Magia

What Magia does

MAGIA Inc. (株式会社MAGIA) is a Tokyo-based entertainment IP services company founded in April 2014 that operates across three service divisions bridging Japanese manga/anime/game IP holders and digital content distribution. The Publishing/PR division manages YouTube and TikTok channels for major manga publishers and produces promotional video content, voice comics, and 'Gekidō-ban' animated manga adaptations. The Video Creator division provides character design, video production, merchandise planning, and e-commerce site operations for YouTubers and game streamers. The Licensing division handles merchandise production, owned EC storefront operations, pop-up stores, and collaborative cafes for IP holders and influencers.

The company generates revenue through a combination of professional services fees from enterprise publisher clients (Shueisha, Akita Publishing, Hakusensha, Home-sha, Media Soft, Dozle) covering channel management and video production, and transaction-based revenue from influencer merchandise sales through owned e-commerce storefronts (3chunk.shop, penko-official.shop, train-official.shop, marufami.base.ec). Its go-to-market combines direct enterprise field sales to publishers with a portfolio-driven marketing approach — the YouTube channels and storefronts it operates serve as both deliverables and live demonstrations of capability. Core technology centers on manga-to-video adaptation workflows, multi-platform SNS account management, and full-stack EC site development rather than on proprietary AI/ML systems.

MAGIA has established itself as a trusted intermediary between Japan's traditional manga publishers and digital video audiences, with anchor partnerships dating back to its December 2020 launch of the Shueisha Young Jump YouTube channel (Yanchan Manga TV) and its December 2022 launch of the BAKI series channel for Akita Publishing. The firm operates from three Tokyo offices (two in Shinjuku, one in Setagaya) with approximately 70 employees and is privately held under founder-CEO Akira Ishiguro (石黒燎), with no disclosed external funding, parent company, or acquisitions.

Name

Magia

Legal name

株式会社MAGIA

Website

https://magia.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

MAGIA Inc. is a Tokyo-based entertainment IP services company that operates YouTube/TikTok channels, produces manga-to-video content, and runs merchandise e-commerce storefronts for major Japanese manga publishers (Shueisha, Akita, Hakusensha) and digital content creators.

Ownership category

akta.pro rank

Product category

Entertainment IP Services & Digital Content Production

NAICS

Motion Picture and Video Industries (5121), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAFAEAD

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Streaming, Video & Creator Ecosystems (Game Content)

Keywords

• Manga video production
• SNS channel management
• YouTube content operations
• IP licensing services
• Influencer merchandise production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Publishing/PR Business (出版・PR事業): MAGIA provides video production and SNS channel operation services to manga publishers. Revenue is generated through service fees for channel management, video production projects, and promotional campaigns for manga publications. Services include YouTube/TikTok channel operation, promotional video production, and collaborative music video production with artists.
2. Video Creator Business (動画クリエイター事業): Multi-faceted support for YouTubers and game streamers including channel icon design, video production, site management, and merchandise planning. MAGIA takes a holistic agency fee or project-based compensation for services ranging from character design to merchandise sales management, helping creators diversify revenue.
3. License Business (ライセンス事業): Goods production and sales, EC site operation, pop-up store management, and collaborative cafe operations for manga/anime/game IPs and influencers. Revenue comes from merchandise sales through owned EC sites and physical event retail, with MAGIA handling planning, production, and operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MAGIA is a Japanese entertainment IP agency that provides end-to-end content and merchandise services to manga publishers and digital creators. Its Publishing/PR division operates YouTube channels, produces promotional videos, and runs SNS campaigns for major publishers such as Shueisha, Akita Shoten, and Hakusensha. Its Video Creator division supports YouTubers and game streamers with character design, video production, and merchandise planning, while its License division handles EC storefronts, merchandise production, and pop-up store operations for manga, anime, and game IPs.

Product overview

MAGIA is a Japanese entertainment IP company operating across three service divisions: Publishing/PR (YouTube/TikTok channel management, promotional video production, social media advertising), Video Creator Services (character design, video production, merchandise, EC site operations for creators), and Licensing (merchandise production, popup stores, collaboration cafes). The company manages YouTube channels for major manga publishers including Shueisha (Young Jump), Akita Shoten (Baki), and Hakusen-sha. MAGIA also operates EC merchandise stores for YouTubers, game streamers, and pet influencers, and produces video content including promotional videos, music videos, anime, and voice comics.

