multi-location or international expansion.

Name

Extra Shop

Legal name

Teleshop Kft.

Website

https://extrashopajka.hu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Extra Shop (Teleshop Kft.) is a small Hungarian retail electronics and household appliances business, founded in 1992 in Ajka, selling consumer electronics, IT products, and mobile devices via a single storefront and associated webshop, plus in-house computer repair services to private and business customers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)

akta.pro secondary industry

Big-Box Electronics Accessories & Consumables Retail (CRACAAAK)

Keywords

• Consumer electronics retail
• Household appliances sales
• Computer repair services
• Mobile devices retail
• IT products shop

Headquarters

HQ city

Ajka

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail product sales: Extra Shop generates revenue through direct sales of consumer electronics, household appliances, IT products, and mobile devices from their physical retail location and webshop. They sell from stock (ráraktárkészletről) as well as through special orders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Extra Shop is a brick-and-mortar retail electronics store in Ajka, Hungary (operated by Teleshop Kft. since 1992) that sells household appliances, computer products, entertainment electronics, mobile devices, small appliances, and beauty care products directly from stock or via special order. The store is complemented by an online webshop (extrashopmuszaki.hu) and offers in-house computer repair and maintenance services for both private and business customers.

Product overview

Extra Shop Ajka is a physical retail electronics store operated by Teleshop Kft., founded in 1992. The store offers a comprehensive product portfolio across multiple categories: Household Appliances (refrigerators, washing machines, dishwashers, cooking appliances), Computer Products (laptops, desktops, monitors, peripherals, components), Entertainment Electronics (TVs, audio systems, game consoles), Mobile Devices (phones, navigation, music players), Small Household Appliances (vacuum cleaners, coffee makers, kitchen appliances), and Beauty Care Products. The company also provides computer repair services covering both hardware and software issues. Products are available from warehouse stock or via custom order, serving both private customers and business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Háztartási Készülékek (Household Appliances) Freestanding and built-in household appliances including refrigerators, washing machines, dishwashers, stoves, ovens, gas and electric cooktops, microwaves, range hoods, plus small household appliances such as vacuum cleaners, coffee makers, scales, blenders, bread makers, kettles, slicers, sandwich/waffle makers, grills, juicers, and irons. Targeted at private customers furnishing their homes.
• Számítástechnikai Termékek (Computer Products) Wide range of laptops, custom-built desktop computers, monitors, printers, keyboards, wired and wireless (WiFi) networking devices, routers, mice, peripherals, accessories, and components (SSD drives, graphics cards, motherboards, memory, power supplies), as well as printer cartridges and toners. Targets both individual buyers and business customers needing professional IT equipment.
• Számítástechnikai Szerviz (Computer Repair Service)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aqua.hu: Hungarian retailer focused on home appliances and consumer electronics. Overlaps significantly with Extra Shop's Háztartási Készülékek and entertainment electronics categories.
• Alza.hu: Czech-headquartered e-commerce retailer with Hungarian operations, selling consumer electronics, IT, and appliances. Direct competitor in the online channel for Extra Shop's webshop business.
• Electro World: Hungarian consumer electronics and appliance retailer with multi-store presence. Offers a comparable assortment of household appliances, IT, and entertainment electronics, directly overlapping Extra Shop's product range.
• Euronics: European consumer electronics and appliance retail group operating in Hungary. Sells a similar product mix (TVs, IT, mobile, appliances) to both consumers and small businesses, and competes head-on with Extra Shop in the Hungarian market.
• Notebook.hu: Hungarian online specialty retailer focused on laptops, desktops, and IT components. Overlaps directly with Extra Shop's Számítástechnikai termékek category and competes for the same DIY and small-business buyers.
• iPon: Hungarian online IT and consumer electronics retailer. Competes with Extra Shop on computer hardware, peripherals, and consumer electronics via e-commerce.
• eMAG: Leading Hungarian/Romanian e-commerce platform with deep electronics, IT, and appliance assortment. Competes with Extra Shop's webshop on selection, pricing, and delivery convenience, particularly for online buyers.
• MediaMarkt: Major pan-European big-box consumer electronics and appliance retailer with a strong Hungarian store footprint. Directly competes with Extra Shop on assortment of consumer electronics, IT, and home appliances, though at vastly greater scale.
• 220 Volt: Hungarian electronics and home appliance retailer with both physical stores and webshop. Directly comparable product mix and omnichannel model to Extra Shop, but at larger scale.

Regional players

• Műszaki Áruház / local independent electronics shops in Hungary: Network of small, independent Hungarian electronics and appliance stores similar in size and assortment to Extra Shop. These are the closest like-for-like competitors in terms of scale, customer experience, and local market dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/extrashopajka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra Shop