Grass Concrete
Grass Concrete Ltd is a UK-based specialty construction products manufacturer founded in 1970, designing permeable paving and green infrastructure systems sold directly in the UK and licensed through more than 30 international partners worldwide.
- Company typePrivate
- Founded1970
- HeadquartersWakefield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grass Concrete does
Grass Concrete Ltd is a UK-based specialty construction products manufacturer founded in 1970 and headquartered in Wakefield, West Yorkshire. Operating as a private limited company (Co. Reg. No. 00987037) under family ownership, the company designs, manufactures, and licenses a portfolio of permeable paving and green infrastructure systems marketed under the Grasscrete and Betoconcept brands, including cast-on-site cellular concrete pavements, precast paving units, modular green roofs, and dry-build earth retaining walls. Its customer base spans government, water utility, healthcare, education, commercial, and residential segments.
Its core technology centers on cast-on-site and precast cellular concrete systems that combine load-bearing strength with porosity, allowing grass or vegetation to grow through reinforced concrete structures. The Betoconcept range includes Grassblock, Grassroad, Grasskerb, Grassroof, Betoatlas, Betoflor, Betoplus, Betotitan, Leromur, and Terratone, with Betotitan being a patent-protected giant earth retaining system capable of reaching 22 metres in height. Supporting the portfolio is the proprietary Betocalcul structural analysis software used for wall design, and warranted designs carry 10-year insured warranties.
Grass Concrete monetizes through a mix of direct UK sales, an international network of licensees spanning more than 30 countries, and technical consultation and design services. Pricing is project-specific and quote-based, with products specified into tenders by consultants and contractors; licensee partners handle local manufacture, installation, and after-sales support in territories where Grass Concrete does not have direct operations.
Grass Concrete firmographics
Firmographics- Name
- Grass Concrete
- Legal name
- Grass Concrete Ltd
- Website
- https://grasscrete.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grass Concrete Ltd is a UK-based specialty construction products manufacturer founded in 1970, designing permeable paving and green infrastructure systems sold directly in the UK and licensed through more than 30 international partners worldwide.
- Ownership category
- akta.pro rank
Grass Concrete industry classification
Industry- Product category
- Permeable Paving Systems
- NAICS
- Other Concrete Product Manufacturing (327390), Concrete Block and Brick Manufacturing (327331)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Pavers & Permeable Paving Blocks (Clay/Concrete) (IMADABAH)
- akta.pro secondary industry
- Concrete Flatwork & Decorative Concrete (Stamped, Stained) (HSAIACAJ)
Keywords
Where Grass Concrete is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Grass Concrete business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Permeable Paving Products: Sale of permeable paving systems including Grasscrete cast-on-site, Grassblock precast units, Grassroad reinforcement systems, and Grasskerb edge restraints for various applications from car parks to access roads and embankments.
- Green Roof Systems: Sale of Grassroof modular green roofing systems promoting plant and animal biodiversity for residential, commercial, and industrial buildings.
- Retaining Wall Systems: Sale of Betoconcept product range including Betoatlas, Betoflor, Betoplus, Betotitan, and Leromur systems for landscaped retaining walls, earth retention, and sea wall applications.
- International Licensing: Revenue generated through international licensees and agents across 30+ countries including Australia, China, France, various European countries, Middle East, Southeast Asia, and West Africa who manufacture, distribute, and install Grasscrete products under license.
- Technical Consultation and Design Services: Expert advice and technical assistance provided for permeable paving, green infrastructure solutions, and structural design using Betocalcul analysis software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-specific pricing based on product type, quantity, and installation requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Grass Concrete product offering
Product offeringCore offering
Grass Concrete Ltd designs, manufactures, and supplies permeable (cellular) concrete paving systems, grass reinforcement products, retaining walls, and green roof systems for sustainable urban drainage, vehicle access, and landscaping projects. The company offers both cast-on-site and precast product variants and supports customers with technical design and specification services.
Product overview
Grass Concrete offers a comprehensive suite of permeable paving and earth retaining wall systems. The core product line centers on Grasscrete cast-on-site permeable paving, complemented by precast solutions (Grassblock, Grassroad, Grasskerb) and green roofing (Grassroof). The Betoconcept portfolio provides dry-build earth retaining solutions including Betoatlas, Betoflor, Betoplus, Betotitan, and Leromur for landscaping, highway, and marine applications. These products work together to deliver sustainable drainage (SuDS), green infrastructure, and structural earth retention for projects ranging from residential driveways to major civil engineering applications.
Differentiator
Problem solved
Functional benefit
Brands
- Grasscrete: Core permeable paving system - cast-on-site product with openings for grass vegetation growth, providing load-bearing strength with permeability.