Differentiator

Problem solved

Functional benefit

Products and services

• Publishing/PR Business (出版・PR事業) End-to-end manga and IP promotional services including YouTube channel management, TikTok account operations, promotional video production, social media advertising, collaborative music video production, and anime PV creation, sold to manga publishers and IP holders.
• Video Creator Business (動画クリエイター事業) Comprehensive support service for YouTubers and game streamers including channel icon/character design, video production, website development, merchandise planning and sales, and EC site operations, enabling creators to diversify revenue beyond ad revenue.
• License Business (ライセンス事業) Licensing business covering manga, anime, and game merchandise production, popup store and collaboration cafe planning and operations, and EC site management for goods sales for IP holders and influencers.
• Young Jump Manga TV YouTube Channel (ヤンジャン漫画TV) Official Young Jump manga YouTube channel operated by MAGIA for publisher Shueisha, featuring manga-to-video content, voice comics, promotional videos, and anime adaptations. The channel is a flagship partnership for MAGIA's publishing/PR business.
• BAKI Official YouTube Channel (刃牙シリーズ公式チャンネル) Official Baki manga series YouTube channel operated by MAGIA for publisher Akita Shoten, featuring manga videos and YouTube Shorts content. The series has over 100 million copies in cumulative print run.
• Hakusen Channel (はくせんちゃんねる) Official Hakusensha YouTube channel operated by MAGIA for publisher Hakusensha, featuring manga content and collaborative music videos (e.g., SHISHAMO × Anzai Karin MV for Hakusensha-published works).
• さんちゃんく！Official EC Site (3chunk.shop) Official merchandise EC site for YouTuber group さんちゃんく！ (3chunk) with over 410,000 YouTube subscribers, operated by MAGIA. Handles goods planning, design, manufacturing, sales, and shipping of original merchandise to fans.
• Penko Official Goods Shop (ぺんこちゃんねるオフィシャルショップ) Official merchandise shop for game streamer ぺんこ (Penko), operated by MAGIA. Includes original 2D character creation and merchandise development for Penko's fan base.
• Torain Official Web Store (とれいん。オフィシャルウェブストア) Official merchandise web store for Mario Kart game streamer とれいん。(Torain), operated by MAGIA, selling original goods planned and developed for Torain's fan base.
• Marufami Pet Influencer Collaborative Shop (まるふぁみ) Collaborative merchandise shop for pet influencers, operated by MAGIA. Features professional goods production and sales for pet influencers who cannot individually achieve such production scale.

