Kindig It Design
Kindig It Design is a family-owned custom automotive build shop founded in 1999 in Millcreek, Utah, specializing in end-to-end bespoke vehicle fabrication, bodywork, paint, and assembly for high-net-worth enthusiasts, with a CF1 limited-production vehicle line and DTC merchandise.
- Company typePrivate
- Founded1999
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kindig It Design does
Kindig It Design is a privately held, family-owned custom automotive build shop founded in 1999 by Dave and Charity Kindig, headquartered in a 27,000+ sq ft facility in Millcreek, Utah (Salt Lake City area). The company specializes in end-to-end custom vehicle fabrication, bodywork, paint, and final assembly, operating with a fully in-house production model across approximately 25-50 employees. Its customer base is primarily high-net-worth individual automotive enthusiasts who commission bespoke one-off builds and restorations through a formal application process, supplemented by a long-tail fan base purchasing branded apparel, accessories, and Modern Classikk paint products (developed with AkzoNobel).
The company's product portfolio centers on three pillars: (1) one-off commissioned custom builds, exemplified by award-winning projects like the TwelveAir (2024 Ridler Award winner with a bespoke 9.2L V-12); (2) the CF1 limited-production modern coach-built vehicle line (Roadster, Cabriolet, and Fastback editions built on Roadster Shop chassis with Lingenfelter LS7 engines and carbon fiber bodies); and (3) proprietary consumer products including Modern Classikk paint, patented Smooth Door Handles, and DTC apparel/merchandise. Revenue is generated through project-based custom build commissions, limited CF1 unit sales, DTC e-commerce, and event/speaking appearance fees. The brand was amplified by 11 seasons of the Bitchin' Rides television series on MotorTrend (2014-2025, 167 episodes, 320+ custom cars), with content now continuing through the owned Kindig All-Access YouTube channel launched in January 2025.
The go-to-market combines selective commissioned work (Dave Kindig personally reviews project applications) with strong consumer-brand demand generated by television exposure, trade show presence (SEMA, Detroit Autorama, Triple Crown of Rodding), and a multi-channel merchandise operation. The company holds an NHTSA manufacturing license (2023) that allows it to produce road-legal vehicles at scale (up to 2,500 units), representing a structural shift from pure one-off builds toward limited production. Revenue is not publicly disclosed, and the company remains bootstrapped with no external investors.
Kindig It Design firmographics
Firmographics- Name
- Kindig It Design
- Legal name
- Kindig It Design
- Website
- https://kindigit.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kindig It Design is a family-owned custom automotive build shop founded in 1999 in Millcreek, Utah, specializing in end-to-end bespoke vehicle fabrication, bodywork, paint, and assembly for high-net-worth enthusiasts, with a CF1 limited-production vehicle line and DTC merchandise.
- Ownership category
- akta.pro rank
Kindig It Design industry classification
Industry- Product category
- Custom Automotive Services
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Seating and Interior Trim Manufacturing (33636), Industrial Design Services (541420)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Vehicle Body-in-White & Structural Assemblies Manufacturing (IMACAGAG)
- akta.pro secondary industries
- Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD), Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD), Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE), Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Kindig It Design is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kindig It Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Vehicle Builds: Full-service custom car builds from concept to completion. Clients commission projects through an application process; not all submissions are accepted. Builds range from resto-mods to ground-up creations like the CF1. Pricing is quote-based, reflecting the bespoke nature of each project.
- Apparel and Merchandise: Direct-to-consumer sales of branded apparel including t-shirts, hoodies, hats, accessories, posters, prints, and car care products through the Kindig-it Design store.
- CF1 Production Vehicles: Limited production run of CF1 modern classic cars. These are pre-designed vehicles that can be customized to buyer specifications, representing a more accessible entry point than full custom builds.
- Modern Classikk Paint Products: Dave Kindig's proprietary paint line sold directly to consumers and through the Modern Classikk store.
- Event Appearances and Speaking Engagements: Dave Kindig, the team, and the Kindig-it Rig are available for booking at car shows, trade expos, private unveilings, speaking engagements, brand partnerships, and charity fundraisers.
