Bassan Bernardo & Figli

What Bassan Bernardo & Figli does

Bassan Bernardo & Figli S.R.L. is a family-owned beverage distribution company headquartered in Thiene, in the Veneto region of northern Italy, operating continuously since 1925 and currently in its fourth generation of family management. The company distributes a full beverage portfolio — craft and industrial beers, Italian and international wines, more than 150 spirits, soft drinks, water, and juices — to Ho.Re.Ca. establishments (hotels, restaurants, cafes, and bars) through a single regional logistics hub in Thiene. Its go-to-market is sales-led and B2B, relying on direct distribution, exclusive supplier partnerships, and value-added services rather than technology or scale advantages. Differentiated sub-brands and programs include BrewUp (exclusive Italian import of rare international craft beers, including Trappist monastery selections), Vinum Optimum (natural, organic, and biodynamic Italian wines curated across nine regions), B-Creative (in-house marketing and graphics services specialized in the Ho.Re.Ca. sector), and Enoteca Ad Hoc (a sommelier-staffed retail wine shop). The company also operates a technical service team of four specialized technicians who maintain draft beer dispensing systems seven days a week, embedding service-level commitments into the distribution offering. Bassan Bernardo generates revenue through wholesale product margins on its beverage distribution and ancillary income from the Enoteca Ad Hoc retail location; pricing is not publicly disclosed and customers contact the company directly for quotes. The company is privately held, has no identified external investors, has not raised funding, and operates exclusively in Italy.

Name

Bassan Bernardo & Figli

Legal name

Bassan Bernardo & Figli S.R.L.

Website

https://bassanbernardo.it

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Bassan Bernardo & Figli is a family-owned Italian beverage distributor, founded in 1925 and now in its fourth generation, serving Ho.Re.Ca. establishments in Veneto with craft and industrial beers, wines, spirits, soft drinks, water, and juices, supported by sommelier, technical service, and marketing service capabilities.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Beverage distribution
• Craft beer wholesale
• Wine distribution
• Ho.Re.Ca. supply
• Spirits distribution

Headquarters

HQ city

Thiene

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beverage Distribution: Wholesale distribution of beers (artisan and industrial), wines, spirits, soft drinks, water, and juices to Ho.Re.Ca. establishments. Revenue generated through product margins on wholesale distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bassan Bernardo & Figli is a B2B beverage wholesaler that distributes craft and industrial beers, Italian and foreign wines, spirits, soft drinks, water, and juices to Ho.Re.Ca. (Hotels, Restaurants, Cafés) clients across Italy. Distribution is supported by value-added services: four in-house draft-system technicians, sommelier-led consultations at Enoteca Ad Hoc, and the B-Creative marketing and graphics team for Ho.Re.Ca. clients.

Product overview

Bassan Bernardo & Figli is a family-owned beverage distribution company founded in 1925 and operating for four generations. The company operates as a unified distribution platform offering multiple product categories: beer (both craft and industrial through the BrewUp project), wine (standard bottled wines and the Vinum Optimum premium selection of natural, organic, and biodynamic Italian wines), spirits (over 150 international spirits), soft drinks, water, and juices. The company differentiates itself through complementary service offerings including B-Creative (specialized Ho.Re.Ca. marketing services), Enoteca Ad Hoc (sommelier-led wine and spirits selection consultation), and Technical Service (dispensing equipment maintenance with four specialized technicians).

Differentiator

Problem solved

Functional benefit

Brands

• BrewUp: Flagship beer project featuring rare craft beer imports exclusively distributed in Italy, recognized as one of the most comprehensive selections of imported craft beers in the country
• B-Creative
• Enoteca Ad Hoc
• Vinum Optimum

Products and services

• Craft Beers (BrewUp Project) Curated selection of artisanal craft beers from international breweries (e.g., Abbeydale, Lambrate, Acorn, Brùton, Hof ten Dormaal, Achel, Gamma), imported exclusively into Italy through the BrewUp project for Ho.Re.Ca. clients.
• Industrial Beers Distribution of mainstream industrial beer brands (Pilsner Urquell, Guinness, Peroni, Forst, Weihenstephan, Fuller's, Krombacher, Grolsch, etc.) for Ho.Re.Ca. clients.
• Bottled Wines (Italian and Foreign) Wide selection of Italian and foreign bottled wines from producers such as Abbazia di Novacella, Allegrini, Antinori, Banfi, Bellavista, and Berlucchi, distributed to Ho.Re.Ca. clients.
• Vinum Optimum Curated collection of Italian natural, organic, and biodynamic wines from producers such as Alois Lageder, Klosterhof, Marco Donati, Gradis'ciutta, and Casa Belfi across Italian wine regions from Trentino-Alto Adige to Sicily.
• Spirits Distribution of over 150 international spirits (e.g., Ardbeg, Balvenie, Beefeater, Benriach, Bepi Tosolini) to Ho.Re.Ca. clients.
• Soft Drinks Distribution of soft drinks (Coca Cola, Fanta, Pepsi, Red Bull, Schweppes, Fever Tree, Lipton, S.Pellegrino, etc.) to Ho.Re.Ca. clients.
• Water Distribution of bottled water brands (S.Pellegrino, Panna, Recoaro, Valverde, etc.) to Ho.Re.Ca. clients.
• Juices and Smoothies Distribution of fruit juices and smoothies (Looza, Valfrutta, Yoga, Orti Sant'Angelo) to Ho.Re.Ca. clients.
• Technical Service (Draft Beer System Maintenance) Routine and extraordinary maintenance for beverage dispensing equipment, delivered by four specialized in-house technicians available on working days and holidays to ensure product quality from tap to glass for Ho.Re.Ca. clients.
• Enoteca Ad Hoc (Sommelier Consultation) Wine, beer, and spirits selection service staffed by sommeliers at the Enoteca Ad Hoc physical wine shop, serving as a meeting point for quality enthusiasts and a customer engagement hub.
• B-Creative (Ho.Re.Ca. Marketing Services) In-house marketing and graphics team providing graphic design and web marketing services tailored to Ho.Re.Ca. clients to optimize their communication and customer engagement.