Quantifiable outcome

• 410,000+ YouTube subscribers managed for a single influencer client (さんちゃんく！)
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• KADOKAWA Corporation (株式会社KADOKAWA)minorStrategic or Co-development Partner · 1 January 2025Listed as a key partner company with whom MAGIA collaborates as part of its IP business network. Nature of collaboration relates to manga/anime IP media strategy and joint IP development.
• TORICO Inc. (株式会社TORICO)minorStrategic or Co-development Partner · 1 January 2025Partner company in MAGIA's entertainment IP ecosystem. TORICO specializes in manga delivery services and related digital content. Collaboration focuses on IP content development and distribution.
• and factory Inc. (株式会社あやしい工厂)minorStrategic or Co-development Partner · 1 January 2025Partner in MAGIA's IP business network. and factory is known for its smartphone game development and digital content businesses.
• LINE Corporation (LINE株式会社)minorStrategic or Co-development Partner · 1 January 2025Partner in MAGIA's IP business network. Collaboration relates to digital content distribution and social platform strategy leveraging LINE's messaging and media platform.
• SB Creative Corporation (SBクリエイティブ株式会社)minorStrategic or Co-development Partner · 1 January 2025Partner company within MAGIA's IP business collaboration network. SB Creative publishes IT books, manga, and novels; collaboration likely involves publishing/IP media strategy.
• Cygames Inc. (株式会社アカツキ)minorStrategic or Co-development Partner · 1 January 2025Partner in MAGIA's IP ecosystem. Cygames is a major game developer known for Granblue Fantasy, Princess Connect! Re:Dive, etc. Collaboration relates to game IP content development.
• edia Corporation (株式会社エディア)minorStrategic or Co-development Partner · 1 January 2025Partner in MAGIA's IP business network. Edia is involved in game and digital content businesses.
• Creek and River Co., Ltd. (株式会社クリーク･アンド･リバー)minorStrategic or Co-development Partner · 1 January 2025Partner in MAGIA's IP ecosystem. C&R is a creative professional services company providing talent, production, and digital content services.
• TypeBee Group (株式会社TypeBeeGroup)minorStrategic or Co-development Partner · 1 January 2025Partner in MAGIA's IP business collaboration network. TypeBee Group provides digital content and creative services.
• CHUNKS Inc. (株式会社CHUNKS)coreChannel Partner/ Reseller/ Distributor · 1 January 2025CHUNKS operates the YouTuber group 'さんちゃんく！' (3chunk). MAGIA collaborates with CHUNKS to operate the official EC merchandise store (3chunk.shop), handling goods planning, design, manufacturing, sales, and site operations for the YouTuber group's merchandise.
• Shogakukan-Shueisha Productions Co., Ltd. (株式会社小学館集英社プロダクション)minorStrategic or Co-development Partner · 1 September 2024Joint production partner for the music video project 'F/ACE: Eyes On You' with Hakusensha, King Records, and Shochiku, producing multi-stakeholder content combining manga, music, and video.
• Hakusensha Inc. (株式会社白泉社)coreStrategic or Co-development Partner · 1 January 2023MAGIA operates the Hakusensha YouTube channel 'Hakusen Channel' (はくせんちゃんねる) and also produced collaborative music videos for Hakusensha publications (e.g., SHISHAMO × Anzai Karin MV for Hakusensha-published works).
• Akita Publishing Inc. (株式会社秋田書店)coreStrategic or Co-development Partner · 1 December 2022MAGIA and Akita Publishing jointly operate the official Baki series YouTube channel (@BAKI_channel). MAGIA manages all channel operations, content planning, and manga video adaptations of the series. The partnership began in December 2022.
• Shueisha Co., Ltd. (株式会社集英社)coreStrategic or Co-development Partner · 1 December 2020MAGIA and Shueisha jointly operate the official Young Jump YouTube channel 'Yanchan Manga TV.' MAGIA handles channel management, video production (including 'Gekido-ban' animated manga adaptations), voice comics, and promotional content. This is a flagship partnership for MAGIA's publishing/PR business, beginning in December 2020.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• VAZ: Japanese MCN and creator-management company offering video production, SNS operations and merchandise services for YouTubers, with a portfolio of managed creators and talent-agency functions comparable to MAGIA's Video Creator division.
• UUUM: Japan's largest publicly listed multi-channel network and creator-management agency, managing top-tier YouTubers such as HIKAKIN and Fischer's and providing video production, merchandise and live-event services. Same core model as MAGIA's Video Creator Business.
• ENJIN: Japanese creator/network company providing video production, channel management and merchandise planning for independent creators and IP owners — directly comparable to MAGIA's integrated offering.
• Kiii: Japanese creator agency and MCN that builds out end-to-end services (content production, merchandise, fan engagement) for individual creators, similar in scope and target segment to MAGIA.
• Geelee (now Geo / Geelee Holdings): Japanese creator management agency supporting YouTubers and VTubers with merchandise, event and EC operations. Closely parallels MAGIA's influencer-side offering including official EC store operations.
• BitStar: Japanese creator management and MCN company focused on VTubers and live streamers; provides merchandise, event and content production support. Directly comparable to MAGIA's combined creator-management and merchandising services.

Broad incumbents

• BroadbandTV (BBTV): Canadian-headquartered MCN operating one of the largest YouTube channel portfolios globally. Comparable in scale and multi-channel operations approach, though focused on Western markets rather than Japanese manga IP.

Others

• TORICO: Listed as a MAGIA partner in the IP business ecosystem, TORICO is a manga-delivery and content service company operating adjacent digital content services for the same publisher base MAGIA serves.
• KADOKAWA (Digital Content & Video Promotion Unit): Major Japanese publisher and IP conglomerate listed as one of MAGIA's partner companies; operates in-house digital promotions and YouTube channels for anime/manga IPs that compete or overlap with MAGIA's Publishing/PR work.
• CREEK & RIVER: Japanese creative-professional services firm listed as a MAGIA IP-ecosystem partner, providing talent, production and digital content services to creators and publishers — overlapping the supply-side of MAGIA's service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/young_jump
• YouTubeyoutube.com/@youngjump

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magia