- Event Merchandise: Limited edition merchandise released at events like SEMA, available exclusively at event locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Build Commission |
| Unit Pricing | Pay-as-you-go | Apparel and Merchandise |
| One time/ perpetual license | Multi-year contract | CF1 Production Vehicle |
| Unit Pricing | Pay-as-you-go | Shop Tours |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Kindig It Design product offering
Product offeringCore offering
Kindig It Design is a custom automotive build shop providing end-to-end vehicle customization services including metal fabrication, in-house bodywork, paint application (using AkzoNobel Sikkens products), upholstery, and final assembly, all completed in a 27,000+ sq ft Millcreek, Utah facility. In addition to commissioned one-off custom builds, the company sells a limited production modern coach-built vehicle called the CF1, a proprietary Modern Classikk paint line, patented Smooth Door Handles, and branded apparel/merchandise.
Product overview
Kindig It Design is a premier custom automotive build shop offering world-class vehicle customization and restoration services. The core offering centers on full-service custom car builds completed entirely in-house, with the flagship CF1 (a modern coach-built vehicle inspired by the 1953 Chevy Corvette) representing their production vehicle. Supporting offerings include Modern Classikk paint products (developed with AkzoNobel/Sikkens), patented Smooth Door Handles, official Kindig It Apparel merchandise, and Bitchin' Rides (an 11-season TV series). The company also offers experiential offerings including shop tours and appearance bookings. A notable recent addition is the behind-the-scenes YouTube channel 'Kindig All-Access' launched in January 2026. All builds are conducted at their 27,000+ sq ft Millcreek, Utah facility, with the company holding an NHTSA manufacturing license obtained in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Modern Classikk: Dave Kindig's custom paint line developed with AkzoNobel, delivering depth, color, and clarity seen on the show's iconic builds. Includes metallics, pearls, and candy finishes.
- CF1
Products and services
- Custom Car Builds & Restoration
- CF1 Modern Coach-Built Vehicle
- Modern Classikk Paint Products
- Kindig It Apparel and Merchandise
- Kindig It Shop Tours
- Book an Appearance
Quantifiable outcome
- Ridler Award winner at Detroit Autorama 2024 with TwelveAir build
- +1 more outcomes
Companies that use Kindig It Design
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Kindig It Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kindig It Design partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Race Cast EngineeringcoreEngine builder that produced the bespoke 9.2L V-12 LS-based engine for the TwelveAir build (approximately 650 horsepower).
- AkzoNobelcoreGlobal paints and coatings leader providing Sikkens automotive finishes used for all custom builds. Partnership extends to Modern Classikk paint line co-developed by Dave Kindig and AkzoNobel.
- Roadster ShopcoreEngineering partner for custom chassis and suspension systems. Produces the CF1 Spec 7 Chassis used in CF1 production vehicles and custom builds.
- Lingenfelter Performance EngineeringcoreHigh-performance engine builder providing the LS7 Eliminator engine specifically developed for the CF1 vehicle.
- Borla ExhaustcoreHigh-performance exhaust systems manufacturer providing custom stainless steel exhaust systems designed specifically for CF1 vehicles.
- FARO Technologiescore3D measurement and scanning technology used for precision fabrication, quality control, and CAD-based design in custom builds.
- EVOD IndustriescorePrecision-machined automotive components including custom one-off wheels for builds like TwelveAir (monolug five-spoke design).
- Stratasyscore3D printing technology partner for rapid prototyping and production of custom components.
- Griot's GarageminorAutomotive equipment retailer hosting CF1 display at their SEMA booth.
- Global Finishing Solutions (GFS)corePaint booth and finishing environment provider ensuring flawless, consistent paint finishes.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Kindig It Design competitors and assessment
Company assessmentBroad incumbents
- Roadster Shop: Manufacturer of aftermarket chassis and suspension systems for custom and pro-touring vehicles. Already a Kindig-it partner (CF1 Spec 7 Chassis supplier) and serves as both supplier and adjacent competitor in the high-end custom vehicle ecosystem.
- Factory Five Racing: Massachusetts-based manufacturer of component vehicle kits (Cobra, GT40, Type 65 Coupe). Comparable to Kindig-it's CF1 line as a low-volume, enthusiast-focused vehicle producer, though kit-based rather than fully coachbuilt.
