Wake Forest Baptist Health

What Wake Forest Baptist Health does

Wake Forest Baptist Health, operating as Atrium Health Wake Forest Baptist, is a nonprofit academic medical center headquartered in Winston-Salem, North Carolina, and a regional segment of Advocate Health (formerly Atrium Health). Founded in 1902 and employing 10,000+ staff, the system delivers a full continuum of clinical services — emergency and urgent care, comprehensive stroke care, oncology, heart and vascular, neurosciences, pediatrics via Brenner Children's Hospital, rehabilitation at the J. Paul Sticht Center, and a nationally distinctive Osseointegration Program — across a network of owned and affiliated hospitals (main Medical Center, Davie, Lexington, High Point, Wilkes, and Hugh Chatham Health) serving North Carolina and southern Virginia.

Its core technology stack is anchored by the Telestroke Network (24/7 robotic video teleconferencing linking stroke neurologists to community hospitals), the MyAtriumHealth patient portal (web and mobile, bilingual, with Wake Forest Baptist historical data integrated since February 2024), the Atrium Health CareConnect provider portal, and Telehealth Primary Care / Immediate Virtual Care channels. Research infrastructure includes the Wake Forest Clinical and Translational Science Institute, the Wake Forest Institute for Regenerative Medicine (WFIRM), the Center for Artificial Intelligence Research, the Center for Precision Medicine, and emerging AI-driven products such as a wearable skin cancer detection patch and CeraMetrix/CeraSet brainwave neurotechnology.

The business model is a multi-stream nonprofit health system: clinical care services across the hospital network (the dominant stream), medical education through Wake Forest University School of Medicine, sponsored research funding from NIH and PCORI (e.g., the five-year COMPASS post-acute stroke study), and philanthropy via the ENVISION campaign. GTM is sales-led and referral-driven, relying on physician liaisons, the Physician's Access Line, the CareConnect portal, a Cancer Second Opinion Program, and exclusive Official Health Care Provider status for 100+ schools across seven counties. The Wake Forest Baptist segment is now governed as part of Advocate Health following the merger of Atrium Health and Advocate Aurora Health.

Name

Wake Forest Baptist Health

Legal name

Wake Forest Baptist Health

Website

https://wakehealth.edu

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wake Forest Baptist Health (Atrium Health Wake Forest Baptist) is a nonprofit academic medical center in Winston-Salem, North Carolina, operating a network of hospitals, specialty centers, and digital health platforms under the Advocate Health umbrella, serving patients across North Carolina and southern Virginia.

Ownership category

akta.pro rank

Product category

Academic Medical Center & Integrated Healthcare Services

NAICS

Ambulatory Health Care Services (621), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Academic medical center
• Healthcare services
• Hospital network
• Stroke care
• Telehealth services

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Clinical Care Services: The primary revenue stream is patient care services across its network of hospitals, medical centers, and clinics including emergency care, surgical procedures, cancer treatment, stroke care, rehabilitation, and specialty services.
2. Medical Education and Training: Revenue from medical school education, residencies, fellowships, and continuing medical education programs for healthcare professionals.
3. Research Grants and Sponsored Programs: Funding from NIH, PCORI, and other research sponsors for clinical trials, translational research, and scientific studies including the COMPASS statewide post-acute stroke study.
4. Philanthropy and Donations: ENVISION: The Campaign to Accelerate Discovery, Hope and Health; charitable giving through the philanthropy department.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Wake Forest Baptist Health is an academic medical center and integrated nonprofit health system that delivers comprehensive patient care services across a network of hospitals, specialty centers, and digital platforms. Core offerings include emergency and urgent care, the Comprehensive Stroke Center and Telestroke Network, Brenner Children's Hospital, the Comprehensive Cancer Center, rehabilitation at the J. Paul Sticht Center, and the Osseointegration Program, supported by telehealth, a patient portal (MyAtriumHealth), medical education, and clinical research.

Product overview

Atrium Health Wake Forest Baptist is an academic medical center and health system offering a comprehensive portfolio of healthcare products and services through a network of hospitals, specialty centers, and digital platforms. The core patient-facing products include MyAtriumHealth (patient portal and mobile app), the Comprehensive Stroke Center with Telestroke Network (video teleconferencing for remote stroke care), Atrium Health CareConnect (provider portal), and Physician's Access Line. The system operates Brenner Children's Hospital (pediatric specialty), Comprehensive Cancer Center, the J. Paul Sticht Center for Rehabilitation, and Osseointegration Program. Regional access is provided through a network of affiliated hospitals (Davie, Lexington, High Point, Wilkes Medical Centers, and Hugh Chatham Health). Digital health services include Telehealth Primary Care and Immediate Virtual Care. The research division includes Wake Forest Institute for Regenerative Medicine (WFIRM), Center for Artificial Intelligence Research, and Center for Precision Medicine.

