Celli Group
Celli Group designs and manufactures beverage dispensing systems and accessories, including refrigeration units, taps, fonts, and IoT-enabled digital solutions. The Italy-headquartered company serves HoReCa, office, home, and event customers across more than 100 countries.
- Company typePrivate
- Founded1974
- HeadquartersSan Giovanni In Marignano, Italy
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Celli Group does
Celli Group is an Italy-based designer and manufacturer of beverage dispensing systems, founded in 1974 and headquartered in San Giovanni in Marignano (Rimini province). The company builds a comprehensive hardware portfolio spanning undercounter and overcounter refrigeration units (Geo, Geo Prime, Krios, Niagara, Blizzard, TS11), frozen drink and slush machines (Faby, Zippy, Skyline, Blaze), soft drink dispensers (Smart, Smart Tower, TEmix, Cube, Antares), water dispensers (Hi-Class, J-Class, Aquality, H2OMY, Niagara), bespoke dispensing columns and fonts, taps and faucets, hand pumps (Angram traditional and cylinderless), and mobile integrated machines for events (Rock Event, Warrior Event, Geo Wheeled). The underlying technology combines refrigeration, carbonation, post-mix processing, and blending with IoT-enabled telemetry (IntelliDraught 2), digital valves (eMIX), and ecological sanitization (Hi-ClO), backed by more than 80 patents developed over 20 years and an R&D team of 50+ experts across four European design sites.
The company monetizes primarily through hardware sales of dispensing equipment, spare parts, and complementary accessories (keg couplers, pressure regulators, Fob stop, MicroPro water filters, cabinets), with pricing set through direct sales engagement rather than published list pricing. Celli's go-to-market is a hybrid model combining seven direct commercial offices (Italy, UK, France, Spain, Germany, Singapore, USA) with an international distributor and dealer network reaching more than 100 countries across Europe, the Middle East, the Americas, and Asia Pacific. Three Italian production and distribution facilities (San Giovanni in Marignano, Recanati, Rimini) anchor manufacturing. The company is privately held and controlled by Ardian, and serves HoReCa as its primary segment, with secondary segments in Office, Home, and On-The-Go/Events.
Celli's competitive positioning rests on proprietary technology, a deep patent portfolio, broad international certifications (NSF, UL, CB, WRAS, ACS, IAPMO, Intertek, NSF 61, NSF Reg4), and UL WTDP-authorized in-house laboratories that perform certification testing on behalf of Coca-Cola and PepsiCo. Recent strategic activity includes three acquisitions (Cosmetal in 2016, Uqido in 2022, Cab spa in 2023) and the 2023 launch of the Geo Prime cooler line, signaling continued platform expansion under PE ownership.
Celli Group firmographics
Firmographics- Name
- Celli Group
- Legal name
- Celli S.p.A.
- Website
- https://www.celligroup.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Celli Group designs and manufactures beverage dispensing systems and accessories, including refrigeration units, taps, fonts, and IoT-enabled digital solutions. The Italy-headquartered company serves HoReCa, office, home, and event customers across more than 100 countries.
- Ownership category
- akta.pro rank
Where Celli Group is headquartered
LocationHeadquarters
- HQ city
- San Giovanni In Marignano
- HQ country
- Italy
- HQ region
- Europe
Offices9 records
Markets served
Celli Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Beverage Dispensing Hardware Sales: Celli generates revenue through the sale of physical beverage dispensing equipment including refrigeration machines (coolers, undercounter, overcounter, freestanding), dispensing columns/fonts, taps and faucets, integrated machines, hand pulls, cask pumps, and complementary accessories and spare parts.
- Spare Parts and Complementary Equipment: Sale of complementary equipment and accessories including keg couplers, pressure regulators, Fob stop foam control devices, water filters (MicroPro), and cabinets. These support and maintain the installed base of dispensing equipment.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Celli Group product offering
Product offeringCore offering
Celli Group designs and manufactures professional drink dispensing systems and accessories for the commercial beverage market. Its portfolio spans draft beer systems, post-mix beverage units, water dispensers, and integrated cooling/refrigeration equipment, sold to beverage producers, breweries, foodservice chains, and hospitality operators worldwide.
Product overview
Celli Group is a global leader in beverage dispensing systems offering a comprehensive portfolio of interconnected products. The core product line includes undercounter and overcounter refrigeration units (Geo/Geo Prime/Krios, Niagara, Blizzard, TS11), frozen drink and slush machines (Faby, Faby Infinity, Zippy, Skyline, Blaze), soft drink dispensers (Smart, Smart Tower, TEmix), and water dispensers (Hi-Class, J-Class, Aquality, H2OMY). These are complemented by beer dispensing columns (Fonts), custom columns (Bespoke Fonts), taps and faucets (FC4, Celtic, Globus), and hand pump systems (Angram Traditional and Cylinderless). Integrated machines (Rock Event, Warrior Event, Geo Wheeled) serve mobile and event applications. Digital Solutions (IntelliDraught 2, Hi-ClO, eMIX) add IoT monitoring, sanitization, and digital valve capabilities. Complementary equipment includes keg couplers, pressure regulators, filters, and accessories. The portfolio serves the Ho.Re.Ca., Office, Home, and On-the-Go sectors across beer, water, soft drinks, frozen drinks, and specialty beverages.
