Pure Vision
Pure Vision Design is a founder-owned, Simi Valley-based custom automotive fabrication shop that designs and builds one-off pro-touring muscle cars and concept vehicles for high-net-worth collectors, brand sponsors, and automotive publications.
- Company typePrivate
- Founded-
- HeadquartersSimi Valley, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pure Vision does
Pure Vision Design is a privately held, founder-owned custom automotive design and fabrication shop headquartered in Simi Valley, California. Founded in the late 1990s by Steve Strope, who relocated from the East Coast to California, the company specializes in hand-built pro-touring muscle cars, classic car restorations with modern performance integration, and one-off concept vehicles for high-net-worth collectors, brand sponsors, and automotive publications. Each build is treated as a bespoke commission, executed end-to-end under Strope's 'More with Less' design philosophy, with in-house capabilities spanning custom suspension design (push-rod cantilever systems, adjustable coil-overs), powertrain engineering (supercharged Hemis, Weber-carbureted setups, modern EFI conversions), carbon fiber composite fabrication, and tailored interior work.
The company's technical portfolio includes several industry firsts: the first street-legal carbon fiber driveshaft (Challenger X, 2000), the first paddle shifter installation in an American car — three years before the Corvette (GTX-R, 2003), the first integrated pneumatic air jack system in a U.S. road-legal vehicle (515-GTB, 2008), and the first header-back carbon fiber exhaust system in a street-legal vehicle (Haraka, unveiled at SEMA 2025). The shop has produced more than 55 documented 'Visions,' earning multiple Hot Rod Magazine Top 10 honors and a Ford Best of Show award at SEMA 2010. Vehicles built by Pure Vision have appeared in Universal Pictures' Fast & Furious franchise (Tokyo Drift, Fast & Furious 6), on Motor Trend TV and TLC's RIDES, and as full-scale display vehicles for Mattel/Hot Wheels die-cast programs.
Pure Vision operates a project-based professional services model, with quote-based pricing disclosed only via direct contact. Revenue is diversified across three streams: commissioned custom vehicle builds (the dominant line), branded merchandise sold through two Big Cartel storefronts (purevisiondesign.bigcartel.com and stanceclothingco.bigcartel.com), and licensing/brand income derived from film appearances and Hot Wheels die-cast deals. Go-to-market is event-driven and community-led, anchored by SEMA presence, magazine features, the Car Guy Confessions podcast co-hosted by Steve Strope, Instagram content, and Steve Strope's guest appearances on industry and mainstream podcasts. The company has no disclosed external funding, parent company, or institutional investors.
Pure Vision firmographics
Firmographics- Name
- Pure Vision
- Legal name
- Pure Vision Design
- Website
- https://purevisiondesign.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Vision Design is a founder-owned, Simi Valley-based custom automotive fabrication shop that designs and builds one-off pro-touring muscle cars and concept vehicles for high-net-worth collectors, brand sponsors, and automotive publications.
- Ownership category
- akta.pro rank
Pure Vision industry classification
Industry- Product category
- Custom Automotive Fabrication
- NAICS
- Automobile and Light Duty Motor Vehicle Manufacturing (33611)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD)
- akta.pro secondary industry
- Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)
Keywords
Where Pure Vision is headquartered
LocationHeadquarters
- HQ city
- Simi Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Vision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Vehicle Builds: Full-concept custom builds and performance upgrades for classic American muscle cars. Services include design consultation, fabrication, assembly, and finishing. Each project is unique and tailored to customer specifications.
- Merchandise/Swag Sales: Branded merchandise including apparel sold through Big Cartel storefronts (purevisiondesign.bigcartel.com and stanceclothingco.bigcartel.com).
- Licensing and Branding: Hot Wheels die-cast model licensing deals and film/TV vehicle appearances generate brand revenue and visibility. Builds have inspired limited-run die-cast replicas.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Pure Vision product offering
Product offeringCore offering
Pure Vision Design is a custom automotive fabrication shop in Simi Valley, California that designs and builds one-of-a-kind hot rod, pro-touring, and concept vehicles based on classic American muscle cars. Each build includes in-house custom suspension design, unique high-performance powertrain engineering, and tailored interior fabrication, executed from concept through assembly and finishing. The firm also produces industry-first innovations such as carbon fiber driveshafts, paddle shifter retrofits, integrated pneumatic air jack systems, and header-back carbon fiber exhaust systems.