- Grassblock
- Grassroad
- Grasskerb
- Grassroof
- Betoconcept
Quantifiable outcome
- Proven flow capability of 8 metres per second for Grasscrete GC2 in armouring applications
- +4 more outcomes
Companies that use Grass Concrete
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Grass Concrete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Grass Concrete partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered primary and minor.
- Enviro Concrete & ConstructionsprimaryAustralian licensee handling Grasscrete product distribution and installation in ACT region. Contact: [email protected], +61(0)2 6193 3340. Website: www.enviroconcrete.com.au
- Jones Bina Sdn. Bhd.primaryBrunei Darussalam licensee. Contact: Jerome Jones, +6738872788 and +6737370188, [email protected]
- Peshev LimitedprimaryBulgarian licensee. Contact: Svilen Peshev, +359 (0)32 621 681 / +359 (0)886 743 797, [email protected]
- Sustainable Paving Systems LLCprimaryNorth American licensee covering Canada and USA from Watkins, CO location. Contact: Scott Balch, +(1) 916 235 9088, [email protected]
- Nidco EnterprisesprimaryCaribbean regional licensee covering all Caribbean countries. Contact: Gerardo Casenova, 00 (1) 787 858 3089, [email protected]
- Orangestone Construction Technology Co LtdprimaryChinese licensee based in Beijing. Contact: Wang Lizhong, +86 10 6370 2925, [email protected]
- CHRYSO SASprimaryFrench licensee. Contact: Sabrina Benamara, +33 (0) 1 64 36 15 26, [email protected], based in Saint-Soupplets, France
- Enviro LtdprimaryHong Kong and Macau licensee. Contact: Jon Ford, +852 9484 9019, [email protected], Shop 5, 1-17 Yan Hing Street, Tai Po, New Territories
- JB AssociatesprimaryIndian licensee. Contact: Jagdeep Bhalla, +91 98 1000 2958, [email protected], New Delhi
- AAA HousingprimaryKuwait licensee. Contact: Bader Al-Ayoub, +965 2246 5888, [email protected], PO Box 823 Safat 130009
- AJ & PartnersprimaryLebanese licensee. Contact: Jad Nader, +961 3 307738, [email protected], 4th Floor, Jabra Building, Main Boulevard, Kaslik, Jounieh
- Bomanite (Malaysia) Sdn BhdprimaryMalaysian licensee. Contact: Joanne Tan, +60 4 228 7899, [email protected], 10 Jala Arratoon, George Town, Penang
- AMJ Construction LimitedprimaryMaltese licensee. Contact: [email protected], 5 Filippu Farrugia Street, Zurrieq, ZRQ2268
- Stormwater 360primaryNew Zealand licensee. Contact: Greg Yeoman, +64 9 476 5586, [email protected], PO Box 302 890, North Harbour, Auckland
- Majid Construction Services & Trade LLCprimaryOman licensee. Contact: +968 2456 4195, [email protected], PO Box 1026, PC112 Ruwi, Sultanate of Oman
- Cypress Bomanite IncprimaryPhilippines licensee. Contact: Ronnie Traballo, +632 414 4501, [email protected], 26 Main Avenue, Cubao, Quezon City, Metro Manila
- S.C. Iridex Constructionii S.R.LprimaryRomanian licensee. Contact: Cristina Feodorov, +40 21 240 40 43, [email protected], Voluntari, Judetul Ilfov, Bucharest
- Creative Concrete ConceptsprimarySaudi Arabian licensee operating from UAE. Contact: Jamal Anabtawi, +971 6 532 1119, [email protected], Sharjah, UAE
- Bomanite (Singapore)primarySingaporean licensee. Contact: Andy Tan, +65 8688 4646, [email protected], Woodlands East Industrial Estate
- Bomanite Korea Inc.primarySouth Korean licensee. Contact: +82 2 6912 7070, [email protected], Gab Eul Great Valley Tower B, Seoul
- Finex Engineering (PVT) LtdprimarySri Lankan licensee. Contact: Rohan Delgoda, +94 11 2 7513500, [email protected], 291 Modara Street, Colombo
- Goodland Enterprises LimitedprimaryTaiwanese licensee. Contact: Tony Chang, +886 2 3234 0206, [email protected], 4th Floor 788 Chung Cheng Road, Chung Ho, Taipei Hsien
- Thaiturf Company LimitedprimaryThai licensee. Contact: Thitiwat Narksompop, +66 81 356 4739, [email protected], Pathum Thani
- Bomanite TurkiyeprimaryTurkish licensee. Contact: Kudret Unal, +90 532 246 1864, [email protected], Istanbul
- Decor Beton Vietnam Co LtdprimaryVietnamese licensee with offices in Hanoi (Tran Anh Trung, +84 4 3971 3472) and Ho Chi Minh City (Michael Leong, +84 8 3803 5868). Contact: [email protected]
- Ahenkobaah Investments LimitedprimaryWest African licensee covering 16 countries per UN definition. Contact: Eric Ahenkorah, 00 233 2431 27932, [email protected], based in Accra, Ghana
- PlantlifeminorEnvironmental partner organisation for 'No Mow May' initiative. Grasscrete promotes sustainable permeable paving that supports grass growth while creating urban infrastructure such as car parks, roads and spillways.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Grass Concrete competitors and assessment
Company assessmentBroad incumbents
- Marshalls plc: Largest UK manufacturer of building materials including concrete block paving, permeable paving systems (e.g., Priora), and hard-landscape products. A scaled incumbent competing with Grasscrete on commercial and infrastructure projects nationwide.