- Gas Monkey Garage: Dallas-based custom car shop made famous by the Discovery Channel series Fast N' Loud. Comparable to Kindig-it as a custom build shop that leveraged a long-running TV series for brand equity, though broader in vehicle types and more focused on used-car flip/restomod model.
Direct peers
- Ringbrothers: Spring Green, Wisconsin-based custom car builder producing high-end resto-mods and ground-up builds with in-house fabrication, bodywork, and paint. Closely comparable to Kindig-it in product scope (bespoke high-end American classics), business model (commissioned builds with selective intake), and customer base (HNW enthusiasts and SEMA/autorama award circuit).
- ICON 4x4: California-based custom builder specializing in restored and modernized classic 4x4s (Bronco, FJ40, etc.). Comparable in low-volume, premium-priced, bespoke builds targeting HNW enthusiasts with strong brand identity in the custom vehicle space.
- Singer Vehicle Design: California-based reimaginer of the Porsche 911 (Type 964) into bespoke, restored/modernized commissions. Closely comparable business model: selective intake, premium pricing, long waitlists, founder-led brand, and modern-classic reinterpretation ethos aligned with Kindig-it's CF1 and '53 Corvette-inspired builds.
- Classic Recreations: Texas-based custom builder specializing in Shelby Cobra, Mustang, and Camaro reproductions and restomods. Comparable in bespoke high-end classic American vehicle production with strong collector/enthusiast customer overlap with Kindig-it.
- SpeedKore Performance Group: Carbon-fiber-intensive custom performance car builder producing bespoke builds for celebrity and HNW clients. Comparable to Kindig-it in offering one-off, premium-priced custom vehicles with strong brand presence at SEMA and concours events.
- Rad Rides by Troy: Troy Gunderson's custom car shop in Illinois building high-end American muscle and classic custom vehicles. Direct peer in bespoke builds, SEMA/autorama award circuit presence, and HNW collector clientele.
Emerging players
- Revology Cars: Florida-based manufacturer producing licensed reproductions of classic Ford Mustang and Shelby GT500 with modern components under titleable VINs. Comparable niche to Kindig-it's CF1 as a small-volume modern classic vehicle producer, though narrower in brand lineup.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kindig It Design social profiles
Digital presenceKindig It Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kindig It Design leadership team
Management profileNumber of profiles
Profiles15 records
Kindig It Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kindig It Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kindig It Design
What does Kindig It Design do?
Kindig It Design is a custom automotive build shop providing end-to-end vehicle customization services including metal fabrication, in-house bodywork, paint application (using AkzoNobel Sikkens products), upholstery, and final assembly, all completed in a 27,000+ sq ft Millcreek, Utah facility. In addition to commissioned one-off custom builds, the company sells a limited production modern coach-built vehicle called the CF1, a proprietary Modern Classikk paint line, patented Smooth Door Handles, and branded apparel/merchandise.
Is Kindig It Design a public or private company?
Kindig It Design is a private company. It is classified as family owned and is currently operating.
When was Kindig It Design founded?
Kindig It Design was founded in 1999. It employs 11 to 50 people.
Where is Kindig It Design based?
Kindig It Design is headquartered in Salt Lake City, United States, in the North America region.
How does Kindig It Design make money?
Six revenue lines are on record. Custom Vehicle Builds are the primary driver. The others are apparel and Merchandise, CF1 Production Vehicles, modern Classikk Paint Products, event Appearances and Speaking Engagements and event Merchandise.
Who are Kindig It Design's main competitors?
Broad incumbents on record are Roadster Shop, Factory Five Racing and Gas Monkey Garage. Direct peers are Ringbrothers, ICON 4x4, Singer Vehicle Design, Classic Recreations, SpeedKore Performance Group and Rad Rides by Troy. Revology Cars is listed as an emerging player.
Does Kindig It Design have an API?
No public API is recorded for Kindig It Design.
What industry is Kindig It Design in?
Kindig It Design's product category is Custom Automotive Services. Its primary akta.pro industry code is IMACAGAG, Vehicle Body-in-White & Structural Assemblies Manufacturing, with a secondary code of IMACAGAD, Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics). Its NAICS code is 33621 and its SIC code is 3711.