Differentiator
Problem solved
Functional benefit
Brands
- Reyvarsur: Celli Spain operations
- JJL Exclusivas
- Angram
Products and services
- Draft Beer Dispensing Systems Professional draft beer dispense systems and accessories designed for bars, restaurants, hotels, and brewery customers needing reliable, high-throughput pouring with integrated cooling.
- Post-Mix Beverage Dispensers Post-mix soft drink and flavored beverage dispensing units that mix syrup or concentrate with water and CO2 at the point of service, targeted at beverage brands and quick-service operators.
- Water Dispensing Systems Commercial water dispensers providing still, sparkling, and ambient/chilled water for hospitality, foodservice, and workplace settings.
- Cooling and Refrigeration Units Integrated cooling and refrigeration units engineered to maintain beverage temperature and support continuous operation of dispense systems in commercial environments.
- Dispensing Accessories and Spare Parts OEM accessories, fittings, and spare parts for Celli dispense systems, sold to distributors and operators to maintain, customize, or extend installed equipment.
Companies that use Celli Group
Customer profileSegments4 records
Ideal customer profiles2 records
Celli Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Celli Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- CAB spacoreIn January 2023, Gruppo Celli completed the acquisition of 100% of CAB spa, a family-owned company based in Pozzuoli, Italy. The acquisition aims to expand Celli's product range and enter new segments, supporting the strategy of promoting sustainable beverage dispensing solutions.
- Coca-ColacoreCelli's in-house laboratories are certified and authorized to perform certification tests on behalf of Coca-Cola, demonstrating a significant OEM/partnership relationship with one of the world's largest beverage companies.
- PepsiCocoreCelli's in-house laboratories are authorized to perform certification tests on behalf of PepsiCo through auditing programs, indicating a significant OEM/partnership relationship with a major global beverage company.
- Reyvarsur / Celli SpainmajorReyvarsur operates as Celli Spain, one of Celli's strategic commercial offices in the Iberian market, located in Sevilla, Spain. Part of the integrated Celli distribution network alongside Celli's own offices.
- JJL Exclusivas (Spain)minorJJL Exclusivas is a distributor partner of Celli based in Getafe, Madrid, Spain, operating within the Spanish distribution network.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Celli Group competitors and assessment
Company assessmentDirect peers
- Perlick: US-based manufacturer of commercial refrigeration, bar systems and beverage dispensing equipment, including undercounter units and dispensing stations — competing directly with Celli's Hi-Class, Aquality and Niagara lines in office and HoReCa segments.
- Lindr: A Czech manufacturer of professional beer dispensers, coolers, and undercounter refrigeration serving HoReCa across Europe — closest European peer to Celli on draught beer dispense hardware and competing for the same installer/distributor channels.
- Micro Matic: A long-established US-headquartered specialist in beer draught dispensing systems, keg couplers, and bar-grade refrigeration — directly competing with Celli's beer dispense, fonts and complementary equipment lines across HoReCa channels.
- Cornelius (IMI Fluid Control / Marmon): A global manufacturer of beverage dispensing equipment, fountain systems, and refrigeration components serving QSRs, HoReCa and major beverage brands — directly overlapping with Celli's beer, soft drink and water dispense portfolio and sharing mega-brand (Coca-Cola, PepsiCo) OEM relationships.
Broad incumbents
- Beverage-Air: A US commercial refrigeration brand offering reach-in coolers, bar refrigeration, and related foodservice equipment — partially overlapping with Celli's commercial refrigeration/dispense value chain but with greater focus on retail/foodservice cold storage than dispense.
- True Manufacturing: A major US commercial refrigeration manufacturer serving foodservice, retail and beverage operators — broadly adjacent to Celli's refrigeration platform but skewed toward cold storage rather than dispense solutions.
- Hoshizaki: A large global manufacturer of commercial ice machines, refrigeration and beverage equipment — broader foodservice equipment incumbent whose product portfolio (ice, refrigeration, bar equipment) overlaps with Celli's commercial cooling and dispensing ranges.
- Ali Group: A global foodservice equipment manufacturing holding whose portfolio includes beverage dispensing and refrigeration brands — represents the consolidator/parent-company analog to the strategic direction Ardian is positioning Celli in, but at much greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Celli Group social profiles
Digital presenceCelli Group compliance and trust
Trust signalCompliance12 records
Celli Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celli Group leadership team
Management profileNumber of profiles
Celli Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Celli Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celli Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celli Group
What does Celli Group do?
Celli Group designs and manufactures professional drink dispensing systems and accessories for the commercial beverage market. Its portfolio spans draft beer systems, post-mix beverage units, water dispensers, and integrated cooling/refrigeration equipment, sold to beverage producers, breweries, foodservice chains, and hospitality operators worldwide.
Is Celli Group a public or private company?
Celli Group is a private company. It is classified as private equity controlled and is currently operating.
When was Celli Group founded?
Celli Group was founded in 1974. It employs 251 to 500 people.
Where is Celli Group based?
Celli Group is headquartered in San Giovanni In Marignano, Italy, in the Europe region.
How does Celli Group make money?
Two revenue lines are on record. Beverage Dispensing Hardware Sales are the primary driver. The others are spare Parts and Complementary Equipment.
Who are Celli Group's main competitors?
Direct peers on record are Perlick, Lindr, Micro Matic and Cornelius (IMI Fluid Control / Marmon). Broad incumbents are Beverage-Air, True Manufacturing, Hoshizaki and Ali Group.
Does Celli Group have an API?
No public API is recorded for Celli Group.