Product overview
Pure Vision Design is a custom muscle car and hot rod building shop located in Simi Valley, CA. Founded by Steve Strope, the company specializes in building award-winning custom cars including pro-touring builds, restoration projects, and concept vehicles. The core offerings consist of custom suspensions, unique powertrains, and tailored interiors, with services ranging from full-concept builds to performance upgrades. The shop has built numerous high-profile vehicles featured in major automotive magazines, blockbuster films (Fast & Furious), and television shows. The company maintains a portfolio of completed builds and current in-progress projects, and offers branded merchandise through its swag store.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Vehicle Builds End-to-end bespoke design, fabrication, and assembly of one-of-a-kind pro-touring and concept vehicles based on classic American muscle cars. Each build is tailored to the client's specifications and includes custom suspension, high-performance powertrain engineering, and tailored interior work, intended for high-net-worth collectors, enthusiast owners, corporate brand sponsors, and automotive publication commissions.
- Pure Vision Branded Merchandise (Swag) Branded apparel and accessories sold to consumers and fans through the purevisiondesign.bigcartel.com and stanceclothingco.bigcartel.com e-commerce storefronts.
Quantifiable outcome
- First carbon fiber driveshaft in a street car (Challenger X, 2000)
- +4 more outcomes
Companies that use Pure Vision
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Pure Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pure Vision partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pure Vision competitors and assessment
Company assessmentDirect peers
- Speedkore Performance Group: High-end custom vehicle builder specializing in carbon fiber body fabrication and bespoke performance builds on classic American muscle car platforms, with similar premium positioning and film/media exposure.
- Roadster Shop: Manufacturer of custom chassis and complete custom builds for classic trucks and muscle cars, competing for the same high-end pro-touring and restomod customer base.
- Classic Recreations: Custom manufacturer of limited-edition Shelby Mustangs and other classic muscle cars, operating a comparable low-volume, high-value custom build business targeting collectors.
- Revology Cars: Boutique manufacturer of officially licensed replica and restomod classic Ford vehicles, representing a comparable premium custom build model with similar customer profile.
- Galpin Auto Sports (Galpin Motors): Well-known Southern California custom vehicle builder operating multiple specialty fabrication shops, producing one-off celebrity and collector vehicles in the same premium custom segment.
- Kindig-It Design: Custom car fabrication and design shop in Salt Lake City featured on Velocity's "Bitchin' Rides," operating with a similar boutique, design-led, customer-direct model and competing for premium custom build clients.
- Chip Foose / Foose Design: Designer-driven custom vehicle builder with strong personal-brand identity, magazine and TV presence, and a comparable signature design aesthetic and collector-focused business model.
- Trans Am Worldwide: Custom muscle car manufacturer producing modernized restomods of classic Trans Am, GTO, and similar vehicles, competing in the same high-end bespoke collector build market.
- Ringbrothers: Boutique custom muscle car and hot rod builder based in Wisconsin, producing one-off award-winning pro-touring and restomod builds for high-net-worth collectors with comparable craftsmanship, pricing tier, and SEMA presence.
Emerging players
- Detroit Speed: Manufacturer of aftermarket performance chassis and components for classic muscle cars; an enabling technology supplier to the custom build industry whose products overlap with Pure Vision's supplier ecosystem and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Vision social profiles
Digital presencePure Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Vision leadership team
Management profileNumber of profiles
Profiles1 record
Pure Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Vision
What does Pure Vision do?
Pure Vision Design is a custom automotive fabrication shop in Simi Valley, California that designs and builds one-of-a-kind hot rod, pro-touring, and concept vehicles based on classic American muscle cars. Each build includes in-house custom suspension design, unique high-performance powertrain engineering, and tailored interior fabrication, executed from concept through assembly and finishing. The firm also produces industry-first innovations such as carbon fiber driveshafts, paddle shifter retrofits, integrated pneumatic air jack systems, and header-back carbon fiber exhaust systems.
Is Pure Vision a public or private company?
Pure Vision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Vision founded?
Pure Vision was founded in -1. It employs 11 to 50 people.
Where is Pure Vision based?
Pure Vision is headquartered in Simi Valley, United States, in the North America region.
How does Pure Vision make money?
Three revenue lines are on record. Custom Vehicle Builds are the primary driver. The others are merchandise/Swag Sales and licensing and Branding.
Who are Pure Vision's main competitors?
Direct peers on record are Speedkore Performance Group, Roadster Shop, Classic Recreations, Revology Cars, Galpin Auto Sports (Galpin Motors), Kindig-It Design, Chip Foose / Foose Design, Trans Am Worldwide and Ringbrothers. Detroit Speed is listed as an emerging player.
Does Pure Vision have an API?
No public API is recorded for Pure Vision.
What industry is Pure Vision in?
Pure Vision's product category is Custom Automotive Fabrication. Its primary akta.pro industry code is IMACAKAD, Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates), with a secondary code of IMACAKAE, Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding). Its NAICS code is 33611 and its SIC code is 3711.