Bethard

Online Gambling / iGamingbethard.com

Bethard Group is a privately-held Malta-based iGaming operator founded in 2012, running a multi-brand portfolio of online gambling products for consumer players across regulated markets.

Company typePrivate
Founded2012
HeadquartersSliema, Malta
Headcount51–100
GTM typeB2C
OfferingServices

What Bethard does

Bethard Group is a privately-held iGaming company founded in 2012 and headquartered in Sliema, Malta. The firm describes itself as a team building and promoting multiple brands within the online gambling sector, operating as a multi-brand iGaming operator rather than a single-property sportsbook or casino. Its business model is B2C, monetizing player wagers through gaming margins (hold) across what appears to be a portfolio of consumer-facing gambling brands.

The company employs 51–100 people, a headcount consistent with a mid-sized European iGaming operator running multiple regulated brands. Bethard is registered in Malta — a primary hub for online gambling licensing — implying its operations are structured around Maltese Gaming Authority and equivalent European licenses, with the company serving consumers in jurisdictions where it holds the appropriate regulatory permissions. Customer support infrastructure ([email protected]) is provided directly to end users.

The underlying technology, product surface, brand portfolio, customer segment mix, pricing mechanics, and revenue figures are not disclosed in the available source material. The company's public website (bethard.com) was inaccessible at time of capture, displaying a restricted-access notice indicating the site is unavailable in the observer's country. No funding rounds, M&A activity, leadership changes, partnerships, certifications, or AI/technology capabilities are documented in the input. As a result, this description is limited to the firmographic and positioning facts that the source data actually supports.

Bethard firmographics

Firmographics

Name: Bethard
Website: https://bethard.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 51–100 employees
Short description: Bethard Group is a privately-held Malta-based iGaming operator founded in 2012, running a multi-brand portfolio of online gambling products for consumer players across regulated markets.
Ownership category
akta.pro rank

Bethard industry classification

Industry

Product category: Online Gambling / iGaming
NAICS: Gambling Industries (7132)
akta.pro primary industry: Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
akta.pro secondary industry: Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

Online gambling
IGaming brands
Online casino
Sports betting
Online gaming operator

Where Bethard is headquartered

Location

Headquarters

HQ city: Sliema
HQ country: Malta
HQ region: Europe

Markets served

Bethard business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Bethard product offering

Product offering

Core offering

Bethard Group creates, operates, and promotes proprietary iGaming brands in the online gambling sector. Founded in 2012 and headquartered in Sliema, Malta, the company runs a portfolio of online gaming sites targeting consumer players. The publicly visible website operates under geo-restrictions, indicating region-specific consumer-facing gambling services.

Differentiator

Problem solved

Functional benefit

Products and services

Bethard iGaming Brands

Companies that use Bethard

Customer profile

Ideal customer profiles1 record

Bethard technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Bethard partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights1 record

Bethard competitors and assessment

Company assessment

Broad incumbents

Entain plc: Global FTSE-listed multi-brand iGaming operator (Ladbrokes, Coral, bwin, BetMGM, PartyPoker). Comparable on multi-brand operator model, though materially larger and more diversified than Bethard.
888 Holdings (Evoke): Global multi-brand online casino and sportsbook operator (888casino, 888sport, Mr Green, William Hill). Comparable on casino and sportsbook offering and European regulated-market focus, though at materially larger scale.

Direct peers

LeoVegas: Malta-headquartered mobile-first online casino and sportsbook operator with multi-brand presence across Europe. Comparable on jurisdiction, mobile-first product emphasis, and European footprint.
Mr Green (owned by William Hill/Evoke): Malta-licensed online casino operator within the Evoke/William Hill group. Comparable on Malta domicile and Nordic-European casino focus.
Videoslots: Malta-licensed online casino operator with a wide portfolio of slots and table games across European markets. Comparable on Malta jurisdiction and real-money online casino operations.
ComeOn Group: Malta-based multi-brand online casino and sportsbook operator (ComeOn, Mobilebet, Hajper, etc.). Directly comparable on multi-brand B2C iGaming operator model and Nordic/European footprint.
Kindred Group (Unibet): Malta-based multi-brand iGaming operator with flagship Unibet brand and a portfolio of casino/sportsbook brands across European regulated markets. Highly comparable on operating model and target markets.
Rootz (Wildz, Caxino): Malta-based multi-brand online casino operator running Wildz, Caxino, and other casino brands. Comparable on Malta domicile and multi-brand iGaming operator strategy.
Betsson Group: Malta-headquartered multi-brand online casino and sportsbook operator (Betsson, Betsafe, NordicBet, etc.). Closely comparable to Bethard on geography, regulatory setup, and multi-brand portfolio strategy.
Casumo Services: Malta-licensed online casino and sportsbook operator with focus on European regulated markets. Comparable on Malta jurisdiction and core real-money online casino offering.

Market position

Strengths3 records

Weaknesses2 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Bethard financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bethard leadership team

Management profile

Number of profiles

Bethard funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bethard M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethard

What does Bethard do?

Is Bethard a public or private company?

Bethard is a private company. It is classified as unknown and is currently operating.

When was Bethard founded?

Bethard was founded in 2012. It employs 51 to 100 people.

Where is Bethard based?

Bethard is headquartered in Sliema, Malta, in the Europe region.

Who are Bethard's main competitors?

Broad incumbents on record are Entain plc and 888 Holdings (Evoke). Direct peers are LeoVegas, Mr Green (owned by William Hill/Evoke), Videoslots, ComeOn Group, Kindred Group (Unibet), Rootz (Wildz, Caxino), Betsson Group and Casumo Services.

Does Bethard have an API?

No public API is recorded for Bethard.

What industry is Bethard in?

Bethard's product category is Online Gambling / iGaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 7132.