- Hanson UK (Heidelberg Materials): One of the UK's largest producers of ready-mix concrete, aggregates, and concrete products including sustainable paving solutions. Competes with Grasscrete on commercial-scale infrastructure projects and offers broader product depth.
- Charcon (Aggregate Industries): UK concrete products division of Aggregate Industries offering paving, kerbs, retaining walls, and sustainable drainage systems. Directly comparable product categories at larger commercial scale than Grasscrete.
- CRH / Oldcastle Infrastructure: North American building products group offering concrete drainage, permeable pavements, retaining walls, and stormwater management infrastructure through Oldcastle Infrastructure. Comparable portfolio in US/Canada where Grass Concrete Ltd has a licensee (Sustainable Paving Systems).
- LafargeHolcim (Holcim Group): Global cement and concrete products manufacturer offering permeable paving, dry-build wall systems, and infrastructure solutions worldwide. Competes indirectly via local subsidiaries in several of Grasscrete's licensee markets.
Emerging players
- Xero Flor America: North American modular green roof systems manufacturer offering comparable biodiversity-promoting, modular vegetated roofing solutions. Partially overlaps with Grasscrete's Grassroof product line in international markets.
- Optigreen (Green Roof Systems): European manufacturer and supplier of green roof and stormwater management systems. Directly comparable in the Grassroof product category with broader product breadth and digital design tools.
Direct peers
- Tobermore: Northern Ireland-based manufacturer of concrete paving, permeable paving (Hydropave), and walling products serving UK and Ireland. Directly comparable product portfolio to Grasscrete across residential, commercial, and infrastructure segments.
- Bomanite International: Global decorative and architectural concrete licensee network with concrete paving, walls, and specialty concrete systems distributed through licensed contractors. Significantly overlaps with Grasscrete's licensee distribution model and product positioning.
- Brett Landscaping: UK-based concrete paving and permeable paving manufacturer offering a competitive range of concrete block and sustainable drainage products. Direct competitor to Grasscrete in UK permeable paving and landscape contractor markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Grass Concrete social profiles
Digital presenceGrass Concrete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grass Concrete leadership team
Management profileNumber of profiles
Grass Concrete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grass Concrete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grass Concrete
What does Grass Concrete do?
Grass Concrete Ltd designs, manufactures, and supplies permeable (cellular) concrete paving systems, grass reinforcement products, retaining walls, and green roof systems for sustainable urban drainage, vehicle access, and landscaping projects. The company offers both cast-on-site and precast product variants and supports customers with technical design and specification services.
Is Grass Concrete a public or private company?
Grass Concrete is a private company. It is classified as family owned and is currently operating.
When was Grass Concrete founded?
Grass Concrete was founded in 1970. It employs 11 to 50 people.
Where is Grass Concrete based?
Grass Concrete is headquartered in Wakefield, United Kingdom, in the Europe region.
How does Grass Concrete make money?
Five revenue lines are on record. Permeable Paving Products are the primary driver. The others are green Roof Systems, retaining Wall Systems, international Licensing and technical Consultation and Design Services.
Who are Grass Concrete's main competitors?
Broad incumbents on record are Marshalls plc, Hanson UK (Heidelberg Materials), Charcon (Aggregate Industries), CRH / Oldcastle Infrastructure and LafargeHolcim (Holcim Group). Emerging players are Xero Flor America and Optigreen (Green Roof Systems). Direct peers are Tobermore, Bomanite International and Brett Landscaping.
Does Grass Concrete have an API?
No public API is recorded for Grass Concrete.
What industry is Grass Concrete in?
Grass Concrete's product category is Permeable Paving Systems. Its primary akta.pro industry code is IMADABAH, Pavers & Permeable Paving Blocks (Clay/Concrete), with a secondary code of HSAIACAJ, Concrete Flatwork & Decorative Concrete (Stamped, Stained). Its NAICS code is 327390 and its SIC code is 3272.