Differentiator

Problem solved

Functional benefit

Brands

• Brenner Children's Hospital: Children's hospital providing pediatric care services.
• Comprehensive Cancer Center
• Wake Forest University School of Medicine

Products and services

• Comprehensive Stroke Center
• Telestroke Network
• Brenner Children's Hospital
• Comprehensive Cancer Center
• Network Hospitals
• J. Paul Sticht Center for Rehabilitation
• Osseointegration Program
• MyAtriumHealth Patient Portal
• Atrium Health CareConnect
• Physician's Access Line
• Telehealth Primary Care
• Immediate Virtual Care
• AirCare EMS Network
• Cancer Second Opinion Program
• School Athletic Medicine Program

Quantifiable outcome

• 90-100% compliance with AHA Get with the Guidelines Stroke Measures
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Hugh Chatham HealthcoreStrategic or Co-development PartnerHugh Chatham Health officially joined Atrium Health Wake Forest Baptist as a network hospital, expanding the regional healthcare network and providing coordinated care to patients in the surrounding communities.
• Community Hospitals (Telestroke Network)coreTechnology or IntegrationWake Forest Baptist partners with community hospitals throughout North Carolina and southern Virginia through the Telestroke Network, providing 24/7 access to stroke specialists via video and audio teleconferencing. This allows smaller hospitals without stroke specialists to provide rapid stroke evaluation and treatment.
• Atrium Health Musculoskeletal InstitutecoreStrategic or Co-development PartnerOsseointegration Program led by Dr. Joseph Hsu at Atrium Health Musculoskeletal Institute, one of the nation's most comprehensive programs offering both upper and lower extremity osseointegration. In 2022, hosted the first Global Collaborative Conference on Osseointegration in Charlotte.
• 100+ Schools (Forsyth, Guilford, Yadkin, Davidson, Surry, Alleghany, Wilkes counties)coreChannel Partner/ Reseller/ DistributorWake Forest Baptist serves as The Official Health Care Provider for over 100 schools, offering expert Team Doctors and Athletic Trainers for sports medicine and injury prevention across seven North Carolina counties.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• UNC Health: University of North Carolina's academic health system with UNC Medical Center, multiple regional hospitals, and a medical school. Comparable on academic structure, NC geography, and broad specialty offering; competes with Wake Forest for tertiary referrals across the state.
• Duke Health: Academic medical center based in Durham, NC, operating Duke University Hospital, specialty centers, and a medical school. Directly comparable on academic mission, specialty depth, regional patient flow, and research footprint; the two systems compete head-to-head for complex referrals in the same geography.
• Emory Healthcare: Georgia-based academic health system affiliated with Emory University School of Medicine, operating multiple hospitals and a Winship Cancer Center. Comparable on academic medical center structure, comprehensive cancer center, and regional quaternary referral role.
• VCU Health: Virginia-based academic medical center anchored by VCU Medical Center and the VCU School of Medicine. Comparable on academic mission, geographic adjacency to Wake Forest's southern Virginia reach, and specialty service mix including Level 1 trauma.
• Medical University of South Carolina (MUSC Health): South Carolina academic medical center with a medical school, comprehensive stroke and cancer programs, and regional hospital network. Directly comparable on academic structure, specialty mix (stroke, cancer, children's), and Southeast regional role.
• Vanderbilt University Medical Center: Tennessee-based academic medical center with a research-intensive medical school, Level 1 trauma, and specialty centers. Directly comparable on academic medical center operating model, research funding scale, and quaternary specialty mix.

Regional players

• Novant Health: North Carolina–based nonprofit health system operating 15+ hospitals across the state, with growing presence in Winston-Salem and the Triad. Comparable on regional NC community hospital footprint, primary/specialty care, and competing in the same patient geographies as Wake Forest Baptist.
• ECU Health: North Carolina regional health system anchored by ECU Health Medical Center (formerly Vidant) and affiliated with East Carolina University's medical school. Comparable regional academic-affiliated footprint, particularly for stroke and rural outreach — overlapping with Wake Forest's Telestroke catchment in eastern NC.

Broad incumbents

• HCA Healthcare: Largest for-profit hospital operator in the U.S., with hundreds of facilities across multiple states. Not specialty-comparable, but operates competing facilities in NC (Mission Health), Virginia, and South Carolina — making it the most relevant broad incumbent for payer, labor, and capital benchmarking.
• Atrium Health / Advocate Health: Wake Forest Baptist's parent system, formed by the merger of Atrium Health and Advocate Aurora Health; one of the largest nonprofit health systems in the U.S. Operating multi-state hospital networks, employed physician groups, and shared digital infrastructure (e.g., MyAtriumHealth). As a parent, it overlaps directly on every product Wake Forest offers but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atriumhealthwfb
• LinkedInlinkedin.com/company/atrium-health-wake-forest-baptist
• Facebookfacebook.com/AtriumHealthWakeForestBaptist

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wake Forest Baptist Health