Quantifiable outcome

• Nearly 100 years of continuous family operation since 1925

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Various Craft Breweries (BrewUp Project)coreChannel Partner/ Reseller/ DistributorExclusive import partnerships for rare craft beers from international breweries. The BrewUp project represents the company's flagship initiative for sourcing and distributing exclusive craft beer imports including Belgian Trappist breweries and other artisanal producers. These partnerships allow distribution of exclusive products not available through standard channels in Italy.
• Various Italian Wineries (Vinum Optimum)coreChannel Partner/ Reseller/ DistributorPartnerships with Italian wineries specializing in natural, organic, and biodynamic wines for the Vinum Optimum program. Wineries include Alois Lageder, Klosterhof, Lieselehof, Marco Donati, Gradis'ciutta, Casa Belfi, and others across Italian wine regions from Trentino-Alto Adige to Sicily.
• Various Beer BrandsminorChannel Partner/ Reseller/ DistributorDistribution partnerships with industrial and craft beer brands including Peroni, Guinness, Pilsner Urquell, Forst, Weihenstephan, and many others. These are standard distribution arrangements rather than exclusive partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dibevit: Dibevit is an Italian beverage wholesaler distributing beers, wines, spirits, and soft drinks to Ho.Re.Ca. accounts nationally. It is directly comparable in business model, product breadth, and target customer segment.
• Partesa: Partesa is the Italian Ho.Re.Ca. beverage distribution arm associated with PepsiCo, distributing beers, soft drinks, water, and juices to bars, restaurants, and hotels across Italy. It is the closest direct peer in terms of channel, customer base, and B2B wholesale distribution model.
• Interbrau: Interbrau is an Italian craft and specialty beer importer and distributor serving Ho.Re.Ca. accounts. It overlaps with Bassan Bernardo most closely on the BrewUp craft beer program, sharing the exclusive import distribution model and on-premise craft customer base.

Others

• Celli Group: Celli Group is an Italian manufacturer of beverage dispensing equipment (draft beer systems, water coolers, soft-drink fountains) that supplies Ho.Re.Ca. operators. It is comparable because it serves the same technical stack that Bassan Bernardo supports through its four-draft-technician service team.

Broad incumbents

• Coca-Cola HBC Italia: Coca-Cola HBC Italia handles production and distribution of Coca-Cola system brands across Italy, directly supplying Ho.Re.Ca. accounts in competition with Bassan Bernardo's soft drinks portfolio. It is a broad incumbent in the non-alcoholic beverage channel.
• Heineken Italia: Heineken Italia is the Italian operating arm of the global Heineken group, producing and distributing mainstream and craft beers through owned and partner networks. It is a broad incumbent in the same category but operates at national scale and controls its own brands rather than acting as a pure distributor.
• Lavazza: Lavazza is a leading Italian Ho.Re.Ca. beverage brand (coffee and broader bar offerings) operating its own on-premise distribution and partnerships. While coffee-led, it targets the same Italian Ho.Re.Ca. customers and offers overlapping on-premise beverage portfolio breadth.
• AB InBev Italia: AB InBev operates in Italy through brands such as Budweiser, Corona, and Beck's, distributing via its own networks and partners. As a broad incumbent, it overlaps on industrial beer distribution and increasingly competes for premium Ho.Re.Ca. accounts.
• Asahi Italia (Peroni): Asahi Italia, operating the Peroni brand, is one of Italy's leading beer producers and a major Ho.Re.Ca. supplier. As a broad incumbent, it competes for the same on-premise accounts but from a producer-distributor position with national reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bassanbernardo
• LinkedInlinkedin.com/company/bassan-bernardo-e-figli-s.r.l.
• Instagraminstagram.com/bassanbernardo.e.figli

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bassan Bernardo & Figli